By Our Staff
Pharma product Otrivin launches new campaign for its Breathe Clean Daily saline wash. The #BreatheClean movement aims to strengthen the brand.
Said Vijay Sharma, Area Marketing Lead, OTC & Expert Marketing ISC, GSK Consumer Healthcare: “Otrivin Breathe Clean continues to receive great response from our consumers since the time it has been launched. Hygiene forms an essential part of everyone’s lives now, yet Indians do tend to miss out on the nasal hygiene. The campaign is a conscious effort of the brand to reiterate on the usage of including nasal washing in daily routine and create awareness on the same. We are confident that this new campaign is going to strengthen our brand messaging even more and strengthen our commitment to a healthier India.”