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Tag: Zee Entertainment Enterprises Limited

  • The award was presented by Minister Ravi Shankar Prasad on Saturday, December 17

    Punit Goenka awarded ‘Best CEO’ by Business Today

     

     

    Punit Goenka, Managing Director and CEO of Zee Entertainment Enterprises Limited (ZEEL) received the coveted Business Today ‘Best CEO Award’ in the Media and Entertainment category for 2016. The award was presented by Minister Ravi Shankar Prasad on Saturday, December 17.

     

    Acknowledging the award,  Goenka said, “My immense gratitude goes out to the eminent jury and to Prosenjit Datta and his team at Business Today for bestowing me with the prestigious BT Best CEO Award in the Media & Entertainment category. My heartiest congratulations to all the other deserving winners whose passion, focus and drive have steered their respective companies to success.”

     

    “I accept this award with pride on behalf of our visionary Chairman, Dr. Subhash Chandra, and my team at ZEE whose dedication, hard work and support have enabled the organisation to reach newer and greater heights. We have consistently grown ahead of market, expanded our network viewership share and experienced growth of our product bouquet, both in India and internationally. As we approach our Silver Jubilee, I am confident that driven by innovation and creativity, we will move one step closer towards achieving our ambition of becoming the world’s leading media company from the emerging markets,” Goenka  added.

     

    The methodology of Business Today’s Best CEO Awards focused on the operational performance of companies and their shareholders returns which was conducted by BT’s Knowledge support partner for the process PwC India.

     

    Other recipients of the BT Best CEO Awards 2016 include Sunil Bharti Mittal, C P Gurnani (Tech Mahindra) and Sunil Duggal (Dabur India).

     

     

  • Acquires UAE's first and leading Radio Station, Hum 106.2 FM

    Zee’s foray into radio with UAE’s Hum 106.2 FM

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into radio with the acquisition of UAE’s leading radio station, Hum 106.2 FM. Zee now becomes the only entertainment network in the region to provide an extensive media solution to its partners through television, radio and digital.

     

    After being a pioneer with the launch of India’s first Hindi satellite channel, Zee TV in 1992, Zee Entertainment was the first to launch a Bollywood TV channel, Zee Aflam in 2008 for the Arab audience as well introduce the Arab world to Hindi programs dubbed in Arabic with Zee Alwan in 2012.

     

    Speaking on this acquisition, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Radio has been an area of interest for Zee for quite some time and after extensive planning and studying of the brand values, ratings and revenue generated by various stations, we felt that an investment in Hum FM was the best option. Hum FM has a legacy of almost two decades and with a current market share of 26%, it is the top Hindi radio station in the UAE. Zee is confident that it can leverage its very strong South-Asian brand connect onto Radio, and offer a synergy of television, radio and digital that could revolutionize the entertainment industry in the UAE.”

     

    “We are excited about our new business ventures. Radio comes immediately after our foray into film production and distribution where movies like ‘Rustom’ and ‘The Flying Jatt’ have done extremely well globally and specifically in the UAE and Middle East markets. The acquisition of Hum FM in UAE is a step in that direction and we are upbeat about its prospect in the coming years;” Amit further added.

     

  • Launches 'Zee Mundo', the first ever Spanish-language Bollywood movie channel

    Zee Entertainment enters the US Hispanic market

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has become the first-ever Indian company to enter the Hispanic market with the launch of its Spanish-language Bollywood movie channel, Zee Mundo.

     

    Zee Mundo is a premium HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.

     

    Amit Goenka

    Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”

     

    Sharing further details on the channel, Rajeev Kheror, President – Strategy, International Business, ZEEL said, “With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring Zee’s entire library of HD movie titles to Latino audiences across the US, dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.”

     

    Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, “Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well.”

     

  • Hindustan Unilever bagged five awards, followed by LG with 3 wins, and Mondelez & Coca-Cola with 2 wins each

    HUL tops Zee Mindspace Awards winners

     

    By A Correspondent

    Video by Santosh Jangid

     

    On Saturday, amidst a cross-section of the advertising and marketing fraternity, Zee Entertainment Enterprises Limited announced the winners of the first edition of ‘Zee Mindspace Awards’ with the aim recognising brands that have captured maximum ‘MindSpace’.

    Hindustan Unilever led the awards tally with wins across five categories, followed by LG Corp with three category wins, Mondelez and Coca-Cola with two category wins each. The winners were decided on the basis of a nationwide survey that was carried out by Nielsen, evaluating 288 brands across 36 categories. The awards ceremony was held on the second (and last day) of #ZeeMelt 2016.

    https://www.youtube.com/watch?v=zJEcze7oMls

    Speaking at the awards function, Punit Goenka, MD & CEO, ZEEL said, “Zee Mindspace Awards is a property which gives marketers a true reflection of their efforts sown in building brands. The very essence of the awards is its USP – the winners are not chosen by a jury but by the consumers themselves. The structured research conducted across the nation by Nielsen has empowered the consumers to select the most recalled brands as the winners, in a unique and transparent process. Congratulations to all the deserving winners!”

     

    Said Sunil Buch, Chief Business Officer, ZEEL who spearheaded the initiative, “For any brand to get into the Mindspace it requires all the elements of marketing and sales to come together. Today there are standalone awards for creativity, marketing, media etc. but none that holistically represents the orchestra required to get into and stay in the mind of the consumer. The Zee Mindspace Awards 2016 are the first to recognise the success of all the elements that go into occupying the Mindspace.”

     

    Added Prashant Singh, Managing Director, South Asia, Nielsen: “Zee Mindspace Awards is the first forward-looking, future-oriented awards property that looks at not just a part of the marketing process, but at the entire outcome. After an extensive online survey of over 12,000 consumers, it was impressive to see which brands in India command the maximum consumer ‘mindspace’ based on our parameters of top-of-mind recall, popularity, the kind of advocacy the brand commands, the desire to own the brand and finally the buzz it generates.  Congratulations to these winners who have managed to carve the maximum mindspace in consumers’ minds.”

     

    The awards event was hosted by actor and television presenter, Gaurav Kapur

     

    List of winners of ZEE Mindspace Awards 2016 across categories:

    Category

    Brands

     

     

    Air Conditioners

    LG

    Airlines

    Air India

    Banks

    State Bank Of India

    Bathing Soap

    Dove

    Biscuits

    50-50

    Cereals/Oats

    Kellogg’s

    Chocolates

    Dairy Milk

    Cold Beverages (Aerated)

    Coca-Cola

    Cold Beverages (Non Aerated)

    Maaza

    Confectionaries (toffee, gums, mint)

    Cadbury Choclairs

    Deodorants

    Fogg

    Fabric care items [Washing powder/soap, fabric softeners]

    Surf Excel

    Face Wash

    Himalaya

    Fast food chains

    McDonald’s

    Four-Wheeler

    Maruti Suzuki

    Hair Color and Dyes

    Garnier

    Hair Oil

    Parachute Advansed

    Life Insurance

    LIC

    Mobile Service Providers

    Airtel

    Mobile/Smartphones

    Samsung

    Moisturizer/Body Lotion

    Vaseline

    Mosquito Repellents & Home Insecticides

    Good Knight

    Noodles/Pastas

    Maggi

    Online Shopping

    Flipkart

    Packaged Savoury Snacks (chips, extruded snacks, bhujiyas/ namkeens)

    Lay’s

    Paint

    Asian Paints

    Refrigerators

    LG

    Shampoo & Conditioner

    Dove

    Skin Cream

    Pond’s

    Tea/Coffee

    Tata Tea

    Toothpaste/Toothbrush

    Colgate

    TV Sets

    Sony

    Two-Wheeler

    Honda

    Tyres

    MRF

    Washing Machine

    LG

    Water Purifiers

    Aquaguard
  • His appointment is with effect from October 1s, 2016

    Former HUL ED Punit Mishra to helm broadcast at ZEEL

    By A Correspondent

     

    Punit Misra, former Executive Director – Sales and Customer Development at Hindustan Unilever (HUL) will be take charge as CEO - Domestic Broadcast Business at Zee Entertainment. Misra will report to Punit Goenka, MD and CEO, ZEEL for his role. His appointment is with effect from October 1, 2016.

  • Become the first Indians to receive this coveted award

    ZEEL’s Punit and Amit Goenka conferred the Medaille d’Honneur’

    By A Correspondent

     

    Punit Goenka and Amit Goenka, leaders of Zee Entertainment Enterprises Limited (ZEEL) have received the highest television honor at MIPTV — the Médaille d’Honneur Award. The award recognizes executives who have made an exceptional contribution to the international television business and who, through their talent, leadership and passion, continually drive the global TV industry forward. This is the first time any Indian broadcast executive has received the prestigious award. The awards were presented in Cannes, France at the Carlton Hotel during a black-tie gala, held last week. Amit Goenka, CEO – International Broadcast Business, ZEEL accepted the award from Paul Zilk, Reed MIDEM’s Chief Executive on behalf of both.

     

    ‘’The MIPTV Médaille d’Honneur is presented to industry leaders who have had a real impact on the international television business. Punit and Amit have taken Zee Entertainment Enterprises Limited worldwide, with ZEE channels now reaching a global audience of almost one billion viewers. Their vision for making ZEE one of the world’s leading global media conglomerates by 2020 is truly exciting and I hope MIPTV and MIPCOM help them achieve their goals,” said Paul Zilk, Reed MIDEM’s Chief Executive.

     

    Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited) said: “We thank Reed Midem for this honor. We wouldn’t have been able to achieve this level of success without the continuous support and commitment of all our stakeholders that comprise the ZEE family. The Indian Media & Entertainment industry is going through a period of enormous change, boosted by key technology advancements and a conducive environment. As the industry witnesses a wave of digital disruption, we at ZEE are ready to lead the next phase of growth. Being content focused, we have diversified into new areas of content such as movie production, music publishing and theatre production.”

     

    Amit Goenka, CEO-International Broadcast Business, ZEEL said: “ZEE is a major player on the global television landscape and we are honored to be recognized as the first Indian broadcaster to receive this prominent award. Today, we have gone beyond the South-Asian diaspora and are reaching out to local viewers globally. As a company our aim is to continually bring ZEE content to new audiences. Going ahead, we are focusing on Germany, APAC, Africa, Latin America, and the Middle East as key markets for expansion.”

     

    This year’s fellow awardees are: Ms. Rola Bauer, Managing Director, STUDIOCANAL TV GmbH, Germany; Mr. Ben Pyne, President Global Distribution – Disney Media Networks, USA; and Mr. Marcel Vinay, President, Comarex, Mexico.

     

  • A Media Sales House for the APAC region

    Zee unveils media sales arm ATL Media APAC

    By A Correspondent

     

    The APAC region of Zee Entertainment Enterprises Limited (ZEEL) announced the launch of ‘ATL Media APAC’, a new division that will represent varied Indian and South Asian Media businesses in the region for advertising sales. ‘ATL Media APAC’ will work with both mainstream and retail clients targeting the South Asian population in the key markets across the region. A similar model is currently operational in the MENAP region where ZEE has tied up with several channels including Geo TV, Imagine Movies, Cartoon Network apart from its own portfolio of ZEE channels.

     

    Amit Goenka

    Commenting on this new division, Amit Goenka, CEO, International Broadcast Business, ZEEL said, “Our APAC business is on a fast track and ATL Media APAC will help us to consolidate and add new clients into the segment. We believe this initiative will be beneficial in helping us grow the overall Ad Sales pie for the South Asia channels.”

     

     

    Sushruta Samanta

    Revealing further details on ATL Media APAC, Sushruta Samanta, Business Head – APAC said, “The new unit will be led by Ms Deepali Gupta, Revenue Head, ATL Media APAC, who has more than 13 years of experience in advertising sales across media in India and APAC markets. I strongly believe that Deepali, whose new role is effective immediately, is the ideal candidate to lead this new division”.

     

    ZEE’s APAC’s region currently distributes eleven South Asian channels in the region targeting the diaspora population, apart from five localized channels for the local mainstream viewers. ZEE has an existing sales network across key APAC markets including Singapore, Bangkok, Kuala Lumpur, Sydney & Jakarta.

     

    Deepali Gupta

    Deepali Gupta, who is based out of ZEE’s Singapore office added, “The decision to launch this new division stems from the need to address the growing market fragmentation in the ethnic media space. The new service is a one stop shop for all media solutions which will help clients achieve significant results for their marketing campaigns and at best prices. We have already initiated discussions with other leading networks across media to represent them.”

     

    ATL Media APAC will represent media businesses including TV, Radio, Print and Digital in the region.

     

  • A 2-day festival for creativity & innovation in marketing and communications

    Kyoorius announces ZEE MELT 2016

    By A Correspondent

     

    Kyoorius announces ZEE MELT 2016, a unique festival that brings together advertising, digital, marketing, emerging technologies and the media & PR industry. MELT is a 2-day festival conceptualized in partnership with Zee Entertainment, Hindustan Times, GroupM, and D&AD.

     

    The festival is scheduled to be held on 11 and 12 March at Hotel Pullman Suites and Novotel, in Aerocity, New Delhi. Over the two days of MELT, Aerocity will transform into a buzzing zone of activity where 2000 people connecting creativity with marketing shall convene to discuss, inspire and learn through sharing and interaction.

     

    MELT 2016 will consist of a range of conferences, seminars, exhibitions, showcases, workshops and networking sessions for delegates from advertising, digital, media & PR, marketing and emerging technologies by industry experts, catering to all experience levels. To name a few, Ted Mellström (Art Director at Forsman&Bodenfors, Sweden); Mark van Iterson (Director Global at Heineken, Amsterdam); Mark Curtis (Founder & Chief Client Officer at Fjord Net, London); Tom Betts (Chief Data Officer at Financial Times, London); Gaurav Mishra (Digital Director at Conde Nast, Mumbai) for Media and PR and Darren David (CEO at Stimulant, San Francisco).

     

    The content for MELT 2016is divided across 4 key pillars:

    :: Learning – These events are based on imparting knowledge and provide inspiration in the form of vocational or skill workshops

     

    :: Showcase and Gallery – To excite visitors with newer experiences, with curated content from partners

     

    :: Networking – Encouraging new, meaningful and relevant interactions with people from the industry

     

    :: Celebration – No festival is complete without opportunities to have a good time with peers and friends

     

    Each of these pillars are being driven by content partners and participating brands at MELT 2016. Each of these will give delegates an opportunity to gain real insights into the creative communications industry from industry specialists.

     

    Punit Goenka

    Punit Goenka, MD & CEO of Zee Entertainment Enterprises Limited (ZEEL) said: “As we pursue our vision 2020 of being ranked amongst the leading global media companies, there has been a conscious effort invested in creating and partnering brand IP’s. ZEE MELT will enable stakeholders from Media, Marketing and Communications to meet at a common platform and exchange experiences, knowledge and insights. This is the second edition of MELT and I firmly believe that it grow and be accepted as a premier Industry event in the years to come.”

     

    Rajan Bhalla

    Rajan Bhalla, Chief Marketing Officer, HT Media Ltd said: “HT is delighted to associate with MELT, which bring together doyens from the world of branding, advertising & media, creating an excellent opportunity to interact and engage with them through intellectually stimulating sessions. I am especially excited about ‘HT Osmosis’ at MELT, which will provide creativity new wings.”

     

     

    CVL Srinivas

    Renewing their association with MELT 2016, CVL Srinivas, CEO, GroupM South Asia said: “We are delighted to continue our association with MELT. It is a platform where leaders from technology, content, data and digital interact with young talent to help shape the future of our industry. Like last year, GroupM agencies and specialist units will help curate content for the event in addition to holding workshops.”

     

     

    Rajesh Kejriwal

    Rajesh Kejriwal, CEO and founder of Kyoorius said: “We are delighted to announce the second edition of Zee MELT. This two day gathering of the best speakers and presenters from the industry with the addition of experience zones and workshops is definitely going to set us apart. It is heartening that our founder partners, Zee, Hindustan Times and GroupM, have increased their involvement, bringing more compelling content for delegates to enrich themselves.”

     

  • To bring the best of Bollywood films, entertainment and general interest programmes to Germany

    ZEEL enters Germany; to launch free-to-air channel by mid-2016

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its foray into Germany. The company also shared its plans to launch a free-to-air television channel for this market by mid-2016. This FTA channel will offer high-quality Bollywood films produced by the Indian film industry as well as popular Indian television series to German screens, 24-hours a day. The new channel´s core target group will be females between the ages of 19 and 59. The channel is planned to be available on the most important satellite and cable platforms. Friederike Behrends will be responsible for business operations in the German-speaking area.

     

    Amit Goenka

    Amit Goenka, CEO-International Broadcast Business, ZEEL said: “Our foray into Germany is a major step as part of our international expansion strategy. The objective is to establish a lasting presence and grow in the German television market. With our highest levels of entertainment and new content, we are confident of being able to offer our German viewers an attractive enrichment to the existing range of television offerings.”

     

     

    Neeraj Dhingra

    Neeraj Dhingra, CEO Europe at Asia TV Ltd. (Zee TV) said: “The launch of the channel will signify ZEEL´s entry into one of the world´s most important television markets, in which the Bollywood genre is still barely represented as yet. With 210,000 hours of programming and more than 3,500 film titles, our endeavor is to delight the German audiences with Indian content.”

     

    “We also welcome Friederike to the ZEE family. She brings with her a rich experience and in-depth knowledge of Media, Broadcasting and TV content. Her extensive international and national industry expertise will help us not only to cement our presence in the German market, but take it to greater heights;” Dhingra added.

     

    Friederike Behrends

    Until recently, Friederike Behrends was the Senior Strategy Advisor for the international streaming provider Magine, being responsible for its German market entry in 2014. From 2008 to 2012, she was Managing Director of WDR media group digital GmbH and the full-service internet agency web COLONY in Cologne.

     

  • By creating eco-wealth, ZEE is confident of building a stronger business and a more sustainable world in the process

    Zee is Green eco-friendly initiative takes off

    By A Correspondent

     

    ZEE Entertainment Enterprises Limited (ZEEL) has pledged to go Green with the launch of its ‘ZEE is Green’ initiative. As a pilot project, ZEE has successfully transformed the set of &TV’s ‘Gangaa’ as a ‘Green’ set.

     

    Punit Goenka

    Speaking on this initiative, Punit Goenka, MD & CEO, ZEEL said, “Every industry has environmental responsibilities and the Media & Entertainment Industry is no exception. Film making and content creation is like any manufacturing activity with high fuel and electricity consumption, raw material and manpower usage, and production of landfill waste. With ‘ZEE Is Green’ we aim to translate our environmental commitment into action by integrating sustainability across our organization, in front of the cameras as well as behind it.”

     

    Elaborating further, Goenka said, “Since the last three months, we have been working closely with all the stakeholders, from the production houses to the studio owners to our vendors. We have tried to study their problems, their needs, and their work processes. After doing an in-depth analysis, we have devised eco-friendly systems which do not disrupt their normal processes drastically but will still make a significant impact in the reduction of carbon emissions and production cost, over a period of time.”

     

    Discussing the initiative, Roland Landers, Chief Brand Officer, ZEEL commented, “In line with our corporate brand philosophy of ‘Vasudhaiva Kutumbakam’, ZEE has been embracing the world as One Family. As a caring corporate, we want to touch people’s lives, not just through our entertainment but by building a sustainable enterprise that fosters action towards a better world. Our ‘ZEE is Green’ initiative aims at developing the next generation of production practices that puts people and profits in sync with the planet.”

     

    The mission of ‘ZEE is Green’ is to raise awareness, build capacity and foster the widespread adoption of economically viable, environmentally restorative and socially constructive processes. The pilot project under this initiative was the successful greening of the set of &TV’s popular show ‘Gangaa’. Green measures introduced on the set include the installation of colour-coded bins for waste segregation, an organic waste converter to transform wet waste into manure and a plastic shredder that prevents wrongful reuse of plastic bottles and also saves on the fuel associated with their transportation.

     

    Other measures adopted include the use of eco-fonts to print scripts which will reduce ink consumption by approximately 35%, the installation of water coolers with RO purifier to eliminate the use of 20 liter plastic water jugs, the use of rechargeable batteries in sound recording and the commissioning of solar street lights in the studio complex.

     

    In the next phase, these policies will be extended to other productions with the aim of cutting carbon emissions by 10 per cent in the coming year. Further, ZEE will also be launching Zeeisgreen.com, a portal which will host unique green guides, the green experiences on different sets and useful information which will be easily accessible to all stakeholders. The site will host a unique module which will list vendors who provide environment friendly goods to be used in production.

     

  • Living Entertainment brings to you an international food experience from 11th September 2015

    Living Foodz set for Sept 11 launch

    By A Correspondent

     

    Living Entertainment has announced the launch of an international food and lifestyle channel ‘Living Foodz’. This foodtainment channel specializes in exploring the evolving social status of food; moving out of the confines of the conventional kitchen into a world of entertainment and adventure with food. Having food at its core, Living Foodz will explore different perspectives towards food and the way it touches people – from lifestyle, travel, wellness to food infotainment and reality.

     

    The channel will be available across all DTH providers like Dish TV, Tata Sky, Airtel, Videocon and all other leading cable networks in dual feed Hindi and English from 11th September 2015.

     

    Living Entertainment in India will be an extension of the Living network belonging to Essel Group which already exists in the international markets. Living aims at bringing alive all things factual with an element of entertainment in order to appeal to the global audiences. Living in India will truthfully echo the ‘Living’ philosophy and encompass everything that will help one to discover, awaken and transform oneself.

     

    In sync with the corporate brand positioning of ZEEL – “Vasudhaiva Kutumbakam -The World is My Family”, Living Foodz will resonate the philosophy perfectly with the energetic programming mix. For the Indian market, Living Foodz will be the international food & lifestyle channel that will have a universal feel; which will appeal to the new age Indian. This foodtainment channel is targeted at both men and women across all age groups in urban digital households. The core audience set would comprise of well-travelled & connected people with high interest level of food.

     

    Within a year, Living Foodz will be available across countries worldwide producing global food content for global audiences. The audience will be taken on an exhilarating food expedition alongside eminent celebrity chefs and food personalities like Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunal Kapur, Rakhee Vaswani through their different shows. With a substantial increase of audience interest in various niche sectors, Living Foodz, has the right formula that is sure to enthrall one and all.

     

    Speaking on the new initiative, Dr. Subhash Chandra, Chairman, ZEEL and Essel Group said, “We are very proud to present Living networks in India. This is yet another endeavor from our group to bring the world closer through entertainment. Living is all about global mindsets and experiences. This is also in line with our group philosophy of “Vasudhaiva Kutumbakam – The World is My Family”. Our group has always believed in creating not just great content but building genres and brands that are milestones.”

     

    Also present for the launch, Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Limited said, “With Living, we intend to make global content for global audiences. This will be for the first time ever that original content from India will be available to audiences across the globe. We are very proud to present this new form of entertainment to our audiences”

     

    Commenting on the occasion Piyush Sharma, CEO Zee Living- India APAC says, “Living is our endeavor to showcase audiences with great lifestyle content. Growth of digitization is leading to fragmentation of audiences, thereby creating an opportunity for differentiated and genre specific content. Moreover, increasing digital households are giving rise to increased audience expectations and demand for more diverse viewing opportunities. Under this scenario we are providing Living Foodz to people who love exploring and knowing more about food.”

     

  • The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore

    Zee set to acquire Odia channel Sarthak TV

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has announced its decision to acquire 100% equity stake in Sarthak Entertainment Pvt Ltd which operates popular Odia GEC ‘Sarthak TV’.

     

    The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore.

     

    With this Zee enters the rapidly expanding Odisha market from a bouquet of channels in other regional languages like Marathi, Bengali, Telugu, Kannada and Tamil.

     

    Launched in 2010, Sarthak TV has been a leader amongst Odia GECs. Commenting on the acquisition, ZEEL MD and CEO Punit Goenka said:  “The acquisition of an already profitable, market leading venture is going to be a value accretive investment in line with our philosophy of enhancing shareholder value. Sarthak will further add to our formidable bouquet of 33 channels in the domestic market”.

     

    Said Sitaram Agrawalla, Founder & Managing Director of the Sarthak Group and Raj Thourani, Director, Sarthak TV: “It gives us great pleasure to announce that Sarthak will now be a part of India’s leading entertainment network. Being the oldest and market leading network in India, ZEEL would provide the perfect platform for Sarthak to grow further in the future. With a history of successful operations, we are sure Sarthak will be a great value-add for ZEEL”.