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Tag: Shamsuddin Jasani

  • Augmented Humanity explores the ways in which technology enhances and fuels our most human attributes

    Isobar’s report on ‘Augmented Humanity’ explores key trends

    By A Correspondent

     

    Isobar predicts that 2018 will be the year of Augmented Humanity, a year where technology enhances and scales our most human attributes. In 2018, technological interfaces will become more natural and instinctive, technology will automate repetitive tasks to free up time for creativity and compassion, and artificial intelligence will meet emotional intelligence.

     

    Jean Lin

    Said Jean Lin, Isobar’s Global CEO: “Artificial intelligence is great, but humans score on emotional intelligence. The power of being human is in empathy. This cannot be automated or outsourced. Augmented Humanity will use technology to scale everything that is best and most powerful about human interaction.”

     

     

    Shamsuddin Jasani

    Added Shamsuddin Jasani, MD Isobar India: “It’s already clear that such technology will thrive in almost all businesses and will revolutionise the way we treat and manage specific services across sectors. The coming years will guide body augmentation competencies  in a number of ways that will empower humans to be smarter, stronger and more capable than they are today. In India, consumer technology has already taken a huge leap forward. Analytic practices are growing in density and companies are using machine learning and prognostic modelling to increasingly consider complex data sets.”

     

    The report argues that we may one day view the era of anonymous, one-size-fits-all transactions as a temporary blip in our evolution, and that as technology advances it will become more human, not less. It will return us to a time where voice will be the primary way we interact with the world, where we will be recognized and rewarded in stores, and where we will buy more directly from trusted suppliers.

     

    Isobar’s five key trends for 2018 explore this intersection of technology and humanity, magic and the machine, code and conscience:

    – Body Talk explores the body as an interface, as our eyes and ears replace touching and tapping.

    - Powered by People tackles the shift from customers to communities as technology turbocharges the sharing economy.

    – The Economy of Me looks at the power of AI to deliver ever more personalised products, prices and places.

    – The Ethical Algorithm tackles technology as a force for good; in a world of fake news and algorithm bias is there such a thing as moral code?

    – The Makers and the Machines explores the extraordinary union of art and technology to create outputs we could never before imagine.

     

     

  • The business moved after a comprehensive process that saw participation from eight other agencies

    Godrej & Boyce moves from Mindshare to Starcom, Isobar will handle digitals

    By A Correspondent

     

    Godrej & Boyce (G&B) has announced the appointment of Starcom Worldwide and Isobar India as its traditional and digital media agencies. The business moves from incumbent Mindshare after a comprehensive process that saw participation from eight other agencies. According to industry sources, the G&B media spends are estimated to be Rs 100 crore annually and the digital spends would be in the region of Rs 20-25 crore.

     

    Speaking of the appointment, Animesh Bhartiya, Chief Communications Officer, Godrej & Boyce said, “G&B is going through an exciting phase. We are a diversified group with interests across 14 varied sectors. While on the one hand we collectively have to ensure each of our businesses are independently responding effectively to the needs of its customers and all other stakeholders, it is also imperative on the other, to understand how resources can be best optimised at a group level by leveraging combined effort and spends. In a rapidly evolving media landscape, we also need new and innovative practices and approaches to connect meaningfully with a new generation of consumers. We believe Starcom and Isobar have the necessary skillsets and attitude to bring fresh thinking to an organisation as varied as ours. Our teams are enthusiastic about the new partnerships. We are thankful to each of the agencies for their participation.”

     

    Added Suruchi Trivedi, GM Corporate Marketing & Communications, Godrej & Boyce: “Our objective was to drive efficiencies by moving from a fragmented approach across the organisation to a more consolidated one. We developed a robust scientific process for the pitch ensuring that all the key parameters of evaluation are dovetailed into the same. After a rigorous analysis along with the key stakeholders from within the company, we unanimously decided that the pitch response from Starcom and Isobar best aligned with the organisation’s objectives. We now look forward to seeing this synergy come to life and deliver amazing results. We thank Triggerbridge who managed the pitch process for us.”

     

    Said Mallikarjun Das, Group CEO, Starcom India: “It’s a privilege to partner with Godrej & Boyce, one of India’s leading corporate groups with their diversified business interests. Starcom will put in the best of ideas, talent and resources for Godrej & Boyce and help them forge new and greater connections with consumers.”

     

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India, said:“Godrej is one of the most prestigious brands in India. We are honored and thrilled, that they have chosen us as their digital partners to help them in their digital transformation. We look forward to doing some great work together”.

     

    Commenting on the appointment of media partners, S Yesudas, Managing Director and Co-founder, Triggerbridge, the marketing services consulting firm or unagency set up in late 2015, said: “Our objective was to ensure we help G&B bring the best agency partner on board. We congratulate Starcom Worldwide and Isobar for being chosen as the G&B media partners and we wish them the very best.”

     

     

  • It will manage the account from its Bengaluru office

    Isobar India bags mandate for Duroflex

    By A Correspondent

     

    Isobar India has been appointed as the digital partner for Duroflex. Headquartered in Alleppey, Duroflex is India’s leading manufacturer of rubberised coir mattresses.

     

    As part of the mandate, Isobar India will now handle the digital and social media duties for the brand. It will manage the account from its Bengaluru office.

     

    Mathew Joseph

    Speaking on the appointment, Mathew Joseph, Director, Duroflex said: “We are going through an exciting phase now. In this fast growing economy, more and more consumers are getting digitally savvy. Consequently, a lot of content is consumed on the go. It is vital that we also bring our marketing efforts online to address our target audience in this platform. I am certain that partnering with Isobar India will help us create stronger engagements with our consumers.”

     

     

    Shamsuddin Jasani

    Added Shamsuddin Jasani, Managing Director, Isobar India:  “We’ve had a fantastic start to 2017. We are delighted to partner with Duroflex It is an interesting an unexplored category that makes our task both exciting and challenging. Our efforts will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category since there is huge opportunity to create great brand narratives through digital for Duroflex Mattress.  The team is looking forward to create amazing work with our newest client on board.’’

     

  • Appointment for the leading watch manufacturer spans 32 international markets

    Isobar bags global digital mandate for Titan

    By A Correspondent

     

    Isobar India has been appointed as the global digital partner for Titan Company Ltd. As part of the new mandate, Isobar will handle the brand’s creative, social and media duties to strengthen its presence across 32 international markets. The account will be managed out of Isobar’s Bangalore office.

     

    The countries covered under the mandate for Titan’s International Business Division include USA, Dubai, Bahrain, Kuwait, Malaysia, South Africa, Singapore, Thailand, Qatar, Vietnam & Bangladesh, to name a few.

     

    Speaking on the appointment, Vijesh Rajan, Business Head, TCL – International Business, said: “In today’s fast evolving, challenging times, consumer businesses like ours see an opportunity to enhance the impact of our marketing monies through the unlimited potential of digital. We are happy to partner with Isobar in this regard, since their global footprint in this specialist domain is a good fit with our growth aspirations in international markets.”

     

    Shamsuddin Jasani, Managing Director of Isobar India, added: “We are honoured to have been entrusted by Titan Company Limited, a renowned Indian brand, to help them expand their global presence. It is a tremendous responsibility and we are looking forward to working closely with our Isobar offices around the world to deliver transformational business results through the creative use of digital for Titan.”

     

  • Isobar India collaborated with The Forum for Marketing Education to conduct a one day workshop for professors from top B-schools of Mumbai

    Isobar conducts digital marketing workshop for top B-School profs

     

     

    Talk of the advertising and marketing sector and digital seems to be the growing buzzword all around. India’s digital marketing requirement is growing year-on-year due to the shift in the consumer mindsets. Consequently, businesses today see a dire need to effectively reach out to their target audiences through this emerging medium called digital.

     

    Isobar India collaborated with The Forum for Marketing Education to conduct a one-day workshop for professors from top B-schools of Mumbai such as NMIMS, K J Somaiya, Durgadevi Saraf Institute of Management Studies, Rizvi Institute of Management and Research and Rustomjee Business School.

     

    The agenda of the workshop was to bring the gentry up-to-speed on what’s driving digital today. Considering it was the first time the Gurus were to have a brush with the Digi-verse, the presentation module prepared by isobar was meticulously designed to cater to that. From holistic approach on the digital landscape to exciting avenues such as TV and mobile, Isobar presented an eclectic mix of trends that are sweeping the globe.

     

    Talking about the association, Shamsuddin Jasani, MD, Isobar India said, “It was an honour working with the best teachers in Management across the best B-Schools in Mumbai.  At Isobar India, we look for the overall growth of digital as well as our contribution to the industry to a large extent. Being the leading digital agency in India, we believe that it is our duty to expand digital and making sure that the professors are digitally equipped as we are now in a digital era. We are thankful to The Forum for Marketing Education for associating with us to propagate the digital knowledge”

     

    Industry veteran DrAmbi Parameswaran who marked his presence at the event was delighted to witness this initiative. He said, “Isobar team stepped in to help the Forum for Marketing Education, a non-profit body, dedicated to help improve marketing faculty in Mumbai B Schools, to conduct a very useful workshop on digital marketing. The entire team from Isobar were available for the whole day and the 30+ faculty who attended the session were highly appreciative of the workshop. What was also of great use was the very practical inputs that Team Isobar had for the participants. The Workshop was comprehensive and yet easy to understand. FME is grateful to Isobar for having offered to help in this pro bono initiative.”

     

  • Additionally, he will also handle the responsibilities for the West India region

    Isobar India appoints Chandrashekhar Mhaskar as VP

    By A Correspondent

     

    Isobar India has appointed Chandrashekhar Mhaskar as Vice President to drive the digital creative and services division nationally. Additionally, he will also handle the responsibilities for the West India region.

     

    A computer engineer by qualification and having followed his heart, Mhaskar has been part of the digital advertising industry for more than two decades including international exposure in London and Singapore. He has had varied experience in heading Digital SBUs at renowned agencies such as Ogilvy One, Cheil Worldwide, and Maxus. He was also a successful entrepreneur before taking up the mandate at Isobar.

     

    Mhaskar will also join Isobar India’s Leadership team, which includes Gopa Kumar, Vice-President; Anish Varghese, National Creative Director and Rahul Vengalil, Business Head (South), alongside Shamsuddin Jasani, Managing Director for Isobar India.

     

    Shamsuddin Jasani, Isobar India Managing Director, says: “We are happy to welcome Chandrashekhar on board with our amazing team. Over the last two years, we have clearly emerged as one the leading full service digital agencies in India of media buying and over 100 creative and technology professionals. Chandrashekhar brings a vast experience across all aspects of digital, especially creative services, which he will be heading nationally. We already have a very strong Creative services and Technology business, and with Chandrashekhar leading the way, we are looking at reaching even greater heights.”

     

    Commenting on his appointment, Chandrashekhar Mhaskar, Vice-President, Isobar India, said: “I am immensely excited to join Isobar and be part of a team that is brimming with stupendous energy. Isobar is already in the fray of creating some cutting-edge creative and tech solutions which have garnered media attention. I am really looking forward to working with Shamsuddin and the senior management team to take Isobar to greater heights in India.”

     

  • For the record, it was a direct pitch

    Oxemberg appoints Isobar as its digital agency

    By A Correspondent

     

    Oxemberg, a brand from the house of Siyaram’s, has appointed Isobar India as their digital agency of record. The mandate is for the full service digital business of Oxemberg and will see Isobar India handling all digital creative, social and media for the brand. For the record, it was a direct pitch.

     

    Gaurav Poddar
    Shamsuddin Jasani

    Confirming the news, Gaurav Poddar, President & Executive Director, Siyaram Silk Mills said, “The digital medium has acquired critical importance given the rapidly changing media consumption patterns. Social media has today become the de facto medium for interacting with the consumers and getting real time feedback. The digital platforms are today’s media vehicles for engagement and interactivity. We are delighted to have Isobar as our online agency. Their understanding of the digital ecosystem and their in-depth digital knowledge will help us to achieve our media and business objectives.”

     

    Shamsuddin Jasani, Managing Director, Isobar India said: “Oxemberg is really poised to have a great impact in the fashion space. Isobar is very happy to partner Oxemberg on this journey to really make a mark and help Oxemberg use digital to achieve business success. We are very excited with the opportunity that Oxemberg has given us.”

     

  • The mandate is for a full-service digital business of Panasonic

    Panasonic India hands over digital mandate to Isobar India

    By A Correspondent

     

    Panasonic India has appointed Isobar, the digital agency from Dentsu Aegis Network, as their digital agency. The mandate is for a full-service digital business of Panasonic.

     

    Sharing his thoughts on the association, Sarthak Seth, Head – Brand & Marketing Communications at Panasonic India, said, “We are glad to see the enthusiasm that people at Isobar have for Panasonic. We’re really looking forward to innovative ideas that they bring to the table.” Seth added, “Panasonic is one of the pioneering brands in its category. Therefore, we prefer associating with people who share the same values and vision. With the kind of work Isobar has done in the past, we are confident that we’ll be able to accomplish some great work together.”

     

    Shamsuddin Jasani, Managing Director, Isobar India said, “Panasonic is a great brand to work with and we are very happy that they have chosen us to partner with them for their digital marketing needs. Our focus on creating brand narratives which ultimately lead to brand commerce are really hitting home with our clients.”

     

  • The agency won the account following a multi-agency pitch

    TimesOfMoney assigns digital mandate to Isobar

    By A Correspondent

     

    TimesofMoney (Remit2India and Klinnk) has appointed Isobar, the full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch.

     

    Achal Shah

    Sharing his thoughts on the association, Achal Shah, Senior Vice-President & Head – Marketing at TimesofMoney said, “We have been in the pure-play digital cross-border business for 15 years now. Given our objective of reaching out to global ethnic communities, digital has always been our primary medium of communication. With our services now catering to newer audiences like the Chinese, Filipinos etc in the US, UK and Australia, it was imperative for us to get the right digital media partner who had a global presence combined with the local expertise.”

     

    Shamsuddin Jasani

    Shamsuddin Jasani, Managing Director, Isobar India, “We are very happy to be associated with TimesofMoney. We are always looking at experiences across different sectors and different types of clients and this win adds a very important category of money remittance to our ever expanding repertoire.”

     

    “We recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. TimesofMoney is an interesting category and teams are excited to create innovative and creative work for them,” he added.

     

    TimesofMoney is the leading digital payments and remittances service provider catering to retail and institutional clients in India and across the globe. TimesofMoney’s bouquet of services includes retail online remittances (Remit2India & Klinnk), white-labelled remittance platforms (Payce), customized mobile wallet solutions (Movit) and online payment gateway solutions (DirecPay).

     

  • The agency won the account following a multi-agency pitch

    Hachette India hands over digital mandate to Isobar

    By A Correspondent

     

    Hachette Book Publishing India (Hachette India) has appointed Isobar, a full-service digital agency from the Dentsu Aegis Network, as their digital agency. The agency won the account following a multi-agency pitch.

     

    Sharing his thoughts on the association, Thomas Abraham, Managing Director, Hachette India said, “As a part of our larger commitment to exploring newer ways of reaching our readers we’ve brought Isobar on-board to help us with our social media presence. Isobar’s pitch captured the heart of why books endure and how people connect with books. Their clear understanding of what we need and the enthusiasm of the team assures us that our brand and our books are in good hands.”

     

    Shamsuddin Jasani

    Shamsuddin Jasani, Managing Director, Isobar India, “We are very happy to be associated with Hachette India, as we are always looking at experiences across different sectors and different types of clients. This win adds a very important category of books and publications to our ever expanding repertoire.”

     

    Hachette India publishes general, literary and commercial fiction, children’s and reference books as well as non-fiction, covering memoirs, self-help, travel, history, business, popular culture, lifestyle and sport. Hachette India commenced operations in 2008 and began its local publishing programme in May 2009 with Amit Varma’s My Friend Sancho, the highest selling fiction debut of the year. Hachette India is the publisher of legends like J.K. Rowling, John Grisham, Stephen King, Nicholas Sparks, Stieg Larsson, Neil Gaiman, Gregory David Roberts among others. Hachette’s Playing it My Way by Sachin Tendulkar, published in 2014 is the highest selling nonfiction in hardback in India.

     

  • Isobar bagged the digital mandate for IndiaFirst Life Insurance in a multi-agency pitch

    Isobar bags IndiaFirst Life Insurance’s digital mandate

    By A Correspondent

     

    IndiaFirst Life Insurance has roped in Isobar India, the full service digital agency from the Dentsu Aegis Network, to lead the revamp of their website Indiafirstlife.com.IndiaFirst life Insurance is a joint venture between two of India’s public sector banks – Bank of Baroda (44%) and Andhra Bank (30%), and UK’s financial and investment company Legal & General (26%).

     

    Isobar bagged the digital mandate for IndiaFirst Life Insurance in a multi-agency pitch.

     

    Commenting on appointing Isobar as the digital agency, Mohit Rochlani, Chief Marketing Officer, IndiaFirst Life Insurance said,  “At IndiaFirst Life Insurance, we always try and keep customers ‘First’ in everything we do.  The revamp of our existing website is part of our endeavour to help our consumers make an informed decision.”

     

    Shamsuddin Jasani, Managing Director, Isobar India added, “IndiaFirst Life Insurance is on the verge of revamping their online presence, and that too in a big way. It is always exciting to be associated with a project of this magnitude. I’m sure it’s going to be a mutually enriching experience and we’re looking forward to cementing a long term relationship.”

     

  • The agency won the account of the automobile brand following a multi-agency pitch

    Isobar wins digital mandate of JK Tyres

    By A Correspondent

     

    JK Tyres has appointed Isobar, the full service digital agency from Dentsu Aegis Network, as their digital agency of record. The agency won the account of the automobile brand following a multi-agency pitch.

     

    Sharing his thoughts on the association, Amitabh Prasad, General Manager – Marketing, JK Tyre & Industries said, “We are glad to see the enthusiasm that the people at Isobar have for the JK Tyre brand. While digital campaign planning and implementation comes naturally to a reputed agency like Isobar, what we are really looking forward to is the passion that these digital pioneers will bring to the table.”

     

    Shamsuddin Jasani

    Commenting on the win, Shamsuddin Jasani, Managing Director, Isobar India said, “We are privileged to work with JK Tyres. This win is a testament to the fact that we strive to provide innovative solutions and ideas without limits to our clients. It enhances our credentials as the leading full service digital marketing agency in India.”