By A Correspondent
Hotstar has announced the appointment of Punitha Arumugam as Platform Evangelist, with the mandate to showcase the power of the platform to leading brands. Arumugam, a media agency veteran, has spent over 13 years at Madison Media where Group CEO was the last position she held and she was later at Google as Agency Director for over five years. While an expert in traditional media, she has now – given her Google experience – increasingly evangelised the use of digital by agencies and marketers.
Before this role, she was at Google where she led itsagency business, first from India and later for the region from Singapore, as Managing Director, APAC Agency for Google APAC. She is currently setting up her own firm in the communications tech space.Arumugamstarted her career in 1990 with Ogilvy in Chennai and subsequently joined Lintas Initiative Media. She moved to Madison in 1999. For the last five years, she has been heading the Emvies organising committee for the Advertising Club.
Commenting on the development, Ajit Mohan, CEO, Hotstar, said “Punitha is a leader in digital who has a fantastic track record of having aided the creation of many agency and brand partnerships in India and around the region. Hotstar is a special place for brands. We are delighted that she is coming on board to help us introduce the unique power of Hotstar to marketers around the country.â€
Added Arumugam: “Hotstar is one of the few video platforms in the world that has tremendous scale, very engaged audiences and remains open to advertisers. I believe the world of marketing is evolving quite rapidly, and Hotstar has the unique ability to marry the scale and engagement of television, with the power of audience understanding that digital brings. This is what brands have been waiting for, and I am delighted to play a role in shaping the next phase of the industry’s evolution.â€