By A Correspondent
Star India’s OTT platform has released its first India Watch Report 2018 with usage patterns on its platform. The study reports nearly five times growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video. The last 12 months have also seen access to data and consumption of video go deeper into inner India, notes the report.
Speaking about the report, Ajit Mohan, CEO, Hotstar said: “A new generation of users are emerging in India who take for granted round the clock access to the best stories; who know that they can watch the best shows from around the world at the same time as the world (and sometimes way ahead of most of the world); who do not worry about being forced to skip their team’s weekend football games because they are not at home in front of their television; and who have the implicit faith that all breaking news will reach them without any effort on their part.â€