By Our Staff
Rediffusion has announced that Kaevan Umrigar has joined its Mumbai office as Executive Creative Director. In a career spanning more than two decades, Umrigar has been both a writer and a filmmaker, and has worked with advertising agencies like Contract, Everest and Dentsu Aegis on brands such as Cadbury, Hidesign, IFB, BPL, Business Standard, Indian Navy and Fair & Lovely.
Kaevan’s documentaries on the Parsi community have been showcased at various international film festivals and won a National Award. A local history buff, he has also co-authored a book and several articles on Mumbai’s history and heritage.
Said Kalyani Srivastava, Executive Vice-President and Head of Rediffusion, Mumbai: “Kaevan is a multi-faceted personality with interests that go beyond just advertising. He is fun to work with. Has a wry sense of humour. And that reflects in his work which most times has a sense of effervescence, joy and well-being that is not easy to describe,”