An unfair question to ask, but, as we have said in the past, we don’t profess to be fair while asking questions. Just joking. Here’s Dr Bhaskar Das in the June 19 edition of Das ka Dum. Read on…
If you wish to access the archives, please go to the Das Ka Dum tab on the website’s top navigation bar or click here: https://www.mxmindia.com/category/columns/das-ka-dum/
Q. It’s not yet the end of H1 of 2023, but without looking at performance numbers, who according to you has been the star media performer this year?
A. Since there is no audited third-party data on business performance ranking so far as media companies are concerned, a perception-based ranking would be fraught with lack of reliability. Having said that, if one goes by the ‘noise factor’, I can imagine companies like Alphabet, Meta and Jio would continue to be the leading winners as business taking into account both the demand and supply side of the business (SVOD and AVOD).