By A Correspondent
Bata India has signed Bollywood actor Kriti Sanon as its new face. Said Thomas Archer Bata, Chief Marketing Officer, Bata Shoe Organisation: “Kriti’s creative talent, drive and her fresh approach to style are the perfect match for Bata.We are very excited to have Kriti as the face of brand Bata in India. Kriti is the perfect choice as she reflects Bata’s personality of being vibrant and authentic. She is easy-going with a high style quotient, a quality which we greatly value at Bata. Something that makes her the perfect role model for young Indians.â€