By Our Staff
IAB Tech Lab, the global digital advertising technical standards setting body, released its Identity Solutions Guidance document for public comment for 30 days until November 4, 2023.
The Identity Solutions Guidance document is an informational guide that provides a high-level overview of the most prevalent techniques employed by different identity solutions; explores the mechanics of how these identifiers work; reveals their value propositions and utility; and offersinsight into what factors to consider when evaluating an identity solution.
Said Shailley Singh, EVP of Product & COO at IAB Tech Lab: “The Identity Solutions Guidance document is designed to demystify the rapidly evolving landscape of identity solutions. As the industry grapples with the imminent deprecation of cookies and reduced availability of mobile identifiers, this guidance will equip industry stakeholders with the knowledge required to comprehend and evaluate various identity solutions, products, vendors, and their underlying technologies. We invite industry stakeholders to actively engage during the public comment period and contribute to the refinement of this important resource.”
Added Giovanni Gardelli, VP, Ads Data Products at Yahoo: “The digital advertising landscape continues to face questions about how identity solutions function and how they can thrive in the absence of traditional cookies and mobile identifiers. The IAB Tech Lab is aiming to support the industry, offering a comprehensive guide that fills the education gap and offers strategic insight into the practical implementation of these solutions.”