MxMIndia

Tag: Sam Balsara

  • He joins the agency from Starcom Mediavest Group where he was National Trading Director. based in Mumbai

    Madison Media appoints Vinay Hegde as Sr Vice President – Buying

    By A Correspondent

     

    Vinay Hegde

    Madison Media has announced the appointment of Vinay Hegde as Senior Vice President – Buying reporting into Neelkamal Sharma, COO – Buying for the group. Hegde joins the agency from Starcom Mediavest Group where he was National Trading Director.

     

    Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business. He has also worked in Disney as Director Revenue Strategy and HTA and Percept previously.

     

    Says Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted to have Vinay join our team. I have known him as a fantastic buyer whose understanding of the Indian TV environment is second to none.  He will bring considerable heft to Madison’s prodigious buying strength.”

     

    Said Hegde, on his appointment, “In my view, Madison is the quintessential example of an agency with strong foundations built on human spirit by the enigmatic and brilliant Sam Balsara and now infused with a fresh energy by the charismatic Vikram Sakhuja. ”

     

  • Sam Balsara pays tribute to Parmeshwar Godrej

    By A Correspondent

     

    Parmeshwar Godrej

    This ought to have appeared last week. But when we met Sam Balsara last week on the sidelines of the Ad Club media review, we couldn’t help asking him to write this as he was reminiscing his interactions with Mrs Parmeshwar Godrej, who had passed away a few days earlier (October 10). One of the most high profiles socialites in the country,  Godrej was in recent years known for her work on the fight against AIDS with the Heroes Project that she set up with actor Richard Gere. Earlier, she was known for the branding and advertising initiatives for the Godrej group, especially for Cinthol where she got former cricketer Imran Khan to endorse. Here’s the tribute from Sam Balsara:

     

    It’s difficult to believe that Mrs Godrej is no more. That she was an outstanding lady is an understatement and obvious to those who came in touch with her. I was fortunate to work closely for her. Her first brush with advertising was with brand Cinthol when she wanted to shoot Imran Khan for Cinthol in the 90s. And she wanted the ad to be shot and put on air the next day and I did. I didn’t think it was possible but I tried and succeeded. Such was her drive and determination and enthusiasm that it was difficult to say no.

     

    She always achieved the impossible or improbable and came out with flying colours.

     

    Post Imran, she went on to create outstanding advertising with Vinod Khanna for Cinthol shot by Shantanu Sheorey, with Dimple for Crowning Glossy shot by Zafar Hai and many others.

     

    When Khyber restaurant got burnt, she redid the interiors completely with Hussain and Anjali Ela Menon and kept a burnt down wall intact that drew critical acclaim from the most celebrated professionals.

     

    Sam Balsara

    She was bold, gutsy, down to earth, a creative mind in the real sense of the term and had the pulse of the common man despite the rarefied environs she lived in. There can never be another Mrs Godrej.

     

    Sam Balsara is Founder, Chairman and Managing Director, Madison World

     

  • Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past

    Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners

    By A Correspondent

     

    Innerwear manufacturer Dixcy Textiles has rolled out its new advertising campaign starring megastar Salman Khan. The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising for innerwear brand Dixcy Scott. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past.

     

    Said Premji Sikka, the founder of Dixcy Scott: “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.” Added Raghul Sikka, Director, Dixcy Scott: “The campaign is now consumer – focused whereas earlier campaigns were trade-led. The campaign reinforces the thought that is borne out from customer feedback based on market surveys about high durability elastic of Dixcy Scott underwear and also the vests.”

     

    Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: “This campaign marks the return of a lethal combination – Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses. The brand promise is captured in a simple and fun line – ‘Fully Elastic, Fully Fantastic’. We look forward to a long partnership with Dixcy Scott.

     

    Sam Balsara, Chairman Madison World whose agency Madison Media Sigma in Mumbai has the media mandate: “We are delighted to have Dixcy Scott once again as our client. I am sure we will do full justice to the brand.”

     

    Brand : Dixcy Scott

    Product Group : Hosiery

    Name of Agency : Ogilvy Advertising

    City of Agency : Mumbai

    Client : Dixcy Textiles

    Work type : Client work

    Date of publication / release : Sep 20, 2016

    Additional credits : Director: Prasoon Pandey
    Production house : Corcoise Films
    Creative: Piyush Pandey, Anurag Agnihotri,Nasrullah Husami,Shahrukh Irani
    Account Management: Ajay Menon, Dushyant Kumar, Rahul Khandelwal
    Planning:  Arjun Vedanayagam, Ameya Prabhu

     

  • Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president

    Ad Club sets up new managing committee, Raj Nayak re-elected President

    By A Correspondent

     

    The Advertising Club has elected Raj Nayak, CEO, COLORS, as its President for the second consecutive term.

     

    The new managing committee is as follows:

    • President: Raj Nayak, CEO, COLORS, Viacom18 Media Pvt. Ltd.

    • Vice President: Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd.

    • Secretary: Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group

    • Jt. Secretary: Bhaskar Das, Group CEO, Zee Media Corporation Ltd.

    • Treasurer: Shashi Sinha, CEO, IPG Mediabrands

    • Officebearer: Ashish Sehgal, COO, Zee Unimedia Ltd.

    • Member: Mitrajit Bhattacharya, President and Publisher, Chitralekha Group

    • Member: Partha Sinha, Vice Chairman and Managing Director, McCann

    Worldgroup

    • Member:Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, DainikBhaskar Group, DB Corp Ltd.

    • Member, Ramesh Narayan, Managing Director, Canco Advertising Pvt. Ltd.

    • Member, Vikas Khanchandani, Chief Business Officer, Reliance Broadcast Network Limited

    • Member, Viral Jani, Head TV Partnerships, Twitter India

    • Co-opted Member: Partho Dasgupta, CEO, Broadcast Audience Research Council

    • Co-opted Member: Punitha Arumugam, Director, Agency Business, India and South East Asia, Google India Pvt. Ltd.

    • Co-opted Member: Ajay Chandwani, Director, Percept Limited

    Immediate Past President: Pratap Bose, Founder, Social Street

     

    Special Invitees:

    :: Preeti Vyas, Founder & Chairwoman, Vyas Giannetti Creative.
    :: Namrata Tata, Head of Sales, Colors Infinity, VH1 & Comedy Central.
    :: Sapangeet Rajwant, Head of Marketing, Hindi Mass Entertainment, Viacom18
    :: Manish Bhatt, Founder Director, Scarecrow Communications Ltd

     

    Expressing his pleasure at his re-election, Nayak said: “I am extremely honored and humbled at the love bestowed upon me by the industry. I hope to continue working even more vigorously to realise The Ad Club’s agenda of acting as a catalyst in developing our vibrant and dynamic industry.”

     

    Said Nakul Chopra, CEO South Asia, Publicis Worldwide and President, AAAI welcoming the announcement: “I am delighted that Raj has been elected President Ad Club for another term. A dear friend, a respected colleague – Raj has always worked for the good of the industry via various forums. I look forward to working closely with him to further the already strong relationship between The Ad Club and AAAI.”

     

    Commented Punit Goenka, MD & CEO, Zee and President, IBF: “I am most certain that with his rich experience, acumen and industry knowledge, Raj will continue to take ‘The Advertising Club’ to greater heights. The very fact that he is re-elected, speaks abundantly about his contribution made to the club and to the industry. Over the last year, the club has certainly been a catalyst in developing the industry and with its interactive platforms and properties, it has served as a brilliant platform for industry professionals to interact and exchange thoughts. I wish Raj all the success in this role.”

     

    Expressing his excitement about the announcement, Srinivasan Swamy, Chairman and MD, R K Swamy BBDO and President IAA India Chapter and Senior Vice President IAA Global, said, “I was delighted to hear that Raj was reelected to lead The Advertising Club. His passion and energy levels are infective. He has brought in many senior names‎ to join the committee and I eagerly look forward to next phase of accelerated growth for the Club under his stewardship.”

     

    Industry stalwart Sam Balsara, Chairman, Madison World, also expressed his pleasure by saying, “I am delighted that Raj has agreed to continue as The Ad Club President. This augurs well for the members of the advertising, media and marketing community in general and members of The Ad Club in particular. Raj is everybody’s favorite person and is uniquely positioned to discharge this onerous responsibility which he has kindly agreed to, despite his hectic and I am sure taxing work schedule”.

     

    Industry veteran CVL Srinivas, CEO, GroupM, South Asia, commented, “Its great news for the industry that Raj Nayak has been re-elected President of The Advertising Club. Raj brings a lot of style and substance to whatever he does. His boundless energy, passion and commitment is so amazing. I wish him the very best and look forward to another great year with him at the helm”.

     

  • The deal puts Dhawan amongst the league of the richest cricketers in world cricket today

    PMG signs Shikhar Dhawan for three years

    By A Correspondent

     

    Sports marketing company Professional Management Group (PMG) has signed Indian cricket’s youth icon Shikhar Dhawan for a three-year period.

     

    As part of this long term association PMG will now exclusively be looking after Shikhar’s brand endorsements and associations, corporate profile, patents and digital rights, with a special focus on image building and reputation management. PMG will provide a focused team working on Shikhar with special emphasis on enhancing his dynamic personality and his connect with youth.

     

    Commenting on the signing, Sam Balsara, Director, PMG & Chairman, Madison World said, “We are excited to sign up with Shikhar, one of the few batsman to play across all formats for India. He is one of India’s most gifted cricketers with right aggression, competitiveness and consistency. He has made a place for himself with his solid and powerful batting skills. Being an instant crowd favourite, brands would love to associate with such a strong personality in order to project high spiritedness and exuberance amongst their target audience.”

     

    Speaking on the occasion Melroy D’souza, Chief Operating Officer, PMG said, “It is a pleasure to have Shikhar onboard as PMG’s marquee celebrity signing. Shikhar optimizes hard work, success, consistency, style and game changer, something which today’s youth and brands connect to. We are confident that together we will form a formidable partnership with key focus areas being for him to connect more closely with his fans and further develop his brand imagery and portfolio of premium brands.”

     

    After signing youngsters like Sarfaraz Khan, Rishabh Pant and Prithvi Shaw, the signing of Shikhar now shows PMG’s intent of being serious player in the Player Management vertical.The deal puts Dhawan amongst the league of the richest cricketers in world cricket today.

     

  • Prabha Prabhu, Founder Member, Madison, who joined Sam Balsara when he started Madison in 1988, has decided to retire after 28 years at the agency network.

    Prabha Prabhu retires at Madison. Raj Nair to helm Madison BMB. Kim Solomon joins as COO

    By A Correspondent

     

    Prabha Prabhu

    Prabha Prabhu, Founder Member, Madison, who joined Sam Balsara when he started Madison in 1988, has decided to retire after 28 years at the agency network. She was the CEO of Madison BMB in recent years. Chief Creative Officer Raj Nair will now also assume additional responsibility of CEO. Kim Solomon will be a new addition to the team, who joins as Chief Operating Officer. All these changes are effective April 1, 2016.

     

    Describing Prabha Prabhu as the youngest and most energetic lady in advertising, Sam Balsara, Chairman, Madison World, said, “Whilst I am sorry that I will not have the benefit of Prabha’s wisdom and expertise, I would like to wish her a cheerful, relaxed and fulfilling retired life.” At a farewell function, Balsara thanked Prabhu for her loyalty, commitment and dedication to Madison and its clients over the last 28 years.

     

    Raj Nair

    Commenting on Raj Nair’s elevation to the position of CEO and Chief Creative Officer, Balsara said: “Raj has proved over the last few years that whilst maintaining his creative focus, he can look at the larger business picture from the client’s perspective and I am sure this move will help make Madison BMB a more result oriented agency.”

     

    And on the appointment of Kim Solomon, Balsara said: “Kim is a true blue advertising professional with over 20 years experience at Ogilvy, Mudra, Dentsu, Triton and Everest Advertising and has handled many blue chip clients over the years. I am sure his experience and expertise will add tremendous value to our current and future clients.”

     

    Added Prabhu: “Madison has been my home for the last 28 years and has been an intrinsic part of me. Whilst I was happy doing effective campaigns for our clients, I was very keen to also win awards. And in the last 4 years we have won several awards. After a rewarding and satisfying career, I now look forward to spending more time doing social work, giving back to society and spending time withmy children who are both in advertising and settled in US.”

     

  • Awards to celebrate outstanding contribution and performance in Marketing, Advertising and Media across 24 categories

    Fourth edition of the IAA Leadership Awards announced

    By A Correspondent

     

    After three successful editions, the International Advertising Association announced the 4th edition of the IAA Leadership Awards. The awards recognize individuals and teams across the fields of marketing, advertising and media and celebrate their achievements. The event will be held on Saturday, 12th March 2016 at Grand Hyatt, Mumbai.

     

    For the fourth year in a row, the IAA India chapter will recognize the achievements of diverse groups in the A&M community for their incredible performance as they raised the bar of innovation and creativity in delivering high impact marketing initiatives. 24 categories have been identified after deliberation over an extensive number of quantitative and qualitative parameters.

     

    This year, the performance of the shortlisted individuals will be scrutinized by a technically-sound jury comprising of industry leaders.

     

    Sam Balsara

    Speaking on the fourth edition of the IAA Leadership Awards, Sam Balsara, Chairman – IAA Leadership Awards Committee said, “2015, as a year, has seen some truly remarkable and noteworthy marketing initiatives that have furthered the brand value and propositions for many businesses. The IAA Leadership Awards honours these programs, designed by some of the best marketing minds in the industry, which have helped in furthering of the organization’s goals through a focused and targeted outreach. With competition on a rise across sectors, we are looking forward to celebrating the achievements of those talented individuals who have shined through.”

     

     

    Srinivasan K Swamy

    Srinivasan K Swamy, President of IAA India Chapter said, “Over the past three years, the IAA Leadership Awards have become a coveted one to win within the community, which makes us strive harder to ensure the winners are picked through a robust process. As we prepare for the fourth edition to take off, we are looking forward to celebrate the hard work of the marketers and professionals who have furthered the meaning of excellence within their respective industries / sectors.”

     

  • A Q&A with the Madison World chairman on the Pitch Madison Advertising Review released last week

    Industry will once again invest heavily in advertising: Sam Balsara

     

    According to the recently-released Pitch Madison Advertising Report 2016, adspends grew by 17.6 per cent in 2015 and are expected to notch up another 16.8 per cent growth this year. Given the poor shape the markets and the economy are in, this does seem a tad unrealistic. But Sam Balsara, Chairman, Madison World, doesn’t think so. He tells Pradyuman Maheshwari that the optimism is not misplacedand if advertisers and media owners to read the full report, not only would they get a better understanding of the media market, but also sharpen their strategies in line with that.

     

    A 16.8 per cent, overall growth is huge. And we hear of doom and gloom all over. The markets are tanking, the economy isn’t looking hunky-dory either. So is the report being over-optimistic about  2016 adspends?

    The report outlines, in reasonable detail, the reasons for our optimism. Please see the commentary under Forecast 2016.  Primarily, confidence of the Indian Industry in Indian markets is growing by leaps is high and accompanied by low commodity prices. The industry will once again invest heavily in Indian advertising. Advertising is recognised as a trusted engine to stimulate demand.

     

    And the 17.6 per cent growth of 2015 confirms it’s ‘achche din’?

    Yes, the figures took us by surprise too. As you know, we revised upwards the TV figures mid-year, but the final figures for TV exceeded our mid -year revision, and all other media too grew more than our forecast. In fact, print grew at twice the growth rate we projected.

     

    Madison has always known to be more conservative than the others in its spends forecast…

    Our attempt is always to be realistic. And we try to base our forecast on data and numbers.

     

    Is this essentially on the back of ecommerce, 4G and telecom hardware, and the sporting encounters and leagues?

    FMCG, with its dominant size, will be the largest contributor to growth, supported by what you mention.

     

    Television is seeing a huge growth still. What would you attribute this growth to?

    Television continues to be the large advertisers’ chosen and dominant medium for brand-building. Many advertisers now use a support medium, though. TV, along with digital, makes for a potent combination today, with TV working at top of the funnel and  digital at the middle-to-lower end.

     

    And there’s no sign of print growing in a big way. But in print do you see different trends in English mainstream, regional and magazines?

    Print will grow by another 10 per cent in 2016, according to our forecast. Regional will grow at a faster rate than English. Magazines will remain flat.

     

    Would you predict the demise of the print magazine as it is today by, say, 2020

    No. Magazines are a useful medium and have a role, though limited in the marketing mix.

     

    Most forecasters are bullish about radio, and said the good times will begin with Phase 3. But do you really see much happening there? It’s the second-lowest among media vehicles in 2016…

    Over the next two years, radio should show high growth. It’s a good medium for new advertisers where entry barriers are low.

     

    The Top 10 spenders account for 17 per cent of the total market. In a sense, it’s far from the 80-20 Pareto Principle. But three e-commerce players in it, and no devices or telecom major in there. How come?As we said, advertising is a Big Boy’s game. The e-commerce players are in the growth stage and looking forward to converting millions more to e-shopping. Telecom is in a mature stage. But data wars will see more action here in 2016.

     

    The FMCG growth of 20 per cent to Rs 12,364 crore is heartening. Would you attribute this steady rise to any reason or was it expected?

    Soft commodity prices is one major reason. And FMCG advertisers know that it is very expensive to regain lost share, so nobody wants to let go.

     

    The Madison report is the last of the four annual adspend reports releasing at this time of the year. An unfair question to ask, but how would you differentiate this from the others which exist?

    We like to wait till we have seen data for January-December, and most companies in India follow an April-to-March panning cycle, so its timing is perfect.

    A slightly shorter version of this appeared in dna of brands on Monday, February 15, 2016

     

  • Facebook did not get its 'free basics' campaign right, say brand consultants

    So what went wrong with Free Basics?

     

    By Pritha Mitra Dasgupta

     

    MUMBAI: Facebook didn’t get the tone of its extensive Free Basics campaign right, said brand consultants and advertising veterans.

     

    The social media company failed to gain enough public support, win over the government or convince the Telecom Regulatory Authority of India (Trai), which ruled against discriminatory pricing for data services on Monday, effectively shutting down the initiative.

     

    “It’s fair to say it was a mishandled campaign for a company that’s trying to launch a new initiative,” said Futurebrands India CEO Santosh Desai. “It was a naked show of muscle power.

     

    Also, the campaign didn’t fit with their alleged intention at all.” The campaign was accused of seeking to manipulate opinion, with Trai publicly expressing displeasure over a Facebook survey that purported to show widespread public support for Free Basics.

     

    It may have been a better idea to show that Facebook was working in collaboration with the government’s objectives instead, the experts said. The campaign was too “in-your face,” said brand expert Harish Bijoor. “Bureaucrats’ political masters are a voter-sensitive audience,” he said.

     

    The Narendra Modi government has been at pains to distance itself from allegations of crony capitalism, he pointed out. It was surprising that Facebook seemed to get this wrong.

     

    Industry sources say Facebook had earmarked upwards of Rs 150 crore for the Free Basics campaign. By November last year, the company had spent around Rs 25-30 crore on print, digital and outdoor campaigns, according to media agency sources, including ads in this paper.

     

    It may have spent about Rs 50 crore on the Free Basics advertising campaign until this week, they said. “I think the campaign missed a trick or two,” said Sam Balsara, chairman of Madison World.

     

    “While the campaign or its aggressive nature cannot be the only reason behind Trai’s decision, I think Indians didn’t relate to it so well.” MG Parameswaran, former executive director of FCB Ulka, said Facebook should have employed more subtle methods.

     

    “They should have reached out to influential bloggers and used social media more effectively to explain what it actually meant,” he said. Some experts pointed to the manner in which overseas companies such as Uber and Nestle have sought to deal with difficult situations in India.

     

    The taxi aggregator has had to deal with the fallout of a passenger being raped in an Uber cab and hostile scrutiny of the way in which it does business.

     

    Uber hasn’t embarked on advertising campaigns to build its business in India as it has overseas. It has instead tried other strategies, including social media messaging.

     

    After being banned briefly, Nestle’s Maggi noodles returned with an advertising campaign created by Prasoon Joshi of McCann India aimed at winning both the trust of consumers and the government. And Joshi’s take on the Facebook campaign? “It will be unfair to blame an ad campaign for what the democracy or the government decides,” he said.

     

    Source:The Economic Times

    Copyright © 2016, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Anita Bose will head Madison Media's Delhi office

    Anita Bose joins Madison Media Plus as COO

    By A Correspondent

     

    Madison Media has announced the appointment of Anita Bose as its Delhi office head. Bose joins the agency from today (January 4) as COO, Madison Media Plus and will be responsible for driving the Delhi office and servicing its existing clients.

     

    Bose is a seasoned media agency professional with a rich and diverse media experience of over 20 years, of which she has spent 13 years at WPP media/GroupM agencies (Business Director at Mindshare, General Manager on Team LG and General Manager, MEC North). She has also worked for StarcomMediaVest as Exec Vice President of Vivaki Exchange and FCB Ulka and McCann Erickson. She regularly teaches at management institutes and is a Guest Faculty at Indian Institute of Mass  Communication.

     

    Said Vikram Sakhuja, Group CEO, Madison Media & OOH on the appointment, “I am delighted that Anita Bose will be leading Madison’s Delhi office. I have known her to be a very able administrator with a consistent track record of delivering Client delight. Today, business cycles have shortened, Brand plans are more fluid, and the media environment is in a much greater flux. A person like Anita has the unique skills to lend stability to chaos. I look forward to Madison Media Plus rising to new heights under her leadership.”

     

    Added Bose: “It is an honour to be associated with Madison Media and  work with accomplished industry veterans like Vikram Sakhuja and  Sam Balsara together. I am looking forward to empower the Delhi team so that we become an unbeatable winning team – committed & united, driven by client and industry needs – known to provide services that set industry standards.”

     

  • Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas

    Nakul Chopra named Chairman of Goafest Organizing Committee

    By A Correspondent

     

    The Advertising Club and Advertising Agencies Association of India, announcedGoafest 2016 with Nakul Chopra, CEO, Publicis South Asia as the Chairman of Goafest Organizing Committee.The other members on the committee are:

    • President, Advertising Agencies Association of India (AAA’s of I) & Advisor, FCB Ulka Advertising | Ambi M G Parameshwaran
    • Founder, Chairman and MD at Madison World | Sam Balsara
    • Chief Executive Officer at Contract Advertising | Rana Barua
    • Chairman and CEO at Dentsu Aegis Network | Ashish Bhasin
    • Managing Director at Jaya Advertising | Jaideep Gandhi
    • CEO at Group M, South Asia | CVL Srinivas
    • CEO at LHAMPL | Shashi Sinha
    • CEO at JWT | Tarun Rai
    • Group CEO at Madison Media | Vikram Sakhuja
    • Group CEO at Zee Media Corporation | Bhaskar Das
    • Chief Corporate Sales and Marketing Officer at Dainik Bhaskar Group | Pradeep Dwivedi

     

    Commenting on his appointment, Ambi M G Parameshwaran – President, Advertising Agencies Association of India (AAA’s of I) said, “Nakul has been in this industry for over 30 years now. He has been leading Publicis in India through this last decade. I am very excited to see what plans he has in store for us this year!”

     

    Welcoming the announcement, Raj Nayak, President of The Advertising Club said, “This is wonderful news. Nakul has been instrumental in driving Goafest to success in the recent past. With his proven track record in managing high performing agencies, he is truly the best man for the job! I look forward to work with him to make Goafest 2016 a roaring success!”

     

    Nakul Chopra stated,” To have been given the opportunity to Chair the Goafest Organizing Committee is an honor. There’s still a lot of work to do in strengthening Goafest and together, I hope we can build upon the good work of the past years.”

     

  • Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015

    Madison Media wins accounts across offices

    By A Correspondent

     

    Madison Media has just announced a slew of key business wins over the past two months. They include Hamilton, glassware and Thermoware Company that owns Milton and Treo brands; Piramal Realty and celebrity lifestyle company USPL with brands WROGN and Imara in Mumbai. In Bangalore, the agency has won the accounts of ilovediamonds.com and Phaneesh Murthy’s healthcare portal zigy.com. The agency has also won Delhi-based shoe company Aerobok with the brand Aqualite.

     

    Sam Balsara

    Sam Balsara, Chairman & Managing Director, Madison World said, “I am delighted that we have won so many new accounts and it is heartening to know that many of these have been won without a pitch based on our agency credentials.”

     

    Madison Media Group has been on an account winning spree, having won a host of new businesses in 2015 including Snapdeal, Shaadi.com, Oyo Rooms, Viber, Lenskart.com, Zivame.com, Metro Cash & Carry, Gaana.com, Cricbuzz.com, Amul Hosiery, Bandhan Bank, amongst others.