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About UsNew Media Marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, product reviews and Wikipedia, all of which contribute to a transparent forum to post praises, criticisms, questions, and suggestions. One of the primary arguments to promote New Media Marketing is the premise that traditional advertising is losing its influence on consumers. Backed by statistical evidence demonstrating a growing trend of consumers making purchasing decisions off Internet research and referrals. These advocates strongly adhere to the notion that consumers are more inclined to believe feedback from like-minded peers than corporate marketing verbiage dispersed through traditional television, radio, direct mail, or newspaper advertising. Although businesses would be exposing certain weaknesses to the marketplace by allowing individuals, or even competitors, to post critical comments, responding with an honest and transparent answer designed around solving the issue at hand may mitigate potential risks. New Media Marketing is most effectively marketed by Internet-driven technology such as blogs, RSS, Web video productions, podcasts and social networking platforms
MxMIndia Grievance Redressal

Front-page scan: The Budget, the morning after

Written by

in

Â And this is how some newspapers captured the Union Budget 2013-14 proposals on their front pages

The Times of India	Hindustan Times
DNA	The Indian Express
Mid-Day	Mumbai Mirorr
Economic Times	The Hindu
The Telegraph	Loksatta
Lokmat	Sakal
Divya Marathi	Saamna
Dainik Jagran	Dainik Bhaskar
Hindustan	Ananda Bazar
Free Press Journal	Dina Karan
Amar Ujala	Sambad

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