MxMIndia

Tag: Vodafone

  • Vodafone's latest campaign brings alive benefits of this data strong network through everyday life moments

    Vodafone elaborates on benefits of SuperNet 4G in latest campaign

    By A Correspondent

     

    Vodafone’s newest campaign has unveiled a new campaign to create awareness about Vodafone SuperNet 4G through OOH, digital, and on-ground activations.

     

    Said Siddharth Banerjee, Executive Vice President, Marketing, Vodafone India:“Our research and consumer insights indicate that customers are using mobile internet for multiple applications like live streaming, movie download, video calls, etc. Vodafone has invested in building Vodafone SuperNet™ 4G – The Data Strong Network™ to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from everyday life built on popular use cases to dramatise the benefits of Vodafone SuperNet- the Data Strong Network.”

  • Music composed by MattiBani pays tribute to the Indian farmer

    Vodafone pays ode to farmers via #SaluteOurFarmers initiative

    By A Correspondent

     

    On the eve of India’s Republic Day, Vodafone released a song tribute to Indian farmers with #SaluteOurFarmers- a tribute to the heroes of the soil. In a first of its kind collaboration, Vodafone brought together five popular folk artistes –PadmashriPrahladTipaniya (MP), MooralalaMarwada (Gujarat), Mohini Devi (Rajasthan),Balwinder Mast (Punjab) and Hayat Kahan (Rajasthan)to lend their voice to an anthem celebrating their lives of our farmers.

     

    Said Siddharth Banerjee, SVP-Marketing, Vodafone India: “India has one of the worlds largest farming communities. As you know, agriculture plays a significant role in India’s socio-economic fabric. Vodafone’s endeavour has been to help this community through a service we provide called Kisaan Mitr. With Kisaan Mitr, we have been engaging and enabling more than 15 Lakh farmers for the past year. While Vodafone Kisaan Mitr has empoweredthe lives of farmers across the country,#Saluteourfarmers– is a humble endeavor from Vodafone to salute our farmers and their lives. Republic Day is an appropriate occasion to remind Indians across India of the immense contribution by the farming community to our daily lives. Let us allas a country, celebrate a farmer’s journey in his fields, with a special Musical composition that reverberates with the sounds of nature and each farmer’s special relationship with it.”

     

    The brief to Geometry and Ogilvy was to design a tribute to Indian farmers, the true heroes of the soil, which would also build an emotional connect with Vodafone customers.

     

    The key insight behind effort was that farming is a lonely journey. A farmer finds ways to keep himself entertained in the most natural way- Music. There are various sounds that he experiences on the farm like whistling, singing the glory of Mother Nature, interacting with birds and animals in the fields, etc.#Saluteourfarmers captures those unique sounds of the soil in a unique manner that is lyrically captured.

     

    The video was shot over 12 days in Madhya Pradesh, Punjab, Gujarat, Rajasthan and Maharashtra. The team travelled to remote villages meeting farmers and also recording the sounds of their daily lives.The film features real farmers doing their daily chores..

     

  • That was the underlying them as a cross-section talk of how to profit from the mobile-first Indians

    Going mobile-first via Facebook

     

    By Santosh Jangid

     

    Whether it’s banking on the go, catching up on news or flicking through friends’ holidays photos, mobile is the device that has people’s time and attention. It has transformed the way people around the world connect, share experiences and discover new things. Many of the first-time users of internet in India are coming via mobile phones.

     

    This presents a huge opportunity for brands as Facebook has over 166 million monthly active users, of which over 95 per cent users log in via mobile. Facebook is at the heart of a mobile-first shopping journey and can play a significant role to help brands and advertisers reach out to consumers who form a huge and core target audience for them. Speaking to the media in Mumbai on Monday, Umang Bedi, Managing Director, Facebook India started off the session by saying,“Our journey has been focused on connecting people. They said the world is going mobile but that is not correct. The world has gone mobile. India is leading the way on mobile purchases.76% use mobile for e-commerce for exploration, 76% use mobile for shopping, 74% use mobile to post purchases and 42% use mobile to transact/purchase. 90% consumers who seek information on Facebook are likely to buy the product. Facebook is at the heart of mobile-first shopping journey and Facebook users are heavy mobile shoppers. 9 out to 10 e commerce shoppers are active on Facebook.”

     

    Facebook has partnered with India’s top 100 advertisers wherein they have launched their products or engaged with consumer on Facebook which has led to conversions. Some of them include Mondelez, Kingfisher, Tanishq, Goibibo, Adidas, Garnier, Durex, Shopclues amongst others.

     

    Kingfisher launched a new drinks brand on Facebook, bringing its personality to life through vides, photos and slideshow ads aimed at youth on mobile device. Similarly, Goibibo used Facebook, audience network and Instagram to reach Indians on mobile on a massive scale, driving over 15x more installs in three days.

     

    Said Siddharth Banerjee, SVP Marketing, Vodafone on Vodafone’s key learning using digital: “It’s not just about digital marketing in a box but about doing digital marketing in real world. I see three trends in this. The first one being understanding the marketing trends, i.e., What will Facebook/Twitter deliver to my business. The second trend is reorienting creative. We at Vodafone have always understood the value of good story telling. In the last few quarters, we have brainstormed on how to make thump stopping at Facebook. And the third trend is area measurement. Area measurement has enabled us to put more funding. We brought the pug back because the pug connected with our audiences.

     

    Speaking about future of mobile first and digital marketing in India, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network said ,“Video is very important for us and with JIO and Vodafone coming in market, the data cost will fall and once that happens, the lines between  digital and outdoor and other mediums will blurry. Everybody who predicted 40% will be digital will be proven wrong because by 2020 I think 80-100% will be digital.”

     

    Adding on to what Bhasin said, Siddharth Banerjee averred:’We see great opportunity with m-pesa in the future. We are seeing huge spurs with the payment banks now available. In the future, There will be many Indias within India. There will be a leap from 2G to 4G and we will have the services, offerings to power the road to digitalisation.”

     

    “As the shift to mobile accelerates in India, businesses have to be faster in adopting mobile strategies that reach people at every step of the fragmented commerce journey. We are committed to helping businesses grow .Whether it’s brand building, generating demand, driving leads or sales, we are focused on helping business unlock growth opportunities and help them move their business through solutions that drive results.” said Umang Bedi, Managing Director, Facebook India.

     

    “Mobile, in India, is becoming an integral part of doing business, not just for communications. In some ways, the recent demonetisation decision of the government will further accelerate this process and as a country we will leapfrog a generation, thanks to mobile. It is an integral part of a consumer’s life and brand and purchase decisions. At Dentsu Aegis Network, we want to be at the cutting edge of this revolution, along with our partners like Facebook, to bring the learnings and best practices to India and provide a world class product to our clients” said Ashish Bhasin, Chairman and CEO Dentsu Aegis Network South Asia.

     

  • Vodafone's latest campaign Vodafone FLEX – 'Prepaid bana very very aasan' brings back common man approach

    Nawazuddin and Bobby Simha to endorse Vodafone’s latest offering – Flex

    By A Correspondent

     

    Vodafone has launched Vodafone Flex for prepaid customers that comes with no pre-fixed quotas for voice, data or SMS. This gives power to each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS – all with just a single recharge.

     

    A 360-degree, multimedia creative campaign will propagate the launch and introduce the innovative, new concept of Vodafone Flex  with the credo ‘Prepaid bana very very aasan’. The campaign is being led by actors Nawazuddin Siddiqui and Bobby Simha. This highly vibrant and impactful campaign will be seen across mediums – TV, Print, OOH, Radio and Digital.

     

    The two TVCs – crafted by Ogilvy India – are centered around two core themes on how a consumer gets stuck due to pre-defined quotas that exists in current prepaid products and the other on a continuous dilemma that our consumer has to face while choosing his telecom packs to meet his multiple needs.

     

    Said Siddharth Banerjee, National Head, Brand Communication and Insights, Vodafone India: “Vodafone Flex is a path-breaking product since it guarantees making consumers life simpler while assuring them of great value for money.  Vodafone Flex – Prepaid bana very very aasan campaign talks about simplifying lives of the prepaid consumers. It marks the return of a common man spokesperson approach, which Vodafone has done successfully in the past for the iconic Chotta Recharge campaign led by Irfan Khan. For this campaign, the spokesperson had to be authentic, relatable and could truly live up to brand values. Nawazuddin Siddiqui, man of the Hindi heartland and Bobby Simha with popular following in the Southern states have explained the consumer propositions in their own authentic narrative style to connect strongly with the target audience.”

     

  • A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media

    92.7 BIG FM partners with Vodafone for ‘One Nation, One Song, One Network’

    By A Correspondent

     

    92.7 BIG FM joined hands with Vodafone on Independence Day to launch a campaign ‘One Nation, One Song, One Network’. In line with this initiative, RJ’s from 92.7 BIG FM sang the national song – Vande Mataram at the same time across its 45 stations through Vodafone SuperNet™ with the aim to reaffirm the faith of our country in unity. The song went on air on August 15 at 12 noon. A video capturing the entire experience was released by Vodafone and 92.7 BIG FM on social media. It has garnered 128K plus views.

     

    Driving the campaign, 92.7 BIG FM RJs set the context as they built up to the occasion celebrating the spirit of unity and togetherness. The ‘Call for Unity’ was powered by Vodafone SuperNet™, where the network connected all 45 stations through a conference call. Listeners tuned in to 92.7 BIG FM to hear their favourite RJs paying tribute to the nation.

     

    Commenting on the association, a spokesperson from 92.7 BIG FM said, “We, at 92.7 BIG FM keep pushing the pedal towards creating innovative campaigns, and associating with Vodafone for ‘One Nation, One Song, One Network’ initiative is a step in that direction. As we celebrated our 70th Independence Day, it was only fitting for us to drive a campaign across our 45 distinct stations, which would truly reflect the unity in our nation’s diversity. This was a one of a kind experience for all our hard-working RJs, and we are glad to partner with Vodafone.”

     

  • The former Unilever Country Manager Marketing in Sri Lanka has taken charge of a position left vacant after Ronita Mitra exited the telecom major in July 2015

    Siddharth Banerjee to head marketing at Vodafone

    By A Correspondent

     

    Former Unilever Country Manager Marketing in Sri Lanka Siddharth Banerjee has taken charge as head of brand marketing and consumer insights at Vodafone.

     

    The position was lying vacant after the exit of Ronita Mitra who left the telecom major in July this year.

     

    His position will also look at activitation and digital media.

     

    In his 15 years of FMCG / CPG experience, including the last 13-odd years in Unilever, Banerjee  has worked across Country P&L roles and Global / Regional Brand Marketing roles, with rich exposure across Developing and Emerging Markets.

     

  • The communication is based on the Insight that users often 'shackle' their data usage due to the worry of 'running out of allowance'

    Vodafone unveils campaign to promote Double Data & Double Validity plans

    By A Correspondent

     

    Vodafone India launched its biggest nationwide consumer promotion, offering immense value benefits to both its voice and data customers. While the data product offered ‘Double Data’ on a pack upgrade, the voice product offers ‘Double Validity’ on purchase of a rate cutter pack for local / STD calls.

     

    The Vodafone Doubles 360 campaign went live a few days ago with an objective to create a value proposition in the prepaid segment. The first TVC ‘Vodafone Smitten’ helped to create rapid awareness for the ‘Double Data’ offering. The second commercial ‘Vodafone Jokester’ goes on air on 27th August, 2015 and aims to deliver conversions for the ‘Double Validity’ proposition.

     

    Vodafone India launched Double Validity on rate cutter packs, giving pre-paid customers a great reason to talk more at lower rates. The offer on rate cutter pack will enable customers to talk more at attractive rates, affordable prices and an opportunity to double the validity of the product at a nominal cost of INR 7.

     

    All pre-paid customers of Vodafone pan India can avail this offer through any of the following routes (via 121, through the special offers section on the Vodafone website and My Vodafone app) and can choose to double the validity of the selected voice rate cutter pack by paying just INR 7.

     

    Earlier this month, Vodafone launched Double Data offer wherein pre-paid customers availing data recharge, will enjoy double the value of the chosen data pack, at the same cost.

     

    The brief to Ogilvy was to bring alive the key proposition of Vodafone Doubles’ offer.  The key consideration for the campaign was to ensure quick connect with the TG through simple stories and rapid awareness to drive for the offer performance.

     

    The communication is based on the Insight that users often shackle their data usage due to the worry of running out of allowance. The creative idea of the communication is thus around More Allowance being equal to More Fun, and the TVC brings this alive through a simple story of individuals experiencing the unrestricted joys of unshackled data usage.

     

    The proposition of Double Data and Double Validity is brought alive in two TV commercials. An interesting customer interview format is chosen which begin with pitching the proposition as a question. The respondent then begins to imagine all that he/she can do (and much more) if this dream offer came to reality.

     

    The Vodafone Doubles propositions are brought alive through slice of life stories to ensure easy message delivery. The TVCs will be supported by a 360 degree campaign, which is designed to bring alive the Vodafone Doubles offers. As the core TG of each of these may reside in different markets and access different media, TV, OOH, digital, and on-ground has been chosen to target specific offers across varied geographies.

     

    Avneesh Khosla, Executive Vice President – Products & Services – Marketing, Vodafone India, said, “Mobile telecom services in India are still largely voice dominated with over 70 per cent of the market revenues contributed by Voice plans. Double Validity is one more customer centric initiative from Vodafone, conceptualized with the objective of ensuring our customers get control on how they utilize their plan and get full value for money. It is a refreshing new offering that blends affordability with customer empowerment.”

     

  • Vodafone wanted to talk about the freedom to indulge oneself through 'more than usual' usage of data without worrying about running out of benefits

    Vodafone rolls out new TVC to promote ‘Double Data’

    By A Correspondent

     

    To further encourage adoption of mobile internet data as well as to reward existing pre-paid data users, Vodafone India has launched ‘Double Data’ offer. Pre-paid customers availing data recharge via 121 or through the special offers section on the Vodafone website and MyVodafone App, will enjoy double the value of the chosen data pack.

     

    With customers increasingly using Mobile Internet, there’s always more to do/explore on one’s phone. Vodafone wanted to talk about the freedom to indulge oneself through ‘more than usual’ usage of data without worrying about running out of benefits.

     

    The brief was to bring alive the key proposition of ‘Vodafone Doubles’ – Double Data Offer.  The key consideration for the campaign was to ensure quick connect with the target group through simple stories and rapid awareness to drive for the offer performance.

     

    The proposition of double data is brought alive through an interesting customer interview format. The film opens with pitching the proposition as a question to a young girl who then begins to imagine all that she can do (and much more) if this dream offer came to reality. The proposition will be brought alive through an integrated multi-media campaign.

     

    Santhanam, Executive Vice-President, Data, VAS and Terminals, Vodafone India, said, “More than 36 per cent of our subscribers’ today use mobile internet primarily for surfing, browsing, Email, social networking sites like Facebook, Twitter, etc. Over the last few quarters both the number of data users as well as the consumption of data per user has significantly risen. This ‘Double Data’ offer is our way of thanking our valued pre-paid customers for choosing Vodafone as their preferred mobile internet provider. Our new advertising campaign ‘Vodafone Doubles’ highlights new ways / features of using mobile internet through simple stories. The television campaign will be supported by a robust outreach across the mediums like outdoor, retail and digital.”

     

  • The tool used is an Umbrella which has self-defense pictures painted on it as most of these women are not educated and hence cannot read or write

    Vodafone seeks to empower women through The Self-Defense Umbrella

    By A Correspondent

     

    After the successful rollout of successful initiative M-Pesa, which is a mobile money transfer service from Vodafone that allows millions of migrants in big cities like Mumbai to transfer money conveniently to their families back home through the mobile, Vodafone has now launched a campaign to educate women who receive their money from their husbands or sons on self-defense. The tool used is an Umbrella which has self-defense pictures painted on it as most of these women are not educated and hence cannot read or write.

     

    Like Urmila Devi, a lady in interiors of Jaunpur district in UP-East who regularly receives money from her husband who works in a factory in Mumbai through Vodafone M-Pesa. When she visited her nearest M-Pesa agent for cashing-out the money her husband had sent, she was also gifted the Self-defense Umbrella which she can use as a tool for safety while traveling long distances and also learn self-defense techniques through the pictures on the umbrella.

     

    200 such umbrellas were distributed to women in the Azamgar and Jaunpur districts of UPE. Vodafone M-Pesa plans to scale this to other states in the future such as Bihar, Rajasthan, Gujarat, Punjab and others.

     

  • The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures

    Maxus creates special innovation platform for Vodafone

    By A Correspondent

     

    When the seeds for a successful business venture are sown, it takes a great amount of passion and the right opportunities for it to become prosperous. Devising a fresh media gratification marketing plan for its client Vodafone, Maxus has endeavored to assimilate special branded content and programming, along with a consolidated promotion package, in order to reach out to the right audience at a phenomenal scale.

     

    The thought-provoking initiative devised by Maxus ESP for Vodafone India, highlighted some of the most exciting emerging business ventures, where entrepreneurs attempted, in a pitch-perfect platform, to emphasize their position on reasons why Vodafone should provide them with a strong media and consultancy backing. And the prize? The top ten list featured on India’s biggest business news channel, CNBC-TV18, the prestigious Forbes India magazine, business tabloid Mint and the online business portal moneycontrol.com.

     

    Providing details of the same, Shailja Vohra, National Director, Maxus ESP informed, “Vodafone has partnered with Maxus ESP to devise and implement  the content strategy campaign which began with a CALL FOR ENTRY Stage promoted on Mint, Forbes, CNBC-TV18, Moneycontrol.com and the strong Social Media assets of the TV18 group. At the same time, India’s most well-known business news anchor, Shereen Bhan, is the face of this strategic campaign and is showcased in the CFE promos.”

     

    “The content extended across digital, on-air and in-show branding. This unique initiative also proved that our business acumen lies in delivering the best, for our esteemed client” she added.

     

  • Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform

    Vodafone unveils campaign to promote new website

    By A Correspondent

     

    Vodafone has come up with a new TV campaign, that will also be supported by a high decibel digital campaign in order to promote its new website www.vodafone.in and My Vodafone app.

     

    As a result of the growing penetration of internet and smartphones – the customer has become demanding of a 24×7, easy and quick methods to address their mobility needs, especially through the digital platform. However, the digitally savvy customer is either unaware of the facility that lets him complete his daily mobility tasks online or carries an impression of it being highly complex.

     

    Vodafone has taken a leadership stance by creating relevance for easy-to-use mobility solutions for its customers on the digital platform. These assets promise an on-the-go and hassle free platform that enables customers to avail a range of products and services, access their accounts, manage their usage, pay bills, add or remove packs/ services and recharge for themselves or others in just 30 seconds.

     

    The campaign underlines the benefit of being in control of one’s mobility usage/needs within just 30 seconds. The campaign introduces three triggers for which the digital platform offers a simple and quick solution. The films are everyday stories that help dramatize the ‘ease of use’ of digital assets – in order to create relevance for them for a telecom customer.

     

    The new campaign focuses on the various features of the website and the app and how easy it is to use them. The advertising for the services is based on the idea that there could many tough instances one has to face in life, but using the new Vodafone website and is not one of them. The film shows how it can get tough to control one’s mobile bill, especially when one is surrounded by an enthusiastic family who loves to talk. And in sharp contrast, how easy it is when it comes to paying one’s Vodafone bill using the Vodafone website or My Vodafone app.

     

  • Vodafone Red caters to these existing and emerging needs of customers, supported with a best-in-class service experience

    Vodafone announces new initiative – Vodafone Red

    By A Correspondent

     

    Vodafone India has announced the launch of Vodafone Red, an all-in-one,integrated, worry-free solution, exclusively for postpaid retail and enterprise customers. With the increasing use of smart phones, mobile internet and apps, customer needs too are rapidly evolving. Vodafone Redcaters to these existing and emerging needs of customers, supported with a best-in-class service experience.

     

    An industry first initiative, Vodafone Redwas developed following extensive research and after gaining deep insights about customer usage and preference. It is a unique and innovative product proposition that goes beyond a conventional tariff plan. Vodafone Redeliminates the need for multiple rentals for voice and data and brings in a new concept of integrated solutions across multiple segments to give worry free connectivity to its customers.

     

    Launching this latest strategic initiative from Vodafone India, Vivek Mathur, Chief Commercial Officer, Vodafone India said, “Vodafone has always been the preferred brand for discerning, postpaid customers. WithVodafone Red,we offer our postpaid customers a new and unique proposition that captures their need for increasing volumes of voice and data through multiple devices across family members. The built in conveniences, loyalty programme, focus on safety & security and a dedicated relationship manager, makesVodafone Redholistic and delightful.”

    Â