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Tag: Kalyani Srivastava

  • To Joint President of the agency

    Rediff promotes Kalyani Srivastava

    By Our Staff

     

    Kalyani Srivastava
    Kalyani Srivastava

    Rediffusion has promoted Kalyani Srivastava to Joint President of the agency. Srivastava will based in Mumbai. Besides continuing to oversee the Mumbai operations of the agency, she will also take charge of Rediffusion Studios.

     

    Said Dr Sandeep Goyal, Managing Director of Rediffusion: “I am delighted that Kalyani Srivastava is moving to a bigger role within the agency and will be shouldering more and more responsibilities in the days and months ahead. Ever since I took over at Rediffusion last year, I have leaned heavily on Kalyani both for continuity of business on existing clients, as well as for the growth of new businesses. Kalyani is an inspiring leader, and one who leads by personal example. Over the past one year, together, we have revamped the agency, inducted new talent, and sharpened our deliveries to clients. Kalyani, I am sure, will take Rediffusion to much greater heights with all her sharp thinking, untiring hardwork and the warmth of her client relationships.”

     

  • To shoulder increased responsibilities

    Rediff appoints Nilesh Naik as ECD

    By Our Staff

     

    Nilesh Naik
    Nilesh Naik

    Rediffusion has appointed Nilesh Naik as Executive Creative Director. Naik has over 19 years of work experience and has worked with several top agencies including Publicis, Euro RSCG, Bates, Dentsu, Percept and FCB in India, and The Classic Partnership, Grey Worldwide and GTB in the UAE, in Dubai.

     

     

    Said Pramod Sharma, head of creative at Rediffusion Mumbai: “Nilesh Naik brings mature, well-rounded and multi-domain experience to Rediffusion Mumbai. He is a wordsmith who expresses himself elegantly and impactfully. We are looking forward to some great work from Nilesh in the days to come.”

     

    Added Kalyani Srivastava, EVP & Head of Rediffusion, Mumbai said: “We have been strengthening our team at Rediffusion to keep pace with all the new businesses that we have been winning over the past few months. And of course, there has been a tremendous surge in projects and assignments from existing clients. Nilesh will be tasked with shouldering some of the increased responsibilities and I am sure he will come out aces.”

     

  • Will lead one of the two business groups at the agency's Mumbai office

    Rediff gets Dhanwinder Singh as client servicing head

    By Our Staff

     

    Rediffusion has appointed Dhanwinder Singh as client servicing head. As Vice President, Mumbai, Dhanwinder will lead one of the two business groups at the agency’s Mumbai office.

     

    Said Kalyani Srivastava, EVP & Head of Rediffusion Mumbai: “Dhanwinder is a very safe pair of hands. Very dependable and mature in his handling of client businesses. He comes with a lot of valuable cross-category experience, and exposure to diverse domains. At Rediffusion, we look forward to him building, and leading, a talented team of young professionals at our Mumbai office.”

     

  • A local history buff, he has also co-authored a book and several articles on Mumbai's history and heritage

    Kaevan Umrigar joins Rediffusion as ECD

    By Our Staff

     

    Kaevan Umrigar
    Kaevan Umrigar

    Rediffusion has announced that Kaevan Umrigar has joined its Mumbai office as Executive Creative Director. In a career spanning more than two decades, Umrigar has been both a writer and a filmmaker, and has worked with advertising agencies like Contract, Everest and Dentsu Aegis on brands such as Cadbury, Hidesign, IFB, BPL, Business Standard, Indian Navy and Fair & Lovely.

     

    Kaevan’s documentaries on the Parsi community have been showcased at various international film festivals and won a National Award. A local history buff, he has also co-authored a book and several articles on Mumbai’s history and heritage.

     

    Said Kalyani Srivastava, Executive Vice-President and Head of Rediffusion, Mumbai: “Kaevan is a multi-faceted personality with interests that go beyond just advertising. He is fun to work with. Has a wry sense of humour. And that reflects in his work which most times has a sense of effervescence, joy and well-being that is not easy to describe,”

     

  • To drive home strong message of don’t drink & drive

    Rediffusion creates a campaign for Punjab Police

    By Our Staff

     

    In time for the frenzy around New Year’s Eve, the Punjab Police released a five-minute video on all its social media handles urging citizens, especially youth not to ‘drink and drive’. The video has been ideated and created by the Rediffusion Mumbai team.

     

    Said Pramod Sharma, Creative Chief of the agency’s Mumbai office: “It is an emotional film but it is very real. We sometimes underestimate the love and trust parents have for us children. This video is very candid. It covers a lot of incisive insights about the parent-child relationship and how offsprings can sometimes betray the faith and trust that resides so deep in the parent’s heart. But the video stops short of any pulpit talk; just merely states that for the sake of your family, their love and their trust, don’t drink and drive.”

     

    Added Kalyani Srivastava, Head of Rediffusion Mumbai: “This is a simple but touching New Year message from the Punjab Police. No pontification. Just a dramatic portrayal of a mother’s love, and that is infinitely powerful.”

     

  • The business was won following a multi-agency pitch

    Rediff bags mandate for JJ Valaya

    By Our Staff

     

    JJ Valaya
    JJ Valaya

    Rediffusion has announced bagging of the mandate for fashion brand JJ Valaya. The business was won following a multi-agency pitch.

     

    Speaking on the partnership, Valaya said: “There is immense substance to the fact that both Rediffusion and JJ Valaya are legacy brands with over 78 years of excellence and endurance between us. What unfolds out of this intrinsic experience based knowledge of value creation combined with a progressive modern approach to strategy is something that I am truly looking forward to.”

     

    Sandeep Goyal
    Sandeep Goyal

    Added Dr Sandeep Goyal, Managing Director, Rediffusion Brand Solutions: “It’s a moment of pride for all of us at Rediffusion to partner with one of India’s most flamboyant couturiers and fashion icons. JJV’s admirable journey of 28 years in the world of luxury fashion and lifestyle is truly inspiring, and we are excited to take the brand to the next level.”

     

    Kalyani Srivastava
    Kalyani Srivastava

    Said Kalyani Srivastava, Executive Vice President of Rediffusion who will be leading the relationship: “JJ Valaya has all our creative team so excited. The visual extravagance of Valaya, the royal texture and weave of his fabrics, the dreamy creation of his apparels makes JJ Valaya a dream for any creative person to work on and communicate. Our digital team too is looking forward to amplifying the JJ Valaya brand on social media: there is much anticipation around all the new launches that are in the pipeline.”

     

  • Prior to this Kalyani was representing the Chairman’s office at the agency

    Rediff elevates Kalyani Srivastava to EVP & Mumbai Head

    By A Correspondent

     

    Kalyani Srivastava

    Rediffusion has announced the elevation of Kalyani Srivastava as the new head of Mumbai operations. Prior to this Srivastava was representing the Chairman’s office at the agency.

     

    Speaking on the appointment, Navonil Chatterjee, Joint President & CSO, Rediffusion, said: “Kalyani is both passionate and relentless in ensuring that every day, the agency flag flies just that bit higher than the previous day. A troubleshooter par excellence, her constant endeavour is to push the boundaries when it comes to our thinking, our work and the ‘market value’ of our work. With her boundless dynamism and energy often rubbing off on others. In short, she is an invaluable asset for us.”

     

    Added Rahul Jauhari, Joint President & CCO, Rediffusion: “We are operating in changing times and there is no person better suited than Kalyani for the job. She has handled the kind of challenges one would take 2/3 careers to experience. She is a go-getter, digital evangelist, brand custodian, talent catalyst all rolled into one. Her focus and energy are infectious and she believes in the power of transformational business thinking.

     

    Srivastava comes with 19 years of experience and expertise in Digital & PR, Sales and Marketing, Business Development, Operations Management, Customer Relationship Management, Team management across sectors such as Advertising, Hospitality and Consulting.