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Tag: Titan

  • Conceptualised by Kondurkar Studio

    Irth from Titan launches new digital campaign

    By Our Staff

     

    Irth from the House of Titan, has launched a new digital campaign showcasing its canvas bags. It is conceptualised by Kondurkar Studio.

     

    Said Kanwalpreet Walia, CMO of Titan Company Limited: “Every woman’s journey is unique and truly theirs to define. IRTH canvas bags are perfect for days when women want to express their unique selves. The campaign is an extension of the same thought, expressing moments that are easy, breezy and light. The new IRTH Canvas Bags film beautifully represents those carefree moments while you carry all your joyful things in the light white bag.”

     

    Added Amrish Kondurkar, founder of Kondurkar Studio: “The campaign mirrors the canvas itself! “Light, easy, white” not merely showcases products, but truthfully captures the spirit of the material itself. Rooted in brand thought, “Yours to define”, this campaign is simply another taste of freedom felt on a breezy day, where natural light illuminates the bags’ texture and nuances, bringing out their timeless elegance as they get carried away with their best friends – the women”.

     

  • Urges women to remain true to their identity

    Titan Raga films latest TVC with brand ambassador Alia Bhatt

    By Our Staff

     

    Raga by Titan,  announces the launch of its latest campaign, Love Yourself Boldly. Featuring the dynamic and feisty, Alia Bhatt, the new TVC urges women to unapologetically be themselves.

     

    Sirish Chandrashekar, Marketing Head at Titan, said: “We are thrilled to launch the #LoveYourselfBoldly campaign which aligns with the brand’s continued endeavour to normalise a woman’s choice to put herself above all else. The philosophy is reflective in the evolution of our product designs and powerful storytelling, that has found strong resonance with young contemporary women of today. Having broken several preconceptions in her own journey, Alia Bhatt is an ideal choice to augment the message of the campaign.”

     

    Puneet Kapoor, Chief Creative Officer, Ogilvy South, added: “Isn’t it great when a fabulous brand asset, like the Titan tune, can be adapted and used creatively to convey different messages and connect with audiences in new ways? In this case, it delivers a bold ‘no’ in the face of the judgments the world throws at you. Only when you love yourself boldly, can you confidently reject these judgments to cultivate self-love.”

     

  • Introduces Noura, the new fragrance inspired by floral bliss

    Kareena features in Skinn perfumes digital film

    By Our Staff

     

    Skinn perfumes by Titan introduces its new floral fragrance for women – Skinn Noura. It is a range of floral fragrances that comes in two variants Noura Iris and Noura Floret. The campaign features Kareena Kapoor Khan in the digital film.

     

    Commenting on the Noura launch, Kanwalpreet Walia, Marketing Head, Accessories Division, Titan said: “Noura, Skinn allows women, no matter where they are, to recreate precious self-moments and bring floral memories alive. We intended to communicate the experience of Noura visually and this digital film very artistically conveys it.  Just like Noura, it elevates your mood like a blooming flower. Hoping this refreshing take on fragrances will provide a captivating olfactive experience to all our women consumers.”

     

  • The film is conceptualised with Ogilvy

    Titan Raga onboards Alia Bhatt for campaign

    By Our Staff

     

    Titan Raga premium watches onboards Alia Bhatt as its brand ambassador  for its new TVC campaign. The film is conceptualised with Ogilvy.

     

    Commenting on the announcement, Sirish Chandrashekar, Marketing Head, Titan said: “We are delighted to have Alia Bhatt on board as Titan Raga’s brand ambassador. Titan Raga symbolises expressiveness. Be it through product design or through advertising, the brand always expresses a definitive point of view that resonates with the contemporary young woman. Alia, being bold and expressive herself, is an ideal choice to amplify the brand’s narrative.”

     

    Added  Puneet Kapoor, Chief Creative Officer, Ogilvy South: “It is true that you don’t just match brands to your body, but to your personality and to your soul. There’s always something about a great brand that goes beyond the beautiful design and functionality and connects deeper within. Titan Raga’s tone and manner has been one such stellar voice that’s always been beautifully bold, unabashed and authentic in expression. This story is an attempt to capture that spirit with our ever-changing, ever-evolving social scenario.”

     

  • Celebrates Valentine's Day with actors Sanya Malhotra and Suhail Nayyar

    Ogilvy creates film for Skinn Fragrances by Titan

    By Our Staff

     

    Fragrance brand Skinn by Titan has launched a digital film featuring actors Sanya Malhotra and Suhail Nayyar for Valentine’s Day.

     

    Said Ankit Kasliwal, Head of Marketing, Fragrance Division, Titan Company Limited: “There are often expressions of love that remain unsaid as words fall short while conveying the true depth of feelings. Gifting a fine fragrance to a loved one thus becomes an intimate, and expressive gesture. For this Valentine’s Day, we wanted to capture this true essence of love that runs deep and showcase these imperfectly “perfect relationships” where the little unsaid moments can be rejoiced with Skinn by Titan.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy South: “For this year’s Valentine’s Day campaign, we wanted to do something that not everyone would be talking about. But something that everyone could relate with. And that’s how we came upon the thought of what happens after you’ve fallen in love. When you’ve settled in the relationship. The reality is, the deeper the bond, the more comfortable the couple is to do their own thing and grow within the relationship. Taking that as a premise we went ahead and created this narrative with a twist. A narrative that celebrates couples for who they are, individually and together. After all, it’s the little imperfections that make each relationship perfect in its own way.”

     

  • A Titan ad for its premium range of mechanical watches enthuses Prabhakar Mundkur

    Prabhakar Mundkur: Mechanical watches – the new piece of jewellery

    By Prabhakar Mundkur

     

    Prabhakar MundkurThere was a time when mechanical watches were considered the simpler and cheaper option to buying a watch. When I was growing up to have an automatic watch was considered superior and expensive. Then of course came the quartz watch which was supposedly more accurate and save the change of a battery every few years, was supposed to work tirelessly forever almost. In fact quartz watches didn’t really cost much more because they had fewer guarantee claims, since they were almost fault-free. Also, the amount of labour perhaps was much less than a mechanical watch or one with automatic movements.

     

    My first watch was a mechanical and it was an HMT, those considered the pride of India. If I am not mistaken, they cost about Rs 500 those days in the 60s. Over the last few years, I have been collecting the old mechanical HMT watches just to relive the magic of mechanical watches. My first project was to restore my father’s HMT Jubilee watch which was also probably bought sometime in the 60s.

     

    Then a couple of years ago I noticed that the quartz and even automatic watches were no longer as fashionable as they were once upon a time and the clock had wound back to the mechanical watch in terms of fashion and exclusivity. Rolex for example introduced mechanical watches a few years ago. And they were not cheap. In fact, the price reversed your opinion that mechanical watches had to be cheap.

     

    They were more expensive than quartz watches. The Louis Moinet mechanical on the left, for example, costs only about Rs 45 lakh!

     

    Titan has done well to cash in on this trend of mechanical watches and have just launched their own range of mechanical watches in line with the global trend.

     

    Again they are not cheap. The first watch I saw on their website was Rs 195,000. Which I think is a pretty steep price for a Titan given that the brand does not carry the same attraction as better known Swiss watches.

     

     

     

    But mechanical watches are labour-intensive, handmade and produced in smaller quantities, making it more expensive to manufacture. The new TV spot highlights the inventiveness of mechanical things.

     

    The story is about a damsel in distress on a lonely mountain road when her tyre gives away. Prince Charming in the usual formula for such stories passes by and noticing the damsel in distress and immediately starts to fix the girl’s bike. He pulls out what looks like a twig from the grass nearby and all the viewer can guess at this stage is that he is doing something to the wheel. Pull back to reveal that he has attached his front wheel to form the rear wheel of the girls cycle. A nice element of surprise there.

     

    As a cyclist for many years I have never known anything like this to happen, in fact if one were to actually attempt this mechanical engineering feat I guess one would need a lot of tools (unlike our protagonist who tightens nuts with his bare hands). But I suppose it is eminently possible.

     

    The man and woman then merrily cycle away with the Titan baseline for mechanical watches ‘Move your world’. The spot is nicely done. The fact that the couple wasn’t carrying the damaged tyre and seem to have just left it behind, is of course creative licence. All in all, I thought a good TV commercial that explains the ingenuity and labour involved in a mechanical watch with the cycling metaphor.

     

    Someone once said that a watch over $200 is a piece of jewellery. The Titan mechanical is definitely a piece of jewellery.

     

  • #FeelYourBest campaign to celebrate the joy and fervour of the festive season

    Ogilvy gets under Titan’s Skinn

    By Our Staff

     

    Skinn fragrance brand from Titan released a digital film for its #FeelYourBest campaign to celebrate the festive season. It is conceptualised by Ogilvy South.

     

    Said Kanwalpreet Walia, Marketing Head, Fragrances and Accessories Titan Company Limited: “Festive season is all about feeling special, celebrating joyful moments and looking best. Fragrances have an equally important role to play during the festivities. Fragrances help complete any look and make you feel ready for the moment! With the #FeelYourBest digital film, we bring alive how a spritz of Skinn can turn around the moment and make you feel ready for different occasions, with just a spray”

     

     

  • As tribute to Covid warriors

    Titan launches film of Solidarity collection

    By Our Staff

     

    Titan launched a symbolic special edition set of watches where the dial has a circular design represented by people coming together – showing solidarity in times of the pandemic.

     

    Said Mahesh Gharat, CCO – Ogilvy India (South): “When Titan told us about their initiative to create a special watch as tribute to everyone who helped fight the second wave, we knew it deserved different communication. The film showcases the interconnectedness of humanity. It is meant to serve as a reminder to us all that when people come together, they become invincible.”

     

    Added Sirish Chandrashekhar, Marketing Head, Titan: “At Titan India, each watch is designed with a unique purpose. The Solidarity collection is a tribute to the people who stood by other in their hour of need. It celebrates the human spirit of solidarity, that triumphed all odds to bring hope in bleak times. So, it was only fitting that we do our bit too. Built on the above ethos, these watches are made with recycled metal and vegan straps, making it a timeless piece for the social and ecologically-conscious. To further this initiative, we have ensured that all proceeds go to the Taj Public Welfare Trust.”

     

  • The campaign is conceived by Ogilvy

    Titan Raga ‘Proud to be Me’ campaign celebrates Pride

    By A Correspondent

     

    With the aim to encourage everyone to be their true selves, Raga by Titan today has launched a digital campaign ‘Proud to be Me’, that celebrates the spirit of self-expression and inclusivity in the society. Through this campaign, the brand talks about nurturing your relationship with your own self and embracing who you really are.

     

    Sharing his thoughts on this campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “Raga as a brand has always celebrated one’s individuality and strength. ‘Proud to be me’ is all about cherishing one’s real self and taking pride in who we are.”

     

    Added Divya Bhatia, Group Creative Director, Ogilvy: “In many ways I feel, this film is a natural step forward in thought-leadership. The world needs more inclusivity, acceptance and kindness. Begin with oneself, share with the universe.”

     

     

  • The brand has also asked it audience to capture their special wishes and moments with their mothers

    Titan tweaks its iconic tune to ‘Tune for Ma’

    By A Correspondent

     

    On the occasion of Mother’s Day 2020, Titan has launched ‘Tune for Ma’, a new take on the Titan signature tune. The brand has also asked it audience to capture their special wishes and moments with their mothers with #TimeWithMa on their social handles.

     

    Sharing his thoughts on the Mother’s Day campaign, Sirish Chandrashekar, Marketing Head, Titan Watches, said: “In these unprecedented times, the brand has kept warmth and positivity at the core of its messages of ‘Staying Apart yet Together, like the numbers on a watch’ and ‘Making Every Moment Count’. In this Mother’s Day film, leading musicians of the country have collaborated virtually, with a new take on the iconic Titan tune for a potent message that connects Mothers and Music.”

     

    Speaking about the campaign, Mahesh Gharat, Chief Creative Officer, Ogilvy added: “This is a piece very close to my heart. I truly believe music is the second best thing to heal this world. The first of course is our Mothers. These two superpowers make the world a truly better place.”

     

     

  • #MakeEveryMomentCount brings that alive with a message of hope and positivity

    Titan’s new campaign reinstills hope and positivity

    By A Correspondent

     

    Titan has launched a new digital campaign – ‘Make Every Moment Count’ to spread hope and positivity in these times of uncertainty.

     

    Launching a special campaign, Sirish Chandrashekar, Head of Marketing, Titan Watches, said: “Time is relative. Living every moment with meaning and making the most of what one has, are the thoughts flowing through everyone’s mind today. Tomorrow when we are all past this phase the one thing we should take with us are memories. #MakeEveryMomentCount brings that alive with a message of hope and positivity.”

     

    Sharing his thoughts on the campaign, Mahesh Gharat, CCO, Ogilvy Bangalore added: “This is the time to collaborate, make memories, to help, to share. Our teams across client, agency and production house did just that. A brand like Titan leads the way in showing the bright side of things.”

     

     

  • Titan, through its social media handles including Facebook, Twitter and Instagram, has appealed everyone to avoid stepping out of their homes

    Titan’s new social media message reinforces hope amongst citizens

    By A Correspondent

     

    Titan has shared a message across its social media handles emphasising on the importance of social distancing. The brief video portrays the spacing out of the two ends of the Titan logo, which is a modern representation of the hour glass, thereby urging the citizens to practice social distancing as Covid-19 continues to rapidly spread across the country.

     

    Notes a communique: “This initiative aims to generate awareness with creative story-telling using the brand’s social media platforms to reinstill the spirit of hope and courage among the citizens and fight together against Covid- 19.”