Tag: Salman Khan

  • Social analytic report highlights celebrity trends on social platforms

    By A Correspondent

     

    To The New, a leading digital technology company, has released its annual Digital Celebrity Index 2016. According to the report, Salman Khan ranked on top, indicating him as the celebrity with the largest fan base followed by Deepika Padukone and Amitabh Bachchan respectively.

     

    The Digital Celebrity Index is an annual social media analytics report based on the research conducted by the Analytics Services arm at To The New. The report considered past months of digital activities of the celebrities and includes analysis of their Facebook, Twitter and Instagram pages and also the search trend analysis about the celebrities.

     

    The report highlighted Salman Khan as the most followed Bollywood actor with a total of 51.9 million fan base till September 2016. Joining him in the list was Deepika Padukone as the most popular female celebrity with a fan base of 48.2 million.Amitabh Bachchan with an engagement score of 46.5 million emerged as the most engaging celebrity basis the number of likes, comments and shares on social media.

     

    Shah Rukh Khan topped the chat as a most discussed celebrity with a total of about 10 million mentions, based on the conversations done by netizens around a particular celebrity. Apart from Deepika Padukone, Sonakshi Sinha and Priyanka Chopra were the other two celebrities in the Top 3 female celebrities’ list with 22.1 million followers each. However, Sunny Leone is the most active celebrity on Facebook with a total number of 560 posts during the time-period March to September.

     

    When it comes to using the social platforms as a medium of brand promotion, Amitabh Bachchan and Sonam Kapoor emerged winners. They tied with five brand-related tweets each. Amitabh Bachchan actively promoted the brand Jio, while Sonam Kapoor promoted Colgate and Oppo on Twitter. Whereas, Sharukh Khan ranked 3rd in the race of brand endorsements, promoting Jio and Frooti.

     

    Speaking on the Celebrity Index, Deepak Mittal, CEO, To The New said,“Social media has become a very critical component for celebrities to share their opinion and engage with the fans.Our annual Digital Celebrity Index is a medium to identify the most digital savvy celebrities and understand how they engage with the audience.”

     

  • Salman will not endorse Thums Up any longer

    By A Correspondent

     

    Salman Khan will no longer be endorsing Thums Up. On Wednesday evening, the Coca-Cola India, owners of the Thums Up brand, and Salman Khan issued a joint statement noting: Salman Khan was committed to an existing relationship with a daily TV show, which this year happens to be sponsored by a brand that competes with the Coca-Cola India product portfolio In light of this, both parties have mutually decided not to renew their current contract.

     

    There have been rumours that Salman Khan was being re-considered for the endorsement given the need for a younger star like Ranveer Singh.

     

    The rival brand that the Coca-Cola India statement hints at is Appy Fizz which is one of the key sponsors of Bigg Boss, the nightly reality show on general entertainment channel Colors.

  • Dixcy Scott gets Salman in new light with Ogilvy & Madison as agency partners

    By A Correspondent

     

    Innerwear manufacturer Dixcy Textiles has rolled out its new advertising campaign starring megastar Salman Khan. The humorous ad highlights Dixcy Scott’s fit and quality. The film has been conceptualised by Ogilvy Advertising for innerwear brand Dixcy Scott. This is the first campaign for Dixcy Scott after Ogilvy won the account without a pitch process early this year. Salman Khan is seen in a new light in this campaign, as Dixcy Scott moves away from action-oriented campaigns of the past.

     

    Said Premji Sikka, the founder of Dixcy Scott: “The brief to the agency was to highlight the fit and quality of the product. While the brand would love to talk about entire range of innerwear, talking about underwear when a celebrity is involved would be a challenge. So in the ad while Salman is wearing a vest, the agency has managed to include underwear and extend the proposition of ‘Fully elastic, fully fantastic’ to the entire men’s innerwear range.” Added Raghul Sikka, Director, Dixcy Scott: “The campaign is now consumer – focused whereas earlier campaigns were trade-led. The campaign reinforces the thought that is borne out from customer feedback based on market surveys about high durability elastic of Dixcy Scott underwear and also the vests.”

     

    Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: “This campaign marks the return of a lethal combination – Dixcy Scott and Salman Khan. In this campaign, we decided to leverage Salman for his great ability to pull off humour in way that connects with the masses. The brand promise is captured in a simple and fun line – ‘Fully Elastic, Fully Fantastic’. We look forward to a long partnership with Dixcy Scott.

     

    Sam Balsara, Chairman Madison World whose agency Madison Media Sigma in Mumbai has the media mandate: “We are delighted to have Dixcy Scott once again as our client. I am sure we will do full justice to the brand.”

     

    Brand : Dixcy Scott

    Product Group : Hosiery

    Name of Agency : Ogilvy Advertising

    City of Agency : Mumbai

    Client : Dixcy Textiles

    Work type : Client work

    Date of publication / release : Sep 20, 2016

    Additional credits : Director: Prasoon Pandey
    Production house : Corcoise Films
    Creative: Piyush Pandey, Anurag Agnihotri,Nasrullah Husami,Shahrukh Irani
    Account Management: Ajay Menon, Dushyant Kumar, Rahul Khandelwal
    Planning:  Arjun Vedanayagam, Ameya Prabhu

     

  • Salman to endorse Yellow Diamond as Brand Ambassador

    By A Correspondent

     

    Yellow Diamond, from the stable of Prataap Snacks, has signed on actor Salman Khan as their brand ambassador. The megastar will be the face of the homegrown brand of potato chips, namkeen and extruded snacks. Interestingly, Khan also shares his famous on-screen moniker, Chulbul Pandey, with one of the most widely appreciated Yellow Diamond snacks, Chulbule (savoury sticks).

     

    Said Prataap Snacks founders Arvind Mehta, Apoorva Kumat and Amit Kumat: “We are Salman Khan fans – and to have him as our brand ambassador is a dream come true. Salman Khan is the perfect ambassador for us – personifying the vibrancy and pan-India appeal that a brand like Yellow Diamond endeavors to stand for. He is the man for the classes and masses just as Yellow Diamond is a brand for all…  With “DildaarHain Hum” as our brand philosophy, we, like Salman Khan, aspire to be be loved forever.”

  • Sony Pictures Networks unveils mega plan to broadcast UFC 200 in India

    By A Correspondent

     

    Sony Pictures Networks India (SPN), will broadcast the highly anticipated MMA event of the year, UFC 200. The event will be telecast live on 10th July 2016, at 07:30 hrs on Sony SIX, Sony SIX HD, SONY ESPN and SONY ESPN HD. The biggest fight card of the year, UFC 200 will also be available for live streaming on SonyLIV. The repeat of the entire fight event will be telecast on the same day at1600hrs across all channels.

     

    UFC 200 marks the return of The Beast, Brock Lesnar, to the UFC Octagon who will be facing off Mark Hunt in the headlining fight. UFC 200 will also feature some of the biggest superstars of MMA, all on one fight card that promises to entice the growing fan-base of UFC in India. Also featuring on the fight card will be Women’s Bantamweight Champion, Miesha Tate, defending her title against Amanda Nunes and veteran featherweight fighter, Jose Aldo facing Frankie Edgar for the Interim Featherweight Title.

     

    The UFC 200 event in India will be promoted by superstar Salman Khan. The actor plays the role of an MMA fighter in his upcoming movie, Sultan, and fights UFC’s Welterweight fighter, Tyron Woodley in the film. The actor also features in the promo for UFC 200 on the SPN channels, where he introduces Brock Lesnar’s return to the UFC Octagon.

     

    The UFC 200 fight card live screening will take place simultaneously in Delhi, Bengaluru and Mumbai on July 10th, 2016, at 0730 Hrs at the Hard Rock Café. The screening is also open to walk in consumers who would like to be a part of the community experience.

     

  • Salman Khan kicks off high-decibel integrated campaign for PNG Jewellers

    By A Correspondent
    PNG Jewellers has unveiled their new campaign ‘ParamparaAchchaiki’ with Bollywood superstar and global brand ambassador Salman Khan.

     

    ‘ParamparaAchchaiki’ stands for all 184 years of excellence and experience of serving customers and the glorious heritage. PNG Jewellers is renowned for their rich history and evolution. It’s their quality of services and quality of products that kept the brand in the top league for almost two centuries.

     

    Salman Khan has played an integral role in familiarizing the brand with global consumers in the past one year. PNG Jewellers has migrated frombeing a regional centric brand to an international one and now is planning to revamp the brand image by highlighting their glorious heritage. The campaign will conveythe advantages of opting for PNG Jewellers through a captivatingly shot commercial featuring Salman Khan.

     

    The adis directed by TejalPatni, the mastermind behind some of the most popular ad films like Jabong for Alia Bhatt, Swarovski, Capresse, and many more.

     

    “This is an exciting initiative, PNG Jewellers as a brand takes great pride in our history, heritage and legacy. Highlighting those elements in our latest campaign ‘ParamparaAchchai Ki’ will add a lot to the brand value. We are glad to have our global brand ambassador Salman Khan as the face and we intend to create an innovative and meaningful campaign”, Chairman and Managing Director of PNG Jewellers Saurabh Gadgil stated.

     

    Tista Sen, NCD, JWT commented, “PNG Jewellers with their rich heritage is a familiar brand that evokes an emotion. And it is this emotion the brand film captures. Be it gold, diamond, exquisite neck pieces, stunning earrings and elegant bangles they are all mark of the tradition and brand legacy that only PNG Jewellers can claim. Salman epitomizes these similar values and takes us through the rich legacy with lyrical images that linger on.”

     

  • It’s Salman Khan again on ninth edition of Bigg Boss

    By A Correspondent

     

    India’s biggest reality show, , is getting set for its ninth edition. Set to premiere on on Colors on October 11, Bigg Boss Nau will see Salman Khan play host again. While the opening show will air at 9pm, the subsequent airings on weekdays (Monday through Friday) will be at 10.30pm and on weekends at 9pm.

     

    Even before the unveil of the show, the channel has roped in sponsors Snapdeal, OPPO Mobiles, Maruti Swift, Garnier Men Powerlight, CP Plus CCTV Cameras etc.

     

    Speaking about the show, Raj Nayak, CEO – COLORS, said, “The brand Bigg Boss today has transcended television screens and has become a phenomenon engaging kids and families to artists and musicians, sportstars, movie stars, fashion designers, social media mavens and even the nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, Bigg Boss Nau is going to enhance family viewing with the promise of double entertainment. We once again welcome Snapdeal and OPPO on-board as sponsors for the second season in a row along with Maruti Swift. And of course, megastar Salman Khan who has become synonymous with Bigg Boss as the host for the sixth season.”

     

    I Srinivas Murthy, Senior Vice President Marketing Snapdeal, said, “Big Boss is only getting bigger and better with every season. We are very excited to partner with Big Boss Nau and look forward to great response from the viewers this season too.”

     

    Said Mike Wang, CEO, OPPO Mobiles India: “We are pleased to renew our association with the immensely popular show Bigg Boss this season.  There is no platform better that entertainment in India and we wish the show a huge success.”

     

    In his inimitable style, superstar Salman Khan who will host the show for the sixth time said, “This season with Double Trouble being the flavour, the contestants have no choice but to double up and face the trouble, or remain disconnected and invite trouble!”

     

    Revealing what Bigg Boss Nau contestants will be in for, Manisha Sharma, Programming Head – COLORS said, “The return of Bigg Boss each year marks the return of the ‘family viewing nights’ for the viewers. The addition of the show at 10.30 pm along with our other thriving prime time properties will only bolster the viewership further on Colors.”

     

  • Nepal Earthquake and Salman Khan Case – Tremors in Television Viewership as per BARC data

    BARC India has shared with the media some interesting data and analyses on the viewership numbers and trends of the news channels given the news of the Nepal earthquake and the Salman Khan legal tangle (and untangle).
    Here goes:

    With published data for 3 weeks (Week 16, 17 and 18) for all BARC India subscribers to refer to, in this Press Note – we share exclusive analysis on News (Hindi and English) consumption on TV.

     

    Hindi News:

    We observe Aaj Tak has been the market leader for all 3 weeks closely followed by ABP News, among top 8 News channels

     

    We also observed ratings of Hindi News channels peaking on Apr 25 (Nepal Earthquake), the ripple effect is observed for next 3 days. On May 6, peak in viewership due to Salman Khan News

     

    News channels as can be seen in the graph below started peaking around 11:45 am on Apr 25 (Nepal Earthquake)

     

    ABP News as seen in the graph below takes over no.1 position (Salman Khan Story) on May 6.

     

    Apr 25 – Earthquake News:

    Increased viewership on April 25 we can see – from Delhi, Guj for all Hindi News

     

    Our Teleview Report as seen under: Channels breaking news on Nepal Earthquake: ABP News at 11:44:53, Aaj Tak at11:44:54, India TV at 11:45:50 & Zee News at 11:46:30

     

    Here’s also sharing the Reach Grid on April 25: Reach is maximum for Aaj Tak, followed by ABP news

     

    May 6 and 8– Salman Case

    Interesting observation to take note of is ABP News rat ‘000s were highest on May 6, whereas Aaj Tak gained on May 8

     

    English News:

    In all 3 weeks Times Now is the clear market leader with around 38% channel share in the current week.

     

    We also observe that English News Channels peak in ratings on Apr 25 (Nepal Earthquake) & on May 6 in viewership due to Salman Khan News. Though unlike Hindi News, higher traction was seen on May 6.

     

    Clearly, English News Channels gets less traction as compared to Hindi News Channels on Apr 25 for the Nepal Earthquake News

     

    We also observe that English News Channels peaks post 4 pm on May 6, with different peaks for different channels as seen under

     

    Our Teleview Report as seen under: On April 25, we observe, CNN IBN breaks the news at 11:45:52 am followed by Times Now at 11:46:40 am, NDTV 24×7 at 11:46:43 am and Headlines Today at 11:48:43 am

     

    ​Meanwhile, Times Now’s persistence with the story gave them the viewership numbers.

     

    (for almost a minute after CNN-IBN broke news – other 3 channels were running ads as seen above)

     

    Over a minute later, at 11:47:17 am all channels were showing the news.

     

    And finally the Rat 000s Grid: Times Now getting traction on Apr 26. and May 8. Higher for CNN-IBN on May 6.

     

    Phew!

     

  • NewsStand: How the Pg1s covered Salman’s conviction

    Here are we again with NewsStand. We scanned the internet for the epapers of select newspapers on how they frontpaged the news on Salman Khan.

     

       
       
       
       
       
       
       
     
       
       

     

     

  • Will Brand Salman lose sheen post conviction?

     

    By Ratna Bhushan & Nandini Raghavendra

     

    Almost all brands that Salman Khan endorses have started looking for ways to limit or withdraw their association with the Bollywood superstar soon after the Bombay High Court sentenced him to five years in jail for ‘culpable homicide’ in a 2002 hit-and-run incident.

     

    Khan, one of the most popular actors in the country, endorses about 10 national brands including Thums Up cola, Suzuki two-wheelers, HUL’s Wheel detergent, energy capsule Revital and online travel firm Yatra.com. He has over  Rs 200 crore riding on him and is known to charge Rs 4-5 crore a day for endorsements. While the court granted the 49-year-old actor two days’ interim bail late in the day, it is seen as only a temporary reprieve. “If on May 8, Salman does go to jail, we will certainly begin withdrawing television commercials and outdoor hoardings,” said an official of a top brand that Khan endorses.

     

    Atul Kasbekar, promoter of celebrity management firm Bling Entertainment that represents Sonam Kapoor and Farhan Akhtar, said, “Almost all endorsement contracts include riders that if either the celebrity or the brand does something unacceptable, the contract can be terminated. Either the brand can terminate the contract or the celebrity can decide to end the contract – it works both ways.”

     

    The court on Wednesday found Khan guilty of culpable homicide, saying he was driving under the influence of alcohol in a 2002 run-over accident that killed a man sleeping on the pavement. For most brands Khan is their most visible and expensive ambassador, and his sentencing will force most of them to completely change their advertising plans. Thums Up, for example, will have to withdraw Khan’s advertising just in the peak beverage season of summer months. A spokesperson of Coca-Cola, which owns Thums Up, said, “We hold the court verdict in the highest regard. We are evaluating the next steps.” Thums Up’s contract with Khan ends next year and it is most unlikely to renew the contract Spokespersons of HUL and Sun Pharma-owned Revital declined comment on whether they would continue their association with Khan. Suzuki couldn’t be reached for comment.

     

    The CEO of a top talent management firm said, “There’s no way that multinational brands could continue with a convicted person. These firms are also answerable to their international teams and contracts clearly spell out clauses under which anyone with questionable conduct has to be dropped.”

     

    ‘Bigg Boss’, the reality television show that Khan hosts on Colors channel, could also see a new host, an official close to the production house said. Khan has been hosting the show for the last five seasons and the viewership his presence got for the channel saw his asking price rise from  Rs 30 crore when he began in 2010 to Rs 50 crore or more. “The channel could very likely to change the host, post the verdict,” said the official.

     

    Salman Khan Ventures and Eros International’s Bajrangi Bhaijaan and Fox Star Studios and Sooraj Barjatiya’s Prem Ratan Dhan Payo are to be released this year.

     

    Khan also has an exclusive deal with Star TV for the satellite rights of all his films for five years starting from 2013. So far, Khan has only done two films – Jai Ho and Kick – since this deal was signed for approximately  Rs 450-500 crore. If Khan goes to jail, he stands to lose a hefty part of that deal since he might not be doing any other films in the said period.

     

    Shares of Mandhana Industries, which has the global licence to design, market and distribute Khan’s Being Human clothing brand and charity foundation, tanked as much as 4.1% in intraday trade. “Given that Salman has huge following, there is every likelihood that the business will continue to grow,” said Manish Mandhana, MD at Mandhana Industries. Industry sources said smaller brands that Khan endorses, such as PN Gadgil jewellers and Dixcy Scot innerwear, are likely to continue with him. Other small brands associated with Khan include Astral Pipes, Image eyewear and Splash Fashions.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • PN Gadgil ropes in Salman, Madhuri for global endorsements

    By Sutanuka Ghosal

     

    Pune-based PN Gadgil Jewellers has signed up Bollywood star Salman Khan to endorse the 183-year-old brand across the world, a top company executive said on Friday. The jeweller has also extended the contract of Madhuri Dixit, its present brand ambassador for the Indian market, who will now endorse its range of jewellery across the globe.

     

    The move comes ahead of the company’s plans to launch operations in the Gulf, where Khan has a huge fan following, and in the US, where both Khan and Dixit are popular among the Indian and Pakistani expatriate community.

     

    Saurabh Gadgil, managing director at PN Gadgil Jewellers, said while Khan has signed a three-year brand endorsement contract, Dixit has signed a twoyear one. “We have signed the contract with Salman Khan today,“ Mr Gadgil said.“He has a huge fan following in India and overseas, which will be accommodative of the future expansion plans of the brand and store launches in the Gulf countries, including Dubai, and the US.The association will aid in presenting the objective of our brand values to the global audience.“ It had been reported on January 14 that PN Gadgil Jewellers had plans to rope in Salman Khan as its brand ambassador.“Madhuri Dixit was promoting our brand in India. We have now entered into a two-year contract with Madhuri which ends in December 2017, with a threemonth cooling off period,“ Mr Gadgil said.

     

    According to Mr Gadgil, this is the first time Khan has become the ambassador for a jewellery brand. “He had earlier appeared for Gitanjali’s Sangini line of jewellery along with Kareena Kapoor Khan. But in our case, he is the full fledged brand ambassador and he will promote our gold, diamond, platinum and silver range of jewellery. Khan has a fair idea about jewellery as he himself adorns a turquoise blue bracelet and studs in the ears. The contract with us stipulates that he will not be able to become brand ambassador for any other jewellery firm,“ he said.

     

    Both Khan and Dixit have been roped in at a time when PNG has drawn up an ambitious retail expansion plan for the next 15-18 months. PNG is opening a store in Dubai on February 19.

     

    It plans to open more stores in the city besides Bahrain, Qatar and Oman in the next one-and-a-half years. The company also plans to spread its operations to the US, where it currently has only one store.“We have one store in the Silicon Valley. We will be opening one in Los Angeles in September. This will be followed by launching stores in Texas, Atlanta and New Jersey,“ added Mr Gadgil.

     

    Back home, PNG will add 19 new stores spread over Madhya Pradesh, Karnataka, Andhra Pradesh and Gujarat. Currently, it has 16 stores in Maharashtra and Goa. The total investment for retail expansion has been pegged at Rs 400-500 crore. “We will meet this through internal accruals, debt and private equity,“ Mr Gadgil said.

     

    Source:The Economic Times

    Copyright © 2015, Bennett, Coleman & Co. Ltd.

    All Rights Reserved, Licensed to republish

     

     

     

  • Reviewing the Reviews: 1.5 to 3.5 stars for Jai Ho

    By Deepa Gahlot

    Jai Ho
    Director: Sohail Khan
    Starring: Salman Khan, Tabu, Sana Khan, others

    It’s a Salman Khan film, what can you expect but nonsense seemed to be the tone of every review; all critics well aware that Jai Ho is  the kind of film that exists in its own intellect-proof universe. If Salman Khan fights, dances, and takes his shirt off in the end, his fans are happy. They wouldn’t care about the story, director or leading lady.

    Salman Khan goes through the motions with a kind of sneering brazenness, that comes with big profit– does he care about cinema as an art form?  Naaah!

    Believe that a smooth, well-muscled dude who can beat up 200 guys is a common man, and everything else goes down easy.

    Jai Ho got ratings from 1.5 to 3.5 and an overgenerous 4.5 from trade writer Taran Adarsh, that must have surprised even the Khan Brothers who made this film.

    Baradwaj Rangan of The Hindu commented, “There’s no effort evident anywhere. Then there are the action scenes where Jai bites an opponent’s arm and roars and slashes his fingers across a cheek, leaving behind marks like those by a claw. Finally, we get the line, this film’s conceit: Aam aadmi sota hua sher hai. The common man is a sleeping tiger. I can’t vouch for the tiger bit, but as the film went on, this common man was definitely close to sleeping.”

    Shubhra Gupta of the Indian Express wrote, “The usual cautionary warning in the opening credits should have been replaced by this : in the making of this film, no Salman Khan fan was hurt. Because that’s all ‘Jai Ho’, like all Bhai vehicles, aspires to. But even for those that adore the man with agate bracelet, I’d say his new flick is little more than a damp squib. The faithful who had gathered to have themselves a time on the first day first show could only be roused on two counts : one when he is wading into the baddies, and the other when he is at the centre of a running joke involving the size of a young fellow’s goolies, and the colour of a girl’s underwear. Yes, that’s right.”

    Aniruddha Guha of Time Out ranted, “Over the years, Sohail’s made one dud after another, among them Auzaar, Hello Brother and Maine Dil Tujhko Diya. After a 12-year hiatus, he returns to direct this remake of Telugu hit, Stalin, which itself was a rehash of the Hollywood film, Pay It Forward. Sohail lacks any sense of storytelling and finesse, but gets to direct an event film that is expected to set the box office on fire, and features his superstar sibling Salman Khan.”

    Anupama Chopra rightly asked if it was even a film. “In all honesty, I’m confused about how to evaluate Jai Ho. Because it’s not a film. It’s a cartoon. So, to point out that the story is laughably ridiculous or that the characterisation has no depth seems churlish. After all, you can’t go to see a cartoon and then complain about its disconnect with reality.”

    Rajeev Masand of CNN-IBN was left cold by the film. “To be honest, very little stays with you when you leave the cinema, aside from the unpleasant aftertaste that comes from being shamelessly manipulated. From exploiting limbless little girls, to showing us beggar children being assaulted, the film stops at nothing in its attempt to move you to tears. If your heart does go out, it’s to the few good actors who’re wasted by being made to stand around and participate in this silliness.”

    Sukanya Verma of Rediff.com wrote, “What could have been a relevant crowd-pleaser with a little effort from Sohail Khan and his writers is mostly a tedious and overcrowded drivel that shamelessly depends on Salman’s strapping charisma to tide them over.

    Nandini Ramnath of Mint commented that Jai Ho delivers just what it promises, which isn’t much. “What we get from Jai Ho the movie: Salman Khan saves his family honour and, by extension, the honour of the nation, in slow motion, single-handedly dispenses a battalion of baddies, rattles off repeat-value dialogue, romances a freshly excavated young female whom we might never see on screen again, divests himself of his upper garment and wriggles his bottom.”

    Karan Anshuman of Mumbai Mirror wrote, “Purely as a superhero film, Jai Ho works on far greater levels than, say, a Krrish 3. Petty powers like flying, web-spitting palms or acting aren’t required, because the man has hands. And they’re not the 2.5-kilo version. He even has legs that can kickstart an ambulance.  In one partially believable adrenalin-pumping sequence, Jai even uses a ballpoint pen to stab three vile villains. Not sure if there’s a subtle message for film critics in there somewhere…”

    Vinayak Chakravorty of India Today joked, “Jai Ho! Here comes the common man. Watch him snub gravity like Spider-Man and power punch the goons like Iron Man, and then declare he is aam aadmi. You realise it’s only Salman. In planet Bollywood the superstar will always be superhero and he doesn’t need to wear a cape to prove as much, or the chaddi outside his pants.”

    And then the usual praise from Times of India’s Madhureeta Mukherjee. “The film has the heart and the haath (read: fist) in the right place.”  Indeed…in the gullible viewer’s pockets!