Association of Mutual Funds in India (AMFI) claims its Mutual Fund investor awareness campaign, Mutual Funds Sahi Hai. Has Increased awareness of mutual funds helped the industry and added 32 lakh new investors over the last year.
Said A Balasubramanian, Chairman – AMFI: “Concerted efforts taken by the mutual fund industry through the Mutual Funds Sahi Hai campaign, under the guidance of SEBI, supported by favourable market conditions and support from the distribution community, led to overwhelming success in the inaugural year of the Mutual Funds Sahi Hai campaign. Given the rising household incomes and higher appetite towards financial savings coupled with long term India growth story, we are sure that mutual funds would become the investment option of choice of every household in the years to come.â€
AMFI will also very soon launch the next leg of the media campaign, it has been announced.