MxMIndia

Tag: Vodafone

  • High frequency seems to be a substitute for creative content in IPL 2023 advertising, writes Sanjeev Kotnala

    IPL16 ads: They don’t make ’em like it anymore

     

     

    By Sanjeev Kotnala

     

    Sanjeev KotnalaI am a loyal IPL follower, and I watch the match telecast every evening. The quality of telecast and the options for the viewer have increased exponentially. However, that cannot be said for the ads telecast on IPL. Watching them makes me overtly nostalgic. In earlier IPL seasons, the brand and agency people invested much more effort into crafting and developing the advertisements. It is much more about media muscle and frequency than the craft today. Somewhere high frequency seems to be a substitute for creative content.

    IPL 2008, the first edition, had everyone excited. It was expected to become the Super Bowl equivalent for advertising in India. Today, IPL is one of the richest sports leagues, with two months-plus of excitement and engagement, delivering eyeballs and loyal enthusiasts on digital and TV. IPL advertising almost defines the advertising spending trend for the nation. It should be common sense that the brands wanting to exploit the IPL matches across the season need multiple creatives to avoid overexposure and audience apathy. Unfortunately, the advertisements hardly reflect the thinking. The advertisement content and creative lack high engagement. It makes me think- They don’t make them like it anymore.

     

    IPL- everything is not lost.

    A few brands stand out in the scores of brands trying to effectively use the IPL platform across TV, OTT and Digital.

     

    RuPAY

    RuPay, with its UPI plus credit card communication, is an excellent example of focused communication. All three advertisements are interesting and engaging. The ‘Silver Helping Hand’, ‘Catch Expert- Chaos in Museum’, and the ‘Slippery Spy- mole’ are fun to watch and communicate the message.

    Unlike the Tata Tiago example of reasons to go for an E-SUV, which may not be the best and most effective way for the brand. Do people still need reasons to buy an electric vehicle!

     

    DREAM11

    DREAM11 has been consistent through the IPL seasons and has always worked on ‘All will play’. This season is no different. The brand continues the good work. The Bollywood and cricketers’ interactions as opponents in the game are engaging and funny. ‘Lal Singh’, ‘You don’t go for awards’, ‘Dialogue Delivery’, ‘Viral’, ‘All is well’, ‘Duplicate‘, ‘Lagaan’, ‘Riaaz’ and ‘Retake‘ are a few of the ads. Hope to see more situations in the rest of the matches.

     

     

    MYCIRCLE11

    MyCircle11 has also done well with its ‘Second prize 1 crore- toh pehla prize kya hoga‘ communication, continuing the Giant theme and format. However, the situations and the excitement are missing as the idea becomes a prisoner of the format. And for some reason, the 2023 videos are unavailable, and even the site showed Jeeto 1 crore everyday campaign in 2021.

     

    AMAZON

    The ‘Aaj Amazon se kya Khareeda’ series is another set of communication that makes the point while engaging the audience. It slowly builds on categories- the order size and common everyday items.

     

    IPL ADS- ALL-TIME FAVOURITES

    All of us will have different advertisements telecast with IPL seasons as favourites. Here are the ads that stand out. If I have missed some really good ones- do let me know.

     

    VODAFONE ZOOZOO

    The Vodafone ZOOZOO would rank as an all-time favourite of all IPL ads. The way the ads were conceived, executed, released, and the build-up was well planned and executed. In fact, they were produced and timed with the IPL season.

     

    AMAZON CHONKPUR KE CHEETAHS

    My other favourite of mine has been Chonkpur ke Cheetah by Amazon. Even today, in the Amazon ads, telecast on IPL16, the brand is extending the same- similar concepts like A-to-Z, Aapni Dukan, and a platform for everything, including your everyday items. Chonkpur was another instance and example of IPL-specific communication. The slow unveiling of the journey of Chonkpur ke Cheetah was well planned and executed, keeping the excitement high.

     

    CRED – NOT EVERYONE GETS IT.

    When the ‘Cred – Not everyone gets it’ series started, it had a mixed reaction. But, the way the series progressed and the brand kept unleashing fresh creative starring another popular celebrity, it grew on you as an audience. A well-thought-through and executed campaign.

     

    SWIGGY, NO ORDER IS SMALL.

    Swiggy and Zomato both exploited the audience’s interest in watching the telecast. They have offered various schemes to make people order during the matches. However, what stands out are Swiggy ads of ‘No order is small’ and ‘What is the score’. It also introduced the actor who became known as Swiggy Uncle and was featured in many more TV films.

     

    ADD-ON

    Not IPL Ad- but the Kid-adult format by FLIPKART was an engaging experiment killed by overexposure and format constraints.  Another series that was engaging and interesting was Voltas Murthy.

    Similarly, Make My Trip’s consistent use of celebrity Alia, and Ranveer Singh continues to be superbly executed with its own fun quotient while delivering the message. However, that cannot be said for Ranbir Kapoor – Asian Paint ads which lack engagement- proving that consistent use of celebrity is not the solution and the content remains the king.

     

    NET-NET

    Want to associate with IPL and exploit the platform? Then the brand must understand that the ads are the real breaks and the interruption in the audience’s interest. And the season is long, and the media cost is too high to associate. The brand message should be simplified and relayed to the audience through multiple creatives to keep the engagement levels up and excitement with the brand. Do invest in creative development and execution even at the cost of losing out on frequency of exposure. An excellent /Good creative exposed less number of times is a far better proposition than a mediocre/average creative exposed many, many times.

    Just for the suggestion watch this ever favourite ad of mine. Ericsson One Black coffee ad.

     

  • Brands are using different tricks for engaging with consumers, but they don't always work, observes Sanjeev Kotnala

    Brand Engagement in the Lockdown

     

    By Sanjeev Kotnala

     

    Brand Engagement is always relevant and more so during the lockdown. Brands are using different tricks for engaging with consumers. Some of them are relevant and impactful, few original and innovative. I believe if there is nothing to say, being silliest is a better option.

    The car manufacturer shares tips on how to take care of the parked car. Banks deliver newspaper in your inbox. Antiseptic cream makes sanitisers. Porn site gives free access to premium content so that you stay at home! Soaps shouting about washing the virus and Apps are updating for smoother operations.

    Brand engagement during lockdown is part of the strategic initiative in preparedness for the post-lockdown market. Naturally, every brand wants to be on the top of the consideration-set whenever markets open. So, they need to keep the brand connect alive through brand engagement. It is known that the brands engaging the consumers now are most likely to emerge as the front runner post-coved scene.

     

    BRAND ENGAGEMENT

    It was interesting to see Durex playing mindgames in its territory. The brand also suggested an innovative way to help out the audience like using it to cover the finger while pressing buttons in the lift.

     

    On the other level, DOVE went ahead to celebrate the Beauty called Courage. It remains credible as the brand is operating within its pre-Covid coordinates defined by inner beauty.

     

    Consider, ‘TAKE THE LOAD’ by Ariel, and it falls in place. The brand is continuously thinking of engaging consumer in different ways and situations. It is an attractive proposition, but I have a problem with it. The brand still addresses housework as a woman’s load. I will discuss this some other day.

     

    Keeping the conversation going during such a crisis is a sensitive area. Some brands have learnt their lessons the hard way. The strategy and the message must remain incomplete internal and external sync. The brand can not have different visible standards or expectations across geographies, product lines and services, internal or external.

     

    BRAND ENGAGEMENT – A TWO WAY STREET.

    The brands must realise that ‘The consumer will treat you exactly the way you treat them during this period of crisis’. Remember, we live in an era of information democracy, and it is driving everyone crazy. Once the message is released in the public domain, you no longer are in control. If you are in the arena to commercially exploit the situation, your life will become miserable, sooner than later. At the same time, it is a beautiful space for brands with real purpose and empathy in engaging the audience.

     

    BRAND ENGAGEMENT – PLAY WITH RELEVANCE.

    During the crisis, sometimes it is best to remain silent. The well-informed consumer is aware of the situation. Brands are looking towards contactless delivery, but it still is no time for impact-less irrelevant engagement.

    The consumer’s transactional deal is restricted to the brand delivering the best at a reasonable price. Or the brands are playfully engaging the consumer while sending a positive, relevant message of importance. Just like the various brands supported Social Distancing by playing around with their logo’s.

     

    BRAND ENGAGEMENT – BE SIMPLE.

    One of the compelling ways beyond talk play and intent is to act the intention. Let sharing of the news surrounding the Brand Act be amplification, instead of trying to send out a video in the social space. However, when brands move beyond transactional arena to show their soft touch treating consumers as part of the extended family, the equation shifts from being purely a stakeholder to an active partner. It required empathy, care, understanding and being sensitive to the ecosystem. The brand needs to understand the covert -overt needs and continuously re-defined expectations. It is a tough and risky territory to walk. The brands that see it as only a commercial leveraging opportunity, they fail to understand the double-edged dimensions and in effect do more wrong than the right to their image.

     

    BRAND ENGAGEMENT – ACCEPTANCE COMES WITH RELEVANCE.

    Such situations like coronavirus and the lockdown demands that the brands demonstrate care and empathy. However, there is an un-stated boundary between compassion and pity. The brand operating within the bandwidth of experience and tonality have higher chances to succeed.

    Mumbai police use of citizen vigilance for Stay Home campaign makes sense. People relate to it, knowing that ultimately police can do that much only. They emerge as a partner- as a peer.

     

    Nearer home, Surf team remains true to the thought Daag Aache Hai. And extends it with Daag Bhai Ghar par Rahenge. The brand extends engagement by sharing fun activities for home on Instagram.

     

    Now, this was brilliant as it came well in the early phase when people were still thinking about how to manage work. It works for Sony It works as the scope remains restricted to helping the daily wage earners in the film and television industry. But what is the Kalyan Jewellers link?

     

    When EMIRATES tells you to stay home and assures with positivity that we will fly soon, you like the approach and the tonality. They are, in fact, not making any new point.

    https://youtu.be/IRoAQ3dmOUw

     

    On the other side, when UBER uses a similar tone to thank you for not using them, it seems forced. It is the result of earlier experience and perception of the brand ethos, culture and expectations.

     

    Vodafone used both their famous hugely loved mascots, the ZOOZOO and the PUG to deliver the message. The Pug communication still has something going for it, but the ZooZoo fails to impress.

     

    ASIAN PAINTS keeps the tone of voice consistent in ‘Jab Ghar Mai Saab Ho Toh Ghar khilkhilata hai’, #stayhonestaysafe. It remains within known brand coordinates using a picture of everyday life. Similarly, TATA SKY talks about ‘Ghar Baite Kuch Seekhe’. It is an example of excellent connect with its known educative and activity-based channels.

     

    BRAND ENGAGEMENT – CAN ALWAYS MOTIVATE.

    And when there is nothing -nothing to say and the brand still wants to keep the conversation going. They fall back on positivity to keep people motivated, usually with a dose of singing and celebrities.

     

    When you overstretch and try being arty like HUL. It snaps because of a hyper stretch. It fails to evoke similar emotions.

     

    However, when Mahindra says,- Some wheels will keep moving, you relate to it. And the treatment makes you feel so much better.

     

    BRAND ENGAGEMENT- AUDIENCE AWAIT ACTION. 

    Though travel is a bad word during the lockdown, I was looking forward to engaging relevant and sharply focussed communication from Samsonite. It had reoriented its coordinates when they made the earlier communications including the one during Kerala floods. It will be a waste of a marketing opportunity if Samsonite does not subtly engage the audience in this crisis.

    ……………………

    BRAND ENGAGEMENT- LIGHTER MOMENTS.

    On the side, the crisis also made room for some absurd but thoroughly enjoyable videos. The one that is my favourites features Shekhar Gupta and @HoeZaay. He tries explaining the concept of tomorrow in a Swami Nityanand style. Shekhar Gupta may not need new audiences – but this viral must have worked for him.

  • Reach out to your loved ones with a personalised greeting and make every wish feel special, urges Vodafone

    Vodafone urges #YourWordsNotForwards this Diwali

    By A Correspondent

     

    With Diwali round the corner, Vodafone has launched a campaign encouraging people to share #YourWordsNotForwards this Diwali with a personalised greeting to their loved ones.

     

    Commenting on the campaign, Kavita Nair, Chief Digital Transformation and Brand Officer, Vodafone Idea Limited, said: “In today’s automated world, relationships have moved from being warm and personal to being distant and impersonal. As a brand that believes in genuine conversations, we want to remind our consumers the importance of personal messages and calls and the love and warmth it conveys. Through this #YourWordsNotForwards campaign, we are encouraging everyone to take out time to wish their loved ones with a personal touch and send original greetings instead of forwards. We hope that people will take a lead and connect this Diwali in the real sense.”

     

    Added Kiran Antony, Chief Creative Officer, Ogilvy South and Team Vodafone, Ogilvy: “Wishing over a period of time has become impersonal. We are all guilty of it. What started off as calls to friends and family, came down to messages and is now only about forwarding wishes created by someone else. We wanted consumers to realise that every wish can also have a personal touch added to it. A sweet visual for this was to get a grandmother to make an effort while wishing her grandson and reminding everyone to share #YourWordsNotForwards.”

     

     

  • Banerjee will be part of the leadership team in India and will be responsible for partnering businesses to help them to achieve strong business outcomesby leading the Verticals, Agency Relationships and Solutioning Teams for Facebook India

    Siddharth Banerjee quits Vodafone to join Facebook

    By A Correspondent

    Siddharth Banerjee

    Vodafone marketing head Siddharth Banerjee has joined Facebook India as Director – Global Sales Organisation. Banerjee will be part of the leadership team in India and will be responsible for partnering businesses to help them to achieve strong business outcomesby leading the Verticals, Agency Relationships and Solutioning Teams for Facebook India.

    Banerjee has had a four-year stint at Vodafone where he was last at EVP-Marketing. He joined the telco in 2015 after a 12-year stint in Unilever.

  • Old winners Mindshare, Hindustan Unilever come second

    Wavemaker, Vodafone max Emvies 2018

     

    By A Correspondent

    It was the night of Wavemaker and its prized client Vodafone. At the 18th edition of the Emvie Awards held on on Friday, October 5 in Mumbai, GroupM agency Wavemaker and Vodafone bagged the Media Agency of the Year and Client of the Year titles respectively.

    This year 996 entries were received by The Advertising Club and 31 agencies participated in the competition. As many as 21 Gold & 36 Silver Emvie Trophies were presented while 54 Bronze Winner names rolled on the screen.

    Wavemaker with 400 points was “The Media Agency of the Year”. Mindshare India with 305 points stood second and Lodestar UM with 85 points stood third. Lodestar UM bagged the Grand Emvie for Times Of India – #Noconditionsapply: Sindoor Khela.

    The Best Implementation Team of the Year went to Lodestar UM for Samsung – Samsung NDTV Camera Partnership in Best Media Innovation – Television Category who shared it jointly with Wavemaker for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology in Best Media Innovation – Ambient Media Category.

    The Advertising Club post the inputs obtained from the fraternity at the EMVIES Town Hall Meeting introduced the following categories:

    1. Best Digital Strategy

    Wavemaker bagged the SILVER for Aquaguard – We helped India drink healthy water – Pincode by Pincode.

    There was no Gold and Bronze awarded in this category.

     

    2. Best use of Emerging Technology for Media Solutions

    Wavemaker bagged the GOLD for Vodafone India Pvt. Ltd. – Vodafone helps reunite lost children with their parents using technology

    Mindshare India bagged the SILVER for Lifebuoy – Activating Infection Alert System In Rural India

    Wavemaker bagged the BRONZE for Vodafone India Pvt. Ltd. – How Vodafone inspired farmers to choose life over suicide who shared it jointly with Essence for Google Maps – How Google Maps helped consumers “Weather” the Monsoons

     

    3. Best use of Influencer Marketing for a brand

    WATConsult bagged the GOLD for Project Nanhi Kali – #PowerlessQueen

    Wavemaker bagged the SILVER for Tata Tea – Alarm Bajne Se Pehle – Jaago Re!

    Mindshare India bagged the BRONZE for Kissan – Kissan Tiffin Time Table who shared it jointly with Wavemaker for HDFC Standard Life Insurance Company Ltd. – Is youth of today “Reckless” or “Responsible”?

     

    4. Best Buying Team of the Year

    Wavemaker (Team – Ashwin Salian, Silky Seth, Shikha Saket) bagged the GOLD for Vodafone India Pvt. Ltd. in DIGITAL who shared it jointly with Mindshare India (Team – Samrat Kakkar, Vikram, Kishore, Disha, Iti Kaul, Pankaj Nagpal) for PepsiCo India.

    Mediacom Communications (Team – Rachana Monteiro, Debankur Kashyap & Hardik Senjalia) bagged the GOLD for P&G India in PRINT and they also bagged the GOLD for P&G India in TELEVISION (Team – Rachana Monteiro, Debankur Kashyap, Kalpesh Thakkar, Hardik Senjalia, Swapnil Birla, Priyanka Shrivastava, Vrushali Joshi & Amey)

    The Emvies this year saw 159 media professionals on the Round 1 Judging Panel. The newly introduced category ‘Buying Team of the Year’ was judged by 20 Specialist jury members. The Final Round judging took the shape of Case Study Presentations wherein 57 senior marketing professionals and 3 Industry Stalwarts from the Creative Agencies judged the 189 shortlisted entries.

    EMVIES 2018 AGENCY OF THE YEAR TALLY FINAL

    EMVIES 2018 Client of the year Tally final

    EMVIES 2018 RESULTS

     

  • Sammie received more than 230 nominations for its second edition of Best Social Media Brands Awards

    Vodafone’s Siddharth Banerjee to head Sammie jury

    By A Correspondent

     

    The second edition of Social Samosa’s industry mandate for brands has received more than 230 nominations from 120 brands across 19 categories and 14 special categories.

     

    The jury panel headed by Siddharth Banerjee includes Apurva Chamaria, Chief Revenue Officer, Rategain;  Prashanth Challapalli, Chief Operating Officer at Leo Burnett Orchard;Sanjay Mehta, Joint CEO, Mirum India; ShoumyanBiswas,VP Marketing at Flipkart; Sulina Menon, Managing Partner, OMD India and Vivek Bhargava, CEO, DAN Performance Group.

    Speaking on the second edition, Siddharth Banerjee EVP – Marketing, Vodafone India said “The world of social media has brought fascinating and unique opportunities for business and brands. With increased access to data, social media platforms have explosively grown in India and consumers have increasingly adopted the mobile screens for their feeds of entertainment and information. In this context, brands and marketers who understand changing habits and craft their marketing mixes keeping their refreshed consumer understanding in mind, will have better chances for engaging with consumers and growing their business. It is these brave ones that the SAMMIE will seek to salute!”

    Added Hitesh Rajwani, who has just been elevated as CEO, Social Samosa: “We started off with a goal and today it is a mission! A mission to commemorate and celebrate the success of Human Brands who have brought about pivotal growth and maturity in this fairly new ecosystem.”

     

     

  • Although Vodafone isn’t the official sponsor, it manages to emerge as the buzziest brand on social media, reports Wavemaker Mesh

    CSK, Dhoni & Vodafone rule IPL11 buzz

     

    By A Correspondent

     

    With the playoffs set to happen and the tournament hotting up what with the crucial Kolkata-Mumbai match this evening (May 9), this report from GroupM agency Wavemaker that has analyzed the social media conversations that happened around IPL Season 11 from April 7 to May 4 makes for interesting reading.The analysis has been done by Wavemaker Mesh, the agency’s marketing command centre

     

    Here are key highlights of the report are as follows:

    :: With CSK and Rajasthan Royals back in the game, the popularity and excitement is off the roof. Last year we witnessed 6.2 million social buzz for the entire 2017 season. This year we are only half way through and have already clocked almost 10 million social buzz, surpassing 2017 by 4 million already. This is extraordinary growth in buzz and popularity and we estimate the social buzz to reach 17 million by the end of the tournament, almost 3X of 2017.

     

    :: After a two-year hiatus, Chennai Super Kings make their come back with a bang, emerging as the buzziest team this IPL season followed by Mumbai Indians and Royal Challengers Bangalore. Last year’s favourite Kolkata Knight Riders slips to 4th

     

    :: Amongst players, S. Dhoni continues to be the most talked about. Last year, Dhoni had 0.5 million social buzz around him by end of season. This year his popularity has already grown many folds with him garnering almost 1.08 million mentions. Dhoni and CSK complement each other well and fans can’t stop chanting #whistlepodu & #yellove every time they mention both.

     

    :: Fans from Delhi city contribute to maximum chatter this IPL season (37%) followed by Tamil Nadu (18%) and Maharashtra (11%).

     

    :: Though Vodafone is not the official sponsor this IPL season (breaking a 10-year-old partnership), it still manages to emerge as the buzziest brand on social media this IPL season so far, followed by official sponsor Vivo and competition brand Jio.

     

    :: Vodafone’s ZooZoos campaign continues to be popular and the most awaited campaign amongst fans. Vodafone also emerges as the most watched ad on digital this year– Unofficial Sponsors of Fans, followed by Coca Cola – Share a Coke and Tata Motors’ series of videos promoting Nexon this year.

     

     

  • Vodafone is leading the evolution, handholding customers to move from assisted only care to digital self-care and anytime and doorstep services

    ZooZoos make a comeback to launch Vodafone’s new initiative

    By A Correspondent

     

    Vodafone is back with another ZooZoo campaign in the summer of 2018.

     

    Said Siddharth Banerjee – Executive Vice President – Marketing, Vodafone India: “As technology drives the changing customer behaviour and expectations, we at Vodafone have driven our digital transformation initiatives hard and also evolved our Happy to Help philosophy for the 2018 Digital Customer to “Happy to Help… IN A CLICK”.

     

    Further, in keeping with the topicality of our campaign break, we are bringing back our much loved ZooZoos in a brand-new Ninja avatar… they are quick, agile and efficient… much like our service experience, enabled by the digital transformation initiatives at Vodafone India.”

  • Isha Foundation, Reliance Foundation, Vodafone-Ogilvy & Ola-Happy win big at presented

    Big night for green advertising

     

    The eighth edition of the Olive Crown Awards, the International Advertising Association (IAA) India Chapter’s awards for excellence in communicating sustainability was held in Mumbai on Tuesday, March 6. Isha Foundation, Reliance Foundation, Vodafone-Ogilvy & Ola-Happy McGarryBowen bagged the top awards.

     

    Said Ramesh Narayan, President – IAA India: “The response was heartening with more than 100 per cent increase in the number of entries being received. Entries have come from nine countries in total. The Olive Crown is truly a pan-Asian award now.”

     

     

    The Gold Corporate Social Crusader Award was presented to Reliance Foundation and the Silver to Vodafone. While accepting the award on behalf of foundation chair Nita Ambani, Kaushik Roy spoke of how Jamnagar in Gujarat, once with just 83 trees, today has 2500 acres of man-made green patch. They were proud of being the world’s largest mangrove and started at a time when the government hadn’t mandated CSR. Ogilvy & Mather bagged the prestigious Campaign of the Year for their Vodafone campaign. Shankar Mahadevan and children from his academy entertained the audience with a performance that had people asking for more.

     

    The Corporate Green Crusader award was presented to Isha Foundation for their Rally for Rivers initiative. Reading the citation, Megha Tata mentioned said: “The IAA is privileged to present Isha Foundation the Green Crusader Award for its unique and far-reaching initiatives for a sustainable environment and spreading the seeds for a greener future.”

     

    The highlight of the evening was a conversation of Jaggi Vasudev of the Isha Foundation, better known as Sadhguru, Viacom18 Group CEO Sudhanshu Vats. “This is Bharat – on small issues we may fight but we come together when there is a real problem,” he said on the Rally for Rivers project, adding: “When we get to a certain pace of activity in life, we have a fundamental responsibility to positively impact the life around us.”

    Olive Crown Winners- 2018

  • Star India and Vodafone were joint Client of the Year at the Emvies 2017 held on Friday evening

    It’s Mindshare again as Agency of the Year

    By A Correspondent

    The 17th edition of the coveted Emvies 2017 saw Mindshare bagging the top honour – the coveted Agency of the Year trophy. Wavemaker, the new agency born out of the merger of Maxus and MEC, came a close second.

    As for Client of the Year, the honour was shared by Vodafone and Star India. The Grand Emvie was bagged by Madison and Asian Paints for Best Media Innovation – Media – Digital Search.

    Speaking about the changing dynamics of campaigns and the importance of being relevant, Punitha Arumugam, 2017 Awards Chairman for Emvies, said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the EMVIEs remain committed to recognising such outstanding communication stories. Being one of the most trusted and coveted awards in the category, the Emvies continue to scale with increased participation and representation from across industry stakeholders.”

    Elaborating on the scale and the entries, Partha Sinha, 2017 Awards Co-Chairman for Emvies said, “The Emvies 2017 has successfully contributed towards recognising high impact media campaigns that have made a difference. It continues to be one of the most coveted awards within the industry.”

    In his welcome address,  Vikram Sakhuja, President of The Advertising Club said: “In its 17th year now, the Emvies has continued to grow in scale and strength, emerging as the gold standard amongst media awards. With a jury consisting of over 211 distinguished industry leaders from across the country, this has been a transparent process to select transformational work. We are engaging with some top global content sites to showcase the best of our archives to the world.

  • With a view to distinguish themselves with competition, the campaign aims to bring up positive feeling in the minds about the brand and create loyal customers base

    Vodafone’s initiative for Ramzan

    By A Correspondent

     

    Keeping the principles of Ramzan in mind has Vodafone customized a prayer pocket card which mentions the prayer timings for Ramzan, prayers for Sehari and Iftar. The pocket card also mentions special Ramzan offers under its ‘Unlimited Sharing and Unlimited Caring’ campaign.

     

    The pocket card is being distributed amongst people through retailers, Vodafone stores, Mosques etc. Vodafone is also organising Iftar parties for the retailers to ensure maximum campaign reach.

  • The 360 degree campaign will create awareness about Vodafone SuperNetâ„¢ 4G – Data Strong Network through OOH, digital, and on-ground activations

    Vodafone ad urges customers to ‘Make the most of now’

     

     

    Vodafone has unveild a new 360-degree campaign will create awareness about Vodafone SuperNet 4G network through OOH, digital, and on-ground activations.

     

    The key consideration for the campaign was to ensure relevant use of cases that build connect to the network with the TG through insight-based stories linked to “Internet-heavy” use cases.

     

    In the film, an old couple Bala Krishnan and Asha Krishnan, both in their late 60s finally decide to embark on their overdue second honeymoon that they could never go on in the last 35 years perhaps being busy with their work and life commitments and bringing up their children/grandchildren. The TVCs show different stages of their trip and how the network keeps them going backed by the Data Strong Network.