By Our Staff
SBI General Insurance has launched a health insurance campaign on radio with the objective of educating consumers that: ‘With health insurance, medical emergency will not turn into financial emergency’.
Said Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance: “Relating to the season and the current times, our radio campaign message nails the need of the hour. This campaign also has a perfect blend of media planning to ensure an amplified impact of the campaign in the given markets.”