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Tag: Shamsuddin Jasani

  • The Dentsu Marketing Cloud Platform will operate as a marketing intelligence platform

    DAN Programmatic launches Dentsu Marketing Cloud Platform

    By A Correspondent

     

    DAN Programmatic has announced the launch of Dentsu Marketing Cloud Platform to power the network’s advanced analytics capabilities.

     

    Shamsuddin Jasani

    Commenting on the launch, Shamsuddin Jasani, Group MD, Isobar – South Asia said: “In our recent conversations with marketers, there is a growing pain point of limited data control due to the black boxes in which various ecosystems operate in. We are constantly hearing that clients are looking to gain deeper insights into their audiences and their journeys and to turn those insights into better brand and audience experiences. To address this concern, we have invested in developing from ground up the Dentsu Marketing Cloud Platform to present clients with greater insights to enhance marketing effectiveness and increase their control over their data.”

     

    The Dentsu Marketing Cloud Platform will operate as a marketing intelligence platform, which will house intelligence from the globally acclaimed DAN Data Labs ecosystem, first, second- and third-party data. It brings together advertising and analytics to help surface deeper insights, establish enriched customer connections and drive better marketing results.

     

    Gautam Mehra

    Added Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia: “Under the Dentsu Marketing Cloud Platform, clients will be able to better segment their audience cohorts using advanced analytics. With the integration of client owned or DAN owned pixels governing the flow of data, clients will be able to run proprietary multi-touch attribution models, market mix models and a whole gamut of services to not only provide better insights, but to deliver high touched consumer experiences through sharper targeting,”

     

     

  • The agency has announced key leadership changes across the country

    Isobar India announces key elevations and leadership changes across India

    By A Correspondent

     

    Anadi Sah

    Isobar India has announced key elevations and leadership changes. Anadi Sah has been promoted to Executive Creative Director, in addition to his current role of Lead Innovation, Technology and Creative. As part of this new mandate, Sah will now spearhead Isobar’s Innovation and Creative Unit at a national level along with Anish Varghese, Chief Creative Officer, Isobar India.

     

    Himanshu Arora

    Himanshu Arora, Business Head Gurgaon will now be Associate Vice President, incharge of the agency’s business for North region. And Aakriti Sinha, currently  Director, Social Media, will now be National Head for Isobar’s Social Media Practice and will be responsible for scaling up the agency’s social media solutions.

     

     

     

    Madhura Ranade

    Madhura Ranade, Director, Business will take charge as Head – Branded Content & Partnerships, Isobar’s new service offering.

     

     

     

     

    Shamsuddin Jasani

    Said Shamsuddin Jasani, Group MD, Isobar South Asia on the appointments: “ We are preparing for the next stage of growth for Isobar India. We have identified the leaders of Isobar who will work with us to take the agency  to greater heights. Anadi, Himanshu, Madhura, and Aakriti have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our creative, marketing and technology functions. Their promotions will ensure we continue to power our India agenda and drive excellence in our experience-led transformation proposition.”

     

     

  • It aims to empower agencies and clients to take more pre-emptive steps to maximize campaign performance

    DAN Programmatic launches predictive dashboard ‘Vision’

    By A Correspondent

     

    DAN Programmatic has launched ‘Vision’, a hyper-scaled machine-learning-based dashboard that provides reliable and high-quality forecasts on the performance of programmatic campaigns. It aims to empower agencies and clients to take more pre-emptive steps to maximize campaign performance.

     

    Shamsuddin Jasani

    Commenting on the launch, Shamsuddin Jasani, Exec Sponsor –  DAN Programmatic & Group MD, Isobar -South Asia said: “The biggest boon of the digitized media market is that it has given rise to a new resource – the data. This new resource is now actually enabling modern day marketers to make smarter decisions and provide justifications for certain market movements. ‘Vision’ is the first step in a journey of making the programmatic ecosystem a lot more known to us beyond the heavy duty algorithms that govern the space. It enables us to be more proactive in sharpening our programmatic performance by informing creative and placement strategies by revealing

     

    Gautam Mehra

    Added Gautam Mehra, CEO of DAN Programmatic & Chief Data Officer -South Asia, Dentsu Aegis Network: “The explosion of data, coupled with efficient compute and advanced tech advancements, has opened up the realm of marketing to all sorts of predictive analysis. The depth of data available virtually makes every single outcome capable of being modelled with a high degree of certainty. Through its advanced algorithms, ‘Vision’ enters a space of sifting through reams of data to unearth trends that serve as guidance, and in many cases a caution to where a campaign is likely headed. This, in turn, helps carve out a sufficient window for agencies and advertisers to react to upcoming trends and thus, capitalise on the knowledge for their gains.”

     

     

  • He will continue to report into Isobar South Asia, Group MD, Shamsuddin Jasani

    Isobar India elevates Shekhar Mhaskar as Chief Growth Officer

    By A Correspondent

     

    Shekhar Mhaskar

    Isobar has elevated Shekhar Mhaskar to Chief Growth Officer. He was earlier Executive Vice President, a position he has held since 2018. He will continue to report into Isobar South Asia, Group MD, Shamsuddin Jasani.

     

    On the appointment, Jasani said: “I am delighted with Shekhar’s elevation as Chief Growth Officer. He has played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing, and technology functions. In addition to his responsibilities, he will also work with me, bringing alive our vision of being the Digital Transformation experts while keeping our amazing agency credentials growing.”

     

    Commenting on the elevation, Mhaskar said: “In today’s age, when businesses are getting transformed and disrupted globally at the speed of light, Isobar has an industry-leading proposition to deliver experience-led business transformation for our clients in a truly agile way. I am excited to shoulder the new responsibility to drive complex & strategic digital transformation programs that ensure our clients thrive, and commercially succeed in the present-day experience economy.”

     

     

  • The campaign intends to promote contactless everyday payments in India

    Isobar unveils integrated marketing campaign for Visa India

    By A Correspondent

     

    Isobar India has collaborated with Visa to launch the ‘Tap to pay with Visa. Just like that.’ campaign.

     

    Commenting on the launch, TR Ramachandran, Group Country Manager for India & South Asia – Visa said: “The campaign, ‘Tap to pay with Visa. Just like that.’ is designed to drive consumer awareness of contactless payments by drawing attention to their simplicity. Through this campaign, we are trying to induce a change in consumer habit, showcasing that payments can be a lot simpler than you think. Visa data shows that the lion’s share of face-to-face transactions, about 87%, are of below Rs 2000, also the threshold for contactless transactions. We are constantly working to transform digital payments through technology and a contactless card makes such payments frictionless. The campaign brings to life the thought that a tap, a simple action we inadvertently do every day, can mean much more and can actually help make everyday payments simple.”

     

    On the launch of the campaign, Shamsuddin Jasani, Group MD, Isobar South Asia added: “We are very excited and honoured that Visa has believed in us to work on such an important campaign. The work we have done on this campaign reflects our ethos of ideas without limits. I am really proud of the team who have been able to transcend mediums to deliver this project.”

     

     

  • The 2019 trends report explores the changing nature of the human relationship with technology

    Isobar launches ‘Augmented Humanity: Isobar Trends Report 2019’

    By A Correspondent

     

    Isobar has released ‘Augmented Humanity: Isobar Trends Report 2019, an exploration of five digital trends for 2019. The report explores the extent to which humanity will work in harmony with technology to expand and enrich life in 2019.

     

    Written by the innovation and strategy experts across Isobar’s 85 offices in 45 markets, the report builds on the concept of Augmented Humanity, developed by Isobar in 2018. The 2019 trends report explores the changing nature of the human relationship with technology: from how we work and play, to how we travel, shop, spend our leisure time and engage with brands.

     

    The report is centered around a belief that technology augments our experience of the world, allowing us to work more efficiently, to live healthier lifestyles, to make better human decisions and to expand our creativity. It explains why Isobar believes that this is an important moment in human history, outlines some of the myriad opportunities that these technological developments open up and shines a light on some of the challenges posed by digital disruption.

     

    The annual report provides guidance on navigating this new landscape to keep businesses and brands ahead of the curve for 2019 and beyond. Each chapter outlines why these developments are important, key examples of the trends in action, why businesses need to be aware of them, and how they can take advantage of their positive potential.

     

    Said Jean Lin, Isobar’s Global CEO: “Technology today plays a key role in driving relevance, scale, and elevating human experiences. It is our job to harness its wonderful power and the potential for businesses and brands, in serving people better in the age of Augmented Humanity.”

     

    Added Shamsuddin Jasani, Group Managing Director, Isobar South Asia: “We need to embrace the power of technology. Today, we are on the edge of an augmented age where technology is redefining the possibilities of what a human can truly be capable of. This next phase of transformational technological advances, wearable and embedded devices will unlock human potential by tapping into almost all our day to day activities. In 2019, we shall see how digital is going to be omnipresent and VOICE will be the biggest game changer in the field of marketing.”

     

     

  • The report evaluates the eight most significant specialist commerce providers

    Forrester names Isobar as a leader among Commerce Specialist Service Providers

    By A Correspondent

     

    Forrester has named Isobar as a leader in its recent report ‘The Forrester Waveä: Commerce Specialist Service Providers, Q4 2018.’ The report evaluates the eight most significant specialist commerce providers, with Isobar scoring highest in the current offering category, recognising its services excel in fusing creative and commerce.

     

    Shawn Mishra

    “We believe our placement on the Wave underlines our commitment to Commerce,” said Shawn Mishra, Senior Vice-President, Global Managing Partner, Isobar Commerce Practice. “In 2018, we focused on further expanding the capabilities of our Commerce Practice and we’re grateful to have been recognised for our efforts. We believe our global reach and technological capabilities, coupled with our strong foundation of creativity and innovation, puts us in a unique position to provide brands with an unmatched digital capability to help them succeed in their experience-led transformation journeys.”

     

    Jean Lin

    Added Jean Lin, Global CEO, Isobar: “Forrester Research is one of the most respected firms in the industry and we are proud to have been named a Leader for Commerce Specialist Service Providers in the latest Forrester Waveä. Reinventing the last mile, bringing compelling brand experience and commerce closer together, has become one of the most important transformation tasks for business and brands in today’s digital economy. At Isobar, our aim is to provide this for our clients to enable transformation and drive growth.”

     

    Commenting on the occasion, Shamsuddin Jasani, Group Managing Director, Isobar South Asia said: “We are really proud of on being recognized as a Leader in Commerce practice in the latest Forrester Waveä report. At Isobar commerce India, we are providing end to end commerce experiences using platforms and solutions with the biggest technology players, including Salesforce, Adobe, SAP Hybris and Magento – combining strategic, technology and operational support to multimarket and regional clients in addition to media and Omni channel capabilities. In India e-commerce, it’s still at a nascent stage, but the potential here is explosive. I am very much certain with such acclaims we will help drive the e-commerce ecosystem in 2019, within the Indian market in the most effective ways.”

     

     

  • With the launch of Isobar Sri Lanka, it is looking at creating a leading agency for the digital age

    Isobar begins Lanka ops

    By A Correspondent

     

    Isobar has expanded its operations to Sri Lanka. Last year, Dentsu Grant Group launched Dentsu Aegis Network in the country and now it has launched its full-service digital agency, Isobar.

     

    Shamsuddin Jasani

    Shamsuddin Jasani, Group Managing Director – Isobar South Asia said, “I am very excited to launch Isobar in this amazing country. Sri Lanka is a rising mobile economy with smartphone penetration growing by over 20 per cent and mobile penetration growing over 120 per cent year-on-year. With the launch of Isobar Sri Lanka we are looking at creating a leading agency for the digital age that follows a true full service model. Under the guidance of Neela and her team, I am sure we will be a force to reckon with in this market in the years to come.”

     

    Neela Marikkar

    Speaking on the launch of Isobar Sri Lanka, Neela Marikkar, Chairperson – Dentsu Grant Group and Dentsu Aegis Network Sri Lanka added: “We are thrilled to be introducing such an iconic brand into the Sri Lankan advertising industry. We are fortunate to be working so closely with our global and regional offices; we are confident that we will be able to use their global knowledge and skills to help develop business opportunities for our clients as well as help the digital economy of the country and accelerate through Isobar’s experience led transformation and brand commerce expertise.”

     

     

  • As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region

    Isobar expands Shamsuddin Jasani’s role to Group MD for South Asia

    By A Correspondent

     

    Isobar has elevated Shamsuddin Jasani (Shams), erstwhile Managing Director (MD), Isobar India to the expanded role of Group MD Isobar – South Asia.

     

    As part of his new role, Shams will be responsible for the Isobar portfolio across the South Asia region. In addition, he will also continue as the executive sponsor for AMNET India operations and will continue to report to Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network.

     

    Commenting on the appointment, Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, said: “Shams has proven himself to be a strong leader and has built Isobar India into one of the leading digital agencies of the country. I am sure with his leadership skills and focus, Shams’ expanded mandate will help Isobar into continuing its progress and growth across South Asia region.”

     

    Added Shams on his new role: “I’m extremely happy to have been honoured with this new role. Even as Isobar India continues to grow, I am committed to leading our team in our persistent desire to create better brand experiences for our clients and their customers across South Asia. I look forward to carrying the legacy of Isobar and our global vision on the importance of brand commerce and digital transformation in building client businesses across the world.”

     

     

  • The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category

    Isobar India wins a Gold & Bronze at Clio Sports 2018

    By A Correspondent

     

    Isobar India was awarded a Gold and a Bronze for its #BruisesCanBeGood campaign for Reebok India at the Clio Sports Awards 2018. The agency received one Gold for Public Relations category, and one Bronze for Film (Short Form) category.

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, Exec Sponsor AMNET India stated: “Winning at a renowned festival like Clio Sports is extremely special and prestigious for Isobar India; I am very proud of the entire team who contributed to this award winning work for Reebok – one of our oldest clients. Reebok has a serious focus on women empowerment, and #BruisesCanBeGood was a pioneering approach on Women’s Day. Progressively, more and more clients are looking for evocative marketing solutions that efficiently unite and connect with consumers, sell products, services and further lead to business growth.”

     

    Commending the win, Silvia Tallon, Senior Marketing Director, Reebok India added: “Winning a Clio is an amazing feat. #BruisesCanBeGood has been very close to my heart and I’m proud that it’s getting appreciated globally. As a women-centric brand, we aimed to underline our brand’s core philosophy of #FitToFight with this campaign. This recognition will bring us closer to the reform we are trying to achieve – a safe and a fair society for women. Our vision is make a difference in people’s lives through fitness. We want to inspire everyone to get fit – socially, mentally and physically fit.”

     

     

  • The launch of the initiative was first introduced at Hotel Ramada, Ajmer

    Isobar launches ‘The Blind Faith Upgrade’ under ‘Accessible Tourism’

    By A Correspondent

     

    Isobar India has introduced the Blind Faith Upgrade, a cause-oriented initiative under Accessible Tourism. This initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room. The launch of the initiative was first introduced at Hotel Ramada, Ajmer.

     

    On the launch of this initiative, Shamsuddin Jasani, MD Isobar India said: “We’re all accountable towards building a community in which we wish to live – not just for ourselves, but for generations to come. We at Isobar are trying to focus on overcoming key challenges in our quest for a sustainable community. We are looking at taking this a step towards creating an informed society and urging the other key players across tourism industry to adopt the same across their properties in India. ”

     

    Added Gopa Kumar, Executive Vice President, Isobar India: “Accessibility is a key concern for letting the elderly and differently-abled people feel confident that they can travel without facing any problems. We hope this initiative would help spread further awareness about accessible tourism and bring further advancements across larger players within the hospitality space.”

     

     

  • The launch of the initiative was first introduced at Hotel Ramada, Ajmer

    Isobar India launches ‘The Blind Faith Upgrade’

     

     

    Isobar India has introduced the Blind Faith Upgrade, a cause-oriented initiative under accessible tourism. A sustainable step towards accessible tourism, this initiative explores the challenges faced by visually-impaired travellers and allows the hotel to transform any of its rooms into a visually-impaired-friendly room. The launch of the initiative was first introduced at Hotel Ramada, Ajmer.

     

    In the light of the growing awareness for accessible tourism in India and the alarming ratio 1:250 of differently-abled-friendly hotel rooms to the total number of hotel rooms, Isobar introduced this initiative at Hotel Ramada, Ajmer with the Blind Faith Upgrade Kit. The kit includes Braille labels which can convert any phone into a Braille-enabled phone, reusable tactile paving tiles and Braille literature with audio assist.

     

    Manish Gupta, General Manager, Hotel Ramada, Ajmer said, “At Ramada, we are constantly working to deliver better hospitality experiences to our patrons. We are glad we could take up the Blind Faith Upgrade initiative; it fits right into our vision. As a hospitality brand, it’s our objective to deliver accessible tourism to all. This is an important step towards it.”

     

    On the launch of this initiative, Shamsuddin Jasani, MD Isobar India states, “We’re all accountable towards building a community in which we wish to live – not just for ourselves, but for generations to come. We at Isobar are trying to focus on overcoming key challenges in our quest for a sustainable community. We are looking at taking this a step towards creating an informed society and urging the other key players across tourism industry to adopt the same across their properties in India.”

     

    Speaking about the project, Gopa Kumar, Executive Vice President, Isobar India shares, “Accessibility is a key concern for letting the elderly and differently-abled people feel confident that they can travel without facing any problems.We hope this initiative would help spread further awareness about accessible tourism and bring further advancements across larger players within the hospitality space.”

     

    Anish Varghese, National Creative Director, Isobar India added, “We wanted to bring to light the fact that, being differently-abled is not the obstacle, accessibility is. We developed a solution that allows any hotel to transform any of its rooms into a comfortable, convenient place of stay for the visually-impaired. It’s our step towards ensuring universal accessibility.”