MxMIndia

Tag: Zee Entertainment

  • Gozoop wins digital duties for Zee Zindagi

    By A Correspondent

     

    Gozoop has retained the digital duties for Zee Zindagi. As part of the mandate, Gozoop will manage the brand’s presence across social media and other digital platforms.

     

    Shailja Kejriwal

    Speaking on the partnership, Shailja Kejriwal, Chief Creative Officer — Special Projects, Zee Entertainment: “Zindagi has always been appreciated for its premium content and culturally rich stories. As we now expand our content offering, it is important to have the right partners who will help us strengthen our further growth. The team at Gozoop mirrors our vision and we are confident that their expertise will significantly add to our journey.

     

    Ahmed Aftab Naqvi

    Commenting on the win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “Over the past few months, OTT platforms have witnessed significant growth and usage. With years of proven experience in crafting stories especially for the digital ecosystem, Gozoop is proud to partner with Zee Zindagi to help it accelerate and win in this new world.“

     

     

  • The aid has been directly sent to their bank accounts, thus avoiding delays

    Zee South Cluster contributes to daily wage workers

    By A Correspondent

     

    In the fight against the impact of the coronavirus pandemic, Zee Entertainment has offered financial relief to the daily wage workers in the television industry.  As a part of this, the Zee South Cluster has cumulatively donated a large sum of Rs. 1.35 crore to support over 1000 daily wage workers across the states of Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent to their bank accounts, thus avoiding delays.

     

    Said Siju Prabhakaran, South Cluster Head, Zee Entertainment: “It is during such difficult times that the community must rise to the occasion and take responsibility. We believe that all of us have a basic duty to give back to the society, contributing in whatever way possible to join the efforts in coming of this grave crisis. This initiative of the network to support the daily wage workers in the television industry is a testament to our commitment in supporting the people who form such a crucial part of our industry and hopefully enable them to cope with the new normal that Covid-19 has left us in”,

     

     

  • The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms

    Zee Entertainment embraces tech solutions to create fresh content amidst lockdown

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (Zee) has announced fresh content for its consumers by embracing and utilising technology. The teams have enabled innovations through remote production of content over mobile and professional cameras by using video and audio production technologies to support broadcast, digital & social platforms.

     

    Speaking on the extraordinary steps undertaken by the company, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “Zee has always set new trends for the industry, and I am very proud of our teams for making the optimal utilization of technology  solutions to ensure that our consumers continued to get a fresh dosage of entertainment content, amidst the lockdown. We will continue to create fresh, rich and engaging content for our viewers, by discovering new means and paths. It is time for the Industry to define a new normal, to ensure that our consumers remain well-informed and entertained”.

     

     

  • The film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home

    Zee celebrates spirit of #ExtraordinaryFamilies

    By A Correspondent

     

    Zee Entertainment has partnered with Lowe Lintas to drive home a message of positivity with a #FilmFromHome on the occasion of Family Day. In continuation with its earlier campaign of #HumAndarCoronaBahar where Zee used shoes as a metaphor for different family members, this film too utilises different household elements to represent family members. With the film and content production being suspended and with the new norm of working from home, the film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “Our consumers always tell us about their families being the backbone that help them come out stronger no matter how daunting the world outside might seem. We at ZEE understand that beyond being entertainers, we are also a close companion and a family member that Indian families are leaning onto for support during these uncertain times. As the largest reach medium with the capacity to influence attitudes and the mood of the nation, we hope that this campaign strengthens the bonds further within #ExtraordinaryFamilies that have come closer and are emerging stronger”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Tough times not only test bonds they make them stronger too. Families had never been physically and emotionally closer than in these testing times. Zee acknowledges this coming together and becoming stronger together.”

     

     

  • This is being billed as one of the largest protagonist-led initiative to unite India in its fight against Covid-19

    Zee unveils new anthem in collaboration with SBI Life

    By A Correspondent

     

    Zee Entertainment has joined hands with SBI Life Insurance and Mindshare to produce the ‘We Can, We Will!’ anthem, which involves 27 TV artists singing the anthem in their local languages to invigorate the nation to fight against Covid-19.

     

    Expressing his views on the collaboration, Ashish Sehgal – Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises said: “As a network, Zee has always believed in ‘Customer First’ and this venture of creating an anthem of collective unity for SBI Life with Zee is truly one such classic example from our Content & Partnership team. Similarly, SBI Life with the thought of the anthem to inspire the collective willpower of the nation, hit a synergy with Zee when they during difficult times thought of creating this anthem to rally our nation’s battle against the corona outbreak. The anthem has been executed with 27 powerful influencers of Zee in nine languages from their homes and edited remotely to take it live across the network through a roadblock, truly exemplifying Zee’s philosophy of Extraordinary Together through an extraordinary feat.”

     

    Talking about this association, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance, added: “The Coronavirus outbreak has thrown up multiple, unprecedented challenges for people from all walks of life, the entire nation is exploring solutions to tide through this crisis. In current times of self-isolation, the anthem is our humble effort to lift the spirits of every individual and remind them that as a nation we need to stay together, as with our collective will power we will overcome the biggest of challenges.”

     

    Said Amin Lakhani, Chief Operating Officer Mindshare South Asia: “These are indeed challenging times for mankind. People from all walks of life have been affected in some way or the other. There’s massive uncertainty, anxiety and boredom that is impacting our morale. This initiative is our humble effort to help uplift the spirit of our nation. We Can, We Will! is a unique anthem. For amplifying this message, Zee was the perfect partnership. It deployed its huge network presence throughout India and with the help of 27 celebrities in nine languages reinforced the belief that together India can, and India will win!”

     

     

  • Over 3500 employees of Zee have joined the initiative with personal contributions

    Zee intensifies drive for Covid-19 relief, offers financial relief to 5k+ daily wage-earners

    By A Correspondent

     

    Media and Entertainment conglomerate Zee Entertainment Enterprises Ltd (Zee) has announced a financial relief to over 5000 daily wage-earners, working directly or indirectly for the company in its overall production ecosystem.

     

    In order to further support Prime Ministers’ Citizen Assistance and Relief in Emergency Situations Fund (PM Cares Fund), ZEEL will leverage the strength of its global media network across encouraging people to contribute. Over and above this step, Zee has also provided an opportunity to all of its 3500 employees to offer voluntary contributions towards the PM Cares Fund through an intranet portal. The Company will match the corpus collected from the employee contribution and the collective amount will be donated to PM Cares Fund.

     

    Speaking on this announcement, Punit Goenka, Managing Director and Chief Executive Officer, Zee Entertainment said: “We stand committed to financially support all the daily wage earners working in our production ecosystem. We firmly believe in the extraordinary power of coming together and fighting against a situation. In these challenging times, it is extremely critical for India Inc. to come together and support the National level initiative undertaken by our Hon’ble Prime Minister, Shri. Narendra Modi. Apart from the financial support, we will also contribute in creating nationwide awareness about the noble initiative. Leveraging our strong reach across the Nation and World at large, we are urging our esteemed viewers to join this movement. This is a time where the entire Nation needs to come together as One Family.”

     

    Earlier, Zee had implemented an initiative titled #BreakTheCoronaOutbreak where content across 40+ channels was paused for a 30-second break throughout the day, encouraging viewers to wash their hands. In line with the decision undertaken by Indian Broadcasting Foundation (IBF), television channel Zee Anmol has also been available free-of-cost to all viewers across all DTH platforms and cable TV networks for a period of two months.

     

    On the company’s digital side, Zee5 ensured that the internet bandwidth across the country was optimized by replacing High Definition (HD) content to Standard Definition (SD) content. Zee5 also ensured that the viewers remained calm and composed during the lockdown phase with its #BeCalmBeEntertained initiative.

     

     

  • Korn Ferry is assisting the Board to induct additional Directors with diverse experience

    Zee Entertainment appoints Piyush Pandey as Independent Director

    By A Correspondent

     

    The Board of Zee Entertainment Enterprises Ltd (ZEEL) has appointed veteran adperson Piyush Pandey as an Independent Director based on the recommendation of Nomination & Remuneration Committee, with effect from March 24, 2020.

     

    Punit Goenka

    Speaking on the appointment, Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd., said: “I am elated to welcome Piyush Pandey on the company’s Board. We all have experienced his creative work, which has directly touched our hearts. His sharp acumen and creative approach will help us immensely in driving the company to its desired goals. On behalf of the entire management of the company I welcome him aboard and look forward to working with him along with other esteemed members of our Board. In line with our commitment to further strengthen the Board, we aim to move swiftly with the help of our consultant to appoint additional Directors with diverse experience.”

     

    Piyush Pandey

    Added Piyush Pandey who is Chief Creative Officer Worldwide and Executive Chairman at Ogilvy: “I am delighted to join the Board of Zee Entertainment Enterprises Ltd., a pioneering company which has contributed immensely to the M&E Industry in India. Content creation as a process aims at multiple platforms in today’s era and it would be my pleasure to contribute to Zee’s journey of entertaining the world.”

     

     

  • The channel will launch on March 1

    Zee to launch Kannada movie channel ‘Zee Picchar’

    By A Correspondent

     

    Zee Entertainment is set to further its presence in Karnataka with the launch of Kannada movie channel, Zee Picchar. To be launched on March 1, Zee Picchar boasts of a wide spectrum of films across genres and generations from the industry’s finest stars. With a robust library of 350+ films, the channel will provide wholesome entertainment to movie fans.

     

    Notes a communique: “The first look of Zee Picchar was unveiled on-air on Zee Kannada on February 9 with a promotional video, introducing it as the ultimate destination for fans of Sandalwood movies.”

     

     

  • Jain will be responsible for the organisation’s revenue efforts across ANN channels, live events and digital platforms

    ABP News appoints Mona Jain as Chief Revenue Officer

    By A Correspondent

     

    ABP News Network has appointed senior media professional Mona Jain as the company’s Chief Revenue Officer. Jain will be responsible for the organisation’s revenue efforts across ANN channels, live events and digital platforms. Jain has spent nearly 30 years in media, marketing and promotions, the last six years have been in Zee Entertainment as Executive Vice President, AD Sales.

     

    Said Avinash Pandey, CEO, ABP News Network: “We are happy to welcome Mona Jain to ANN family. She brings a high-level of expertise and commitment to the organisation that is aligned with ABP values and vision. Mona is a critical addition to the leadership team and for our future plans. We look forward to her valuable contributions in the company’s progress.”

     

     

  • The festive offer prices will be available with immediate effect

    Star India, Zee & Viacom18 announce festive pricing

    By A Correspondent

     

    In keeping with the festive spirit, Star India, Zee and Viacom have announced special pricing for it’s a la carte channels.

     

    Said Sanjay Gupta, Country Manager, Star and Disney India Star on its ‘Tyohar ka Upahar’ promotional offer for its 16 a-la-carte channels: “The Star network is known to offer best-in-class content inspiring a billion imaginations, making us a household name today. With this promotional offer for the festive season, we hope to spread even more cheer and get more families to experience and engage with our varied entertainment offerings.”

     

    As for Zee, the festive offer sees the a la carte price of Zee TV, Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Sarthak been reduced from the present Rs 19 to Rs 12 per month.

     

    Said Atul Das, Chief Revenue Officer – Affiliate Sales, Zee: “Zee is the pioneer of Indian television industry. Starting with ‘Zee TV’ 27 years ago, and with addition of its strong regional language offerings over the years, Zee is today the No 1 entertainment network in the country. Zee further demonstrated its leadership by becoming the first major broadcaster to declare MRPs under the NTO regime, in August 2018. While there were teething issues during the initial phase of NTO transition, it has brought greater transparency across the television value chain.”

     

    Commenting on the initiative, Prathyusha Agarwal, Chief Marketing Officer, Zee Entertainment added: “With the movement from low involvement bulk purchase to high involvement active unit purchase, the MRP regime is a great move for the consumer. Zee with its strong channel brand and culturally rooted content has become an obvious first choice for viewers. We firmly believe that we have fundamentally great products and robust value offerings. As a broadcast network, our endeavor therefore is to make our channels more and more accessible to the maximum number of viewers across the country. This festive bonanza offer would be an irresistible consumer delight and will go a long way in deepening consumer loyalty with the TV entertainment category.”

     

    Viacom18 too has announced a la carte price for its flagship Hindi GEC Colors and Kannada GEC Colors Kannada at Rs 12/month each. In line with this special festive price, Viacom18 is launching a consumer awareness campaign ‘Har Din Diwali’ encouraging viewers to now subscribe to these channels at its new price point.  As part of this offer, the a-la-carte price of COLORS and COLORS Kannada has been reduced from the present price of 19 to 12 per month each.

     

    Said Sudhanshu Vats, Group CEO and MD, Viacom18:“As a broadcast network, our aim is to make our channels more accessible and affordable to all viewers across the country. While we are launching a slew of exciting shows on our channels, this festive offer – ‘Har Din Diwali’ will further empower our consumers to access their favourite shows at a more affordable price point.”

     

     

  • Megha Tata (MD Discovery South Asia) was elected Vice President

    IAA re-elects Punit Goenka as its President

    By A Correspondent

     

    The International Advertising Association (IAA) has re-elected Zee Entertainment MD and CEO Punit Goenka as its President. Megha Tata (MD Discovery South Asia) was elected Vice President. The other office bearers are Jaideep Gandhi (Secretary), Pradeep Dwivedi (Treasurer) and Ramesh Narayan Immediate Past President.

     

    The members elected to the Managing Committee are: Anant Goenka (Indian Express Group) Abhishek Karnani (Free Press Journal) Janak Sarda (Deshdoot) MV Shreyams Kumar (Mathrubhumi Group) and I. Venkat (Eenadu Group)

     

    Said Goenka: “IAA will continue to invest its time and energy in addressing key industry level interests, in order to enhance the overall professional ecosystem. As one team, we will continue to roll out our Intellectual Properties, with an enhanced focus on regional markets. As an institution, we will also continue to play an important role in espousing cause related initiatives, which are in line with our ethos of “what’s good, is good for business. It has been a wonderful experience serving such an esteemed institution and I look forward to working closely with its members for the second term. I shall continue to seek their support and co-operation and wish them all the very best.”

     

     

  • The account will be serviced out of Mumbai

    Publicis Capital bags creative mandate of Zee5 India

    By A Correspondent

     

    Publicis Capital has bagged the creative mandate of Zee5 India, OTT platform from Zee Entertainment. The agency will manage the creative duties for the leading OTT brand across its AVOD, SVOD, Regional SVOD and Trade (B2B) verticals. The account will be serviced out of Mumbai.

     

    Manish Aggarwal

    On appointing Publicis Capital as its agency, Manish Aggarwal, Business Head, Zee5 India said: “Earlier this year, we completed one year of operations. This year has been one of many learnings and insights. We were keen to bring on board partners who understand our business and have the ability to scale with us. As we continue to be the fastest growing OTT platform in India, we found Publicis delivering on all boxes. We look forward to partnering with Publicis in our next phase of growth.”

     

    Srija Chatterjee

    On winning the account, Srija Chatterjee, MD, Publicis India added: “In 2017, we inaugurated our relationship with the ZEEL family with the broadcast bouquet, in 2018 we expanded it by winning the mandate to launch Zee5 in the international markets, and now in 2019, the team at Zee5 India has awarded us the creative mandate for partnering the OTT business in the domestic market as well. It’s when we grow with our clients that we feel true gratification. We’re looking forward to this exciting journey and in partnering Zee5 India to leadership in what’s an increasingly action-packed category.”

     

    Suraj Pombra

    Adding his views, Suraj Pombra, EVP, Publicis Capital, said: “The decibels in the OTT category find no parallel today. The future leadership of content consumption is what all brands are fighting for. We feel privileged to have been chosen by Zee5 India to partner them in what’s going to be a thrilling battle with daily non-stop action. With their unmatched content library that finds appeal across the country, Zee5 is poised to be the go-to destination for all Indian viewers. Here’s to leading the change together.”