MxMIndia

Tag: Zee

  • As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country

    DID announces tie-up with Reebok

    By A Correspondent

     

    After nearly three months of anxiety and sleepless nights, the aspirants of Dance India Dance’s ‘Sunehri Taqdeer ki Topi’ have left the gruelling audition process behind.

    All those hours of sweating and stretching will be now rewarded with a chance to be on the coveted stage as a part of Dance India Dance’s (DID) Adbhut 18 and dazzle the viewers with breathtaking performances.

     

    The Masters, Remo D’Souza, Geeta Kapoor and Terence Lewis announced the names of Adbhut 18 inDelhi, who have secured their places in ‘Remo Ke Rangeeley’, ‘Geeta Ki Gang’ and ‘Terence Ki Toli’.

     

    Mr. Ashish Golwalkar, Non Fiction Head, Zee TV said: “This is a momentous occasion for us. After weeks of contemplation and deliberation, we have finally chosen our ‘Adbhut 18’contestants. The contestants were handpicked on the basis of their skill, innovative presentation, versatility and ‘never give up’ attitude. Zee, as a channel, takes immense pride in the fact that dance has boomed in popularity inIndiabecause of a show like Dance India Dance.”

     

    This moment is also significant as DID has announced its tie-up with sportswear giant Reebok. Over the years, Dance India Dance has become a trend setter in the genre. Continuing with the tradition of exploring differentiated marketing on DID; this season the channel has ventured into unexplored territory – a revenue sharing and licensing deal with Reebok.

     

    Regarding the licensing and merchandising deal with Reebok, Mr Akash Chawla, Head-Marketing, National Channels, ZEEL said: “DID stands for great quality of dancing and extreme rigor. DID has always been a progressive brand which has been an aspiration to many. Taking this forward, this season we have ventured into a licensing contract with Reebok. This is a first at Zee TV that a costume range will be unveiled. As a part of this arrangement, Reebok has designed a customized range of DID dance gear and will retail it in nearly 100 outlets across the country. This will help us to extend our brands into new product categories, and will also help increase the popularity of the brand.”

     

    Mr. Sajid Shamim, Brand Director, Reebok said: “At Reebok, we have always focused our efforts on creating products that bring elements of life, sport and style together. Through this association with ‘Dance India Dance’, we are celebrating fitness through the medium of dance, which at its core is fun and enjoyable. The Dance India Dance collection has taken its inspiration from the various forms of dance. Comprising of graphic t-shirts in vibrant and bright colours, this collection celebrates the spirit of dance.”

     

    The Reebok and Dance India Dance Apparel Collection brings together dance and fashion with daily wear, value-added design elements. Graphic T-shirts and hoodies for men, with ‘Born to Dance’ and ‘Live Love Dance’ written in bright neon colours have specially been made keeping in mind dance enthusiasts across the country. The women’s has a ‘DID – Born to Dance’ racer back and flick pant for all the hardcore dancers. Graphic t-shirts complete the “Fit for the street” Dance Inspired Streetwear collection.

     

    Both Zee and Reebok feel that this synergy between dance lovers and sports lovers will surely work wonders for both the brands.

  • Pradyuman Maheshwari continues the second part of his 12 media biggies he's going to be tracking this year.

    Mediaah!: 12 media cos to watch out for in 2012 (Cont’d)

    By Pradyuman Maheshwari

     

    We looked at the first six in my list of media conglomerates to watch out for in 2012. Here’s the rest Here goes ((note all names in alphabetical order).:

     

    7. Network  18

    Network18 was an obvious choice given the amount of news it’s been making. As you read this, the deal with Eenadu would’ve possibly been announced. The Raghav Bahl-promoted media empire has taken rapid strides and established itself as the company with an eye on the big picture. Literally.

     

    8. Reliance ADAG

    The Reliance Anil Dhirubhai Ambani group has several interests in media and entertainment. From telecom to television channels, DTH, radio and gaming, it’s got interests in all sectors. A couple of channels are scheduled to be launched in the next month.

     

    9. Reliance Industries

    Elsewhere on the site, we’ve carried the news of Mukesh Ambani investing in Network 18. But RIL’s interest in the media is not what makes it to this list. It’s the 4G broadband connectivity that the group is set to unveil this year that could transform the way we access video content

     

    10. Star India

    The manner in which Star India has consolidated its position has made it near-invincible. Credit for most of this goes to CEO Uday Shankar and some of his predecessors. Pity that regulatory restrictions prevent the network to do much with news.

     

    11. Sun Network

    Any other media group would’ve been in a mess given all the controversies and pressures its promoters work with. But Kalanithi Maran’s Sun is above all it appears with the network being such a dominant player. And a profitable one too.

     

    12. Zee

    Last, but right in the forefront. It was an instant hit when it took off in 1992 and is one of the most influential players in Indian media even though its flagship GEC isn’t numero uno. Expect much action from the group as it celebrates its 20th year.

     

    Tailpiece:

    The Prime Minister released a stamp in honour of Dainik Jagran founder Puran Chandra Gupta. In the light of all that Press Council Chief Markandey Katju has said. But more on that tomorrow. Meanwhile, check the video at: http://in.jagran.yahoo.com/news/national/general/Stamp-issued-Purnachandra-Gupt_5_1_8711717.html?video=1

     

    Buzz me if you have a story to tell and gossip to share. Confidentiality assured. Andar ki baat will stay under. There are various ways you can reach me: pradyumanm[at]mxmindia.com, BBM @ 23050B5D, Whatsapp/Gtalk pradyumanm[at]gmail.com, @pmahesh, 98338 76278.

     

    Disclaimer: Although Pradyuman Maheshwari is CEO of MxMIndia other than being editor-in-chief, he chucks those hats while writing Mediaah! So, the views expressed here are entirely his own and not those of the website and the team that runs it (especially the National Sales Head!).

     

  • SAB aims to beat ZEE in the next three months, launches Saturday Prime Time Entertainment.

    SAB eyeing ZEE’s ranking

    By Rishi Vora

     

    In a bid to increase viewership on the weekends, especially in the primetime 9 – 10: 30 pm band on Saturdays, SAB TV will air three brand new shows – Oye Bunty Babloo Oye, Kya Hoga Is Desh Ka, and Gaadi Bula Rahi Hai starting November 5. These shows will be aired for 20 weeks and each episode will offer a new story line with varied flavours of comedy. The shows will be produced and directed by Ravi Rai, Siddharth Tewary, Vipul D Shah, J D Majethia and Rajesh Beri.

    The move comes at a time when the channel is placed No 5 in the pecking order of general entertainment channels with 121 GRPs.

    Anooj Kapoor, Executive Vice President and Business Head, informed MxM India that his target is to reach 165 GRPs in the next three months and possibly beat Zee on overall GRPs. So while that means an increase of 40-odd GRPs, it will be interesting to see whether the channel is really able to topple Zee from the No 4 position. If that does happen, it will be a significant achievement, from where the channel could look at reaching the 200 GRP mark. Early this year, the channel did touch 150 GRPs and gave its sister channel – Sony a good run of their money.

    As for the new shows, Mr Kapoor is optimistic that they’ll bring fresh set of viewers to the channel. “Mostly people watch movies in the weekend, and if not that, they go out shopping, to restaurants and other places. We’re trying to cash-in on these audiences by offering something they would want to watch on a Saturday evening and then convert them into loyal viewers.” These shows will also help the channel get more advertising revenue, in the 9 – 10:30 pm band.

    On the marketing front, the channel will make best use of the MSM network. As far as the TG market is concerned, Mr Kapoor said that the idea is to look at broadening the viewership base across cities and towns in India and in making SAB-like comedy-family drama, a habit in many a households.

     

  • Zee Entertainment executive director (revenue and niche channels) is reported to have put in his papers to take on G Krishnan's roles as TV Today Network CEO

    First (and only) on MxMIndia: Aroon Purie informs senior execs of Joy Chakraborthy’s appointment as CEO of TVTN

    By A Correspondent

     

    Joy ChakraborthyIt’s now confirmed. Mr Joy Chakraborthy, Zee’s executive director (revenue and niche channels) and a veteran media industry professional, will be the new CEO of the TV Today Network. Mr Chakraborthy takes charge of the position left vacant due to the resignation of Mr G Krishnan early last month.

    MxMIndia broke the story on Saturday, October 22 evening even as many senior executives in both media conglomerates were unaware of the development.

    On Monday evening, TV Today Network chairman and managing director Aroon Purie met senior executives of the company and announced the move. Earlier in the day, Zee Entertainment Enterprises Limited officially announced that Mr Joy Chakraborthy has stepped down after a stint of six-and-a half years, to explore new vistas. Along with heading the media sales, Mr Chakraborthy was also the business unit head of niche channels which includes Zee Khana Khazana, Zee Café, Zee Studio, Zee Trendz, ETC and Zing, a communiqué said. At the time of writing, there was no written communication from TV Today on Mr Chakraborty’s appointment.

    Mr Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (Zee) said, “I have accepted his resignation with a heavy heart. He did lead a strong team at Zee that will continue to be part of our family. The entire Zee family wishes Joy all the success in his new endeavors.”

    Speaking on his tenure at Zee, Mr Chakraborthy said, “My journey for the past six-and-a-half years has indeed been extremely rewarding and fruitful, which I shall cherish. I am thankful to Zee for giving me the opportunity to explore and broaden my experience in diversified functions. Now as I step out to expand my horizons within the media industry and take a leap of faith to venture into a world beyond Zee, I wish Zee – Chairman, Punit as well as my colleagues – the very best. Since I will be at Zee for some time, I will indeed be ensuring a smooth transition of all my portfolios.”

    ZEE will be announcing the appointment of a successor for this position in the near future.

    Information courtesy Zee corporate site: Over and above Zee, Mr Chakraborthy has rich experience of 15 years in strategic media sales across media organization like The Times of India Group and Star Network. His academic armory includes graduation from National Defence Academy, Masters in Marketing Management from NMIMS and, more recently, the Advanced Management Programme from the Harvard Business School.