MxMIndia

Tag: Wondrlab

  • To drive creative integration and content creation

    Wondrlab appoints Sameet Ali Soni as Content Lead

    By Our Staff

     

    Rahul Mahahjan & Sameet Ali Soni
    Rahul Mahahjan & Sameet Ali Soni

    Wondrlab has appointed Sameet Ali Soni as Content Lead. He joins from Wunderman Thompson Bengaluru where he was AVP and Senior Creative Director. Soni is tasked with leading creative integration and content creation on a large set of key accounts. At Wondrlabm Soni will report to Amit Akali, Co-founder and CCO, Wondrlab and What’s Your Problem, while partnering Rahul Mahajan who was recently promoted to Creative Lead.

     

    Said Akali: “We’ve done away with the 13/14 designations that other agencies have. Our senior-most creative positions are our ‘Content Leads’ and ‘Content Directors. Sameet is someone I’ve worked with at the beginning of his career. Even then, he was a special talent creating the iconic Bingo Mad Angles ‘Board Room’ film. While he brings many more skills with him now, he brings the same love for advertising. The last year (our first at Wondrlab) has been amazing with us winning some of the biggest and most exciting brands. That are looking for the platform first, new-age, truly integrated work. The coming days are full of opportunities and I am sure someone senior and experienced like Sameet and Rahul will help us make the most of it.”

     

  • Wondrlab drove the creative mandate

    Chaayos launches new brand campaign

    By Our Staff

     

    Chaayos, the tech-enabled food brand and chai start-up, has launched an integrated campaign #RelaxwithChaayos. Wondrlab drove the creative mandate of the integrated campaign.

     

    Said Raghav Verma, cofounder of Chaayos: “We believe that with increasing stress levels and overstimulation in our lives, what we really need is a chai and snack break to help us relax. Scientifically also it is proven that tea contains catechins called EGCGs which help people calm their nerves and reduce stress levels. This was the origin of our approach for our latest ‘Chai + Snacks = Relax’ brand campaign for Chaayos.”

     

    Talking about the Chaayos mandate, Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab, added: “Welcome to Chaayos! Again, a special win! We are always on a hunt for opportunities that break the set protocol and bring in change that upgrades the lives of people. In a country with a strong chai culture, Chaayos is bringing revolutionary upgrades via technology and experience. With our platform-first approach and open-minded clients, we look forward to creating some wonderful work for the brand.”

     

  • The campaign has been conceptualised by What’s Your Problem

    Ranbir roped in for Tata AIG promotions

    By Our Staff

     

    Tata AIG General Insurance has unveiled their new campaign called ‘Trusted Naam, Fantastic Kaam’ featuring Ranbir Kapoor. The campaign has been conceptualised by What’s Your Problem, now a Wondrlab company.

     

    Speaking about the campaign, Amit Akali, Co-founder and Chief Creative Officer, Wondrlab said: “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realized that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘sirf trusted naam nahin, fantastic kaam bhi’. After that, in discussions, we realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Ranbir Kapoor. In fact, there were no plans to get a celebrity on board initially, but we all realized this was a perfect fit. Ranbir’s ethos and the brand’s ethos were the same. The films bring  alive the ‘naam and kaam’ philosophy by exploring the dynamism between the superstar and a young celebrity manager who can’t wrap his head around his sir’s extreme efforts. The campaign also highlights the unique offerings of Tata AIG with a series of quirky feature-led shorties. Seeing Ranbir in never-seen-before avatars is sure to catch everyone’s eyes. A big thanks to director Abhijit Sudhakar for bringing these amazing and entertaining situations to life.”

     

  • He will lead Wondrlab's content team

    Sanju Menon joins Wondrlab as COO

    By Our Staff

     

    Wondrlab has appointed Sanju Menon as Chief Operating Officer to lead the Wondrlab content team. Menon will report to Rakesh Hinduja, Co-founder and Managing Partner, Wondrlab.

     

    Having worked with Publicis Worldwide and Leo Burnett in the recent past, Menon was instrumental in leading the ideation and solutioning of the Bajaj V campaign.

     

    Speaking about the appointment, Rakesh Hinduja, Co-founder and Managing Partner, Wondrlab, said: “We are committed to being a platform first company. And that means first being a master of the human journey and then using the right platform, the right context to craft the right solution. Sanju is a master of that art. Our commitment on the best tools and data will be effectively deployed to create incredible value for our clients. And Sanju will drive the team to create wondrlful!”

     

    Added Menon: “It feels fantastic to join forces with Wondrlab on an expedition that will allow me to push forth with my ideas and abilities. The ambition here is to create notable work and build rewarding narratives for the businesses we partner. With all the investments directed towards this singular purpose, I am excited to take on the responsibility and spark some magic together.”

     

  • The 70-second brand film showcases extraordinary realities of South Asia

    Zee5 Global celebrates South Asia in its new campaign

    By Our Staff

     

    Zee5 Global has launched its global brand campaign “Welcome to South Asia: Stories from our world”. The campaign gives a 360-degree ringside view into stories from India, Pakistan and Bangladesh. The 70 second campaign video was ideated and visualised by WYP Worldwide.

     

    Said Archana Anand, Chief Business Officer, Zee5 Global: “What we’ve done at Zee5 is quite unparalleled. We’ve taken the largest library of Indian content across languages and added in the largest library of Pakistani shows and Originals as also Bangladeshi Originals, and we are taking this across the entire globe. With a staggering 130,000 hours of content, Zee5 is today the only platform to bring the extraordinary realities of South Asia alive through even more extraordinary stories in a single destination, and that makes it the foremost platform for South Asian stories globally. It is this new South Asia narrative that we looked for the campaign to convey, and it captures that perfectly through visually stunning depictions of the music, cinematography, drama and more that make up the daily lives of people in South Asia.”

     

    Added Amit Akali, CCO and Co-Founder, Wondrlab: “Very rarely do we get to create a campaign that literally the world will see. What makes Zee5 stand apart for the international target audience is that it’s truly a reflection of our region – India, Pakistan, Bangladesh and has unique content and stories from our part of the world. All around the world, people are embracing content from outside of their geography, in fact, hungry for it. And because content is only a reflection of our reality, we have some truly unique stories to share. We wanted to bring out this uniqueness of the region, and does that of Zee5, with the aim of being the custodian of content from this part of the world. Which Zee5 truly is – if you see the bank of content from India, Pakistan and Bangladesh, it’s unparalleled.”

     

  • She was last with MullenLowe Lintas where she spent a little over a decade

    Kavita Kamath joins Wondrlab as Group CD

    By Our Staff

     

    Kavita Kamath
    Kavita Kamath

    Wondrlab, has bolstered its creative team by announcing the bringing in of Kavita Kamath as Group Creative Director. In her new role, Kamath will report to Amit Akali, Co-Founder and Chief Creative Officer at Wondrlab.

     

    At Wondrlab, Kamath will lead creative integration and content creation on a large set of key accounts.

     

    Amit Akali
    AmAmit Akaliit Akali

    Welcoming Kamath on board, Amit Akali, Co-Founder & Chief Creative Officer, Wondrlab, said, “Being platform-first, we’re a very different kind of a start-up and therefore hire people with unique skillsets. The coming days are full of opportunities and I am sure someone senior and experienced like Kavita will help us make the most of it. At her level, she’s not expected to bring just skillsets to the table but also a mindset. While she’s from an art background, she’s very comfortable handling a huge team. She has worked on tech platform brands like Google and done truly integrated work – more importantly, she believes in what we are trying to achieve here and is looking at it as an entrepreneurial opportunity. I’ve been in talks with her for a couple of years now and am looking forward to finally working with her. She’s going to be working out of Delhi and Mumbai, reporting to me. Here’s expecting a lot of ‘Wondr’ from her.”

     

    Kamath has nearly 16 years of experience, a large part of which she gathered at MullenLowe Lintas, where she spent a decade.

     

    About her new role, Kamath said: “There is a more holistic approach to marketing and brand communication now, and the way forward is integrated solutions to keep brand conversations going meaningfully. I had been following WYP’s work for some time. What interested me was the integrated approach with which ideas were curated and the platform-first solutions to help brands with effective communication. The work on Diageo and Tanishq, to name two of many, has been truly refreshing. I’m thrilled to be a part of the WYP and Wondrlab family and look forward to doing some exciting work.”

     

  • Brings in Jateen Kore as Digital Head

    Wondrlab strengthens digital leadership

    By Our Staff

     

    Martech company Wondrlab  has brought in Jateen Kore as its Digital Head. He will be based in Mumbai and will report to Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform at Wondrlab. Jateen joins from IDFC First Bank where he was the Head – Digital Marketing.

     

    Said Hinduja: “Wondrlab’s vision is to strengthen the digital ecosystem for brands. We focus on building expertise that creates real value for them to support today’s dynamic marketing asks. Jateen’s experience straddles the entire digital funnel; his key focus area is to apply a platform-first approach for our brands to win across social, performance marketing, influencer marketing, e-commerce and martech best practices. His diverse skill-set and deep understanding at top digital-first brands like Vodafone and IDFC First Bank will help us deliver tangible creative solutions to our client partners.”

     

    Added Jateen Kore, Digital Head, Wondrlab: “The opportunity to work with a dynamic start-up like Wondrlab is a great chance to augment my experience and contribute to the success of brands across categories. I completely believe in its platform-first strategy and I can contribute significantly to furthering their approach thanks to my digital-first experience. I look forward to an exciting and fruitful inning here.”

     

     

  • To take the brand’s story forward to consumers

    Wondrlab wins mandate of Ovenstory Pizza

    By Our Staff

    Ovenstory Pizza has awarded its creative mandate across television and digital platforms to Wondrlab.

     

    Said Indrajit Ghosh, Global Head, Marketing Communication and Design, Rebel Foods: “Pizza is the ultimate comfort food for so many of us. What is necessary, however, is to understand what the customer wants, rather than ‘what works’. There is a reason customer love is at the forefront of all of Rebel Foods’ decisions. Wondrlab understood our vision, and our incessant desire to keep the customer at the heart of all conversations, while constantly innovating. Their thought process on our brand journey resonated with us, and we are confident that the partnership with Wondrlab will yield nothing but amazing results!”

     

    Added Rakesh Hinduja, Co-Founder & Managing Partner – Content Platform, Wondrlab: “Fast food is always an exciting, dynamic category. And it’s even more fun when it’s everyone’s favourite food – pizza. Ovenstory Pizza is fabulous when it comes to the quality and range of pizzas. Wondrlab is excited to take the brand’s story forward to consumers. We look forward to creating some fantastic work with Ovenstory Pizza.”

     

     

  • To boost flagship brand Navratna talc and oil

    Wondrlab to boost Emami’s Navratna

    By Our Staff

    Wondrlab has bagged the creative duties for FMCG giant Emami’s power brand Navratna. The business will be looked after by Wondrlab’s content platform. The new mandate covers integrated duties for two of Emami’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To kickstart this association, Wondrlab will conceptualise a high-decibel summer campaign for both brands.

    Said Anupam Katheriya, Associate Vice President – Marketing and Business Development, Emami Limited: “We are happy to be associated with Wondrlab.  They bring on board new energy and methods on brand building in marketing communication which would be of great value.”

    Added Rakesh Hinduja, Co-Founder and Managing Partner, Content Platform, Wondrlab: “Navratna is an iconic brand with strong mass appeal throughout the country. We are very excited to build on the strategic focus, storytelling narrative and apply new age thinking to this portfolio and come up with brave exciting solutions to achieve business objectives. Very glad to work with an open-minded client who gives us the creative freedom to think big.”

  • Ropes in Rahul Mahajan, Abhijeet Kalan and Sagar Desai

    Wondrlab bolsters team with senior hires

    By Our Staff

     

    LtoR – Abhijeet Kalan, Sagar Desai & Rahul Mahajan

    Wondrlab has strengthened its creative team with key hires. The agency has hired Rahul Mahajan as Senior Creative Director – Art, Abhijeet Kalan as Creative Director – Art, and Sagar Desai as Associate Creative Director – Art. The trio will partner with Wondrlab’s existing Creative Directors – Copy, namely Clyde Galbao, Prakhar Deogirikar and Tanuj Khanna, and will report to Ruchita Zambre, Group Creative Director, at the start-up. They will be based out of Mumbai.

    Said Amit Akali, Co-Founder and Chief Creative Officer, Wondrlab: “What’s Your Problem (WYP) was probably the only agency continuously growing and hiring last year. The impetus on hiring great talent only increases with the Wondrlab acquisition. We are very clear that people, product and profit are our focus. We have won several new businesses and are churning out some of our best work. Only great talent can help us sustain this momentum. At the same time, the battle going forward is not going to be won through old-school advertising – but through platform and technology-based creativity. Every hire at Wondrlab comes with a technology or platform expertise – Rahul, Abhijit and Sagar are no different. With not just a proven track record building awards and big brands, but also experience in digital, they are perfectly aligned with what we hope to achieve going forward.”

    Added Ruchita Zambre, Group Creative Director, Wondrlab: “Rahul is an acclaimed creative, with several international accolades to his name. He is also a Gold Lion winner at Cannes. His excitement and understanding towards platform first thinking and IPs make him a perfect fit at Wondrlab. Abhijeet brings over 10 years of experience at various agencies and has a fantastic sense of design. He has also won several awards. And Sagar joins us from Dentsu Webchutney where he has been part of some amazing award-winning work in the past couple of years. His passion for tech and gaming platforms makes it a great mix. I am very excited to have them on board and looking forward to doing some amazing work along with their partners and extended teams.”

  • To prompt users to subscribe to the new Spotify Premium Mini plans

    WYP rolls out new ad for Spotify

    By Our Staff

     

    Spotify recently launched two premium mini plans. These plans will allow listeners to download and play songs offline.  To deliver the value proposition of these new plans, What’s Your Problem (now part of Wondrlab), has created an ad campaign that comprises two films.

    Said Amit Akali, Founder and CCO, Wondrlab: “In a value-conscious, price-sensitive market like India, encouraging the audience to pay for their music can be a challenge. To address this, our attempt was to focus on fresh and relatable situations. For example, all of us, with two left feet and more, have stolen the show at sangeet ceremonies. We all have gone out of our way to please our romantic interest in college days. The director, Vishwesh Krishnamoorthy of Corcoise Films, with his outstanding knack for performances and understanding of natural situations, did a great job.”

  • Campaign to focus on building safe online turf for operators and players

    What’s Your Problem wins Online Rummy Fed pitch

    By Our Staff

     

    What’s Your Problem – now part of Wondrlab – has bagged the creative business of The Online Rummy Foundation (TORF). The agency was onboarded after a multi-agency pitch and has created a multi-lingual campaign across TV and print.

     

    Said Sameer Barde, CEO, The Online Rummy Federation: “At TORF, we believe that in order to create a safe environment for online rummy, players must be allowed to set limits on themselves and play responsibly – just like in other areas of life, like the stock market or when using a credit card. This campaign highlights TORF’s role in enabling these guardrails so that both operators and players can enjoy a better environment.”

     

    Added Amit Akali, Co-Founder and CCO, Wondrlab: “We were excited to work on a challenging category like online rummy, where winning the consumer’s trust is of utmost importance. The trick to enjoying online rummy safely is to play in moderation, and this campaign demonstrates that. We chose the character of Suresh to be the face of the campaign as he represents the calm, rational and positive online rummy player who plays for fun but always within limits.”