By A Correspondent
Myntra recently launched a digital campaign featuring one of its most consistent shoppers, Shristi, from Patna. This video is the second in the ‘MyntraUnforgettables’ series, that pays tribute to some of its loyal customers.
Over 50 per cent of Myntra’s customers belong to Tier II and III cities and towns and one such customer is Shristi who was identified using data driven insights. In the two minute video, we see how Shristi, who was once shy and conservative and perceived fashion as a means to look good for the world, rather than to feel good from within, underwent a transformation. A setback in her personal and professional life changed the way she sees the world today. She came to realize that in the end all that mattered is you and how you perceive the world. Her story is not just about shopping, brands or style, but also about feeling elated.
The video is called ‘MyntraUnforgettables with Shristi’, where Shristi is seen narrating her experience as a fashion forward individual from Patna.