By A Correspondent
When it was launched 15 years back, Saas-Bahu shows were the rage, but there were many who wondered what a show with a name like ‘Saas Bahu aur Saazish’ (SBS) was doing on a true blue Hindi news channel. But soon enough it became the #1 show across Hindi channels, hence there’s enough reason for ABP News to initiate a campaign on Twitter with the hashtag #SBS15 and #EntertainmentJahaTakSBSWahaTak to connect with viewers.
Said Avinash Pandey, CEO, ABP New Network: “Considering the highly competitive and evolving entertainment and media landscape, we feel great pride in hosting an entertainment news show that has lived up to its fitting tag line for more than a decade now. The increasing viewership of the show is quite telling of its ever growing popularity. We thank our viewers for their continued love and support for the last 15 years, and we are also elated by the confidence reposed on us through all these years, maintaining the shows No 1 position.”