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Tag: TBWA\India

  • As Chief Strategy Officer

    Satish Krishnamurthy joins TBWA

    By Our Staff

    Satish Krishnamurthy
    Satish Krishnamurthy

    TBWA\India announced the appointment of Satish Krishnamurthy as Chief Strategy Officer, with immediate effect. Krishnamurthy steps into the role previously held by Subramanian Krishnan who is taking on a part time consulting role with the agency.

    Said Govind Pandey, chief executive officer, TBWA\India: “Satish is a leading strategist in India with global stature and knows how brands drive businesses growth in these times. We are delighted to have him on board as the agency is transforming and further evolving its operating system to DisruptionX.  We would also like to take this opportunity to thank Subu for his commitment and passion to drive our businesses forward and are delighted we will continue to benefit from his experience as he continues with the agency as a Consultant and Mentor.”

    Added Krishnamurthy: “Consumers don’t break down online and offline separately, it’s all an integrated experience for them. We have to create strategy to consider all moments of truth where consumer friction exists. If we build for the entire experience, we can deliver disproportionate outcomes for the clients.  I’m looking forward to returning to TBWA, their methodology and philosophy of Disruption is something I’ve valued since I first joined the Collective in NY in 2005.”

     

     

  • The campaign is titled #PaisonKoRokoMat

    TBWA launches IDFC MF campaign

    By Our Staff

     

    IDFC Mutual Fund just launched its first investor awareness campaign of the year – #PaisonKoRokoMat. The campaign is conceptualised and created by TBWA\India.

     

    Added Gaurab Parija, Head – Sales & Marketing, IDFC AMC: “The central thought of the campaign #PaisonKoRokoMat draws inspiration from our lives where inertia is an impediment to our growth and sometimes reflects in the way we allocate our money. What we are trying to bring out through the campaign is a subtle yet strong message of looking beyond the traditional ways of growing your money and using your goals to allocate your money across asset classes and investment solutions.”

     

    Said Parixit Bhattacharya, Managing Partner – Creative TBWA\India, Parixit Bhattacharya

    “This has been a lot of fun to create. The narrative is distinctive and it needed oodles of craft to bring them to life which Ayappa and his team served delectably. We hope this makes people smile while reconsidering their choice of investments and tilt the conversation in favour of mutual funds. There are many more executions across channels under #PaisoKoRokoMat and we are excited to see what it does in the market.”

     

    Added Govind Pandey, CEO of TBWA\India: “These ads charmingly nudge you to reevaluate your investment choices that you make almost by default.”

     

    Said Sanju Ayappa from Early Man Films: “Really enjoyed working on these films for IDFC Mutual Fund. They are quite bold and unique for the category. Especially, the casting.”

     

     

  • The film is titled ‘Har Rang Har Kisi Ka’

    TBWA creates ad JSW Paints with Alia Bhatt & Ayushmann Khurrana

    By A Correspondent

     

    JSW Paints has signed actors Alia Bhatt and Ayushmann Khurrana as brand ambassadors and is set to release its first ever TVC along with a marketing campaign featuring the duo that will be rolled-out across the company’s current markets in South and West India.

     

    The film ‘Har Rang Har Kisi Ka’, conceptualised by TBWA\India celebrates the diverse colours of the country and encourages India to #EmbraceEveryColour.

     

    Commenting on the new campaign, Parixit Bhattacharya, Managing Partner (Creative) of TBWA\India, said: “True beauty lies in the way we look at the world. This campaign makes the painting experience more than just about adding colours to homes. It’s about being able to embrace every colour by looking beyond labels. It puts an end to the divide and makes colours truly for all, one wall at a time.”

     

    Added Govind Pandey, CEO TBWA\India: “Colours have a special significance in India. It is a country of rich diversity that is celebrated by the language of a million colours. But over time, we have attached parochial meaning to these colours, putting them into the boxes of cast, creed, gender and emotion. This campaign aims to liberate colours from the narrow boxes that society has built around them. It tells the story of an India where all colours are meant for everyone. And what better duo than Alia Bhatt and Ayushmann Khurrana to carry this thoughtful message.”

     

    Said Parth Jindal, Managing Director of JSW Paints said, “At JSW Paints, we believe that being thoughtful is beautiful and our #EmbraceEveryColour campaign embodies this spirit. Our new campaign showcases the India we grew up in; a land of colours, resplendent with more colours than the rainbow. However, today these very colours discriminate and divide us. So we decided to give colours an entirely new dimension of unity and togetherness. We wanted thoughtful ambassadors to take this idea to an India that is getting younger and better every day. We believe Alia Bhatt and  Ayushmann Khurrana make a perfect duo to carry JSW Paints’ fresh message of unity.”

     

     

  • TBWA joined hands with CRY to help all attendees learn about disruption while donating any amount they deemed fit to CRY

    TBWA collaborates with CRY for Covid-19 relief efforts

    By A Correspondent

     

    As the lockdown continues and India battles with its biggest healthcare crisis, life has come to a standstill for thousands of economically disadvantaged families and their children. TBWA\India confronted this problem in a webinar by teaching the Art of Conscious Disruption, the philosophy behind all its creative work.

     

    An online session titled ‘Disruption and the art of seeing differently’ was hosted by CRY and conducted by Parixit Bhattacharya, Managing Partner – Creative of TBWA\India and Krishnan Subramanian, its Chief Strategy Officer.

     

    Commenting on the initiative, Bhattacharya said: “While it seems like our hands are tied and donation drives start to lose steam, it is crucial to figure out an equal exchange. Something that will add value to individuals while making them want to donate to the cause of Covid relief.”

     

    Added Subramanian: “At the core of this initiative was our desire to give netizens the tools to create something good for people and society, while supporting CRY’s Covid Relief measures which attempts to help 1.76 lakh households and children by providing them with ration and health kits.”

     

    Said Puja Marwaha, CEO of CRY:  “Solutions to stubborn problems, like child marriage and school dropout, need simple yet disruptive ideas. We are deeply grateful to TBWA India for this session which doubled up as a fund raiser for CRY and we found the session immensely helpful not just from an advertising lens but also for social workers, teachers, parents and children themselves.”

     

     

  • The microsite compiles insights from different perspectives – how consumer behaviours are changing

    TBWA launches microsite for marketers

    By A Correspondent

     

    TBWA India has launched a microsite that brings together Covid-19 insights. It has a variety of insights and thought starters for marketers to explore how to formulate their brand strategy in these critical times.

     

    The microsite compiles insights from different perspectives – how consumer behaviours are changing (culture), how marketing can navigate these uncertain times (possibilities), what interesting brand actions have been taken till date (actions) and what data tells us about what people are talking about online (social listening).

     

    Said Govind Pandey, CEO, TBWA India: “In this crisis of uncertain proportions, we are here to help businesses see an opportunity in these disruptive times.”

     

    To make the microsite comprehensive, it also has two more reports. First, an analysis on the various strategies already deployed by brands in India to react to emerging consumer behaviour. Second, an analysis of the conversations on COVID-19 across India to know what’s keeping locked-down India occupied.  Also, the microsite showcases some of the disruptive creative work released by TBWA clients, both locally in India and globally during this pandemic.

     

    Said TBWA\India Chief Strategy Officer, Krishnan Subramanian: “It is safe to predict that these are not normal times. Coming out of this virus situation, we Indians would be fundamentally different. It is important to get on top of what new values would Indian consumers embrace to make sure that our brands remain relevant as and when the recovery happens. Our microsite intends to help you do exactly that – stay on top of shifting consumer values.”

     

     

  • The Digismart launch campaign adds to the heritage bank’s dynamic appeal

    Anushka Sharma promotes #LiveOnline lifestyle for Standard Chartered

    By A Correspondent

     

    Standard Chartered Bank has launched its Digismart credit card with Anushka Sharma as the face of the campaign.

     

    Said Gaurav Rajput, Country Head – Brand & Marketing, Standard Chartered Bank, India: “The launch of Standard Chartered DigiSmart credit card reaffirms our commitment to bring enhanced products to address the evolving demands of our customers. Today, increased e-commerce adoption is coupled with intensive deal seeking behaviour. We have curated this card to complement the lifestyle of our digital-native customers with always-on e-commerce benefits, while doing away with the need to look for daily deals.”

     

    Added Subramanian Krishnan, CSO, TBWA\India: “As part of the bank’s ever-evolving strategy to stay ahead, this campaign from Standard Chartered aims to engage the millennial, always-on, emerging-affluent generation by keeping things simple but vibrant. While most brands try to bring the online world offline, we did the opposite since we’re talking to the digitally-native millennial. #LiveOnline is the re-creation of our offline world through the online lens.”

     

     

  • The objective of the campaign is to establish Honda CLIQ as a utility vehicle

    Honda unveils ‘Bade Kaam Ki CLIQ’ campaign

    By A Correspondent

     

    Honda Motorcycle and Scooter India Pvt. Ltd. has rolled out its latest campaign ‘Bade Kaam Ki CLIQ’ for new Honda CLIQ. Developed by TBWA\India, the campaign is on air across all channels.

     

    Said Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd: “CLIQ is a perfect blend of Practicality, Versatility and value for money. Breaking the price barrier of automatic transmission on two wheels, CLIQ is emerging in the consideration of traditional mind set of the rural motorcycle buyers.”

     

    Added Ashwin Parthiban, Managing Partner, TBWA\ India: “Bunty is a clear depiction of India’s growth partners who are mobile & take pride in what they do for others and make a difference to their community. They are the real people of India who are pushing India forward every day.”

     

     

  • MuveAcoustics have now entered the Indian market with the aim of establishing their brand’s high performance audio equipment range

    MuveAcoustics begins ops in India

     

     

    MuveAcoustics, part of the Zeeva group, has released a multimedia campaign created by TBWA\India in association with ViratKohli to launch a range of personal audio equipment.

     

    The campaign created by TBWA\India is inspired by Kohli’s life and the film is a celebration of what’s inside him.  Said NitinButani, Vice President MuveAcoustics, says, “TBWA\India’s strategy backed by relevant insights and superlative creativity has allowed us to make an impactful entry in the Indian market.”

     

    The film has been directed by ShujaatSaudagar of Boot Polissh and shot by TassaduqHussain, while the stills have been shot by Suresh Natarajan. The film targets everyone from audiophiles to casual music lovers.

  • Sports and leisure wear brand Adidas has moved its creative mandate in India from TBWA\India to DDB Mudra

    Adidas moves from one Omnicom agency to another

    By A Correspondent

     

    Sports and leisure wear brand Adidas has moved its creative mandate in India from TBWA\India to DDB Mudra. The account moved in December, but there is no official intimation from either DDB Mudra or Adidas India.

     

    According to sources, the account will be handled out of the agency’s Delhi office. It is learnt that DDB Mudra is expected to come up with a high profile multiple media campaign next month.

     

     

  • Ruhanen spoke of the importance of the India market to the agency globally, and the focus on growing the India operations around the Disruption® practice

    TBWA\India emphasises focus on Disruption

    By A Correspondent

     

    Troy Ruhanen, president and chief executive officer, TBWA\Worldwide and Philip Brett, president, TBWA\Asia, presented the agency’s vision around Disruption® and Disruption®LIVE, sharing some impactful, business-changing ideas from across the agency network.

     

    Ruhanen, who made his first visit to India since joining TBWA\ as global President and CEO, spoke of the importance of the India market to the agency globally, and the focus on growing the India operations around the Disruption® practice.

     

    Troy Ruhanen said, “TBWA\ sees immense opportunities in today’s start-up and challenger mindset in India. We want to be the go-to agency partner for brands hungry for disruptive growth in India. We have had an impressive new business run globally – and now want to see Disruption® and Disruption®LIVE at the core of our growth story in India.”

     

    TBWA\India recently appointed Govind Pandey as chief executive officer. Govind will be responsible for injecting fresh energy and driving growth across the TBWA\India operation.

     

  • Pandey was COO of McCann Worldgroup India until recently

    Govind Pandey to join TBWA\India as CEO

    By A Correspondent

     

    Govind Pandey

    Govind Pandey, who was COO of McCann Worldgroup India until recently, will be the new CEO of TBWA\India.

     

    Pandey, who has had a 13-odd-year run at McCann was earlier with Ogilvy & Mather, JWT/Contract and Lowe after a PDGDM from IIM Bangalore.

     

    TBWA Group India has been helmed by Vineet Bajpai since early last year when Shiv Sethuraman quit the agency.

     

    Meanwhile, McCann is said to be making a senior hire to fill in the vacancy after Pandey has left.

     

  • The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car

    Datsun & TBWA\India create a GO moment

    By a correspondent

     

    Last month, Nissan re-launched the iconic brand, Datsun, delivering its first new car to new owners in Delhi, Chennai and Kolkata.

     

    The Datsun GO is positioned as the ideal option for the burgeoning middle class who dream of having their own car. The launch is supported by print, digital activation, on-the-ground events, and below-the-line activities.

     

    Additionally, the campaign was preceded by a city roadshow that gave Datsun India the opportunity to engage with potential customers and familiarize them with the product more closely.

     

    Datsun GO is an innovative product equipped with the latest technologies, including an advanced powerful 1.2-litre petrol engine that delivers top class fuel economy. Its one-class-above body size is in a much more affordable price range, and this makes the Datsun GO a model that can effectively compete in India’s most competitive and voluminous segment of passenger cars.

     

    The strategy and communication, developed by TBWA\India, was born from the innate need of people who are looking for a superior first car experience. The Datsun experience welcomes first-time car buyers to the ‘Big League’ with more features, more power, and world-class after-sales service. It ensures that the buyer is welcomed into the automotive family and taken care of with as much importance as any other car buyer.

     

    “The original Datsun brand contributed to mass mobility in Japan and other countries where people fulfilled their dreams of becoming car owners,” said Kenichiro Yomura, President at Nissan India Operations. “Our aspiration is to help customers fulfill their dreams with the Datsun brand here in India as well.”

     

    Commenting further on the campaign, Nirmalya Sen, President of Advertising at TBWA\India Group, said, “The first car is special. The Datsun experience is designed to make it a lot more memorable. With a category-redefining car and a car buying and owning experience like never before, it leaves you with the feeling of having entered the ‘Big League’ even if you have just entered the category. The campaign attempts to bring this feeling alive through the eyes of an Indian family.”