MxMIndia

Tag: Supari Studios

  • The content provides a local twist while giving the consumers an understanding of the wide range of products Asian Paints has to offer

    Asian Paints unveils its new series, ‘Live Stylishly’

    By A Correspondent

     

    Conceptualised, written and produced by Supari Studios, Asian Paints has launched another series of ‘How To videos’ around home décor ideas.

     

    Said Nisha Vasudevan, Director, Asian Paints Live Stylishly Season 3: “We aimed to create inspirational and aspirational yet snackable content that will showcase the Asian Paints catalog by illustrating how colours transform a space. We went with snappy scripts complemented by supers that would ensure the audience retains the messaging even if audio didn’t play. The spaces were revamped using choreography created using various sets of hands – they snap, click, and select throughout the videos, and act as catalysts for transformation. No characters are visible in the frames – this has allowed for seamless, fun and clutter-breaking visuals that focus on the spaces. One of the other challenges included the time-frame – we had just three days to shoot 20 videos. To achieve the above, we’ve used a mix of stop-motion, compositing and chroma cleverly. All departments had to work hard and smart, and this has translated into a set of neat, lucid and entertaining videos for Asian Paints’ Live Stylishly Season 3.”

     

    Added Manoti Jain, Executive Producer, Supari Studios: “For Asian Paints Live stylishly, we wanted to build a brand IP that was strategically relevant and would serve as a powerful content territory for the brand. At the inception of the idea the focus was to build a content strategy that meets both the brand’s goals and engages with the intended audience. We have created a total of 20 videos that revolve around information that the consumers are constantly seeking for while doing up the house. As next steps we are looking to create more videos in the space making Home Decor synonymous with Asian Paints in India.”

  • The campaign, #OnlyInSalons emphasizes on the importance of an expert when it comes to colouring hair

    Supari Studios unveils #OnlyInSalons campaign for L’Oreal Professional

    By A Correspondent

     

    Supari Studios and 22 Feet Tribal Worldwide have released a new video for L’Oreal Professional. The campaign, #OnlyInSalons emphasises on the importance of an expert when it comes to colouring hair.

     

    Said Mitali Sharma, Executive Producer, Supari Studios: “L’Oreal came to us with the brief for this project where they wanted to create a video that motivates women to go to the salon to colour their hair as opposed to doing it themselves at home. Instantly we knew that we could make a very interesting film – especially since it was going to be focused on the digital medium – and began working on a couple of ideas. After a few conversations with the client, we knew which route would work for the film. We also knew that we would be working with Twinkle Khanna so we worked towards adding quirks from her perspective in the script so that it felt more natural to her. And working with Twinkle Khanna was as fun as watching her on screen, she is awesome!”

     

    Added Akshat Gupt, Director, Supari Studios: “Today the biggest teacher is Youtube. With the penetration of the Internet knowledge sharing is at its peak and today you can do things yourself easily. Ironically enough, we often misinterpret how easy it is to do something at home. Some things are easier than others and some you just need an expert to execute. The film was based on this insight and hence we created the why do it yourself campaign. In order to use twinkle’s quirky personality we started with an interesting angle of her working out to capture the audience attention. We also used a series of fast cuts called as a hip hop montage to present a hair commercial in a unique and differentiated manner. We tried to keep it light and real in order to make the film relatable.”

     

     

  • The key feature of the product is brought to the fore by Sanya Malhotra, star of the film ‘Dangal’

    Supari Studios unveils campaign for Moisture Surge

    By A Correspondent

     

    Supari Studios has produced the latest campaign for Clinique for the product, Moisture Surge.

     

    Said Anna Joseph, Director of the film: “The brief we received was that the film had to cover different moments over 72 hours in Sanya Malhotra’s life. As a young actress her days are filled with all sorts of activities – from photo shoots to rigorous dance rehearsals to downtime with friends – we wanted to give the viewer an insight into her personality as well as establish how Moisture Surge is a product she relies on to keep her skin looking great through the day. We tried to intersperse the product shots organically through the film so they felt like a part of her regular routine. We kept the camera movement fluid and made her interact with the camera as much as possible so it would feel like you’re moving with her through different parts of her day. Lastly, we made sure to put her essence into the film so that it felt natural and fun. She’s a great dancer and a very positive, happy person – it was important to bring that out in the film.”

     

    Mitali Sharma

    Added Mitali Sharma, Executive Producer, Supari Studios: “When Clinique came to us with the brief for this project, we knew that the 72 hour factor of the product would be pivotal. There’s so much that happens in 72 hours of any person’s life especially someone like Sanya, so this film is extremely relatable for anyone that watches it. When developing the narrative and script for this we felt that the mood and theme of this film would resonate with the target audience “

     

     

  • the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner

    Monica Dogra & Shibani Dandekar star in ad for Super Fan Mascara

    By A Correspondent

     

    Supari Studios has unveiled its latest campaign for Super Fan Mascara. Starring Monica Dogra and Shibani Dandekar, the film also features their other products, the Always On Liquid Lipstick and Always On Liquid Liner.

     

    Said Akshat Gupt, Director of the film and co-founder, Supari Studios: “The art, the clothes, and the music of the film was all inspired by the 70s. We wanted to try and capture the natural camaraderie between Shibani and Monica and that’s exactly what translated on screen. We used an interesting number of techniques in order to bring back the 70s. We used lights that threw in fill colours of blue and pink while maintaining a neutral light on the face at the same time. This was done in order to bring out the natural colours and contours of the face, but still have a 70s vibe in the background. The camera movement was intentionally minimal in order to supplement the fast cuts and subtly bring back the block framing of the 70s. All in all, it was a super fun commercial to work on.”

     

     

  • The films highlight the quick and easy delivery service in a fun, quirky manner

    ZopNow hopes to make a mark with debut campaign

    By A Correspondent

     

    ZopNow’s marketing team in association with Supari Studios has launched a series of films for egrocery player ZopNow. The films highlight the quick and easy delivery service in a fun, quirky manner. Using humour as a hook throughout the films, the main character, an overconfident, comical maid Kanta Bai engages in unusual, mildly absurd activities, such as doing power yoga or relaxing using a face pack and chilling in the bath tub in order to dramatically portray her as a lazy, complacent maid who has grown rather comfortable in her current employment. The film then highlights the efficiency of ZopNow with the use of an editing technique called a hip-hop montage to demonstrate that the e-commerce platform’s service is ‘Fast, Fresh, Easy’.

     

    “Kanta Bai represents everything that can go wrong with your household when you run out of stock of key items right when you need them. In such situations, a service like ours – with 3 hour delivery and great product range – comes across as the final savior”, says Praveen Singh, Marketing Director of ZopNow.

     

    Mukesh Singh, CEO, ZopNow India added: “We are pretty excited about this campaign since it clearly brings out our vision of turning grocery shopping experience into a fast, fresh and easy experience for every household. This campaign was built on our core customer insights that highlighted how customers valued our fast 3-hour delivery for 10000+ products with our easy-to-use website or mobile app.”

     

    Akshat Gupt, Director, Supari Studios added: “Zopnow’s brief was clear, it was to highlight and establish ZopNow as the destination for anyone who wants his/her grocery shopping to be done Fast, Fresh and Easy. Humour has always been a great way of communicating a message, hence the use of an endearing, amusing, yet immensely infuriating character such as Kanta Bai highlights the frustrations and challenges one faces while running a household in India. This was juxtaposed with a quick and snappy hiphop montage to showcase how ZopNow delivery can help make that process so much easier.”