By Our Staff
Infosys has unveiled its sonic brand identity, the auditory equivalent of its blue visual identity and logo.
Said Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys: “As more of our stakeholders interact with brands through digital channels, and more brands continue to crowd digital spaces, the Infosys tune will serve as an auditory reinforcement of our unique brand identity. It will also help deepen the emotional connection our stakeholders have with Infosys by cueing in the promise of opportunity creation that is integral to our brand purpose.