By Our Staff
Parle Agro has launched an outdoor media blitz for Frooti mango drink for the festive months. Parle Agro created content for Digital Out-of-Home (DOOH) to break through the clutter and aptly timed it to coincide with the ongoing festive fervour.
Speaking about their OOH campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year, our creative approach revolutionizes storytelling. We’re transforming outdoor advertising into a narrative art form that captivates and immerses our audiences. We’re pushing the boundaries for Frooti during the festive season by doing things that have never been done before. With this disruptive Out-of-Home campaign we aim to capture the spirit of celebration and share it with the people of India.”
Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP added: “Parle Agro outdoor campaigns take over the streets of India. The campaigns embody what Parle Agro eschews as a brand –innovative, forward looking, stylish, aggressive, experimental yet connected with every stratum of the consumer base. We manage to bring vigor and newness to each campaign with an ideal choice of media, locations, touchpoints. All this is married to data and Madison proprietary tools to reach consumers and deliver effectiveness. Being associated with Parle Agro and part of the journey is a matter of pride and honour for Platinum Communication.”