MxMIndia

Tag: Zee Entertainment Enterprises Limited

  • Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor

    Kyoorius launches Melt, 2-day ad, media & marketing festival

    By A Correspondent

     

    Transmedia Fine Papers-promoted Kyoorius has launched Melt 2015, a festival of creativity for the advertising, media, digital and marketing industry in partnership with Zee Entertainment, media services conglomerate GroupM and London-based creativity body D&AD.

     

    The festival will take place on May 21 and 22 in Mumbai at the National Sports Club of India (NSCI) and neighbouring Nehru Centre, culminating in the Kyoorius Advertising and Digital Awards night on May 22 at the NSCI. “We expect over 5000 people over the two days which will be packed with seminars, exhibitions and workshops,” said Rajesh Kejriwal, Founder and CEO of Kyoorius who has curated the event, adding that the intent is to build the event around four pillars: Learning, Networking, Showcase and Celebration. “Our objective is to see everyone carry a key takeaway from each of these buckets,” said Kejriwal. The Kyoorius Awards will continue to have Colors as the presenting sponsor.

     

    Punit Goenka

    Said Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL): “Zee is proud to partner with Kyoorius at Melt 2015, which promises to be India’s largest celebration of creativity. Zee Melt offers us a platform to curate and present thoughts and lessons that all of us in the business need to know.“ Zee is also hosting the third edition of its Mindspace series at Melt with leading marketing heads from global and Indian corporations in attendance. “We are also looking at crowdsourcing content ideas, where we will give people the opportunity to put forth their ideas which Zee will then evaluate,” Goenka said.

     

    Added Tim Lindsay, CEO of D&AD in a statement: “Engaging the wider marketing communications industry in a conversation about excellence – in insight, creativity and execution – can only have positive economic, cultural and social outcomes. This is at the heart of what D&AD and Kyoorius are about.” Like last year, the judging process of the event will continue to be powered by D&AD.

     

    CVL Srinivas

    Talking of GroupM’s association with the event, CVL Srinivas, CEO, GroupM South Asia said that while there is a lot of talk about digital media, technology and data, “ultimately, ours is an ‘ideas’ business. We continue to support many initiatives that act as a rich learning ground for the industry. We will be partnering with Kyoorius and Zee to help curate the event and organise some interesting sessions around creativity in the digital era.” GroupM in partnership with HT Media Group and Kyoorius will conduct a print advertising contest, where entries will be invited from not only the creative community in advertising, but from young professionals who have a great print idea to share on the given brief.

     

    While attempts are made to not compare Melt with Goafest officially, the three-day festival held in April in Goa by the Advertising Agencies Association of India and the Advertising Club, industry persons are looking forward to both events. Srinivas believes it’s incorrect to compare the two and said GroupM is actively associated with both events as also with many such initiatives. Said Goenka: “We are confident of what Melt is going to deliver for the industry, and that’s why Zee has chosen to partner it.” And Goafest? “We’ve been associated with it in the past, and will continue our association with it,” Goenka clarified.

     

    Elaborating on the way he has built the festival, Kejriwal said Melt has no sponsors. “We only have partners. So, Zee is a principal partner, GroupM and D&AD are strategic partners, then there are other partners who are bringing in content in some way or the other.” The IP of each of the events at the fest will be owned by the partners, he added.

     

    Partners include Zee, GroupM, D&AD, Hindustan Times, Happy Finish, afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, Youtube, Google, BARC and many more in the pipeline. Details on Melt can be accessed at readytomelt.com.

     

  • General Entertainment channel localized for the Indonesian audience

    Zee Entertainment launches Zee Hiburan in Indonesia

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of Zee Hiburan in Indonesia. ‘Zee Hiburan’, which means ‘Zee Entertainment’ in English, is a GEC that features popular Indian serials localized for the mainstream Indonesian audience.

     

    Speaking on the launch of Zee Hiburan, Sushruta Samanta, Business Head – Asia Pacific, Zee Entertainment Enterprises Ltd. (ZEEL) said, “Zee Hiburan in Indonesia is our 3rd launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC Channel within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”

     

    Sushruta Samanta

    Sharing more details on the channel, Mariaa Gint Lizing, Country Head, Zee Entertainment Enterprises Ltd. (ZEEL) said, “With Indian stories narrated like never before, Zee Hiburan promises to engage the viewers with shows that travel from the eras of the kings and queens to the modern world. The channel is positioned as ‘Color Your Life’ showcasing every emotion in the most colorful fashion. Inspired from paper puppets & paper quilling art forms, the channel packaging is artistically designed to merge the Indonesian & Indian cultures.”

     

    The channel will showcase popular ZEE shows and dramas like Ramayan, Jhansi ki Rani, Jodha Akbar, Kumkum Bhagya, Pavitra Rishta, Kasam Se, Sapne Suhane Ladakpan, Jab Love Hua, Fear Files and many more.

     

    Zee Hiburan – Warnai Hidup Anda (Zee Entertainment – Color your life) is currently available as a pay channel on ICTA – Indonesia Cable TV Association and K Vision (DTH platform) and will soon be available on more platforms in the market. After the successful launch of Zee Bioskop in Indonesia last year, Zee Hiburan is geared up to woo the local Indonesian audience with popular Indian daily soaps.

     

  • He spoke about the changed business environment in India with initiatives by the new government

    Punit Goenka delivers keynote at WIEF

    By A Correspondent

     

    Punit Goenka

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL), delivered a keynote at the 19th Wharton India Economic Forum (WIEF) held at The Wharton School, University of Pennsylvania. In his keynote, which was on the theme of the conference ‘India: Delivering the Dream’, Punit Goenka spoke about the changed business environment in India with initiatives by the new government and the current state of the media and entertainment industry in India. He also discussed ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years.

     

    Speaking on the Media & Entertainment Industry in India, Punit Goenka, MD & CEO, ZEEL said, “Widespread technological advances in the ecosystem and the digital experience driven mainly by aspects like digitization of cable industry, has brought a new mindset to make business – quicker, targeted, transparent, and collaborative. This industry is certainly a sunrise sector for the nation’s economy. Proving its resilience to the world, the Indian M&E sector is on the cusp of a strong phase of growth.”

     

    He, furthermore, commented on ZEEL’s journey saying, “With most industry firsts to our credit, we as a global entertainment conglomerate have always been at the crest of innovation and leadership. We take immense pride in the fact that, unlike other global media companies which have travelled to India to set up their operations, ZEE has travelled against the flow and has successfully set up its presence across 169 countries, entertaining over 730 million viewers across the globe.”

     

    The Wharton India Economic Forum (WIEF) is a student-led business conference to discuss the opportunities and challenges faced by India. Started in 1996, it is a leading India-focused business forum held annually at The Wharton School, University of Pennsylvania which is among the top 3 institutions in the world for business education. The WIEF attracts business leaders, policy-makers, professionals and students to engage in fruitful dialogue and is attended by over 400 delegates including Wharton MBA, Penn Graduate and Undergraduate students, Wharton alumni and industry representatives and professionals.

     

  • He will discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years

    Punit Goenka to deliver a keynote at the 19thWharton India Economic Forum

    By A Correspondent

     

    Punit Goenka

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited (ZEEL) will deliver a keynote at the 19th Wharton India Economic Forum (WIEF) to be held at The Wharton School, University of Pennsylvania on Saturday, February 21, 2015. Speaking on the theme of the conference ‘India: Delivering the Dream’, Punit Goenka will address the changed business environment in India with initiatives by the new government and the current state of the media and entertainment industry in India. He will also discuss ZEEL’s journey over the past 20 years and the opportunities and challenges he foresees over the next few years.

     

    The Wharton India Economic Forum (WIEF) is a student-led business conference to discuss the opportunities and challenges faced by India. Started in 1996, it is a leading India-focused business forum held annually at The Wharton School, University of Pennsylvania which is among the top three institutions in the world for business education. The WIEF attracts business leaders, policy-makers, professionals and students to engage in fruitful dialogue and is attended by over 400 delegates including Wharton MBA, Penn Graduate and Undergraduate students, Wharton alumni and industry representatives and professionals.

     

    The other keynote speaker at the 19th Wharton India Economic Forum is Hital Meswani from Reliance Industries Limited while some of the other confirmed speakers include Rehan A. Khan, Abbott India, Sanket Akerker, Microsoft and V.R. Iyer, Bank of India.

     

     

     

  • The channel to be available in Sub-Saharan Africa from February 03, 2015

    Zee World launches in South Africa

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) announced the launch of a new television channel, Zee World, at a glittering event in Johannesburg. The channel aims to offer its viewers an extra-ordinary world of entertainment, and will be the first-of-its-kind to showcase television series, Bollywood movies, reality shows and more action packed content. Zee World is a GEC and is the first offering from ZEEL for mainstream viewers in Africa.

     

    Subhash Chandra

    “The corporate positioning of ‘Vasudhaiva Kutumbakam’ meaning ‘The world is my family’ is the driving force that enables us to bring authentic and entertaining content to global audiences, with a vision to reach a billion viewers by 2020,” said Essel Group & ZEEL Chairman, Dr. Subhash Chandra.

     

    Zee World is a customized channel experience for mainstream audiences in Africa and will be available from February 03, 2015 on DSTV channel 166. All content that will be aired has undergone extensive research and customization including editing and dubbing with most of the channel’s content dubbed in South Africa using local talent.

     

  • Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy

    Sunil Buch joins ZEEL as CBO

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Sunil Buch as Chief Business Officer (CBO). Sunil will be responsible for the business deliverables critical to the organization via effective and quick implementation of prioritized strategic initiatives across the organization. In addition, Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy.

     

    Punit Goenka

    Punit Goenka, MD & CEO, ZEEL, said “As we work towards accomplishment of our Vision 2020 goals, we want to undertake enterprise-wide strategic initiatives that focus on not only enhancing business performance but also bring in operational excellence and efficiency across the network. We are confident that Sunil’s high degree of consumer connect, his creativity and communication skills coupled with his sharp business focus and ability to manage a wide spectrum will enable us to gain significant competitive advantage.”

     

    Sunil has over two decades of well-rounded experience in Functional & General Management across various sectors including FMCG, Advertising, Media & Entertainment and Telecom Retail. Prior to joining ZEE, he was the Business Head – Reliance Own Retail at Reliance Communications.

     

  • He has stepped down after a 16-year stint with ZEEL

    Bharat Ranga quits Zee after 16-year stint

    By A Correspondent

     

    Bharat Ranga, the Chief Content and Creative Officer (CCCO) has stepped down after a 16-year stint with ZEEL.

     

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited said, “Since 1998, Bharat has been an invaluable member of the ZEE family. During his career span with us, Bharat has contributed to the overall growth of the organization by leveraging new revenue opportunities, bringing about path breaking content, starting new streams of content through new channel launches and transcending the business beyond geographies; to name a few. We wish to sincerely thank him for the valuable contribution he made to the organization.”

     

    Speaking on his tenure at ZEE, Bharat Ranga said, “I have turned 16 in the ZEE family this year and I am confident that all the values and experiences that ZEE has imparted will stand me in good stead. I am thankful to the Chairman, Vice-Chairman and Punit who have always backed us in our pursuits to achieve organisational goals and attain personal growth. And I sincerely wish ZEE all the success in the years ahead.”

     

    Ranga’s last day with the organization will be 7th October, 2014. All verticals and functions at ZEE who currently report to him, will now report into the MD & CEO, Punit Goenka.

     

  • The event will witness attendance from over 400 CXOs heading India’s top companies

    Second edition of Zee Leadership Series announced

    By A Correspondent

     

    ZEE Entertainment Enterprises Limited has announced the second edition of its Intellectual Property - ‘ZEE Leadership Series’ which will be held on 19thSeptember, 2014 at Hotel Sahara Star in Mumbai. The event will witness attendance from over 400 CXOs heading India’s top companies.

     

    Roland Landers, Head – Corporate Brand, ZEE Entertainment Enterprises Limited (ZEEL) said, “ZEE Corporate Brand has not just formed a family of millions of loyal viewers, but has also enriched the lives of its internal and external stakeholders. ZEE considers each one of these stakeholders as family and aims at making the entire World a part of this family. Inspired with this thought, ZEE has incorporated its brand positioning of “Vasudhaiva Kutumbakam – The World is my Family”.”

     

    This year, the two renowned keynote speakers for the ZEE Leadership Series are Alan Krueger and Divya Narendra. Alan Krueger is one of the most-respected and thoughtful economists. He served as Chairman of President Obama’s Council of Economic Advisers (CEA) and a member of his Cabinet – roles that recruit from the upper echelon of the nation’s best and brightest. From 1994-1995, he also served as the Chief Economist at the Department of Labor in the US Government. In his session, Krueger will share his insights on world economy with relation to corporate India’s contribution, and will also touch upon the key areas of improvement.

     

    In the other session, Divya Narendra, an American businessman, will share his views on the innovation and creativity expected in the current digital era. Narendra is the CEO and co-founder of SumZero along with his Harvard classmate Aalap Mahadevia. He also co-founded HarvardConnection (later renamed ConnectU) with Harvard University classmates Cameron Winklevoss and Tyler Winklevoss.

     

    Since its inception in 1992, ZEE Corporate Brand has carved a special place in the hearts of over 730 million viewers, achieving presence in over 169 countries. ZEE’s pioneering vision has set its position, starkly different from the rest, with numerous industry firsts to its credit. ZEE’s expertise of offering relevant entertainment to its viewers, has led to consistent growth, making it a clear leader in the television industry space. The journey of over two decades has been replete with many prestigious awards, and a peak rank in the media & entertainment sector.

     

    ZEE Leadership Series 2014 is powered by Chintels. The other event partners are Zee Business – Telecast partner, LiveMedia and Cash ur Drive – OOH Partners, dna – Print Partner, Business World – Magazine Partner and Business Standard – Business Newspaper Partner.

     

  • Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels

    It’s ‘Wah, Taj!’ for Zee & Turner group channels, new co to distribute Zindagi

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEE) added another feather to its cap by bringing on board India’s largest distribution network, Taj Television India Pvt. Ltd. (Taj Television). Taj Television is India’s largest distribution agency and has a powerful repertoire of over 47 leading television channels. This includes well-known brands belonging to ZEE, Zee Media Corporation Limited and Turner International India Private Limited. Taj Television distributes channels which are leaders in 15 out of the 19 markets and has nine leadership channels across eight genres.

     

    Punit Goenka

    Punit Goenka, Managing Director and CEO, ZEE commented, “I am pleased to announce that Taj Television, which earlier was distributing Ten Sports channels, will now distribute all the channels of Zee Entertainment and Zee Media Corporation, while also representing Turner channels as its authorized agent. I would like to thank all our DTH and Cable partners who have been part of our growth journey and look forward to their continued support to Taj Television. Arun Kapoor, who has successfully led Mediapro for the last three years, would continue to provide leadership to Taj Television. Rajesh Sethi would continue to be the CEO for Sports broadcasting network of ZEE.”

     

    Arun K Kapoor, CEO, Taj Television, said “ZEE has been the pioneer in Indian television and has the experience and leadership capability to shape the future of pay revenues in India. With Taj Television being created as the distribution entity for the network, we bring together the best of television channels to our customers. We are confident that the new channel Zindagi will really connect with the viewers and help grow Taj Television offering even stronger. We are committed to quality and achieving leadership through fair and transparent business practices.”

     

    Atul Das, President, Taj Television, said “With digitization having been completed in Phase I and Phase II cities in India, we now look forward to its implementation in rest of the country. Taj Television would aim to create a harmonious relationship within the ecosystem and create value for all stakeholders. With a leading portfolio of television channels, both in the national and regional space and with a powerful portfolio of sports programming, we are excited about the future of pay revenues in the country.”

     

    Taj Television distributes ZEE’s well-known brands like Zee TV, Zee Cinema, &pictures, Ten Sports, Zee Cafe, Zee Studio, Zing and a powerful repertoire of regional language channels including Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Tamizh, besides the HD channels like Zee TV HD, Zee Cinema HD, Zee Studio HD and Ten HD. Taj Television also distributes channels of Zee Media Corporation, the largest news network in India with two national and eight regional channels. These channels are available across the country.Taj is also distributing the leading channels in the kid’s space and English movie segment, including HBO, Cartoon Network, Pogo, CNN and Warner Brothers as an authorized agent of Turner International.

     

  • The deal will see Sony Music manage all digital assets for Zee Music's upcoming Bollywood releases

    Sony to manage digital assets of Zee Music

    By a correspondent

     

    Sony Music Entertainment India and Zee Music Company have announced a strategic worldwide digital deal wherein Sony Music will manage all digital assets for Zee Music’s upcoming Bollywood releases. The tieup further extends to exploring publishing for Zee Music’s assets for the rest of the world through Sony/ATV. Apart from the Zee Music releases, Sony Music will also be working on also other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios. This deal will cumulatively grow Sony Music’s digital market share by approx 15 per cent.

     

    Zee Entertainment Enterprises Limited had recently announced its foray into the music label space with its venture, Zee Music Company and acquired the music rights of over 20 major motion pictures. With this announcement Sony Music will have access to all of Zee Music’s releases including Holiday, Bang Bang, Bombay Velvet, Humshakal, Hawa Hawaii to name few.

     

    Sanujeet Bhujabal, Marketing Director Sony Music India said, “In the past we have worked with leading content creators like YRF and Disney. This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”

     

    Anurag Bedi, Head Zee Music Company said, “We’ve had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses.”

     

  • The start-up has acquired the music of films like Holiday, Humshakals, Bang Bang and Bombay Velvet

    Zee launches music co, acquires blockbuster content

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into the music label space with its latest venture, ‘Zee Music Company’ (ZMC). The ZMC has plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15.

     

    Punit Goenka

    Introducing the label, Punit Goenka, MD and CEO, Zee Entertainment Enterprises Limited stated “The music industry is a large playing field and there is scope for us to explore the opportunity in this market. Technology has also emerged as a key transformer of the music industry and digital revenues are driving growth in the market. Since we are a content company, it is essential to own intellectual property as content is the king.”

     

    Said Anurag Bedi, Business Head and EVP, Zee Music Company (ZMC): It’s a great space to be in, as music is something that is consumed universally. The Hindi film industry is currently in its best phase musically and there is a plethora of talent. We had been toying with this idea and finally we have entered this space.”

     

    Anurag Bedi

    Talking about the acquisitions, Mr Bedia said: “We are thrilled at having acquired the rights to the music of the Akshay Kumar-Sonakshi Sinha starrer ‘Holiday’ which is jointly produced by Reliance Big Entertainment, Sunshine Pictures and Hari Om Entertainment Company.”

     

    “We have also partnered with Fox Star Studios and signed the latter for the music of 5 of its Hindi releases for the year, including the Saif Ali Khan and Riteish Deshmukh starrer ‘Humshakals’, Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ and one of the most anticipated releases of the year ‘Bombay Velvet’ starring Ranbir Kapoor and Anushka Sharma”; Mr Bedi added.

     

    The music industry in India currently stands at a staggering figure of Rs 960 crore and projected figures for 2014 are Rs 1010 crore. The industry is expected to only grow over the years and reach Rs 1780 crore in 2018. Zee Music Company intends partnering with big players like Dharma Productions, Excel Entertainment and other top studios, a communiqué added.

     

  • Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head – New Initiatives|Hindi Broadcast

    Zee pulls Rajesh Iyer from Colors as Biz Head for new channel

    By A Correspondent

     

    Bharat Ranga
    Rajesh Iyer

    Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head – New Initiatives|Hindi Broadcast. Mr Iyer was until last Friday, Vice-President – Marketing at Colors. He will be responsible for the overall functioning of the new initiatives in Hindi broadcast and will report in to Bharat Ranga, Chief Content & Creative Officer, ZEEL. Although the title says New Initiatives|Hindi boradcast, the grapevine has it that Mr Iyer will head the proposed new Hindi GEC that Zee is planning to launch in the next quarter.

     

    Speaking on his appointment, Mr Ranga said: “Rajesh is a superior talent with marketeering approach and consumer focus. We are delighted to have him on board to create some thrilling benchmarks in our industry.”

     

    Commented Mr Iyer: “I have always admired the Zee Group, who have been pioneers in the satellite and broadcast space. To be a part of this ever-growing dynamic industry is going to be challenging and I further, look forward to developing and strengthening the brand.”

     

    Mr Iyer brings with him over 13 years of rich experience in the areas of marketing and business. Prior to joining Colors, he worked with Star India and also with Ambience Publicis and Ogilvy & Mather.