MxMIndia

Tag: TikTok

  • Alia becomes first Indian television character to have her own TikTok account

    Sab partners with TikTok for ‘Tera Kya Hoga Alia’

    By A Correspondent

     

    Sony Sab has partnered with TikTok for a product placement for its upcoming show ‘Tera Kya Hoga Alia’. This initiative will see the channel creatively integrating TikTok into the story to produce content that is relatable to the masses.

     

    Said Vaishali Sharma, Head, Marketing and Communications, Sony Sab, Pal and Sony Max Movie Cluster said: “This show, Tera Kya Hoga Alia, is built on a very interesting concept that everyone can relate to. We are happy to announce our association with TikTok for this show as it is one of the most popular short-video platforms in the country today. This unique integration will allow us to bring in that personal connect for our viewers as we want them to feel like a part of the content that we produce. Thus, this integration not only has been beautifully weaved into the story but will increase engagement with viewers as well. Alia as a character has the relatability which would resonate with the audiences.”

     

    Added Sachin Sharma, Director-Sales and Partnerships, TikTok India: “We are thrilled to announce our collaboration with Sony Sab for their new show, “Tera Kya Hoga Alia”. This partnership is chartering into unexplored territories on Indian Television which will also help us showcase the passion shared by millions of TikTok users in India. We look forward to seeing the character, Alia, resonating with the audience and be part of something iconic in the making.”

     

     

  • The initiative aims to instill a sense of responsibility among users and encourages them to think before they post anything online 

    TikTok cautions users on responsible UGC usage

    By A Correspondent

     

    TikTok has unveiled an awareness campaign to sensitise India’s growing digital population about safe and responsible use of user-generated content platforms. The campaign, titled #WaitASecToReflect, has been developed with the mission to inspire built on the philosophy of inspiring users to pause for a second and think about their online conduct.

     

    Through the month-long campaign, TikTok aims to reach users pan-India. In addition to the three films, the campaign also features a radio jingle and an in-app challenge that inspires action, with a culturally relevant phrase – post no evil, share no evil, comment no evil].

     

    Said Nitin Saluja, Director of Public Policy (India), TikTok: “As internet penetration grows at a rapid pace across India, the need to drive awareness around safe user behaviour is felt like never before. We believe that #WaitASecToReflect will encourage all digital citizens to use the internet and online platforms in a more responsible, respectful and constructive manner. As part of our commitment to India’s growing digital community, we are delighted to forge a collaboration with the Digital Empowerment Foundation who will help us get our message to the last mile.”

     

    Added Osama Manzar, Founder Director, Digital Empowerment Foundation: “The internet today is dominated by youth from smaller towns across the country; many of whom are experiencing the digital world for the first time through their smartphones. This ease of access to the connected world can be immensely empowering, if channelised in the right way. The aim of our partnership with TikTok is to build a conscious community of digital natives who will help spread the message of creating a safe and positive online environment. With this partnership, we look forward to further our mission of informing and educating the youth about responsible online conduct.”

     

     

  • Cricketer Yuvraj Singh is seen shaking a leg, in this own style, on social media

    Lay’s introduces its ‘Wavez4India’ challenge on TikTok

    By A Correspondent

     

    Lay’s has introduced a ‘Wavez4India’ challenge on TikTok, which was brought to life by cricketer Yuvraj Singh. Singh is seen shaking a leg on social media urging his fans to join in the fun while creating a ‘Wavez4India’ step.

     

    Said Dilen Gandhi, Sr Director – Marketing, Foods Category, PepsiCo India: “Lay’s has always captured the pulse of the youth and resonated with the trends of the season. Lay’s Wavez is our latest offering which intends to create playful moments with friends with its unique shape and appetising flavour. The idea behind associating with TikTok for ‘Wavez4India’ challenge is to give the Indian youth an opportunity to participate in innovative experiences and simultaneously have fun while they enjoy their favourite snack. It’s wonderful to have celebrities like Yuvraj Singh and Shakti Mohan participate in this challenge and we are confident that their followers will have as much fun executing the challenge, as we had conceptualising it.”

     

     

  • Kerala Tourism makes its debut on TikTok to leverage the platform  to promote the state’s tourism

    TikTok showcases exciting travel destinations with #YehMeraIndia

    By A Correspondent

     

    TikTok has announced the India edition of its global in-app travel campaign, #TikTokTravel. The local in-app campaign #YehMeraIndia showcases India as a key global travel destination by inviting TikTok users to share their travel moments with the world.  As part of the campaign, Kerala Tourism launched its official account on TikTok and will be leveraging the platform to promote the state’s tourism.

     

    Said P Bala Kiran IAS, Director of Kerala Tourism: “We are thrilled to be one of the first state tourism boards to come onto TikTok and be part of #TikTokTravel and #YehMeraIndia. We truly believe that TikTok as a platform will effectively help us further promote Kerala as an attractive tourist destination in India. In fact, it is very encouraging to see that a number of Kerala’s travel hashtags already have millions of views on TikTok. There couldn’t have been a better time for us to kick-start our TikTok journey. TikTok’s global reach allows us to showcase Kerala’s myriad offerings to the world and we hope that people would like to visit the state themselves to experience all the wonderful destinations after discovering and sharing these TikTok videos.”

     

    Added Sachin Sharma, Director of Sales and Partnerships, TikTok (India): “We are thrilled to roll out our TikTok Travel campaign in India which aims to bring to life the beautiful landscape, colourful culture and unforgettable experiences and moments that the country has to offer to travellers. We hope it will encourage more and more people to pack their bags and explore this wonderful country, not only to know it better but also to broaden their own mental horizons. Embracing the spirit of TikTok, the #TikTokTravel campaign transcends all boundaries and celebrates diversity. Through this campaign, we are looking forward to TikTok becoming the go-to destination for the various travel moments, as seen and experienced by our community of over 200 million users in India.”

     

     

  • Based in Gurugram, Singh will be starting his role in August

    Sam Singh goes TikTok to ByteDance. As VP – Monetisation for India

    By A Correspondent

     

    ByteDance has announced the appointment of GroupM CEO Sameer Singh as Vice President, Monetisation (India). In his new role, Singh will work closely with ByteDance’s partners and clients while leading the advertising, sales and marketing strategies across all of ByteDance’s products in India. Based in Gurugram, Singh will be starting his role in August.

     

    Commenting on his new role, Singh said, “I am truly excited to join ByteDance, which is one of the fastest growing global technology companies spearheading innovation in the mobile space. In India, ByteDance has transformed the way people create and interact with their content, and I believe that my experience will contribute to ByteDance’s promising journey in this market. I am looking forward to working with my colleagues, our clients, and our partners at ByteDance to create new synergies in the industry.”

     

    Welcoming Singh to the team, Lidong Zhang, Senior Vice President, ByteDance said, “We are excited to welcome Sameer to the team. We are looking forward to working with him to bring ByteDance’s monetization efforts in India across our various platforms such as TikTok and Helo  to even greater heights.”