In less than a year after launching a Tamil channel, Star Sports has unveiled Star Sports 1 Kannada, a dedicated Kannada sports channel.
The calendar includes live events such as the Hero Indian Super League (ISL), Board of Control for Cricket in India (BCCI), Premier Badminton League (PBL) etc.  Said an unnamed Star India spokesperson in a communique: “Sports is more engaging, enjoyable and thrilling, when it is watched in a language one speaks. Our strong presence in Karnataka has helped us understand how Kannadiga sports fans like to consume sports content. Kannadigas possess an inherent sporting quality of resilience and an undying desire to always win. Star Sports 1 Kannada, with its extensive line-up of popular sports content, is a resolute step towards bringing these Kannadiga fans closer to their favourite games and heroes.â€
sssqA promo campaign was launched to support the launch of Star Sports 1 Kannada.