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Tag: Dr Subi Chaturvedi

  • As chief corporate and public affairs officer

    Zupee appoints Dr Subi Chaturvedi

    By Our Staff

    Dr Subi Chaturvedi
    Dr Subi Chaturvedi

    Zupee has announced the appointment of Dr Subi Chaturvedi as the Chief Corporate & Public Affairs Officer. In her new role, Dr Chaturvedi will work closely with government bodies and policy-makers for the online gaming, education and skilling sector.

    Said Dilsher Singh Malhi, Founder and CEO, Zupee: “At Zupee, we are committed towards making the internet a place for productive engagement. We are bringing the ‘best of the best’ onboard to help us in realise our vision and transforming the company into a centre of innovation. We are constantly looking for moonshotters, transformational leaders and people with experience in building facilitative policy frameworks to join us. By bringing in Dr Subi, we now have someone who embodies all three qualities. She is an exceptional talent and look forward to her leadership & expertise to help us scale and grow as a company and as a community”.

    Said Dr. Subi Chaturvedi, Chief of Corporate & Public Affairs, Zupee, “I am delighted on joining Zupee as I am joining a team of go-getters and innovators, who are being led by one of the brightest minds in the country. Dilsher, the founder, has a maker’s instinct, and epitomises constructive depolarizing, which I believe is critical to success of any workforce of the future. I see great potential in what Zupee is doing, what it can do & what Dilsher has envisioned. I believe that we can revolutionize the field of learning, skilling and education through gamification and by incentivising learning. Our products and solutions are going to be aligned with the Government’s vision of a self-reliant India and of creating Make in India solutions for the world.”

     

     

  • First of its kind study in India using primary research to look into use of social media in targeted communications for political parties, elections, e-governance, brand building

    New book explores facets of communication

     

     

    Commnications educator and commentator Dr Subi Chaturvedi received her PhD from IIT Delhi last week.

     

    Chaturvedi’s work studies the use of social media and technology by senior editors and journalists in India. It proposes a model for the media and the government for technology adoption and enables the creation of a 24×7 responsive government for truly actualising the power of over a billion mobile connections and 350 million internet users.

     

    According to a communique, there are lessons in the study for the discipline of management, as well as information and communication flows, as traditional institutions of socialisation get subverted and the top down model gets increasing replaced with many to many forms of communication, which are loosely structured, decentralising power and democratising the public sphere.

     

    Notes the communique: “For brands and the corporate world these insights mapping the online time spent, the social media preference, the detailed analysis of Twitter adoption in India for breaking news will be invaluable for brand building, management and recall. Complex issues of internet Governance and facilitative policies for citizen empowerment are also explored.”