MxMIndia

Tag: Simi Sabhaney

  • MTR Foods is a subsidiary of Norwegian company – Orkla ASA

    Dentsu India wins creative mandate for MTR-Orkla products

     

    Following a multi-agency pitch, MTR Foods has appointed Dentsu India as the agency on record to lead the communication mandate on MTR’s brand ‘Snack Up’ and its parent company Orkla’s brand ‘Laban’.

     

    Commenting on the win, Samrat Chengapa, Senior VP, Dentsu India, said: “We are absolutely delighted at winning this business from MTR and Orkla. With this win, we certainly look forward to co-creating work that truly makes an impact in the marketplace.”

     

    Added Simi Sabhaney, CEO, Dentsu India: “With MTR, it was meeting of minds from the word go! We are looking forward to a long and productive relationship.”

     

    Said Prerna Tiku, General Manager Marketing, MTR Foods: “We are very excited to start this partnership and look forward to working together to build emerging categories for MTR and Orkla.” Added Sunay Bhasin, Chief Marketing Officer, MTR Foods: “We couldn’t have thought of a better partner than the young and dynamic team at Dentsu for our emerging categories. I look forward to a close and impactful partnership.”

  • Dentsu India will be responsible for the complete creative mandate of Toonz

    Toonz Retail appoints Dentsu India as creative agency

    By A Correspondent

     

    Toonz Retail India has appointed Dentsu India as its creative agency.

     

    Sharad Venkta

    Said Sharad Venkta, MD & CEO, Toonz Retail India while welcoming the Dentsu team to the Toonz Retail account: “Hiring a creative agency is a big step for us. This is the first time we have hired a professional agency. The last one year has been phenomenal in terms of business expansion for us. Our store count increased exceptionally well with almost 30 stores getting added in 2016. Also we have plans to take the count to 200 in next 3 years. It’s the right time for us to take the brand to the next level, create awareness of the brand in a larger way and showcase our brand’s strength. We felt the need of a professional agency to communicate our brand value to further build trust amongst the parents and the customers. Dentsu’s ideas were creative, had a human connect and were in line with our thought process. We are looking forward to work with the team and hope they will effectively communicate our key brand attributes”.

     

    Added Simi Sabhaney, CEO, Dentsu India: “It’s always a pleasure to partner a client who is so driven and ambitious. We look forward to building brand Toonz together and taking it to greater heights.”

     

    The business would be led out of the Mumbai office of Dentsu India.

     

  • In his last role, he was the Managing Director of Soho Square, Indonesia – part of the Ogilvy group

    Dentsu India appoints Indrajeet Mookerjee as EVP

    By A Correspondent

     

    Indrajeet Mookerjee

    Dentsu India has appointed Indrajeet Mookerjee as Executive Vice President. Mookerjee has spent two decades in the communication business having worked with Lowe Lintas, Ogilvy, Leo Burnett, Rediffusion Young & Rubicam and TBWA in India and Indonesia. In his last role, he was the Managing Director of Soho Square, Indonesia.

     

    Some of the marquee brands he has worked on are Unilever, Nestle, Mondelez, Heinz, Adani Wilmar, Arvind Brands, Cathay Pacific, Himalaya Herbal, Sab Miller, Suntory Garuda and L’Oreal.

     

    Commenting on his appointment, Simi Sabhaney, CEO Dentsu India said, “Indrajeet brings with him a breadth of experience across various categories. His endeavour would be to add value to the businesses in his portfolio, to consolidate relationships and nurture talent.He is a great team player and a joy to work with.”

     

    On joining Dentsu India, Mookerjee said, “These are exciting times in the communication business in India with rules being re-written and Dentsu India has been in the forefront in leading this change. I am really excited in my new role and looking forward to doing some amazing work at Dentsu.”

     

  • Melorra moves fine jewellery out of the locker, and makes it relevant to wear every day and for every occasion – be it work, casual or party

    Dentsu partners Melorra.com to launch its first brand film

    By A Correspondent

     

    Conceptualized by Dentsu India, the film stars Ujjwala Raut as the lead, making the product relevant to wear every day and for every occasion – be it work, casual or party.

     

    Said Saroja Yeramilli, CEO, Melorra.com:  “There is no [other] jewellery brand catering to young urban Indian woman as she struggles to find the appropriate precious jewellery to match her daily looks at work, out to dinner or at a party.” Said Simi Sabhaney, CEO, Dentsu India: “We at Dentsu India, decided to use fashion codes in order to introduce this modern brand of fine jewellery. We believe Melorra sits best with fashion. The product is the hero. It is meant to entice the woman into coming forward and embracing it.

  • It is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix

    Hug Innovations appoints Dentsu India as strategic & creative partner

    By A Correspondent

     

    Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for the gesture-controlled Smartwatch brand Hug.

     

    Said Simi Sabhaney, CEO, Dentsu India:  “We look forward to creating some great work for Hug, a brand that is poised to redefine the smartwatch category in India.”

     

    Confirming the news, Raj Neravati, Founder and CEO, Hug Innovations said, “Dentsu’s passion and belief in the Hug smartwatch caught our attention right from the first conversation. Their creative ideas were clear and modern and the category positioning was sharp. We are very excited to partner with Dentsu, and their ability in positioning Hug as a brand as well.”

     

    Commenting on the win, Vidya Sankar, Vice President, Dentsu India said, “We are delighted to partner with Hug. It’s an interesting category to work on and has tremendous potential to deliver great work both offline and in the digital space. Our understanding of the category, strategic direction and our integrated approach nailed the win.”

     

    Rahul Vengalil, Business Head, Isobar added, “We are excited to be working with Hug, world’s first gesture control smartwatch. This is a great opportunity to build a brand ground up using all mediums effectively, with digital being a very important part of the marketing mix.”

     

     

  • FundsIndia offers investment advice and solutions across a wide-range of products like mutual funds, stocks, corporate fixed deposits and more

    FundsIndia.com appoints Dentsu India as creative partner

    By A Correspondent

     

    C R Chandrasekar

    Following a multi-agency pitch, Dentsu India has bagged the strategic and creative mandate for FundsIndia.  Confirming the partnership with Dentsu India, C R Chandrasekar, co-founder and CEO, FundsIndia, said, “We were looking for a partner to nurture and grow our brand promise, and help us scale our communication and go-to-market plans. Team Dentsu India impressed us with their deep consumer insights and their ability to craft simple and crisp messaging.”

     

    He went on to add: “The team also demonstrated a strong understanding of underlying media RoI. This can be of immense help in performance-marketing for brands such as ours. We are very excited to be partnering with Dentsu India and look forward to a great association that takes FundsIndia to a category leadership position. We aim to keep delighting our customers through high-quality investment advisory and compelling platform experience.”

     

    Said Simi Sabhaney, CEO, Dentsu India:  “We are absolutely delighted to partner FundsIndia in their journey to create a successful brand in the financial services industry.”

     

    Speaking about the FundsIndia platform, Srikanth Meenakshi, co-founder and COO, FundsIndia said, “At FundsIndia, we are fundamentally changing the way Indians save and invest for their future. We built FundsIndia as an answer to traditional investing solutions that are tedious, complicated and boring. With our cutting-edge technology and financial expertise, we make investing simpler, secure and more profitable. Our customers love us for the simple and superlative user experience we deliver.”

     

     

  • Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged

    Dentsu Aegis announces rebranding of creative agencies. Taproot & Webchutney unchanged

    By A Correspondent

     

    Transformation appears to be in the air at Dentsu Aegis Network’s Dentsu Branded Agencies. In a move to help clients better leverage the capabilities of a global network, Dentsu Aegis Network has realigned agencies across several countries under three groupings.

     

    Consequently, Dentsu Communications will now be known as Dentsu India, Dentsu Marcom will be Dentsu One and Dentsu Creative Impact will be known as Dentsu Impact. Taproot Dentsu and Dentsu Webchutney remain unchanged.

     

    Ashish Bhasin

    Said Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network, India & South Asia: “This new nomenclature is a first step towards expanding and reinforcing the global and regional services we provide our clients in India. It will help us serve our global clients better as well as acquire more new business.”

     

    Commenting further, Bhasin said, “We are consolidating our capabilities under a global agency network, with a uniform identity across markets, in order to strengthen the coordination across our network and expand the high quality service we consistently provide. The most important ingredient in creating innovation in an ever-changing environment is collaboration. This realignment will fuel, just that in newer, more efficient ways. This will help us further accelerate the tremendous success that Dentsu Branded Agencies have experienced in India over the last year, including the spectacular performance at Goafest awards and in the area of new business.”

     

    However, while some names may change, but leadership or teams at the individual units stay unchanged. Simi Sabhaney will continue as CEO and Vipul Thakkar as NCD of Dentsu India, Harjot Narang as President and Titus Upputuru as NCD of Dentsu One, and Amit Wadhwa as President and Soumitra Karnik as NCD of Dentsu Impact. Meanwhile, Narayan Devanathan continues as the Group Executive and Strategy Officer of Dentsu Branded Agencies, India.

     

  • The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic

    Dentsu assigned creative duties of Panasonic Fans

    By a correspondent

     

    Dentsu Communications has bagged the creative duties of Panasonic Fans. The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic.

     

    Rohit Ohri
    Simi Sabhaney

    “We’re delighted with this new assignment. This further strengthens the relationship between Dentsu Communications and Panasonic and is a testimony to the great work done by Dentsu for Panasonic in India and the region,” said Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC (South).

     

    After bagging the creative duties from the consumer electronics major, Simi Sabhaney, CEO, Dentsu Communications said, “We were assigned the task of developing the launch communication for Panasonic ventilation fans in India. Winning the creative mandate for Anchor Electricals is a very prestigious event for DCPL Mumbai. Panasonic is a global leader in fans business and would be one of the leading international entrants in the ‘Ventilation Fans’ category.”

     

    Takaki Oguri, Joint Managing Director Sales and Marketing, Anchor Electricals Pvt. Ltd. said, “Panasonic’s global expertise in the ventilation field will aid Anchor to unveil a host of innovative products, redefining the paradigms of indoor air quality focussed ventilation solutions. Presently we intend to launch some of Panasonic’s trendsetter products; later on we will actively focus on expanding the entire range. This will be a robust value addition to Anchor’s existing Ceiling Fans Portfolio.”

     

    Ashok Gangar, Vice President Sales and Marketing, Anchor Electricals Pvt. Ltd. said, “We used Dentsu’s expertise while commissioning the first “Panasonic LED Lighting Experience Centre” in Mumbai, last year. We are hoping to establish a niche trade channel for marketing these high-end indoor air quality focussed ventilation products with this affiliation.”

     

    “Exhaust fans are a low involvement category and the choice of the brand is mostly left to the contractors and interior designers, our attempt was to imbibe the concept of ‘ventilation’ versus ‘exhaust’ in the end-consumer minds. This struck an accord with the Anchor-Panasonic team as it was looking for an approach that was distinctive enough for Panasonic ventilation fans to establish themselves in the said category,” added Sabhaney.

     

    “We are happy to award the creative duties to Dentsu Communications as our promotion partners for Panasonic Ventilation Fans and hope to establish ourselves as a premium brand in the said category soon,” said Mr. Toshiki Itagaki, Director Fan Business, Anchor Electricals Pvt. Ltd. on awarding the creative duties to Dentsu Communications.

     

  • Dentsu Communications was awarded the business after a multi-agency pitch

    Dentsu Communications bags creative duties of TVS Housing

    By a correspondent

     

    Dentsu Communications has bagged the creative duties of Emerald Haven Realty Ltd. (EHRL), housing business of the TVS group. Dentsu Communications was awarded the business after a multi-agency pitch.

     

    Rohit Ohri

    “We’re delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Rohit Ohri, Executive Chairman, Dentsu India Group and CEO, Dentsu APAC South.

     

    After bagging the creative duties from the automobiles to realty major, Simi Sabhaney, CEO, Dentsu Communications said, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

     

    Samrat Chengapa, Vice President, Dentsu Communications said, “Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”

     

    R. Chandramouli

    “We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise,” said R. Chandramouli, President and CEO, EHRL on awarding the creative duties to Dentsu Communications.

     

  • Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role

    Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO

    By A Correspondent [updated]

     

    Simi Sabhaney
    Arijit Ray

    Dentsu India Group announced the appointment of Simi Sabhaney as Chief Executive Officer of Dentsu Communications.  Ms Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India, has spent over 23 years at the agency and will be based in Bengaluru (given some key Dentsu clients based there).

     

     

    Rohit Ohri

    Welcoming her, Rohit Ohri, Executive Chairman of the Dentsu India Group, said: “It’s been great going for us at Dentsu Communications. I’m looking to Simi to now lead the agency into it’s next phase of growth. Simi’s vast experience on diverse categories will truly add value to our client’s brands and businesses.”

     

    Meanwhile, Arijit Ray, who headed the agency, will now lead new business development across the group. Commenting on Mr Ray’s move to the group role, Mr Ohri said: “Arijit has been a great partner to me in Dentsu’s new exciting journey in India. I now wish to leverage his strengths in new business development for the entire group. I wish him all the luck in his new role. “