MxMIndia

Tag: Amar Sinha

  • Will help create unique entertainment led partnership

    Go Fish Entertainment bags Radico Khaitan mandate

    By Our Staff

     

    Go Fish Entertainment agency has bagged entertainment marketing mandate for Radico Khaitan.

     

    Commenting on the association, Amar Sinha, COO for Radico Khaitan said: “Radico Khaitan has always been at the forefront of adopting new mediums of marketing to constantly engaging with its consumers. This partnership with Go Fish Entertainment reaffirms our commitment to our audiences. We are among the first few brands, if not the first, to partner with an Entertainment Marketing agency like Go Fish-which has been a stalwart in the industry-to handle the full spectrum of our Entertainment marketing needs. Go Fish’s approach to harnessing various facets of entertainment marketing, from celebrity engagements to strategic collaborations and entertainment media, has helped us connect better with our consumers.”

     

    Said Sajay Moolankodan, Director, Go Fish Entertainment: “Go Fish has been working closely with brands for over 16 years to help them navigate the complexities of Entertainment marketing. We are proud to win this Entertainment marketing mandate for an iconic brand like Radico. We’ve already worked with the brand for a few years and are confident that with this association, we will be able to bring a new dimension to the brand’s relationship with its consumers.”

     

  • It is being telecast across major national and regional electronic and digital platforms

    Tiger Shroff is the face of 8PM Premium whiskey. Ooops Music CDs.

    By A Correspondent

     

    Radico Khaitan has announced Bollywood actor Tiger Shroff as the brand ambassador for 8 PM Premium Black Music CDs, the surrogate for the company’s popular whiskey brand.

     

    Said Amar Sinha, COO, Radico Khaitan: “8 PM Premium Black is a notch-up offering of the Limca Book of Record holder-8 PM brand and is promising to join the success league of its parent brand.. We are excited and thrilled to have Tiger on board as he represents energy, youthfulness and vigor and these traits are completely in sync with our brand.”

     

     

  • The advertising company will also handle a number of country liquor brands of Radico Khaitan

    Radico Khaitan awards creative mandate to BEI Confluence

     

     

    Liquor player Radico Khaitan has awarded the advertising and branding contract of many of its ace brands like After Dark, Whyte hall, 8PM, Regal Talons Contessa Rum, Pluton Bay Rum, Old Admiral Brandy to BEI Confluence. The advertising company will also handle a number of country liquor brands of Radico Khaitan. This is the latest addition in BEI Confluence’s portfolio of liquor brands.

     

    Said Amar Sinha, CEO of Radico Khaitan: “In the pitch, BEI Confluence displayed a lot of passion and their presentation demonstrated their depth of thinking in brand research, strategy, insightful creative ideas and strong Digital communication. RadicoKhaitan believes in building robust brands and many of which are leaders in their respective categories. By partnering with BEI Confluence, which is a strong mid-sized full-service agency with a good FMCG experience, we now have two strong creative agencies between BEI confluence and ADK Fortune communications (a J. Walter Thompson Group Company) to support the range of Radico products and therefore we hope to consolidate our position as a strong Indian liquor conglomerate”.

     

    Tapas Gupta

    Speaking on the development, Tapas Gupta, Founder & MD of BEI Confluence, said: “We are delighted to have the opportunity to partner RadicoKhaitan brands in a cut-throat competitive environment dominated by MNC brands particularly in the whisky segment. RadicoKhaitan brands come to us at a time when BEI Confluence is celebrating its 20 years of operations. In BEI Confluence we have traditionally specialised in handling FMCG brands and RadicoKhaitan’s brands would be a set of new jewels on our crown”.

     

     

  • The account will be handled out of the agency’s Gurugram office

    Radico Khaitan appoints ADK-Fortune for 3 brands

    By A Correspondent

     

    Radico Khaitan Ltd. announced the appointment of ADK-Fortune as its creative agency. The agency will lead the development of brand campaigns for Magic Moments Vodka portfolio, Morpheus Brandy and Rampur Single Malt. The account will be handled out of the agency’s Gurugram office.

     

    Commenting on the association, Amar Sinha, CEO said, “We are happy to bring on board ADK Fortune to drive the advertising and communication strategy of our premium brands portfolio. We currently hold market leadership position in the premium vodka and brandy segments. We also hold dominant position in the defence business besides exporting our flagship brands to more than 70 countries globally.  We are sure that the combination of the Radico’s think tank and ADK’s strong creative and communication team backed with a track record of successful campaigns for some of the most admired brands of India will take the company to the next level.”

     

    Commenting on the win, Subroto Pradhan, Managing Partner, ADK-Fortune said, “Radico is an interesting case of an Indian company leading the turf against a slew of multinationals in a highly competitive vodka and brandy category. We are absolutely delighted to further the agenda on their premium portfolio and hope to come up with some outstanding engagement ideas.”