Tag: Zee

  • Star Plus stays #1, Colors and Zee at #2 and #3.

    By A Correspondent

     

    The GVTs of Week #46 of the calendar year 2013, according to TAM, show Star Plus leading in the Hindi General Entertainment category. Star Plus scores 529193 GVTs, a little below the previous week’s 536270. Colors and Zee were placed second and third as per the GVTs.

     

    The following are the ratings of the leading Hindi GECs. Figures in brackets are those for Week 45.

     

    Star Plus         529193            (536270)

    Colors              479010            (486423

    Zee TV             440447            (428610)

    Life OK            340200            (344624)

    SAB                 315637            (310534)

    Sony                297801            (341054)

     

    Please note that the information has not been supplied and verified by TAM Media. However our source is reasonably reliable.

     

  • Subhash Chandra receives doctorate at Univ of East London

    By A Correspondent

     

    Zee and Essel group Chairman Subhash Chandra was awarded an Honorary Doctorate of Business Administration from the University of East London (UEL).

     

    Mr Chandra received the Doctorate from Lord Gulam Noon, the Chancellor of the University of East London, at the ceremony for their Royal Dock Business School graduates. Accepting the award, Mr. Chandra thanked the entire senior management team at the Royal Dock Business School, saying, “It is indeed a privilege to be recognized outside one’s country, and in the presence of such highly acclaimed and respected individuals. I thank you all for bestowing this prestigious award that I feel honored to receive.”

     

    Mr. Chandra’s felicitation adds a feather to the crown of Zee Entertainment Enterprises Ltd and marks the establishment of the broadcaster in the UK andEurope, and follows a recent launch of DittoTV, an online, tablet and mobile platform providing live streams and TV on demand from 17 Zee channels. ZEE TV is now in the process of commissioning new programming produced specifically for the UK and European audience.

     

    Later today (Nov 21), Mr Chandra will deliver a keynote speech at AsPIRE, the annual event hosted by JP Morgan at Lord’s to promote Asian-Pacific global leadership. Mr Chandra will take the audience through his life journey from humble beginnings in India to becoming a global billionaire. He will reveal his role models and advise on implementing ideas into successful business operations.

     

  • Star Plus stays at #1. Colors, Zee follow. Life OK at #4

    By A Correspondent

     

    In the Week #45 ratings, Star Plus stayed on as numero uno Hindi GEC, followed by Colors and Zee. Life OK went past Sab which was at #4 last week. Sony is #5 this week.

     

    The following were the numbers for Week 45 in terms of GVTs with the numbers in brackets being those for Week 44.

     

    Star Plus 536270 (486066)

    Colors 486423 (463778)

    Zee TV  428610 (434987)

    Life OK  344624 (323897)

    Sony 341054 (299964)

    SAB  310534 (337099)

    Star Utsav 89355 (90202)

    Zee Anmol 41776 (50827)

    Sahara One  31549 (31647)

     

    Interestingly, Comedy Night with Kapil on Sunday scored 7357 TVTs compared to 6631 the previous week.

     

    Note: Television measurement firm TAM does not share ratings with the media. What we have carried here is on the basis of a friendly pass-on by a subscriber. While we believe these are correct as they are from a reliable source, we would recommend our readers to reverify the numbers first-hand with TAM/an authentic source.

     

  • Zee to launch ‘&pictures’ on Aug 18 [updated]

    From L-R – Mr. Akash Chawla, ZEEL Marketing head (National Channels); Mr. Bharat Kumar Ranga, ZEEL Chief Content & Creative Officer and Mr. Ruchir Tiwari, ZEEL, Cluster Programming Head

    Zee Entertainment Enterprises Ltd announced August 18 as the launch date for ‘&pictures’.  The channel is the sixth movies-only channel aired by ZEEL other than Zee Cinema, Zee Cinema HD, Zee Premiere, Zee Classic and Zee Action.

    Speaking to mediapersons in Mumbai, ZEEL Chief Content and Creative Officer Bharat Kumar Ranga, Marketing Head – National Channels Akash Chawla and Cluster Programming Head – Hindi movie channels Ruchir Tiwari shared finer details on the channel and how it will be “India’s first interactive movie channel”.

    Creative agency Scarecrow has been entrusted with the creative advertising for the channel. While a short promo is already on air, the campaign will break on August 8.

    Said Mr Ranga: “Over the past 20 years, ZEE has built a reputation for content that is entertaining, profitable and of high quality…while at the same time, it has been inspiring and empowering to audiences. A new movie channel allows us to build upon our existing film and digital resources to create a continuing conversation with an audience that is interested in staying connected and engaged with the world around them.”

    Speaking about the symbol ‘&’ and the logo, Mr Ranga adds, “The Ampersand sign in ‘&pictures’ signifies ‘Udaan’ (flight) & ‘Neev’ (rooted) and celebrates the duality of contemporary Indians. The Ampersand in the logo merges seamlessly with the ‘p’ of pictures and connotes the ease with which today’s viewer blends his ambition to soar high while remaining rooted to his sacrosanct values. The color red similarly radiates his bold ambition as well as the richness of his traditions.”

    Said Mr Chawla: “The name and logo of the channel have been decided post a detailed study of more than 1000 brands across the world and after testing it with consumers in India. The main differentiator for ‘&pictures’ will be the innovative mediums of interactivity initiated to engage with audiences.  In fact, the core of brand ‘&pictures’ stems from the fact that today, viewers are not watching TV as the sole activity that they do…TV viewing is accompanied with time spent on mobiles, chatting on various, social media platforms, etc.”

    Added Mr Tiwari:  “Building credibility and trust with our audience is paramount, so naturally we’ll provide a rich schedule right out of the box…and, we’ll do it the ‘&pictures’ way!”

    The library consists largely of films released in the last 10 years. It includes newer titles include Kai Po Che, ABCD, Barfi, English Vinglish, Tanu Weds Manu, Love Aaj Kal, Agent Vinod, Agneepath, Desi Boyz, Kambakt Ishq and Break Ke Baad.

    Meanwhile, ‘&pictures’ also announced a crowd-sourced film with active participation online.

  • Zee pays Rs 40+ cr for Chennai Express for its upcoming channel ‘& Pictures’

    By Nandini Raghavendra

     

    Zee Entertainment has secured the satellite rights of soon-to-be-released Shah Rukh Khan-starrer Chennai Express for a new movie channel it is launching next month under the bouquet ‘&’. The movie, which also stars Deepika Padukone, will be aired on ‘& Pictures’, the first channel to be launched in the new bouquet.

     

    “The price is Rs 40 crore plus for seven years, with a link to box-office performance of the film but it is a win-win situation for both the channel and the producer,” said Jayantilal Gada, who does all the buying of film rights for the Zee group.

     

    While the Zee network already runs four Hindi film channels – Zee Cinema, Zee Premier, Zee Action and Zee Classic – and holds the rights to over 4,000 Hindi films, ‘& Pictures’ will primarily run on a premiere model with big new release titles, according to people close to the development.

     

    ‘&Pictures’ launch will be a precursor to the Rs 4,000-crore media conglomerate’s plans to add multi-genres to the network through different bouquets. For now, the Subhash Chandra-owned Zee has a huge bouquet with channels across genres as well as regional plus a sports bouquet under the Ten brand name.

     

    Zee’s new strategy follows Star Network, which launched its second general entertainment channel (GEC) ‘Life OK’ around two years ago, followed by ‘Movies OK’. It is said to be looking to extend the brand to other genres. Viacom, which runs the GEC Colors, is also looking to launch a second GEC, which it currently runs in the UK under the name ‘Rishtey’.

     

    The satellite rights of Chennai Express had seen a lot of buzz with industry sources saying deals had fallen through with other networks on price issues.

     

    The deal links the film’s satellite price to the box office collections. If Chennai Express crosses the cut-off amount, which is said to be around Rs 130 crore, then for every Rs 10 crore net collection after that, the producers get an additional Rs 2 crore. The producers of the film – Shah Rukh Khan and Siddharth Roy Kapur of UTV Motion Pictures – declined to comment.

     

    Satellite rights form a crucial component of a film’s revenue, contributing 30-35% of its total recovery. For broadcasters, movies generate critical gross rating points (GRPs). With almost all broadcasters vying to acquire rights of the top stars, price wars are not unheard of in the industry, with rights of films still on the production floors being signed up. Almost all films starring top stars such as Shah Rukh Khan, Aamir Khan and Salman Khan have fetched satellite rights between Rs 40 and 45 crore.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Zee is presenting partner of Kyoorius Designyatra conference

    By A Correspondent

     

    Leading fine paper provider and design evangelist Kyoorius announced that the 2013 edition of its annual conference Kyoorius Designyatra will have Zee Entertainment Enterprises Limited (ZEEL) as the presenting corporate partner.

     

    In its ninth edition, Kyoorius Designyatra 2013 will be held in Goa over three days from August 29 to 31 and likely to be attended by over 1350 delegates including design professionals,creative and art directors, marketing heads, brand heads and students. Rajesh Kejriwal, CEO & Co-Founder of Kyoorius says “attendance from ‘clients’ has consistently grown and we anticipate about 300 senior professionals this year.”*

     

    The theme for the 2013 edition is ‘Create Change’ which will push the envelope and challenge creative professionals to use design as a tool to create real change – change that’s beyond the aesthetic. Inspire them to defy convention and use design as a tool to create real impact – connecting with the audience visually and emotionally.

     

    Meanwhile, Zee and Kyoorius have also announced the launch of IAA Kyoorius Digiyatra in association with International Association of Advertisers (India Chapter).

     

    Digiyatra will be held on the first day of the three day conference – 29th August and will feature some of the world’s best and most influential professionals from global social media giant Facebook to innovative digital marketers and designers to showcase where ‘digital’ is truly going. The day will be dedicated to building online platforms, experiences and content for consumer engagement.

     

    This year’s Designyatra and Digiyatra will feature speakers including Tim Greenhalgh – Global CCO at Fitch, Margret Stewart – Director of Product Design at Facebook, Elizabeth McGuane – Content Strategy Director at LBi London, Jessica Walsh- Partner at Sagmeister & Walsh, KV ‘Pops’ Sridhar – CCO at Leo Burnett India and Subcontinent, Karin Fong – Director at Imaginary Forces, Natasha Jen – Partner at Pentagram, Laura Jordan Bambach from Dare UK, amongst many others.

     

    Said Bharat Ranga, Chief Content and Creative Officer at Zee: “Kyoorius Designyatra has always been a brilliant platform for connecting with the communicators of India, creating inspiration and fueling growth and change. We are glad to come on board as Kyoorius’ corporate partner and support the development of creativity in marketing and communications for the nation – communication that can make a real difference.”

     

    Added Srinivasan K Swamy, President, IAA – India Chapter, “IAA has been focused on ‘digital’ side of communication business where we see a vacuum in knowledge. The IAA Kyoorious Digiyatra has shaped up well and I am sure the delegates are in for a great learning experience.”

     

    *Disclosure: MxMIndia is partnering the Kyoorius Designyatra 2013

     

  • Zee Cinema goes aggro to promote Barfi! telecast

    By A Correspondent

     

    Movie channel Zee Cinema has pulled out all stops to promote the telecast of the award-winning Ranbir Kapoor starrer Barfi! on July 14.

     

    By way of an innovative marketing initiative, Zee Cinema will have ‘volunteers of sweetness’  in the form of young men on bicycles dressed as Ranbir’s iconic character from the film Barfi! to distribute barfi (solidified Indian sweets in various shapes) to people across Delhi, Mumbai, Kolkata, Pune, Nagpur, Lucknow, Kanpur and Indore. In addition, Barfi! masks will be distributed to school students with volunteers getting them to try the popular ‘Barfi!’ dance step or say “Barfi” like Ranbir Kapoor did in the film.

     

    Akash Chawla

    Said Akash Chawla, Head-Marketing, National Channels, Zee Entertainment said, “This is a feel-good initiative for a feel-good film. With a film like ‘Barfi!’ that warms your heart, our idea is to spread its sweetness amongst our audience. Along with a mass media campaign, we felt a campaign that directly engages with our viewers and puts a smile on their faces would work best!”

     

    Barfi! will be aired on Zee Cinema on Sunday, July 14 at 9pm. The film had premiered on Zee TV on June 23.

     

  • Zee appoints Rajesh Sethi as CEO for TEN

    By A Correspondent

     

    Taj Television Pvt Ltd, a fully owned subsidiary Zee Entertainment Enterprises Ltd, has announced the appointment of Rajesh Sethi as CEO to manage the sports business. He will report to Zee MD and CEO Punit Goenka. Atul Pande, who was CEO of the sports business until Mr Sethi joined on July 2, will be offered an alternate responsibility within the Essel Group.

     

    Speaking on the appointment, Mr Goenka said, “His rich experience across various sectors would bring in immense value to the organization, enhancing the performance of our sports business by many folds”.

     

    Commenting on his new role, Mr Sethi said, “Media & Entertainment is an extremely dynamic sector, and I am glad to join a brand which is a leader in this category..”

     

    Wis experience of over 20 years across multiple sectors like insurance, consumer services and automobiles, Mr Sethi was until recently employed with Allianz Global Assistance as CEO and Region Director – South East Asia.

     

    An alumnus of the Harvard Business School, Rajesh also holds a degree in mechanical engineering and a diploma in international business and sales and marketing.

     

  • Bloomberg, India TV join Star, Zee, 5 others in TAM boycott. DD to stay

    By A Correspondent

     

    Monday would’ve been a day of mixed emotions for the TAM Media Research head quarters in the Eastern Suburbs of Mumbai.

     

    Two more channels – the first amongst the standalones, wrote to TAM with an unsubscription notice. With yesterday’s development, the list of broadcast entities who have pulled the plug on TAM is:

    1. Star Network

    2. Zee Network

    3. Television18 and Viacom18 networks

    4. Multi Screen Media (MSM/Sony) network

    5. NDTV network

    6. Times Television network

    7. SAB network

    8. Bloomberg TV

    9. India TV

     

    A TAM spokespersons confirmed receipt of letters from the above. The reason for the mixed emotions was the fact that Prasar Bharati CEO has announced that he will not pull out his subscription from TAM services.

     

    Meanwhile, as per a communiqué issued by Bloomberg TV India, the channel has also asked TAM to stop reporting its viewership numbers.

     

    Sriram Kilambi

    Speaking about the termination, Sriram Kilambi, President of the channel said, “There are quite a few reasons that have led to this decision. One of the key issues is that all people meters that map the viewership trends are placed in the residences of viewers whereas the primary viewership of a business news channel like Bloomberg TV India is during working hours i.e. from the office. Furthermore, our analysis of TAM numbers indicate that sample size of people viewing business news is too small to be insightful. Therefore, the data that is generated by TAM does not represent the facts. It is better that they do not report data at all rather than report data that is insufficient and incomplete.” Over the last year, the channel has raised concerns over the methodology adopted by the TV measurement system.

     

  • LookBack 2012: Tales with a tail – the packages

    At MxMIndia, our endeavour always is to take an in-depth look at happenings in the media and marketing space. Here are the key stories of 2012, which panned through a number of days and, in a few cases, months. While MxMIndia covered the issues extensively, only a few headlines from each them are listed here to give you the big picture.

     

    1. TRAI insistence on 12-minute ad regulation continues. Also the ads cannot be part screen or scrolls – they would need to be shown on the entire screen. Though many stakeholders are unhappy, TRAI is in no mood to give it a second thought.

     

    TRAI sticks to 12-minute ad regulation in fresh draft, seeks feedback

    http://www.mxmindia.com/2012/08/trai-sticks-to-12-minute-ad-regulation-in-fresh-draft-seeks-feedback/ (August 28)

     

    TRAI curtails ads to 12 mins per clock-hour, no part-screen ads allowed

    http://www.mxmindia.com/2012/05/trai-curtails-ads-to-12-mins-per-clock-hour-no-part-screen-ads-allowed/ (May 15)

     

    TRAI-ing time for TV with ad curbs

    http://www.mxmindia.com/2012/03/trai-ing-time-for-tv-with-ad-curbs/ (March 23)

     


     

     

    2. Digitization or digital access system (DAS) has been implemented in four metros with varying degrees of success – Mumbai and Delhi doing exceedingly well, Kolkata almost there and Chennai lagging behind. While rural areas largely have DAS, rest of the urban India is still analogue. March 31st 2013 being the deadline for it to go digital. A long running story this one – and still long way from getting concluded.

     

    Let the (ratings) games re-begin!

    http://www.mxmindia.com/2012/12/let-the-ratings-games-re-begin/ (Dec 18)

     

    Stakeholder view of one month of digitization

    http://www.mxmindia.com/2012/11/stakeholder-view-of-one-month-of-digitization/ (Nov 30)

     

    March 31, 2013. MIB kicks off Phase II countdown

    http://www.mxmindia.com/2012/11/march-31-2013-mib-kicks-off-phase-ii-countdown/ (Nov 7)

     

    The A-Z of Digitization

    http://www.mxmindia.com/2012/10/the-a-z-of-digitization/ (October 12)

     

    Can we achieve the October 31 deadline?

    http://www.mxmindia.com/2012/06/can-we-achieve-the-october-31-deadline/ (June 21)

     

    Mediaah! Why Ambika Soni is to blame for the delay in digitization

    http://www.mxmindia.com/2012/06/mediaah-why-ambika-soni-is-to-blame-for-the-delay-in-digitization/ (June 21)

     

    I&B pussyfoots on digitization. Decision on deadline to be announced this week

    http://www.mxmindia.com/2012/06/ib-pussyfoots-on-digitization-decision-on-deadline-to-be-announced-next-week/ (June 18)

     

    Ready, Steady, Go? Or Delay?

    http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/ (June 7)

     

    60 Days to Digitization Day: Digitization in 4 metros will not happen by July 1: JS Kohli

    http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-in-4-metros-will-not-happen-by-july-1-js-kohli/ (May 2)

     

    MIB diktat: Digitize or get punished!

    http://www.mxmindia.com/2012/03/digitze-or-else/

     


     

     

     3. Cricket – IPL and beyond

     

    Cricket is a continuous story on media websites through the year – however, this year it too became a bit more intriguing with DHL going and Pepsi coming in as IPL title sponsor, not so good ratings of IPL 5 and the short but stressful conflict between BCCL and Sahara. What with India’s performance deteriorating even on home turf, 2013 might see advertisers’ interest waning in this particular genre.

     

    Pepsi bags IPL title sponsorship for 5 yrs @ Rs 396.8 crore

    http://www.mxmindia.com/2012/11/pepsi-bags-ipl-title-sponsorship-for-5-yrs-rs-396-8-crore/(November 22)

     

    India out, advertisers still in!

    http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/ (October 8)

     

    DLF exits IPL lead sponsorship as BCCI ups rate

    http://www.mxmindia.com/?p=29678 (August 29)

     

    Loyalty factor is the key to consistency in season 5 IPL viewership

    http://www.mxmindia.com/2012/05/loyalty-factor-is-the-key-to-consistency-in-season-5-ipl-viewership/ (May 17)

     

    4 reasons why IPL ratings & revenue won’t be better this year: Ashish Bhasin

    http://www.mxmindia.com/?p=14860 (March 19)

     

    Halfway through, IPL 5 ratings stabilize

    http://www.mxmindia.com/2012/05/halfway-through-ipl-5-ratings-heading-towards-stabilization/(May 10)

     

    Will IPL 5 ratings match those of earlier seasons?

    http://www.mxmindia.com/2012/04/will-ipl-5-ratings-match-those-of-earlier-seasons/ (April 4)

     

    Brand IPL needs to play innings of its life: MSL Group report

    http://www.mxmindia.com/2012/04/brands-focussed-on-men-now-wooing-women-customers/ (April 4)

     

    All’s well as BCCI gets back its Sahara

    http://www.mxmindia.com/2012/02/alls-well-as-bcci-gets-back-its-sahara/ (Feb 17)

     

    Is cricket overpriced?

    http://www.mxmindia.com/2012/02/is-cricket-overpriced/ (Feb 7)

     

    Be-Sahara BCCI | What next for cricket? Laxminarayan, Bijoor comment. Also: the Sahara communique in full

    http://www.mxmindia.com/2012/02/be-sahara-bcci-mahesh-ranka-why-this-cricket-veri/ (Feb 6)

     


     

     

    4. Dentsu taps Taproot

     

    The Taproot acquisition was perhaps a piece of news that generated unprecedented interest from agency majors. The last time tie up between an Indian agency and a global one generated so much interest was in the ’90s, when Trikaya became Trikaya Grey. And no wonder, as Taproot has been connoisseur of many eyes with numbers of awards, account wins and its creative excellence.

     

    We will not mess with what’s working wonderfully: Rohit Ohri

    http://www.mxmindia.com/?p=29769 (August 30)

     

    Rahul Kansal: No shortcuts and stereotypes with TAPROOT!

    http://www.mxmindia.com/?p=29817 (August 30)

     

    Pops on the Rise & Rise of Aggie & Paddy

    http://www.mxmindia.com/?p=29738 (August 30)

     

    Anil Thakraney:Talent & values rewarded

    http://www.mxmindia.com/?p=29734 (August 30)

     

    The Complete Story: Win-win for Dentsu,Taproot; big loss for WPP

    http://www.mxmindia.com/2012/08/win-win-for-dentsu-aggie-paddy-big-loss-for-wpp/ (August 30)

     

    Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot

    http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/ (June 7)

     


     

    5. Though questions have been raised on the accuracy on data collected by TAM due to the sample size quite in the past as well, it was a first for the measurement giant to get into a dragging legal battle with a media owner. NDTV filed the case against TAM in a US court, and it opened a Pandora’s box of accusations and counter accusations.

     

    WPP, Nielsen (proposed) dismissal motions to be heard on Dec 14

    http://www.mxmindia.com/2012/09/wpp-nielsen-proposed-dismissal-motions-to-be-heard-on-dec-14/(11 Sep)

     

    WPP moves New York Supreme Court for dismissal of NDTV lawsuit

    http://www.mxmindia.com/?p=29737 (August 30)

     

    NDTV, WPP trade statements yet again

    http://www.mxmindia.com/2012/08/ndtv-wpp-trade-statements-yet-again/ (August 28)

     

    MxM Comment: Enough of trading charges. Industry needs to bring warring partners to the table

    http://www.mxmindia.com/2012/08/mxm-comment-enough-of-trading-charges-industry-needs-to-bring-warring-partners-to-the-table/ (August 27)

     

    NDTV v/s WPP: War of words over the Weekend

    http://www.mxmindia.com/2012/08/ndtv-vs-wpp-war-of-words-over-the-weekend/ (August 27)

     

    Battle of courts spills to media statements, as NDTV rubbishes WPP claims

    http://www.mxmindia.com/2012/08/battle-of-courts-spills-to-media-statements-as-ndtv-rubbishes-wpp-claims/ (August 24)

     

    NBA urges Soni to suspend TAM data reporting until system probed, made robust

    http://www.mxmindia.com/2012/08/nba-urges-soni-to-suspend-tam-data-reporting-until-system-probed-made-robust/ (August 24)

     

    WPP takes on NDTV, mulls defamation suit. Says NY courts have no jurisdiction on claims against it

    http://www.mxmindia.com/?p=29130 (August 23)

     

    Mediaah! | Ratings controversy: Too little too late

    http://www.mxmindia.com/?p=28862 (August 21)

     

    AAAI, ISA to meet TAM on Aug 16 as MIB, Prasar Bharti mull probe

    http://www.mxmindia.com/?p=27887 (August 8)

     

    Government mulls probe against TAM after complaints

    http://www.mxmindia.com/2012/08/government-mulls-probe-against-tam-after-complaints/ (August 2)

     

    By Invitation | Atul Phadnis: Industry must not duck core issues on measurement

    http://www.mxmindia.com/2012/08/by-invitation-atul-phadnis-industry-must-not-duck-core-issues/ (August 2)

     

    Trade shocked as NDTV sues Nielsen, Kantar, TAM & others

    http://www.mxmindia.com/2012/08/trade-shocked-as-ndtv-sues-nielsen-kantar-tam-others/ (August 2)


     

    6. The Aamir Khan – Satyamev Jayate phenomenon

     

    There are shows and there are shows. TRPs, of course, are always at the back of broadcasters’ minds. Satyamev Jayate, nonetheless was a show that tried to make a difference – and did manage to capture people’s attention due to the credibility of its host. Whether it made a difference or no might be argued – but what is indubitable is that the attempt was honest.

     

    Exclusive: Satyamev Jayate isn’t over yet, special show planned for Independence Day

    http://www.mxmindia.com/2012/08/satyamev-jayate-isnt-over-yet-special-show-planned-for-i-day/ (August 8 )

     

    End of Season 1 of Satyamev Jayate: The good, the bad and the ugly truths of life

    http://www.mxmindia.com/2012/07/satyamev-jayate-the-good-the-bad-and-the-ugly-truths-of-life/ (July 31)

     

    Planners happy with Satyamev’s 4.9 TVR

    http://www.mxmindia.com/2012/05/planners-happy-with-satyamevs-4-9-tvr/ (May 17)

     

    By Invitation: Sundeep Nagpal | Will Satyamev Jayate work for advertisers?

    http://www.mxmindia.com/2012/05/by-invitation-sundeep-nagpal-will-satyamev-jayate-work-for-advertisers/ (May 12)

     

    MxM Exclusive: Satyamev Jayate impacts govt. Women & Child Dev Minister Krishna Tirath promises action, commends Aamir

    http://www.mxmindia.com/2012/05/mxm-exclusive-satyamev-jayate-impacts-govt-women-child-dev-minister-krishna-tirath-promises-action-commends-aamir/ (May 10)

     

    Dream start for Satyamev Jayate

    http://www.mxmindia.com/2012/05/dream-start-for-satyamev-jayate/ (May 7)


     

    7. Starbucks comes to India

     

    It might appear to be an out-of-place article here – but then it was a much awaited move. And indeed it demonstrates what a power brand is all about. It is the most crowded destination in the malls where it has a presence. And Starbucks surely doesn’t need to worry about future – as word of mouth is great and sampling would definitely turn to conversions!

     

    Mumbai, Delhi malls relocate brands to welcome Starbucks

    http://www.mxmindia.com/2012/11/mumbai-delhi-malls-relocate-brands-to-welcome-starbucks/ (November 7)

     

    Anil Thakraney: Starbucks: Power of a brand

    http://www.mxmindia.com/?p=34057my (Oct 23)

     

    Make mine a Mocha Frappuccino!

    http://www.mxmindia.com/?p=34008 (Oct 19)

     

    Starbucks set for festive season flag-off in Mumbai

    http://www.mxmindia.com/2012/06/starbucks-set-for-festive-season-flag-off-from-mumbai/ (June 26)


     

    8. At 20, Zee is young as ever

     

    It has been 20 years since Zee changed the TV viewing habits of the Indian consumer – even the earliest shows and soaps on the channel are remembered by many with immense fondness. The journey has not been without the bumps – but Zee rocks even today with its own kind of programming and signature shows.

     

    Anil Thakraney: Zee showed the way

    http://www.mxmindia.com/2012/10/anil-thakraney-zee-showed-the-way/ (October 3)

     

    What makes Zee such a force to reckon with

    http://www.mxmindia.com/2012/10/what-makes-zee-such-a-force-to-reckon-with/ (October 1)

     

    Jaldi 5 with Ashok Kurien: Zee changed the Indian consumer forever!

    http://www.mxmindia.com/2012/10/jaldi-5-with-ashok-kurien-zee-changed-the-indian-consumer-forever/

     

    From ‘Okara Dukaan’ to Zee… the complete story

    http://www.mxmindia.com/2012/10/from-okara-dukaan-to-zee-the-complete-story/

     

    Uday Shankar: ‘Zee is a treasured peer’

    http://www.mxmindia.com/2012/10/uday-shankar-zee-is-a-treasured-peer/

     

    Zee@20 | Rajdeep Sardesai: In 1992, no one believed a 24-hr channel was possible

    http://www.mxmindia.com/2012/10/zee20-rajdeep-sardesai-in-1992-no-one-believed-a-24-hr-channel-was-possible/

     

    Zee@20: At the helm of the vision

    http://www.mxmindia.com/2012/10/zee20-at-the-helm-of-the-vision/

     

    Zee@20 | Sundeep Nagpal: What a score!!!

    http://www.mxmindia.com/2012/10/zee20-sundeep-nagpal-what-a-score/

     

    Zee@20: Producers raise a toast to team spirit

    http://www.mxmindia.com/2012/10/zee20-producers-raise-a-toast-to-team-spirit/

     

    The Anchor: 10 all-time favourite ‘faces’ of Zee TV

    http://www.mxmindia.com/2012/10/the-anchor-10-all-time-favourite-faces-of-zee-tv/


     

    9. Verghese Kurien’s legacy continues

     

    It rarely happens that a man becomes a movement. And that too of the nonpolitical variety. A story that has inspired many – and would continue to do so. MXM India salutes the man and the brand that lives on in style yet once again.

     

    Verghese Kurien: Great vision, Dream client

    http://www.mxmindia.com/2012/09/verghese-kurien-great-vision-dream-client/ (October 11)

     

    V Kurien was visionary par excellence: B M Vyas

    http://www.mxmindia.com/2012/09/v-kurien-was-visionary-par-excellence-b-m-vyas/

     

    How Amul honours its contract with consumers: V Kurien

    http://www.mxmindia.com/2012/09/how-amul-honours-its-contract-with-consumers-verghese-kurien/

     


  • Rajesh Jejurikar quits Zee, to return to M&M

    By A Correspondent

     

    Rajesh Jejurikar

    Zee Entertainment Enterprises Limited (ZEE) has announced that Rajesh Jejurikar, the company’s President has stepped down after a brief stint of 10 months, to explore new vistas. His role at ZEE, involved managing all the key verticals at Zee, except programming. Mr Jejurikar is reported to be returning to his former employer, Mahindra & Mahindra.

     

     

    Punit Goenka

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited said, “In a short stint at Zee, Rajesh has brought in newer business perspectives and has contributed to the process immensely, bringing in positive business impact to the organization. The entire Zee family wishes him all the success in his new endeavors.”

     

    Speaking on his tenure at Zee, Mr Jejurikar said, “The time spent at ZEE was extremely fruitful. I am thankful to ZEE and Punit for giving me an opportunity to explore and broaden my experience in the media & entertainment space. ZEE has all the fundamentals required to become a global media enterprise. As I part ways, and move back to the manufacturing sector, I wish ZEE all the success.”

     

    Mr Jejurikar’s last day with the company will be December 31. All verticals and department heads at Zee, will now report into the MD & CEO, Punit Goenka.

     

  • How M&E CEOs are embracing digital growth

     

    After years of uncertainty and caution in the digital world, CEOs are now more optimistic than ever about the digital future, notes leading consulting firm Ernst & Young. “This was the primary theme that emerged from our 2012 CEO study, in which 34 CEOs from leading global media and entertainment companies shared their views on how the industry will benefit from the digital future.The CEOs we interviewed represent leading global companies with combined annual revenues exceeding US $300 billion.”

     

    Five industry captains from India were among the 34 interviewed. These being: Messrs Ravi Dhariwal, CEO-Publishing, Bennett Coleman & Co Ltd; Sudhir Agarwal, MD, DB Corp; Sanjay Gupta, CEO and Wholetime Director, Jagran;  Tony D’Silva,  Group CEO, Sun Network (now with the Hindujas) and Punit Goenka, MD and CEO, Zee.

     

    Excerpts from the report:

     

    Four key actions from CEOs
     

    1. Focus on the customer.

    “The world’s greatest company will have the customer at the center.” “Having a direct relationship with the consumer will translate into new revenue stability and growth.” “Companies understanding and concentrating on the consumer’s need will do better than those that concentrate inwards.”

     

    2. Create differentiated content.

    “First, second and third things will be the creative success of our brands and studios.” “Being able to navigate the waters with compelling, cost-efficient movies that people have to see.” “Strong content delivered in exciting ways.”

     

    3. Deliver a seamless experience to the customer across all devices, platforms and geographies.

    “We are looking to be with the customer all day with tablet, iPhone(R), online and IPTV.” “Providing seamless delivery of all content on a global basis.”

     

    4. Recruit and retain the right people. They will be the ones who will drive success.

    “Digital reduces the number of levels of hierarchy, allowing the CEO to interfere in debates that are not necessarily his.”

    “Our company needs to become more horizontal and less vertical.” “I want my people and teams to (1) be well-grounded, (2) be competitive with a desire to win, and (3) take responsibility and be decisive.”

     

    Courtesy: Ernst & Young Media and Entertainment practice (http://www.ey.com/IN/en/Industries/Media-Entertainment)

     

    The 34 media and entertainment CEOs interviewed for Ernst & Young’s 2012 CEO study are optimistic about the opportunities in today’s digital world. They see digital as key to their revenue and margin growth. It is their present and their future. This contrasts with E&Y’s 2008 study, which showed that CEOs were more tentative about digital’s potential.

     

    However, every path has its risks. In addition to sharing their insights into the opportunities digital offers, CEOs also admit they face challenges.

     

    Getting the consumer to pay fair value and developing their “digital muscles” across the front, middle and backoffice continue to be key focus areas for media and entertainment companies.

     

    And yet, CEOs are meeting these challenges head-on and are regaining control of the reins of their future long-term growth. In today’s rapidly changing digital marketplace, CEOs remain undeterred about the role digital will play in their companies’ future

     

    Summary of key points

    CEOs are optimistic about digital. They are no longer tentative about digital. They see opportunities for growth in both revenues and margins.

     

    Connected technologies drive growth and create transformative digital ecosystems. This growth is being driven by connected technologies that are, in turn, creating transformative ecosystems.

     

    CEOs are thoughtful about where to invest. CEOs currently see new distribution methods and new types of content as the most attractive investments. CEOs see these investments as central to setting them apart from their competition.

     

    Exploiting digital opportunities comes with challenges. CEOs are working to make sure customers pay a fair price for content, and they are building the competencies in their back, middle and front office to maximize their advantage in a digital world.

     

    Digital drives double-digit growth

    Today, CEOs see digital as a core part of their business, as well as a key driver of growth. As one respondent commented: “everything we do is digital.”

     

    Definitions of what constitutes digital can vary by subsector and even by companies within a sub-sector. With this caveat, CEOs were asked what impact digital would have on their own company’s revenues and margins over the next three years. Sixty-four percent of study participants expect digital to drive revenue growth of 10% or more. Forty-eight percent of CEOs also expect margins to increase by 10% or more in the same time frame.

     

    This compares to the 2008 study, where CEOs were more focused on protecting their traditional business than pursuing digital opportunities. One respondent worried that “digital media may not be as economically attractive as old media.” Another suggested that “media is trading analog dollars for digital dimes.” For many, digital media was still viewed as a new frontier – a place only for gamblers willing to take a chance on the unknown.

     

    Intuitively, there is a prevailing belief that digital margins should be higher because media and entertainment companies no longer have the cost of physical distribution. In the short-term, investments required in infrastructure to enable digital will tend to drive margins lower. However, that is only in the short-term. Once companies have the required digital infrastructure in place, we expect their margins will rise.

     

    Tablets and smartphones are driving growth

    So what is driving this double-digit growth in digital revenue and this foundational shift in consumption? When CEOs were asked which technologies they see having the greatest impact on their individual sectors, 79% suggest tablets, 62% say smartphones. The impact these devices have on the consumer experience is obvious to each of us in our daily lives.

     

    These devices are supported by the technology that respondents see as having the third biggest impact on the media and entertainment industry in the next three years: cloud hosting services and digital lockers.

     

    When CEOs were last surveyed in 2008, consumer tablets were not even on the market, cloud computing was a niche product and smartphones were focused on email and texting as opposed to video and apps. Today, more digital content across more platforms and available on more devices has created new and significant monetization opportunities for media and entertainment companies.

     

    Conclusion

    CEOs have a clear vision of a digital world

    When CEOs survey the future, they see the opportunities that digital media presents. Whether it is B2C or B2B, the direct relationship that applications, ecosystems and technologies enable is fundamental to their vision. It is about the ability to drive an outstanding consumer experience by offering differentiated content on an array of platforms and devices, anytime, anywhere.

     

    Their success will depend on how quickly they can optimize their back, middle and front offices to overcome challenges they face – getting consumers to pay fair value, managing content and optimizing their supply chains.

     

    It will also depend on their people. It will depend on having the right people with the right skills to win in a fast-paced, ever-evolving digital landscape.

     

    Once a gambler’s enterprise, CEOs today see digital as necessary for future long-term growth. Undeterred by their challenges, CEOs are optimistic and they have greater confidence their companies can take full advantage of the opportunities that exist in today’s digital world.