Tag: ZMCL

  • Zee Hindustan goes anchor-less

    By A Correspondent

     

    Zee Media Corporation announced last week that its Hindi news channel, Zee Hindustan, would function without any anchor.

     

    “The anchors who appear on news channels often appear to give colour to a particular story. The viewers who really want to follow, or just know about the news are left with no choice but to watch that anchor. We at Zee sensed this urgency and decided to come up with an alternative which will just give news, without any views. And this is how Zee Hindustan was born,” said Zee group chairman and Rajya Sabha MP Dr Subhash Chandra.

     

    Added Ashok Venkatramani, MD, ZMCL: “The country is heading towards the biggest election battle. In a forced opinionated environment, Zee Hindustan will definitely break the clutter and create a niche for itself amongst viewers. The news in purest form and variety of content will put the channel apart from others”.

     

    Said Purushottam Vaishnav, Editor-in-Chief of the channel: “It has been a strenuous two-month journey for all of us and my team did a commendable job in launching this channel in such a brief time. Zee Hindustan will give you news, without any views.”

     

     

  • Bhaskar Das set to quit Zee

     

    By A Correspondent

    Veteran mediaperson Dr Bhaskar Das is reportedly moving out from the Zee group with effect from end-October 2017.Das joined the Zee group to helm Zee Media Corporation Limited and is currently President and Chief Growth and Innovation Officer of Zee Unimedia.

    Although both Das and Zee PR were not available for a confirmation, reasonably reliable sources close to both the Zee group and Das have confirmed that Das is moving on after his five-year contract is due to expire next month.

    Das exited Bennett, Coleman and Company Ltd (BCCL) in end-september 2012 after having worked for 32 years with the organisation. He joined BCCL as a management trainee in 1980 and worked his way up to be President from 2005. For a short while he also took on the additional responsibility of working with BCCL Managing Director Vineet Jain’s office.

    Active in the advertising industry associations, Das has been President of the Advertising Club for four years and is currently an officebearer with the Ad Club and the IAA India Chapter. He is part of the Governing Council of MICA, Ahmedabad and is one of the few seniors in the marketing services domain with a PhD in marketing from Pune University. He is reportedly working on his second PhD in marketing.

  • Reliance ADAG exits television, 49% of radio. Sells to Zee

     

    By A Correspondent

     

    The Zee group has acquired the Reliance Broadcast Network Limited’s entertainment channels (plus four other licences it owns) along with 49 per cent stake in 92.7 Big FM. The transactions will help reduce exposure in non-core businesses and work towards further reducing debt under Reliance Capital, said Sam Ghosh, Executive Director and Group CEO, Reliance Capital.

     

    Radio:

    The Board of Directors of Zee Media Corporation Limited has approved acquisition of 49% stake in 92.7 BIG FM, the radio broadcasting business of Reliance Broadcast Network Limited.

     

    Reliance Broadcast Network Limited runs the largest network of FM radio channels in India – 45 operational licenses (issued under Phase II and migrated to Phase III) and 14 new licenses (issued under Phase III). The FM channels are being broadcast under the brand “92.7 BIG FM”, reaching to 45 cities, 1200 towns and over 200 million people. It reaches out to around 43 million listeners per week and engages with a large number of national and local advertisers.

     

    Reliance Broadcast Network Limited shall be transferring the 45 operational and 14 new licences into two SPVs respectively along with the assets and liabilities. ZMCL shall acquire 49% stake in each of these two SPVs. ZMCL and Reliance Broadcast Network Limited shall also have a call/put option to acquire/sell the balance 51% after the lock-in provisions on the permission holder of these licenses expire. As per MIB regulations, at least 51% shareholding needs to be held by the permission holder for a minimum period of three years from the date the channels were operationalised. The lock-in period for the 45 operational licenses shall expire on March 31, 2018, whilst the lock-in period for the 14 licences shall expire after the expiry of three years from the day all 14 licences shall have become operational, which is expected to be around March 2020.

     

    Said Rajiv Singh, COO, ZMCL: “We are pleased to announce this acquisition which shall not only be complementary to our current business but accelerate its growth too. We are currently running successfully a bouquet of 11 news and current affair channels and with the addition of 59 radio licenses, we will be reaching out to a much increased audience base and will keep them engaged on different media platforms. This acquisition shall bring about the desired business diversity and will help in achieving the sound financial objectives at an accelerated pace. We are confident that this investment will enhance value for all stakeholders and looking forward towards this exciting journey to take the company to the next level.”

     

    Said Sam Ghosh, ED and Group CEO, Reliance Capital in a statement: “We are happy to bring in Zee Media as our partner in the Radio business. This transaction is part of our strategy to reduce exposure in non-core businesses and work towards further reducing debt under Reliance Capital”.

     

    The proposed transaction remains subject to regulatory approvals including Ministry of Information & Broadcasting. The transaction is expected to close in the first half of CY2017.

     

    Television:

    Meanwhile, the Board of Directors of Zee Entertainment Enterprises Limited (“ZEEL”) has also approved the acquisition of the general entertainment broadcasting business undertaking of Reliance Big Broadcasting Private Limited, Big Magic Limited and Azalia Broadcast Private Limited, all part of Anil Ambani-led Reliance Group entities through a scheme of demerger and execution of definitive agreements in relation to such proposed acquisition..  The TV Broadcasting business of Reliance Group Entities currently comprises two operational general entertainment channels (“BIG Magic” and “BIG Ganga”) and 4 other TV licenses.

     

    BIG Magic is a Comedy channel catering to Hindi Speaking Markets. BIG Ganga is a leading Bhojpuri entertainment channel catering to audiences in Bihar, Jharkhand and Purvanchal. The channels are available on all major MSOs and DTH operators.

     

    The General Entertainment TV Broadcasting business undertaking along with its assets, liabilities, licenses, trademarks etc. shall get demerged from “BIG Magic Ltd”, “Reliance Big Broadcasting Private Ltd” and “Azalia Broadcast Private Ltd” into ZEEL through a court-approved scheme.

     

    Said Punit Goenka, MD & CEO, ZEEL: “We are pleased to announce this acquisition which further adds to our expanding universe of general entertainment channels. Big Magic gives us access to comedy genre enhancing our customer offerings. Big Ganga, a leading Bhojpuri channel syncs with our strategy of expanding into the regional markets which offers attractive growth potential. I am confident that these two channels will make the Zee Network channels more enriching for the audience and for the Company.”

     

    Said Sam Ghosh, ED and Group CEO, Reliance Capital: “We are happy to divest 100 per cent of our general entertainment TV business to Zee Entertainment. This transaction is part of our strategy to reduce exposure in non-core businesses and work towards further reducing debt under Reliance Capital.”

     

    The proposed transaction remains subject to approval of the shareholders and requisite regulatory approvals including stock exchanges, Ministry of Information & Broadcasting and the Bombay Hight Court. The transaction is expected to close in the second half of CY2017.

     

  • Zee News unveils latest marketing campaign

    By A Correspondent

     

    After converting to a free-to-air (FTA) channel that seeks to deliver unbiased and path-breaking content, Zee News has unveiled two new brand films. Said Pooja Gupta, Marketing Head, ZMCL on the films: “As a pioneer in the industry, Zee News seeks to reinforce its commitment through engaging and thought provoking content. The brand strategy of the films was to provide differentiated content which cuts through the morass of the market by focusing on positive, informative, and interactive communication. The context and creative thought behind the films intend to focus on news that affects people, that they can use in their daily lives, and that ‘upgrades’, and not just ‘updates’.”

     

     

    Pooja Gupta

    According to a communique, Zee News also expects the audience profile for news ecosystem to gradually transform and include the entire family with a mind of their own, that reflects their attitude, life, trials and aspirations. People have awakened to their rights and are beginning to take a stand. When a thought awakens, it awakens a nation. The new brand films upholding the tag line of – Soch Badlo Desh Badlo, strive to set an enabling agenda to empower people for a better and a more informed life and to urge them to make a positive impact on the development of the country.

     

    Adds Gupta: ”Social media is a powerful vehicle for sampling content and building a brand. Hence, we are promoting the brand films extensively on all our social media platforms – Facebook, Twitter, and YouTube. You may watch the films by clicking on the below links, too! Together let us change our thoughts and help bring about the change in the country for the better!”

     

  • Zee launches FTA Hindi news channel, India 24×7

    India 24x7

    By A Correspondent

     

    Zee Media Corp Ltd has launched India 24×7,  a national Hindi Free to Air (FTA) news channel today (Oct 24).

     

    While the news genre is traditionally seen as largely an individual viewing space, India 24×7 wishes to create a family appointment viewing experience, noted a communiqué.  Said Channel Editor, Vasindra Mishra “India 24X7 will choose clarity over aggression, Jankari over sensationalism. It endeavours to offer ‘distinctive news’ as opposed to breaking news, or sensational news. With our family viewing objective, the flavour of coverage will focus on the positive side of every story and also enliven us through its entertainment quotient,” adding: “If you look at existing news programmes, you will find that majority of the news channels are busy proliferating negativity in the society as if there is no hope available for them. But, India 24X7 believes in hope. We will try to fish out hope even from the tragic incidents.”

     

    The channel will work on inventory of 12 minutes per hour giving more content and news to the viewers that brings knowledge and empowers them. The channel will be available on most leading cable and DTH networks.