By Our Staff
WPP has announced the launch of a global strategic partnership with Optimizely, the digital experience (DXP) platform providers.
Said Stephan Pretorius, Chief Technology Officer at WPP: “Powerful creativity and effective media strategy can be wasted if brands do not also prioritise conversion. Optimizely’s platform provides data that allows brands to maximise the chance of driving customers through the ideal journey across channels, and we’re excited to develop a joint offering to take to our shared clients.”
Added Alex Atzberger, CEO of Optimizely: “The world’s leading companies must have world-leading digital experiences, which can only be achieved through a test and learn approach. Together, WPP and Optimizely will ensure customers get the most out of their experimentation programmes so they can turn insights into increased conversions. We are thrilled to kick off this partnership.”