Commnications educator and commentator Dr Subi Chaturvedi received her PhD from IIT Delhi last week.
Chaturvedi’s work studies the use of social media and technology by senior editors and journalists in India. It proposes a model for the media and the government for technology adoption and enables the creation of a 24×7 responsive government for truly actualising the power of over a billion mobile connections and 350 million internet users.
According to a communique, there are lessons in the study for the discipline of management, as well as information and communication flows, as traditional institutions of socialisation get subverted and the top down model gets increasing replaced with many to many forms of communication, which are loosely structured, decentralising power and democratising the public sphere.
Notes the communique: “For brands and the corporate world these insights mapping the online time spent, the social media preference, the detailed analysis of Twitter adoption in India for breaking news will be invaluable for brand building, management and recall. Complex issues of internet Governance and facilitative policies for citizen empowerment are also explored.â€