MxMIndia

Tag: Samsung

  • Initiatives for Citizenship, R&D, Startup community and Manufacturing on the anvil

    Samsung celebrates Silver Jubilee in India

    By A Correspondent

     

    Consumer electronics giant Samsung has launched #PoweringDigitalIndia, its new vision for the country that will be driven by a citizenship programme aimed at students across the nation, a refreshed local R&D strategy with special focus on the local startup community and new initiatives in manufacturing.

     

    The new vision #PoweringDigitalIndia is being unveiled as Samsung completes 25 successful years in the country, having been a shining star in India’s manufacturing and growth story, and a committed partner in this journey.

     

    Ken Kang

    Launching the initiatives, Ken Kang, President & CEO, Samsung Southwest Asia, said: “At 25, Samsung India is as young and vibrant as New India. Millions of our consumers, our partners and employees, have loved Samsung over the years to make us the country’s biggest, most trusted and most admired brand of mobile phones and consumer electronics, with almost every home in India having a touch of Samsung. Our new vision #PoweringDigitalIndia sets the course for India’s future growth, in which Samsung will continue to be its strongest partner.”

     

     

  • LG ranks second and Sony ranks third in the list

    Samsung is India’s most attractive brand in new MAB study

    By A Correspondent

     

    From L to R Mr. Sachin Bhosale, Research Director, TRA Research and Mr. N Chandramouli, CEO, TRA Research

    This is the season for brand studies for reports, and although we aren’t sure how well this is recognized by the industry, here are findings of the fourth edition of India’s Most Attractive Brands Report 2017 (MAB).The report highlights the country’s Top 1000 brands based on attractiveness, as per consumer perceptions based on a primary research methodology.

     

    The list starts off with the South Korean Consumer Electronics giant – Samsung, claiming its top spot after falling by two ranks from 2016. LG and Sony have both dropped a rank lower from the 2016 report to take the second and third rank this year. Tata, after falling by almost three ranks in 2016 has come back to hold its position to rank fourth in 2017. Honda ranks fifth after ranking fourth in 2016 and sixth in 2015. The sixth Most Attractive brand in 2017 is Apple, which has steadily climbed to this position after ranking 18th in 2016 and 15th in 2015. Maruti Suzuki (MAB 2016 – rank 8 and MAB 2015 – rank 12), Hewlett Packard (MAB 2016 – rank 17 and MAB 2015 – rank 8), Bajaj (MAB 2016 – rank 6 and MAB 2015 – rank 9) and Dell (MAB 2016 – rank 15 and MAB 2015 – rank 5) take the seventh to tenth ranks this year and completes the top 10 Most Attractive Brands for 2017.

     

    Reliance takes the 11th rank after gradually ascending from rank 23 in 2015 and rank 26 in 2016. One of the lists major brand rank climbs is Patanjali; from ranking 371 in 2015 to ranking 87 in 2016 to making it to rank 12 in 2017. Hyundai (MAB 2016 – rank 22 and MAB 2015 – rank 37), Godrej (MAB 2016 – rank 13 and MAB 2015 – rank 10) and Lenovo (MAB 2016 – rank 25 and MAB 2015 – rank 21) rank 13th 14th and 15th respectively. Adidas ranks 16th this year after ranking 39thin 2016 and 58th in 2015. Airtel (MAB 2016 – rank 9 and MAB 2015 – rank 18), Whirlpool (MAB 2016 – rank 41 and MAB 2015 – rank 19), Google (MAB 2016 – rank 102 and MAB 2015 – rank 105) and Oppo (MAB 2016 – rank 89 and MAB 2015 – rank 341) feature in ranks 17 to 20 in the report.

     

    Said N Chandramouli, CEO, TRA Research: “This year we have incorporated the theme of diversity in the report. Diversity is something that our study radiates. Our research covers different parts of the country and consequently the insights derived also cover diverse perceptions of consumer influencers. The one aspect that has somehow stayed constant is the fight for the top 3 ranks between Samsung, LG and Sony. Will this be the case even next year? Well it may be difficult to predict as the rankings this year have seen some major rank climbs and falls, making a few of the former new category leaders and the latter resigning from their coveted spot,” commented.

     

    India’s Most Attractive Brands 2017 is the result of primary research based on the proprietary 36 traits of attractiveness that have been studied and identified by TRA Research. This year’s research was conducted among 2,456 consumer-influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report.

  • Four out of Top 20 brands based in Mumbai

    LG ranked India’s most attractive brand; Sony and Samsung Mobiles follow

     

     

    India’s Most Attractive Brands 2016, a study comparing the ‘attractiveness’ held in brands, has been released. TRA Research, a Comniscient Group company, has listed the brands that have successfully elicited the desire-based yearning in their audience. LG has taken the crown of India’s Most Attractive Brand in the just launched 2016 study. The South Korea-based Consumer Electronics giant has taken the 1st rank, moving up from 2nd place last year. Sony ranks 2nd, followed by the two-time reigning attractiveness champion from the previous reports, Samsung Mobiles which ranks 3rd this year. Honda makes an entrance at the 4th position also leading the Automobiles category. Samsung, in the Durables category leaped from rank 87 in 2015 to rank 5 this time round. The highest placed wholly-Indian conglomerate in this year’s listings, Bajaj, is India’s 6th Most Attractive brand.

     

    The second Indian brand in the list, Mumbai-based Tata is ranked 7th, which has slipped three places since last year. Maruti Suzuki comes in at rank 8 and Airtel towers up nine ranks from ranking 18th last year, followed by Nokia at 10th position. Another Mumbai-based brand Godrej (All India rank 13), Dell (All India rank 15) and Hewlett Packard (All India rank 17) made an exit from the top 10 Most Attractive Brands listings this year. A total of four out of the top 20 Most Attractive Brands were based out of Mumbai. Other city-based brands that were listed include Angel Broking (All India rank 491) and Big FM (All India rank 715).

     

    “LG’s progress in the report is admirable, having dethroned the two-time reigning personal-gadgetry brand Samsung Mobiles to be India’s Most Attractive Brand for 2016. The consumer electronics segment has always been high on Attractiveness—the magnetic pull that brands exert—evidenced by the fact that three out of the top 5 Most Attractive Brands for 2016 are from this segment. Tata’s ranked 7th this year has a dip of more than 20 per cent in Attractiveness Quotient as compared to the previous report.

     

    Brand Attractiveness is an invisible, overwhelming pull that subtly but irresistibly draws audiences towards itself. In order to influence and inspire their consumers, brands have to mold their outgoing communications to constantly and proactively accentuate their brand appeal,” commented N. Chandramouli, CEO, TRA Research.

     

    Among the 1000 brands 276 categories were listed. Some of the by Advertise” href=”#60137872″> important category leaders in Attractiveness are Colgate (FMCG), Amul (F&B), Bata (Personal Accessories), Raymond (Apparel) and Airtel (Telecom).

     

  • The innovation led to creating extensive and significant buzz around the product

    Posterscope executes high impact innovation for ‘Gear S2’

    By A Correspondent

     

    Samsung’s media agency Cheil along with Posterscope have successfully executed a high impact innovation to celebrate the launch of Samsung Gear S2, a revolutionary smart watch that is loaded with cutting edge features.

     

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

     

    Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact. However, it was a challenge to get approvals from the local authorities to use LEDs on billboards since it is not a usual practice in the OOH domain. Meanwhile, the objective also had to be met with seamless execution within strict timelines. The same were overcome with perseverance and sheer grit.

     

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

     

    All this resulted in the flawless execution of the campaign and all timelines were maintained without any compromise in quality. The innovation led to creating extensive and significant buzz around the product. This in-turn led to the desired exposure of the brand around a product launch in a market like India.

     

    Speaking on the campaign, Haresh Nayak, ‎Regional Director, Posterscope Asia Pacific & Managing Director, Posterscope Group India said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

     

  • The stakes couldn't be higher for Apple and Samsung this Diwali as they unleash their newest devices – the iPhone 6 and 6 Plus will be ranged against the Galaxy Alpha and Note 4

    Samsung, Apple to spend Rs 200 crore on promotions

    By A Correspondent

     

    The stakes couldn’t be higher for Apple and Samsung this Diwali as they unleash their newest devices – the iPhone 6 and 6 Plus will be ranged against the Galaxy Alpha and Note 4.

     

    Both companies will hurl almost everything they have in their advertising budget into a short, sharp burst of promotions as they seek to influence buyers seen to be emerging from slump-induced austerity – car sales for instance have picked up in the last five months. Diwali falls on October 23.

     

    As much as Rs 200 crore will be pumped into ads for the four products. According to trade partners and media planners, Samsung has lined up around Rs 100-120 crore on a big-bang launch of the two devices.

     

    Q3 Earnings to Plunge 60%: Samsung

    Apple is going to spend around  Rs70-80 crore along with its two telecom partners, Reliance and Airtel. Experts say this is among the highest amounts spent on new launches in Indiafs consumer goods industry. The iPhone 6 has a 4.7-inch screen, the same as the Galaxy Alpha, while the 6 Plus has a 5.5-inch display compared with the Note 4’s 5.7-inch size.

     

    The South Korean company has booked front-page jackets in all leading newspapers and primetime spots on television channels well in advance, forcing Apple to focus more on digital media and below-the-line activities such as in-store branding and product demonstrations that will be extended even to some small, neighbourhood stores.

     

    Apple’s media agency and company officials are also negotiating for prime space in leading newspapers. “Samsung has progressively increased their booking of advertisement spots during Diwali and they have indeed picked up huge ad inventory,” said a senior sales executive at a leading broadcaster with multiple television channels across genres.

     

    To be sure, Samsung needs to push products harder to gain an edge over Apple because of the US company’s skill at creating a media splash and generating public interest in its products. Meanwhile, Samsung also needs to counter the slowing demand for high-end phones, given the perception that newer devices in the high-price band only offer incremental advances. That trend has been bolstered by Chinese companies such as Xiaomi offering phones with advanced features at lower price tags. Such phones also include those made by Motorola and Micromax besides the recently launched Android One handsets.

     

    In fact, parent Samsung Electronics warned on Tuesday that its thirdquarter earnings would plunge 60% from the year before because of competition from Chinese rivals, Bloomberg reported.

     

    “It appears that Samsung has been cutting prices to maintain market share but has lost market share anyway,” analyst Richard Windsor told Bloomberg. “If market share continues to fall… Samsung will come closer to joining the long-suffering ranks of every other Android handset maker.”

     

    Samsung will also be keen to avoid the fate of Nokia, once the world’s leading cellphone maker, which was unable to cope with competition as iPhones and devices made by the South Korean company gained popularity. In 2013, Apple spent $1.29 billion (or 0.6% of sales) globally on marketing campaigns compared with Samsung’s $14 billion (5.4% of sales), although this includes spending for the latter’s vast range of electronics goods such as televisions and appliances.

     

    At the premium end, Samsung’s last major release, the Galaxy S5, failed to generate high demand. According to the latest figures from market tracker IDC, Samsung’s share of the Indian smartphone market dipped from 31% in the second quarter last year to 29% in the same period this year. As per estimates, Apple is the market leader in the Rs 30,000-plus smartphone segment in India, controlling almost half the market followed by Samsung with around 25% share.

     

    “In the premium segment, Samsung is facing intense competition as most of the international device vendors have aggressively revised their pricing strategies,” said Karan Thakkar, senior market analyst, client devices, at IDC. “On the other hand, in the affordable segment, most of the international brands are challenged by Indian and Chinese vendors, who attach a value-formoney proposition. The latest price reduction by Samsung for most of its products is one step to retain the leadership position.”

     

    A senior executive with a leading retail chain said Samsung would price the Alpha and Note 4 cheaper than Apple’s two new devices to get the attention of consumers.

     

    “Since Monday, after Apple announced the India launch of the new iPhones, the Samsung sales force has been meeting all trade partners to boost confidence in the two new models. In the same way it wants to bombard consumers with far more communication than Apple for topof-the-mind recall,” he said. Samsung and Apple will be deploying the bulk of their ad budget for the year in a short period, a reflection of how critically both sides regard Diwali sales.

     

    “The presenting sponsor of the Indian Premier League spends Rs 50-60 crore in 60 days,” said a media planner. The two companies will spend almost 60% of their total budget in the first six weeks, while the rest would be spread over the next few months.

     

    Samsung has told trade partners that while the Galaxy Alpha will hit stores this week at around Rs 39,990, the launch of the Note 4 will be on October 15-17 and is going to be priced at Rs 50,000-Rs 52,000. Apple’s two new iPhones will be launched in India on October 17. The iPhone 6 will start at Rs 53,500 and the biggerscreen iPhone 6 Plus at Rs 62,500. A Samsung India spokesman said the company would announce the launch dates of the Alpha and the Note 4 in a few days. “We are working on the pricing formula for Note 4. But yes, we have been aggressive on media buying this festive season since it’s a good time and would be launching new products,” he said. Apple didn’t respond to an email query as of press time.

     

    Samsung is going to become a highly visible brand this Diwali and may draw more eyeballs right from outdoor activations to in-store promotions, said D Sathish Babu, founder of leading cellphone retailer Univer-Cell. The intense competition will see demand revive across the board, he said. “Of course, the iPhone will have its own dedicated customers. It’s going to be an interesting fight and would revive smartphone demand since after almost 10 months some good models are going to hit the market,” Babu said.

     

    Apple started taking bookings for the iPhone 6 and 6 Plus on Tuesday, generating a substantial amount of interest. Industry executives said all top retail chains have ordered a few hundred devices each, while more than 1,000 have been booked at Infibeam. com, which is Apple’s official e-commerce partner in India.

     

    Going by the pre-order numbers, Infibeam expects demand to exceed that for the iPhone 5s and 5c launched last year, said a spokesman for the site. He, however, refused to share any numbers. However, sources said Infibeam has already received more than 1,000 orders. Samsung too is planning to start pre-orders for Note 4.

     

    Both Samsung and Apple have assured trade partners that they would ration stocks and supply strictly in line with actual sales to ensure that there is no online discounting by any seller. “However, there will be no shortage of inventory at anytime,” said a senior executive at a top retail chain.

     

    Source:The Economic Times

    Copyright © 2014, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The TVC further establishes the idea in the jingle that a mother's love will never reduce but the oil in the food can definitely be reduced with Samsung's new technology

    Cheil unveils new campaign for Samsung’s new microwave series

    By A Correspondent

     

    Cheil Worldwide SW Asia has unveiled a new campaign that highlights oil free cooking Samsung Slim fry microwave oven. The TVC went on air on 25th September, 2014.

     

    The communication had to establish the unique benefit of cooking with the new technology and it has been effectively captured in the television commercial that expresses a mother’s unconditional love when feeding her child. The TVC takes one through snapshots of mothers of all age groups from different parts of India, where they are shown frying food in the traditional way and feeding their child. It then introduces the “Samsung Mother” who is seen giving her child his favourite French fries, which she cooks in the Samsung Slim fry microwave oven, with up to 80 per cent less oil. The TVC further establishes the idea in the jingle “a mother’s love will never reduce but the oil in the food can definitely be reduced with Samsung’s new technology.”

     

    Nima DT Namchu

    “Healthy is increasingly becoming something mums are looking to put on their kids’ plates. However, more often than not, either taste or health gets compromised. When we were presented with a product that promised the same great taste, only with a lot less oil, getting to the idea of ‘the same indulgence but a lot less oil’ was only logical,” said Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia.

     

  • Rajiv will be responsible for overseeing the entire media mandate for the organization across the country

    Samsung appoints Rajiv Mishra as VP – Media

    By A Correspondent

     

    Samsung Electronics Co. Ltd. announced the appointment of Rajiv Mishra as Vice President, Media. In his current role at Samsung, Rajiv will be responsible for overseeing the entire media mandate for the organization across the country.

     

    Rajiv’s career spans over 22 years during which he has held several leadership positions. Prior to joining Samsung, he was the Chief Executive Officer of Lok Sabha TV. In this role, he led the overall functions of the channel including marketing, sales, distribution, producing, hosting and telecasting a complete array of programmes of general interest on issues relating to democracy, governance, social, economic and constitutional issues as well as citizens’ concerns.

     

    He has worked for leading media companies like the Hindustan Times, Star TV, TV Asia of USA, BAG Films & Media. He is also the nominated Member of various Media Advisory bodies in various Ministry of Government of India.

     

  • The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time

    Samsung’s ‘Maestros Academy’ receives much acclaim

    By A Correspondent

     

    Italian craftsmanship has long been considered a renowned art form. Now, in a time when younger generations are gravitating to smartphones rather than toolboxes, expertise is only reminiscent of a bygone era. Leo Burnett Milan has created an experiential campaign called “Maestros Academy” to launch the next generation of Italian artisans in order to preserve “Made In Italy” excellences using Samsung devices.

     

    The program enlisted four world-famous artisans to teach over 40 lessons and host live chat sessions where students could interact and collaborate in real-time.The instructors included Giovanni Pelizzoli – Bicycle craftsman who has supported the greatest cycling champions in the world; he also created the world’s first aluminum frame, Stefano Parrini – World renowned leather craftsman and master at the Leather School of Florence, Monica Venturi – One of the world’s most celebrated fresh pasta artisans, Alessandro Siniscalchi – Acclaimed menswear designer.

     

    After participating in Samsung Maestros Academy, many students have been presented with extremely encouraging outcomes. One student developed a smart bike in Giovanni Pelizzoli’s workshop that delivered such innovative design and tangible safety advancements that she was asked to present her creation at Milan Design Week. That’s just one of several success stories that resulted from the program.

     

    Since the project’s launch, Maestros Academy has received over one million views on Samsung Italy’s Youtube channel, and Facebook posts surrounding the initiative have reached over a whopping 4.5 million users.

     

    Maestros Academy’s popularity and overwhelming success has led to a six-week branded series that airs on the Discovery Channel in Italy.

     

  • The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them

    Galaxy S5 campaign takes a holistic approach to empower people

    By A Correspondent

     

    The latest Samsung Galaxy S5 campaign attempts to get its perspective right by focusing on its commitment to empower consumers. The campaign focuses on how innovation is shifting from a ‘product centric’ to ‘people centric’ point of view and acknowledges that meaningful innovations are inspired by consumers.

     

    “With the Galaxy S5, Samsung re-defines how technology innovation empowers consumers and enhances their everyday lives,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them.”

     

    Wain Choi, global ECD of Cheil Worldwide added, “We created a campaign that translated the Galaxy S5’s features as human powers. For example, instead of stating that the new Galaxy S5 had a fast auto focus camera, we adopted a different point of view by saying the user had the power to capture life in a blink. The new campaign is about enhancing and empowering the person’s life.”

     

    The campaign created by Cheil Worldwide takes a range of different shapes in 40 countries around the globe. It includes four official TV spots, feature-specific print and OOH executions. Malika Favre, a French illustrator, has brought bold and minimalistic take on outdoor screens in landmark sites such as Singapore, London, Milan and Amsterdam. A series of online videos has also been released to illustrate how Galaxy S5 becomes part of consumers’ lives and how technology, for example the much-talked about Ultra Power Saving Mode, is enabling this.

     

  • The idea behind the campaign was in keeping with Samsung's legacy as an innovator and leader in the category

    Cheil delivers a unique positioning for Samsung Joy Plus TV

    By a correspondent

     

    Cheil India’s new television commercial for Samsung’s Joy Plus TV changes the positioning for a television. Where other brands have concentrated on just viewing and picture aspects, this demonstrates how the consumer can actually benefit from a TV that offers them with the advantage of capturing both screen and sound. The TVC went on air on March 29, 2014.

     

    The idea behind the campaign was in keeping with Samsung’s legacy as an innovator and leader in the category. This was critical as the entry level LED TV market is flooded with alike offerings with all of them playing on picture quality as the key benefit. Samsung as a brand believes in being a differentiator and this has been always visible in its unique consumer offerings.

     

    When the Samsung Joy TV was launched in 2013, it came with features such as Ultra Pix (Best in class Picture quality) along with unique value added benefits including USB to USB transfer and Triple Protection Warranty. The Samsung Joy Plus TV comes with added features of Screen Capture and Sound Capture, allowing the consumer to save and store both Picture and Audio content for later viewing or use. These unique offerings make the Samsung Joy Plus TV “Much More than just a TV”.

     

    The central idea of the TVC for the Samsung Joy Plus TV was built around the thought Like It? Keep It! The unique Screen Capture and Sound Capture features and benefits are ably demonstrated through engaging father-daughter stories. One storyline shows how a zebra is captured whilst being chased by predators in a wildlife programme, for the daughter in need of an image of a zebra for her school project.

     

    Commenting on the campaign, Nima DT Namchu, Chief Creative Officer, Cheil Worldwide SW Asia, said: “With Like it? Keep it!, we have been able to communicate the product feature and benefit very effectively without losing out on the intrigue and entertainment quotient. Besides balancing the product demo with engaging storytelling, sourcing just the right footage of the animals from different sources and making it all look like one seamless sequence (within a tight deadline) was quite a challenge. But our creative team and Razy came through.”

     

    Said Kundan Joshee, Head Integrated Services, Cheil Worldwide, SW Asia: “Samsung leads the category by innovation and consumers look up to a novel offering in every new launch. In Joy Plus, the product has the amazing never seen before features of Screen and Sound Capture and the task was to bring them alive in a memorable, clutter breaking execution.”

     

  • The MobileMix report confirms Samsung as the largest manufacturer in 2013 in APAC, growing over four percentage points year-over-year

    MobileMix study puts Apple, Samsung on top in APAC

    By A Correspondent

     

    MobileMix, the mobile device index from the house of Millennial Media is out with its findings for the year 2013. Highlighting the various trends that shaped up the mobile device platform last year, the report sheds light on the key advertising trends in Asia Pacific, with a focus on mobile manufacturers, devices, operating systems, connected devices and more.

     

    Where the APAC region was concerned, the report confirmed Samsung as the largest manufacturer in 2013 growing over four percentage points year-over-year. It was followed by Apple that retained its position as the second largest manufacturer, but growing nearly six percentage points year-over-year. Nokia was third on the list followed by Sony Ericsson that occupied the fourth spot.

     

    When it came to devices, the report put Apple’s iPhone in the number one spot as it saw the largest amount of impressions in 2013, a 20 per cent year-over-year growth over the previous year. Next in line was another Apple product – iPad, that registered the second largest amount of impressions in 2013, registering a 51per cent year-over-year growth. Samsung Galaxy 5 was the third device on the list as it registered a 4.02 per cent share in 2013. A key trend in 2013 was that three tablets made it to the list of the Top 20 devices, accounting for 11 per cent of platform impressions in 2013.

     

    Where the device mix was concerned, smartphones accounted for 72 per cent of platform impressions while non-phone connected devices drove 21 per cent of platform impressions in 2013, representing a 35 per cent year-over-year growth from 16 per cent impression share in 2012.

     

    Where the operating system mix was concerned, the report put Android as the leading OS in 2013, accounting for 66 per cent of platform impressions in 2013, growing two percentage points year-over-year. iOs was the second on the list accounting for 31 per cent market share followed by BlackBerry in the third with a share of 3 per cent followed and Windows at the fourth spot with a 1 per cent share.

     

    Moving on to performances by individual countries, in India it was Samsung that emerged the top manufacturer, accounting for 48 per cent of platform impressions in India, followed by Apple with 13 per cent of platform impressions in 2013.

     

    As for devices, Apple was the top device in India representing 8 per cent of platform impressions in 2013 but Samsung had 14 devices in the Top 20 Device list, accounting for 36 per cent of platform impressions in 2013.

     

    As for the operating systems, Android led the category with 79 per cent impression share, up from 65 per cent in 2012. iOS was the second largest operating system with 15 per cent impression share in 2013.

     

  • Lodestar UM wins Samsung business from Starcom Mediavest

    IPG Mediabrands’ Lodestar UM bags Samsung biz

    By A Correspondent

     

    The end-of-the-year has brought in glad tidings for the IPG Mediabrands media services conglomerate in India. Earlier this month, the group’s Initiative bagged the coveted Reckitt Benckiser account. And now comes the news that the Samsung Media Agency on Record will be Lodestar UM.

     

    Samsung has been with Starcom MediaVest Group, but a multi-agency pitch process saw Lodestar UM win the business. MxMIndia could not reach anyone at Samsung and Lodestar to get a confirmation on the development. IPG Mediabrands runs Lodestar UM, Initiative and BPN as its three media agency networks in India.

     

    Meanwhile, it is rumoured that IPG Mediabrands could well be earning itself yet another prized account before the year ends.

     

    Watch this space.