MxMIndia

Tag: Kriti Sanon

  • To enhance brand presence

    Fujifilm Instax onboards Kartik Aaryan & Kriti Sanon as brand ambassadors

    Fujifilm, a subsidiary of Fujifilm Holdings Corporation, has onboarded film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for its Instax business.

    Said Koji Wada, Managing Director of Fujifilm India: “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the Instax family. Their energy and enthusiasm perfectly align with our group philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy Instax stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Added Arun Babu, Associate Director & Head of Digital Camera, Instax and Optical Devices Business at FUJIFILM India: “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. Instax is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the Instax brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

  • Stars brand ambassador Kriti Sanon and introduces Babil Khan

    Motorola unveils new TVC

    Motorola has launched a television commercial starring brand ambassador Kriti Sanon along with Babil Khan for the upcoming launch of the Motorola Edge50 Pro.

    Said Shivam Ranjan, Head of Marketing, APAC, Motorola, said: “The Motorola Edge50 Pro stands for the perfect fusion of intelligence (AI) and art. In order to bring this concept to live in our TVC, Kriti Sanon was undoubtedly the perfect fit to personify ‘Art’ that Motorola Edge50 Pro brings to life with its design, premium finish and the world’s first true colour display and camera. However, the Motorola Edge50 Pro also brings an AI revolution with segment first AI features. This is where we found the perfect fit in Babil Khan who beautifully personified the Moto AI, enabling us to explain the advanced AI features with ease…”

    Added Janmenjoy Mohanty- Chief Creative Officer, Dentsu Creative: “When Motorola asked us to pair intelligence with art, we decided to create a unique pairing that could bring alive this concept. Kriti and Babil take us on a trip to an AI-wonderland and allow us to discover this super-immersive phone and all that we can do with it – which is nothing short of magic!”

  • To create Kriti Sanon's first beauty label, Hyphen

    Havas’s Conran Design partners with PEP Technologies

    By Our Staff

     

    Conran Design Group Mumbai has announced a collaboration  with PEP Technologies, the parent company of mCaffeine, and celebrity, co-founder, and Chief Customer Officer, Kriti Sanon to launch everyday skincare label, Hyphen.

     

    Speaking about the launch, Vaishali Gupta, Co-Founder and Chief Growth Officer, Hyphen said: “Conran Design Group Mumbai shines with unique expertise and creative thinking. They blend design and strategy flawlessly, giving Hyphen’s brand logo a distinct edge.”

     

    Added Geet Nazir, Managing Partner, Conran Design Group Mumbai: “At Conran Design Group, we’re constantly looking for challenges and opportunities to demonstrate our capability in designing simple and effective brand-led solutions to complex business problems, that make a meaningful difference to clients and their businesses. We leverage our proven global methodologies to craft insight-led, differentiated design solutions, and Hyphen is a perfect example of how we delivered a clutter-breaking and ownable brand grammar in the beauty industry.”

     

  • TVC conceptualised by Contract

    Yardley London launches new campaign with Kriti Sanon

    By Our Staff

     

    Yardley London has launched a new TV commercial on its range of perfumes. In the TVC, actor Kriti Sanon is the voice of the brand. The commercial has been conceptualised by Contract Advertising.

     

    Said Manish Vyas, CEO, Wipro Yardley: “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes. We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses.”

     

    Added Sagar Mahabaleshwarkar, CCO, Contract: “Our core insight was to drive home the fact that Yardley perfumes are more than just their exotic natural fragrances. The idea was to empower people in making a lasting impression while stepping up in the professional world and their daily lives, with renewed freshness.”

  • The new packaging has been designed and conceptualised by Pentagram.

    Pentragram revamps Appy Fizz for Parle Agro

    By Our Staff

     

    Parle Agro has revamped the identity for Appy Fizz.

     

    Nadia Chauhan, the Joint Managing Director &  CMO of Parle Agro, has emphasised Appy Fizz as a “statement-making beverage that has consistently maintained a distinct and outstanding identity.”

     

    The new packaging has been designed and conceptualised by Pentagram. Speaking on the new design. Said Harry Pearce, Partner, Pentagram Design Ltd: “The essential idea for the Appy Fizz design was to modernise and to create a more visually arresting identity and bottle shape moving the brand away from the huge number of copycats. We re-addressed the emphasis giving the word ‘Appy’ equal prominence to ‘Fizz’ and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white and red with a nod to the apple in the red dot.”

     

    Kriti Sanon and Jr. NTR, the charismatic actors who are Appy Fizz’s brand ambassadors, are seen in the new campaigns with fresh packaging of the brand.

     

     

  • Joins Priyanka Chopra Jonas and Jr. NTR as Brand Ambassador for the apple flavored sparkling drink

    Parle Agro to endorse Kriti Sanon

    By Our Staff

     

    Parle Agro has signed on leading actor Kriti Sanon as brand ambassador for beverage brand, Appy Fizz. She joins Priyanka Chopra Jonas and Jr. NTR and will be the face of the brand alongside them.

     

    Speaking about the brand ambassador, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “It is exciting to have Kriti Sanon join the Appy Fizz family. Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz’s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand’s new face”.

     

  • The ad film is produced by Cutting Crew Studio

    Kriti Sanon campaigns for joins Heads Up For Tails

    By Our Staff

     

    HUFT (Heads Up For Tails), online pet store, launches a 3 films campaign. The ad film is produced by Cutting Crew Studio and features brand ambassador Kriti Sanon with her pet dog, Coco.

     

    Speaking on the brand campaign, Samriddh Dasgupta, CMO, Heads Up For Tails, said: “We welcomed Kriti as our brand ambassador in August, and the response from the community has been tremendously rewarding. With Cutting Crew, there’s always a collaborative creative approach which results in fantastic outcomes. The team understood our values, brand aspirations and narrative style, and helped build a campaign that we are very proud of.” This insight clearly comes out in the date night film conceptualized by Cutting Crew & Heads Up For Tails during their intense brainstorming sessions at the studio.”

     

    Added the Creative Director at Cutting Crew Studio, Shaamik Shah: “Shoot days are so much fun…and especially if you’re shooting with such lovely pets then that itself is a complete icing on the cake. Being an ardent dog lover myself, working with a brand like Huft was an absolute wholesome experience. Right from conceptualisation to bringing this campaign live, our entire team at Cutting Crew were well invested right from the start and this, btw, also happens to be one of the most special projects for our entire team.”

     

  • To appear in the upcoming Skechers Street campaign

    Kriti Sanon roped in as brand ambassador for Skechers

    By Our Staff

     

    Skechers India lifestyle footwear brand has roped in actress Kriti Sanon as brand ambassador. Sanon will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign-the brand’s trendy line of streetwear sneakers.

     

    Commenting on this association, Rahul Vira, CEO of Skechers South Asia said: “Skechers began operating in India sighting a huge potential in the footwear market ten years ago. Kriti is a fashion icon for young consumers, and her influence paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Kriti being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”

     

  • Created by 82.5 Communications

    Kriti Sanon features in new digital campaign for Nyumi

    By Our Staff

     

    Nyumi wellness brand has launched its first-ever brand campaign, #BiteMe with Kriti Sanon.

     

    Said Ananya Agarwal, Founder and CEO, Nyumi: “We launched Nyumi to make wellness approachable and accessible to women. Since our launch in 2021, we have seen significant growth for the brand and as we hit our one-year milestone this month, I am excited to bring to our audience our first-ever brand campaign. The Nyumi woman is quintessentially someone who believes in facing her issues head-on, and with #BiteMe, we are aiming to create a new way of looking at one’s problems and taking a stand against whatever life throws at us!”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer, 82.5 Communications: “We are delighted to be a part of the journey that Nyumi has embarked on, to inspire Indian women to prioritize their health and well-being. Our campaign urges every woman to confidently say, “#BiteMe” to little-big health issues that hold them back every day. A confidence that comes with the Nyumi daily nutrition gummies and their perfect blend of Indian and western ingredients.”

     

  • Kriti Sanon is face of Urban Company Salon At Home

    Kriti Sanon is face of Urban Company Salon At Home

    By Our Staff

     

    Urban Company has launched a new campaign featuring brand ambassador Kriti Sanon for its Salon At Home. Created by QED Communications, the series of three films highlight the service experience.

     

    Speaking on the campaign, Harihar Goswami, CD, QED Communications said: “The campaign romanticises Urban Company’s Salon At Home Services in a way like never before. The films showcase how the brand not only promises but delivers on the promise of a true beauty experience that every woman deserves – brought to life by the ever graceful Kriti Sanon.”

     

    Commenting on the campaign, Smit Shukla, VP, Marketing and Growth at Urban Company added: “We are absolutely thrilled to have Kriti Sanon on board once again for our latest salon campaign. Our brand value perfectly aligns with Kriti’s diverse, authentic, true and exuberant personality. With the launch of this campaign for salon services, we aim to showcase the unparalleled salon experience that every consumer can get from Urban Company at the comfort of their homes. Beauty and grooming are key verticals of Urban Company and our association with Kriti Sanon will help amplify brand connect with the consumers.”

     

  • Unveils campaign featuring Kriti Sanon

    Coke invites fans to try the new Coca-Cola Zero Sugar

    By Our Staff

     

    Coke has launced an advertising campaign for its Coca-Cola Zero Sugar The marketing campaign features actor Kriti Sanon.

     

    Commenting on the launch in India, Shrey Vig, Brand Manager, Coca-Cola Zero Sugar, Coca-Cola India and South-West Asia, said: “At Coca-Cola, we strive to provide choices to consumers across the portfolio and as part of that we are excited to launch our latest offering – new Coca-Cola Zero Sugar, which allows consumers to enjoy the great taste of Coca-Cola with zero calories. It’s been launched globally and we’re getting great response from around the world, so we’re thrilled to introduce it in India.”

     

  • Ropes in Kriti Sanon as brand ambassador

    Contract Advertising campaigns for Yardley

    By Our Staff

     

    Yardley has roped in Bollywood actor Kriti Sanon as its brand ambassador for its new campaign conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network.

     

    Said Manish Vyas, Business Head of Yardley India: “The brand takes pride in using the finest natural ingredients and exotic flowers from gardens of England across its portfolio. Keeping this in mind, we came up with the campaign thought of ‘nature like freshness’, highlighting what goes into Yardley fragrances that makes them distinct and desirable. As a part of relaunch, Yardley deodorants are now made of 90% naturally derived* ingredients and we are introducing 2 new fusion variants – Scottish Meadows and Spring Blossom. To bring this campaign alive, we partnered with Kriti Sanon, who epitomizes authenticity and is a true inspiration for the woman of today.”

     

    Added Ayan Chakraborty, General Manager, Contract Mumbai: “There is something magical about fresh flowers and their smell. They have a transformative effect on both mood & confidence. This is what we played up in the narrative since Yardley deodorants have natural floral fragrance that makes you feel fresh and confident.”