MxMIndia

Tag: AMFI

  • It's the next leg of the association’s mutual fund investor education campaign

    AMFI campaign with Sachin & Dhoni

    By Our  Staff

     

    The Association of Mutual Funds in India (AMFI) launched the next leg of its mutual fund investor education campaign featuring cricketers Sachin Tendulkar and MS Dhoni.

     

    Said AMFI Chairman Mr. A. Balasubramanian: “India is a country of savers. However, not many invest in capital markets. We want people to realise that investing at least some portion of their savings in mutual funds, will help them achieve their long-term financial goals. By investing in capital markets through the mutual funds route, investors will be able to capitalise on India’s growth story.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “If you want to achieve long term financial goals like your child’s future or your own retirement, Mutual Funds ke maidaan mein utarna padega” is what the two cricketing legends convey to the fence-sitters. SIP in mutual funds is the ideal route for retail investors to participate in the India growth story and create wealth over the long term”

     

    https://www.facebook.com/MSDhoni/videos/5990539517646740/?extid=CL-UNK-UNK-UNK-AN_GK0T-GK1C

     

  • To woo individuals with entrepreneurial aspirations

    AMFI to launch Mutual Funds Distributor Recruitment Campaign

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has unveiled its Mutual Funds Distributor Recruitment Campaign, “Karein Shuru?”.  The campaign targets women looking to re-enter the workforce, retired professionals, enterprising fresh graduates and individuals with entrepreneurial aspirations.

     

    Speaking on the occasion, A Balasubramanian, Chairman, AMFI, said: “The Indian Mutual Funds industry has the potential to cross INR 100 trillion in AUM before 2030. With only about 1.25 lakh Mutual Funds Distributors as of now, the reach of intermediaries is limited. Given this under-penetration, we expect and hope that the “Karein Shuru?” campaign would help the Indian Mutual Fund industry to onboard more distributors and reach out to a larger investor base across the country.”

     

    Added Vishal Kapoor, Director, AMFI, who spearheaded the “Karein Shuru?” campaign: “The Indian Mutual Fund industry can serve over 10 crore unique individual investors by 2030 with the active involvement of a large number of informed and qualified distributors across the country. “Karein Shuru?” is an invitation for action, and the campaign aims to inspire individuals from across gender, geography, and age groups to embrace Mutual Fund Distribution as an attractive career option. This would not only assist individuals in becoming successful entrepreneurs but also help in building a financially stronger India.”

     

  • On market volatility, unregulated deposit schemes, new age digital trends emerge as key concerns

    Sachin Tendulkar educates small investors on mutual funds

    By Our Staff

     

    We received an invite to the preview just the evening before so couldn’t attend it ourselves. But here’s a report based on a communique we received: The Association of Mutual Funds in India (AMFI) unveiled three TVCs featuring Sachin Tendulkar and Mithali Raj to address each of the three identified key fears impacting the investors’ psyche – market volatility, new age digital trends and unregulated schemes.

     

    Speaking on the occasion, A Balasubramanian, Chairman, AMFI, said in the statement: “We at AMFI, want to educate small savers to shift towards formal and regulated mode of investments, and opt for Mutual Funds as the preferred investment avenue. Last financial year the Mutual Fund Industry added 1.09 crore new Mutual Fund investors. A significant section of retail savers voiced their concerns about continued market volatility in the light of various global geo-political events. We wanted a voice of reason, someone who people trust to address the concern and educate them that it is best to ignore short term volatility and focus on long-term goals. Hence, we chose Sachin Tendulkar, our brand ambassador for this.”

     

    Sirs/Mesdames, investment in mutual funds may be fine, but press event mein invitation itna late bhejna is surely not sahi.

     

  • Created by Mirum India

    Mutual Funds Sahi Hai releases campaign for festive season

    By Our Staff

     

    The Association of Mutual Funds in India (AMFI) has released a set of two new films for the festive season. Created by Mirum India, the narrative is around relationships, something that is relevant not just from a festive season point-of-view, but also from an investment one.

     

    Says Juzer Tambawalla Director – Products & Marketing at Franklin Templeton India, member of the Digital Committee at AMFI: “When you look at any relationship, you understand that making it work isn’t easy. There is a certain amount of commitment, dedication and patience required. Just like investments in Mutual Funds.”

     

    Added Mohit Ahuja – Director (Brand Strategy & Client Services): “All investment communication typically speaks to the mind, as is logical. AMFI’s long-running ‘Mutual Fund Sahi Hai’ campaign has beautifully simplified the logic. With this new ‘Rishtey Nibhaana Sahi Hai’ spin, we aim to speak to the heart and make MFs be seen in an endearing light too. This secondary campaign also gives us another umbrella to use as and when required and adds back to the original thought. And what better way to start than the festive season.”

     

    Speaking on the creative lens of the campaign, Naila Patel – ECD, Mirum added: ““When ‘Mutual Funds Sahi Hai’ campaign launched, it almost seemed like an oxymoron. The only thing people knew or recollected about Mutual Fund communication was the disclaimer that said “It’s risky, be careful” in a complicated way. But the campaign changed it all and now Mutual Funds and Sahi Hai seem to have become synonymous with each other. Hence this reiteration of ‘Sahi Hai’ to other walks of life becomes very relevant and fluid.”

     

  • The agency won the account following a multi-agency pitch

    Dentsu X retains AMFI’s media mandate

    By A Correspondent

     

    Nilesh Shah

    Dentsu X India, the integrated media specialist from Dentsu International, has won the media mandate for the Association of Mutual Funds in India (AMFI). The agency won the account following a multi-agency pitch. Dentsu X was also the incumbent, having handled the brand since 2016.

     

    Speaking on the assignment, Nilesh Shah, Chairman, AMFI said: “We are pleased to renew our relationship with dentsu X. The agency has shown an in-depth understanding of the category and consumer. It appreciates both – the consumer motivations as well as the client’s perspectives, to deploy investments designed to deliver on our business objectives. Dentsu X, in effect, has been an integral partner and not just an agency.”

     

    N S Venkatesh
    Divya Karani

    Added N S Venkatesh, Chief Executive, AMFI:  “Delighted that we are continuing our partnership with Dentsu X. The team here has always exceeded expectations. It understands the eco-system and deploys platform-agnostic solutions and innovations to deliver on business KPIs.”

     

    Commenting on the win Divya Karani, CEO, Dentsu X India: “This is a resounding validation of dentsu X’s work in building the business, driving sustainable value year-on-year and the close teaming with all our AMFI members. This decisive mandate is right by both, Dentsu X and AMFI.”

     

     

  • They will help create awareness about Mutual Funds, as the preferred investment option

    AMFI gets Sachin, Dhoni to promote MFs

    By A Correspondent

     

    AMFI has announced that it has signed cricketing icons Sachin Tendulkar and MS Dhoni for their ‘Mutual Funds Sahi Hai’ campaign, to help create awareness about Mutual Funds, as the preferred investment option.

     

    Speaking on the occasion, Nilesh Shah, Chairman, AMFI said: “Sachin Tendulkar and MS Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer term approach towards investment. Longer term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the  conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

     

     

  • Along with the media campaign, the focus will now be on on-ground outreach programs

    32 lakh new investors take to MFs on back of popular campaign

     

     

    Association of Mutual Funds in India (AMFI) claims its Mutual Fund investor awareness campaign, Mutual Funds Sahi Hai. Has Increased awareness of mutual funds helped the industry and added 32 lakh new investors over the last year.

     

    Said A Balasubramanian, Chairman – AMFI: “Concerted efforts taken by the mutual fund industry through the Mutual Funds Sahi Hai campaign, under the guidance of SEBI, supported by favourable market conditions and support from the distribution community, led to overwhelming success in the inaugural year of the Mutual Funds Sahi Hai campaign. Given the rising household incomes and higher appetite towards financial savings coupled with long term India growth story, we are sure that mutual funds would become the investment option of choice of every household in the years to come.”

     

    AMFI will also very soon launch the next leg of the media campaign, it has been announced.

     

     

  • Jan Nivesh, an investor awareness initiative, was launched by AMFI and Times Network in Mumbai on Monday

    Times Network & AMFI announce investor awareness initiative

    By A Correspondent

     

    Times Network and Association of Mutual Funds in India (AMFI) have in a strategic partnership announced a mutual fund awareness campaign titled ‘Jan Nivesh’.

     

    MK Anand, MD & CEO, Times Network and A Balasubramanian, Chairman, AMFI & CEO, Birla Sun Life Asset Management Company Ltd. Jointly unveiled the new logo – Jan Nivesh, an investor awareness initiative by AMFI and Times Network in Mumbai on Monday.

     

    Commenting on the partnership, Anand said: “Our association with AMFI who represent all registered Asset Management Companies under SEBI will go a long way in assisting Indians to plan their savings in a smarter manner and aid in India’s economic growth in the long run. The Jan Nivesh campaign aims to educate and inspire Indians to review their savings behaviour and consider investing in mutual funds as their main option over the years. The current buoyancy in Indian markets is an added incentive with investors across categories making noteworthy gains. We are proud of this association with AMFI and believe that this endeavour will help the common man Rise with India.”

     

    Added A Balasubramanian, Chairman of AMFI:“There is a clear case of under-penetration of mutual funds among the households in India. With Jan Nivesh, we aim to reach out to the corners of the country and educate them on the benefits of regular investing in mutual funds.”

     

     

  • Campaign wants investors to realise "Mutual Funds SahiHai"

    AMFI launches multimedia campaign to increase investor awareness around mutual funds

    By A Correspondent

     

    Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India, launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.

     

    The campaign has been launched with the message – “Mutual Funds Sahi Hai” – through different  media such as TV, Digital, radio, print, cinema and outdoor hoardings with simple, but very clear messaging through interesting advertisements in different languages. With everyday situations as the backdrop, the campaign tells prospective investors that mutual funds are the right option for them – Mutual Funds Sahi Hai – as the tagline of the campaign says.

     

    As part of the campaign, AMFI also launched a microsite, where investors can find detailed information about mutual funds and also locate their nearest mutual fund office and mutual fund distributors. AMFI has also revamped the “Investor Corner” on its website where investors can now makeonline investment in mutual funds; download factsheets and can even view their unclaimed dividend or redemption amount with different fund houses.

     

  • The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and internet technologies

    Rage partners Metal to revamp AMFI’s web presence

    By A Correspondent

     

    Rage Communications in partnership with Metal Communications has recreated and enhanced the internet presence of Association of Mutual Funds of India (AMFI) – www.amfiindia.com. The mandate to the combine was a result of a multi-layered review conducted by AMFI to revamp and re-tool its website to state-of-the art communications and internet technologies. Rage Communications, in association with Metal Communications, was among the several contenders for this initiative.

     

    “This re-launch is will provide a single window experience for all stakeholders in the industry – investors – current and potential, distribution intermediaries, industry members and the lay public. The digital assets created, include features and functions that educate, provide data and enable decision making for all the stakeholders,” said Vikaas Sachdeva, CEO – Edelweiss Asset Management Ltd. and Chairperson, AMFI’s Committee on Customer Engagement.

     

    Rage & Metal have extensive expertise in the BFSI sector and their clients include household names from the banking, wealth management and insurance sectors.

     

    “Today’s Internet solutions are not restricted just to the world of personal computers. A range of new technologies, platforms and devices, requires delivering solutions across multiple options seamlessly. Our evolution has been congruent with the evolution of the Internet and gives us the unique skills and experience that is required in meeting the challenges involved in re-tooling AMFI’s web presence to a best-in-class consumer and business facing portal for mutual funds in India,” said Karthik Kumar, Director – Rage Communications.