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Tag: ABP News

  • Fostering informed voting via Educational Comic Strips

    ABP News rolls out ‘Adarsh Voter’ campaign

    ABP News has unveiled the ‘Adarsh Voter’ campaign, a series of educational comic strips designed to promote informed voting and active citizenship. This initiative follows the network’s successful ‘Jeetna Aapka Zaroori Hai’ campaign, which urged Indians to exercise their constitutional right and make their voices heard in the ongoing 18th Lok Sabha Elections.

    Notes a communique: “The ‘Adarsh Voter’ comic strips aim to further empower citizens by highlighting the significance of voting, resisting misinformation, and seeking clarity amidst the chaos of electoral campaigns. Through engaging visuals and compelling narratives, these comics will guide viewers in navigating past sensationalism, promoting transparency, and grounding their voting decisions in factual realities.”

  • To inspire voter empowerment

    ABP News launches campaign for elections

    ABP News has launched a campaign ‘Jeetna Aapka Zaroori Hai’ aimed at reinforcing the significance of the nation’s voters in shaping the course of democracy – the power of the people.

    Said Avinash Pandey, CEO of ABP Network: “Democracy thrives on the power of the people, by the people and for the people. Elections serve as a grand celebration of this fundamental principle, where each vote holds the potential to shape India’s destiny. Through our ‘Jeetna Aapka Zaroori Hai’ initiative, ABP News is steadfastly committed to reminding every Indian that their vote, their choice, constitutes the true victory to be achieved in this election above all else. We are rallying the nation to exercise their invaluable franchise and amplify their voices through the ballot.”

  • To drive growth across channels and regions

    ABP Network restructures sales team

    ABP Network has announced a series of strategic changes within its sales leadership team aimed at optimising operations, fostering enhanced collaboration, and positioning the company for success in the forthcoming year.

    Key highlights of the restructuring include:

    At the national level:

    • Parul Kamraelevated to National Sales Head for ABP News and ABP Asmita
    • Gautam Duttaelevated to National Sales Head for ABP Ananda
    • Shailendra Hegdeelevated to National Sales Head for ABP Majha

     At the regional level:

    • Saurabh Goelelevated to Region Head – North
    • Suman Mukherjeeelevated to Region Head – East
    • Madhvi Gajwanielevated to Region Head – West for ABP News, ABP Ananda, and ABP Asmita
    • Mahesh Bordeelevated to Region Head for ABP Majha in the West, in addition to his current role overseeing the Network for the rest of Maharashtra

    At branch level:

    • Sonali Chauhanto lead sales for ABP Ananda and ABP Majha in the North
    • Rishabh Duato lead sales for ABP News and ABP Asmita in the North
    • Saheli Dholto lead sales for Consolidated Team in the East
    • Kumar Luthriato lead sales for ABP News and ABP Asmita in the West

    For Spotlight:

    • Dhruv Bhattacharyahas been elevated to lead All India Sales for Spotlight. He will continue to manage States Business for the North
    • Surabhi Kesarwaniwill be Spotlight Head for North
    • Nishant Chaturvediwill be Spotlight Head for West and  South
    • Prashant Kumarwill join Spotlight team for West, based out of Mumbai

    Notes a communique: “As the organisation reflects on the achievements of the past year and gears up for an eventful election cycle, these changes, are designed to instill a sharper and more focused approach to its business. The new structure will empower sales teams, promote accountability, and enhance the company’s agility and responsiveness to market dynamics. This revamped structure reflects ABP Network’s unwavering commitment to innovation, customer-centricity, and market leadership. By empowering the teams and streamlining operations, ABP Network is poised to drive sustainable growth and deliver exceptional value to its stakeholders.”

  • 'To deliver credible and insightful news'

    ABP News appoints Sandeep Chaudhary as Anchor and Consulting Editor

    By Our Staff

     

    ABP News  appoints journalist Sandeep Chaudhary as Anchor and Consulting Editor. Chaudhary brings with him over twenty-four years of experience in the field of journalism. He will report to Sant Prasad Rai, Senior Vice President, News & Production, ABP News.

     

    Chaudhary was also a part of Star News hosting 7 pm show ‘Desh Videsh’ from 2003 to 2005. He also hosted ‘Kaun Banega Mukhyamantri’ and ‘Kaun Banega Pradhanmantri’ on Star News.

     

    Said Avinash Pandey, CEO, ABP Network: “We are thrilled to have Sandeep back with us. His wealth of experience and journalistic prowess perfectly align with our vision of delivering credible and insightful news to our viewers. We are confident that his presence will enhance our news programming and resonate with our audience. We extend a warm welcome to him and look forward to achieving greater milestones together.”

     

  • The campaign for 'Kaun Banega Mukhyamantri?' is conceived by 82.5 Communications

    ABP News campaign for forthcoming polls

    By Our Staff

     

    As the countdown to elections in some key states has started, ABP News’ new ad campaign turns to politics.  The advertising campaign for ‘Kaun Banega Mukhyamantri?’ is conceived by 82.5 Communications and has three films directed by Pradeep Sarkar of Apacalypso Filmworks.

     

    Speaking about the film, Sumanto Chattopadhyay, Chairman and CCO, 82.5 Communications India, said: “We can make the right decision only when we see both sides of an issue. That’s why this advertising campaign is important and meaningful.”

     

    Added Krishnendu Paul, Head of Office, 82.5 Communications, Mumbai:  “With this campaign, we wanted citizens to celebrate this truth of dual India and build neutrality codes into brand ABP News using people truths rather than political party truth.”

     

     

  • Witg ABP News as Lead Principal Sponsor

    Creatigies stitches partnership for UP Yoddha

    By Our Staff

     

    We reported on Wednesday on the partnership of UP Yoddha, the Pro Kabaddi League franchise with ABP News, as Lead Principal Sponsor. We later learnt that it was stitched up by the New Delhi-based Creatigies Communications.

     

    Said Col Vinod Bisht, Head Yoddha, UP Yoddha and CEO GMR League Games: “As a lead team of PKL, and coming from the house of GMR, we are very sensitive to the partners we choose for our various assets across Sports. We have had the pleasure of working closely for many years with Creatigies and are delighted that they have brought to us ABP News as our Lead Team Sponsor. A media network of ABP ‘s stature adds great value to the Team.”

     

    Speaking on the partnership, Navroze D Dhondy, Founder and Managing Director – Creatigies Communications Pvt Ltd, said: “It is a matter of great pride and honour for us to be able to bring these 2 leading brands together. Over the last 20 years, we at Creatigies we have always striven to build long term mutually beneficial partnerships and we are confident this one too has great potential. Building on shared values of both brands, and the ability to add value to each other is the crux.”

     

  • This association gains importance as it comes ahead of UP elections

    ABP News to sponsor UP Yoddha Pro Kabaddi League team

    By Our Staff

     

    As the Pro Kabaddi League is all set to make its return (and the UP elections draw closer), ABP News has signed a deal to become the principal sponsor of the UP Yoddha team for the 2021-22 season. As a part of this deal, the ABP News’ logo will feature prominently on the UP Yoddha players’ jerseys, allowing the news channel to build brand recognition amongst younger audiences and sports aficionados across the country.

     

    Speaking on the announcement,  Avinash Pandey, CEO, ABP Network said: “We are extremely excited to be supporting UP Yoddha, one of the most promising teams in Pro Kabaddi League this season. Kabaddi, as a sport, has grown significantly over the years. The Pro Kabaddi league has popularized the Indian-origin sport even more and has created a strong connection with sports lovers and younger audiences. Alongside UP Yoddha, we hope to make this season of Pro Kabaddi an incredibly engaging, memorable, and entertaining spectacle.”

     

    Speaking about the partnership, Col. Vinod Bisht, CEO, GMR League Games added: “At UP Yoddha, we are excited to have ABP News as our Principal Sponsor. ABP Network is one of the most reputed and far-reaching media houses in the country. We believe that with the help of this partnership we will drive great support for the franchise UP Yoddha, which holds the flag high being the first team out of UP in any league sport in the country. ABP News is the leader in Hindi news Genre and the partnership gives us the opportunity to undertake joint initiatives and promote the sport in the state at the ground level. We hope this is going to be the start of a long and mutually rewarding partnership between two big organisations.”

     

  • Will bring a mix of satire and light-hearted comedy

    ‘Poll Khol’ returns on ABP News with new season

    By Our Staff

    ABP News brings another season of its iconic show ‘Poll Khol’. Hosted by Shekhar Suman it will delve into the current state of political affairs of the country. Since its inception in 2004, ‘Poll Khol’ has established itself as an outstanding election season property with a ‘no holds barred, light-hearted approach’ to Indian politics.

    Said Avinash Pandey, CEO, ABP Network: “At ABP News, we strive to inspire, enlighten, and engage our viewers through new concepts and unique shows. Poll Khol is one such show which is extremely distinctive and quirky in nature and has something in store for every kind of viewer. As India is all-set to witness the Vidhan Sabha elections this year, Poll Khol will bring the ongoing, crucial issues of the nation to the fore, in the most gripping and creative way.”

     

     

  • Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds, said CEO Avinash Pandey

    ABP Network gets Saffron to craft new digital-friendly visual identity

    By A Correspondent

     

    ABP Network has unveiled a new identity for all its news channels – ABP News, ABP Ananda, ABP Majha, ABP Ganga, ABP Asmita, and ABP Sanjha, along with the logo of its digital platform, ABP Live. Madrid, Spain-based Saffron Brand Consultants was commissioned to undertake the change.

     

    Notes a communique: “The intrinsic idea behind the change reflects on the potential of India’s unremitting growth story. On its path to greatness, India stands at a unique cusp of contradictions. While the hopes for a new India are defined by limitless aspirations and ambitions; at the same time, Indians are limited by societal beliefs, views, and values. On one hand, India is Limitless in potential with the world’s largest youth force, Limitless in possibilities as pioneers of frugal innovation, Limitless in capabilities with the most diverse range of cultural skill sets. But on the contrary, it is also Limited by access and opportunity disparity.”

     

    On the announcement, Avinash Pandey, CEO, ABP Network said: “We are extremely excited to be initiating this change. The new logos of ABP Network’s news channels and digital platform better capture the passion and purpose of the network. Our new identity is a direct representation of our vision of fearless news reporting and our limitless ability to inspire people, spark imaginations, and enlighten minds. Our new logos stand as a testimony to our relentless pursuit of truth beyond limits. The new arrow in our refreshed logos breaks free from relatively static framework, to make itself better suited for the fast-evolving media landscape.”

     

    Adds the communique: “The word marks and taglines of the new logos have been developed by Prof Fiona Ross, who has a long-standing relationship with ABP, having designed its first digital Bengali font (Linotype Bengali, now known as ABP Bengali) with Tim Holloway, first published in 1982 in its eponymous newspaper Ananda Bazar Patrika. In this reinvigoration, she has helped the scripts retain their diversity and yet work in harmony across the ABP Network – the entire project aligning with ABP’s continued insistence on maintaining the highest typographic standards for visual communication.”

     

    Added Jacob Benbunan, Co-founder & CEO, Saffron Brand Consultants: “Working with Avinash Pandey and his team has been a truly memorable experience. We wanted to come up with something future fit for ABP Network. We were inspired by their inherent qualities of courage and limitlessness, and aimed to deliver a brand strategy and visual language that could be eloquent of the true vision of ABP.”

     

     

  • To be hosted by Shekhar Suman, who is know for his takeoffs on Bihari political leaders

    Shekhar Suman’s Poll Khol back on ABP News

    By A Correspondent

     

    ABP News has brought back Shekhar Suman’s ‘Poll Khol’, a satirical show on the current state of political affairs of the country.

     

    Hosted by yesteryear television superstar Shekhar Suman, the new season of the show, like every other, brings out the comical aspects of the political situations in his own inimitable way.

     

    Said Avinash Pandey, CEO, ABP Network: “ABP News has always differentiated itself in the vast sea of content through an ingenious approach. As the political battle of Bihar comes close, we want to ensure a comprehensive viewing experience. We are sure that this year also Poll Khol will keep the viewers glued to their TV screens.”

     

     

  • A similar revamp will soon make its way in the weekend portfolio of ABP News

    ABP News launches new primetime shows

    By A Correspondent

     

    Leading Hindi news channel ABP News has launched a fresh line-up of shows.The first is ABP Reporter, a reporter-led show wherein reporters set the agenda of everyday news, the second is Newsgram – a show covering four major stories of the day with an indepth analysis from reporters, Panchnama – a deliberation on top news stories amongst five panellists/experts and four news anchors; Matrubhoomi, a show that presents news of national importance, and anything that concerns the viewers directly or indirectly and Reality Report, a show beaming clips from much-anticipated reality shows like Big Boss, Khatron ke Khiladi, The Voice, etc.

     

    Said Avinash Pandey, CEO, ABP Network: “Covid-19 has significantly transformed the way Indians consume news. Our viewership numbers have witnessed a sharp growth spurt during these times. As our loyal viewers continue to tune into ABP News, the onus is on us to give them the best, newest, and the most novel content. We are extremely excited to be introducing this new line-up, which has been specially created & curated, keeping in mind the viewers’ needs and concerns. We hope the nation will continue to repose their faith in our offerings.”

     

    A similar revamp will soon make its way in the weekend portfolio of ABP News.

     

     

  • Week 12 of the 2020 BARC TV audience measurement period saw Aaj Tak coming tops across all channels, and India Today leapfrog in the megacities

    Aaj Tak maxes in lockdown. India Today shines too in megacities

    By A Correspondent

     

    Only the fittest thrive in times of duress. Similarly, only those news channels that are strong on content and distribution, come out on tops on big news days. As they did in the lockdown period – Week 12 of the BARC measurement period. Aaj Tak came out tops across all channels aired in India. Now this isn’t the first time it has happened. In the past, around the time of the surgical strike and the Abhinandan Varthaman return, viewership for 2+ all-India – the same yardstick chosen for general entertainment channels, the gross impression was 55.5 crore and for the Janata Curfew and Lockdown the weekly gross impressions generated was 66.3 crore. In #2 position in the 2+ segment has been ABP News and in #3 is Republic Bharat. The movie channels follow thereafter, but News18, Zee News and India TV are come thereafter – and all are part of the Top 10. Interesting, the first English news channel is at #240 and the next two are at #350 and #385.

    Amongst English news channels in Week 12, while Republic TV is  #1 in megacities, India Today TV is #2 (22+ M AB). In the three days of the lockdown, while the pecking order at an all-India level saw Republic TV followed by Times Now and then India Today TV, in megacities, India Today is ahead of Times Now. Meanwhile, according to numbers available to us, for a full-day period of Week 1-12 in 2020, India Today TV has been #1 – ahead of Times Now and Republic TV (15+ M, Wk 1-12). In the NCCCS A higher socioeconomic strata, India Today has ranked ahead of Times Now (22+ M A, 07-24 HRS)