MxMIndia

Tag: Zee TV

  • As he celebrates his 61st birthday, Zee MD & CEO Punit Goenka writes on his father & Zee Chairman Subhash Chandra. Exclusively for MxMIndia.

    Happy Birthday, Mr Subhash Chandra!

     

     

     

    By Punit Goenka

     

    Although I was too young in 1992 when Zee TV started, our family was confident of him achieving success in the media and entertainment space.

     

    * I have been fortunate to work with him. His perseverance, never-give-up attitude, and complete commitment to his work have helped him achieve the status that he has today. It was his visionary abilities that enabled him to foresee opportunities much before others and launch pioneering ventures like India’s first Hindi satellite channel – Zee TV, India’s first Hindi News Channel – Zee News, India’s first direct-to-home company – Dish TV and many more.

     

    * Zee, under his leadership, has always remained grounded through its journey spanning two decades. Our ability to implement cost-control initiatives has helped us overcome the economic slowdown and achieve further operational efficiencies, which is why Zee has been able to deliver a shareholder value CAGR of over 30 percent since inception. Apart from this, the connect with our viewers and ability to innovate and create successful indigenous home grown formats have helped us sustain our leadership.

     

    * He has done a lot for all of us. We want to consolidate on the strong foundation he has created for Zee. We are working towards making Zee Entertainment Enterprises Limited one of the leading Media and Entertainment Company from the emerging markets.

     

    * By becoming the first Indian to be conferred with the prestigious Emmy Directorate Award 2011 recently, he has done the entire Indian M&E Industry proud.

     

    * His vision when he started was to take entertainment to the home of every Indian. In fact he was able to envision and understand the value chain of the entire TV broadcast business from content creation to content delivery – right upto the last mile. Now he wants to take Indian entertainment to the global audiences.

     

    Punit Goenka is Managing Director and CEO, Zee Entertainment Enterprises Limited

     

    As told to Johnson Napier

  • 3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.

    Channels show heart for Saffolalife

    By Shubhangi Mehta

    This World Heart Day, Saffolalife, an initiative from Saffola, is bringing together the largest media houses to further the cause of preventive heart care in India.  For the first time in the history of Indian television, Saffola has united the favourite stars of competitors STAR Plus, Colors & Zee TV in a brand new TVC that urges everyone to find your heart’s age through the Saffolalife “Heart Age Finder” Tool and celebrate their heart’s birthday.

    In addition, with another pioneering initiative, Saffolalife and Times of India are gifting readers in Mumbai, Delhi, Bangalore a free copy of The Times of India as a gift for their heart. This special gift has a delightful and novel way of actually experiencing a birthday celebration and watching print come wonderfully alive on one’s mobile phone.

    With the launch of the new TVC, Saffolalife is taking your heart’s birthday celebrations to the silver screen. Bringing together our favorite Pratigya & Krishna, Priyanka & Shaili Bhabhi, Anandi & Simar and many more, the TVC raises awareness about the fact that even though we celebrate the birthday of our favorite stars, we often forget the one who is the most important: one’s own heart. These stars from the rival channels Star Plus, Colors and Zee TV have united with Saffolalife on a common platform for a common concern: to highlight the importance of preventive heart care in a light and heart-warming manner.

    Commenting on the TVCs, Mr Abhinav Tripathi, Senior Creative Director, McCann Erickson Mumbai, said, “Everybody loves a surprise. So when it comes to your heart’s birthday, what better way to wish it? Which is why on World Heart Day we decided to gift it a Times Of India. Absolutely free, loaded with wonderful presents, compliments of TOI and Saffolalife.  From the first page on, every page will hold a special surprise, including an ad that literally comes to life in front of your eyes. And the rest of the gifts, well, why don’t we let your heart decide”

    Sushma Jhaveri, COO, Madison Media Infinity, said, “The key to any Impactful innovation is extending the creative idea seamlessly in media.  Saffolalife’s World Heart Day partnership with leading TV channels and The Times of India, succeed in doing this effortlessly by breaking through clutter to increase noticeability and enhancing Impact for the cause.”

    As India’s young population faces the highest risk of cardio-vascular diseases (CVDs), Saffolalife continues to work on its mission to bring down the incidence of CVDs across India. This World Heart Day, these two path-breaking initiatives by Saffolalife have united the media fraternity on the serious cause of heart health. With the aim to raise tremendous awareness on the importance of preventive heart care, Saffolalife is conveying a serious message in a manner that people will embrace and engage with.