By A Correspondent
Radico Khaitan has announced Bollywood actor Tiger Shroff as the brand ambassador for 8 PM Premium Black Music CDs, the surrogate for the company’s popular whiskey brand.
Said Amar Sinha, COO, Radico Khaitan: “8 PM Premium Black is a notch-up offering of the Limca Book of Record holder-8 PM brand and is promising to join the success league of its parent brand.. We are excited and thrilled to have Tiger on board as he represents energy, youthfulness and vigor and these traits are completely in sync with our brand.”