Tag: Salman Khan

  • Chhota Bheem, Salman Khan and Harry Potter most popular among kids: Ormax study

    By A Correspondent

     

    Chhota Bheem continues to be the most popular television character amongst kids as Salman Khan and Katrina Kaif emerge as the most popular film stars, while Harry Potter emerges as the strongest Hollywood franchise. These are part of the findings of the latest edition of Ormax Small Wonders, a nationwide kids track conducted by media insights firm Ormax Media.

     

    Ormax Small Wonders is a bi-annual study conducted across 1,800 kids in the 6-14 years age group across eight cities in India. The study tracks kiddie preferences across 20 different categories. The categories cover various media and entertainment options such as television (characters – kids and GEC), films (film stars – national and regional, film franchises), sports, merchandizing, play items, restaurants and eating outlets, books, websites and ads.

     

    Shailesh Kapoor

    Speaking about Ormax Small Wonders, Shailesh Kapoor, CEO – Ormax Media, said: “The study is now in its fourth year, and has become a benchmark for tracking kids preferences for any brand that’s targeting children. In the latest track, we have covered additional parameters like merchandize consumption and favourite ads amongst kids.”

     

    According to the findings, while Chhota Bheem is the favourite character, Ben 10 bags are the most popular merchandize item amongst kids. Chocolates and aerated drinks emerge as popular ad categories, with Dairy Milk ads being kids’ most favourite.

     

    Ormax Small Wonders is a syndicated report available for subscription to brands across FMCG, media and other categories targeting kids.

     

  • Colors gets act together for Bigg Boss Season 7 with Salman Khan as host

    By A Correspondent

     

    Over the last six years, Bigg Boss has earned the reputation of being Indian television’s biggest reality show. It’s the most controversial and creates a buzz like no other TV programme, is huge in terms of scale and resources deployed and there is an effort made to raise the bar every year.

     

    Leading general entertainment channel Colors has announced Season 7 of Bigg Boss, unveiling a glimpse of what is in store with Salman Khan as host yet again.

     

    The concept planned is of ‘Heaven or Hell’ with the megastar seen in the guise of an angel personifying the pleasures of heaven, as well as in the garb of a devil, representing the negative world of hell.

     

    Speaking on the promos, Rajesh Iyer, Marketing Head, Colors said: “The message is simple – pleasure or pain, both are inevitable and there is nothing to be taken for granted this season.”

     

    The television campaign has been created by Orchard Advertising in association with Prashant Issar of Tubelight Films. It comprises a series of creatives with fun stories enacted by Salman on the theme of the show this season.  Said Hemant Kumar Sivan, Executive Creative Director, Orchard Advertising on the effort: “We worked with the simple truth of life that, Heaven and Hell are of man’s own making. It all depends on how one deals with what life has to offer.”

     

    To add to the fun element, the promo lines have been improvised by Salman himself as he says ‘By God’ in his inimitable style

     

    There have been rumours of the actor being paid Rs 5 crore per episode, but sources close to the channel say that the actual amount is not even close to that figure. Industry sources suggest the amount is more in the region of a crore and each episode will be shot live on Friday. But what if Salman is indicted in the 2002 Mumbai car accident case (popularly referred to as the hit-and-run case, but Salman and his family strongly contest the reference saying he did not run away)? The actor’s camp is hopeful that he will not be indicted.

     

    The format stays the same with 14 strangers in the house over 90 days and captured by 70 cameras in the Bigg Boss house.

     

  • Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty

    By Ratna Bhushan & Sagar Malviya

     

    Salman Khan may be the hottest star on Bollywood, but Shah Rukh Khan remains as popular as ever in the endorsement world, signing back-to-back deals with mango drink Frooti and the country’s largest tea brand Tata Tea. While Parle Agro, the maker of Frooti, confirmed the association, an official aware of the development at Tata Tea said the firm had roped in Shah Rukh to make its tea brand more contemporary.

     

    Both the beverages brands are roping in a celebrity ambassador for the first time. “We have got two very big things working hand in hand. One, an iconic brand like Frooti and a powerful endorser like Shah Rukh Khan,” said Nadia Chauhan, Parle Agro’s joint MD and daughter of company CMD Prakash Chauhan.

     

    Chauhan junior, who at 27 is as old as Frooti, added that Parle Agro had the capacity to cater to 50% growth and more both in terms of manufacturing and distribution. The firm plans to increase its ad spends by over 40% to support its new Frooti campaign with Mr Khan. While company insiders refused to share the size of the deals, industry sources say Shah Rukh Khan is known to charge Rs 3.5-4 crore for a day annually for each brand endorsement.

     

    By roping in Mr Khan, Frooti is taking the fight to Coca-Cola’s Maaza and PepsiCo’s Slice in the mango drink market. “It is a bold statement to make within the category and it will do the brand a great deal in the current competitive landscape,” said Sajan Raj Kurup, founder and creative chairman at Creativeland Asia that handles Frooti account. Frooti has been growing by over 25% over the last three years, the company said.

     

    An industry source, quoting Nielsen data, said that within the overall Rs 450-crore juice drinks category, Maaza has 38% share, followed by Slice at 23% and Frooti at 15-16%. A spokesperson for Tata Global Beverages declined comment on Tata Tea’s association with Shah Rukh Khan.

     

    The official quoted earlier said, “The firm is taking forward its Jaago Re theme with its new association with Khan.” Vinita Bangard, MD of talent management firm Krossover Entertainment, which represents Shah Rukh Khan, declined to confirm the development. Shah Rukh Khan is the second-highest ranked celebrity behind Salman Khan, according to January data by Times Celebex, a monthly celebrity rating index operated by the Times Group. He endorses about 19 brands.

     

    Recent months have been a spate of bigticket endorsement deals, which had slowed down over a year back. While Coca-Cola roped in actors Imran Khan and Parineeti Chopra for Maaza, Dabur signed Ajay Devgn for its digestive candy Hajmola. PepsiCo announced four new faces for its Kukure snacks, and Wipro Consumer Care brought back Saif Ali Khan to endorse soap brand Santoor after a two-year gap.

     

    “Increasingly, brands are turning to celebrities to create buzz and recall, as in the case of Frooti which has signed a celebrity for the first time,” Ms Bangard, who also represents actress Priyanka Chopra among others, said.

     

    The Rs 800-crore Parle Agro, which also sells Appy Fizz and Hippo snacks, grew 15% during 2012 and is targeting over Rs 2,500 crore in sales by 2015. The company said it aims to more than double its 2,500-strong distributor network serving over eight lakh retail outlets.

     

    Frooti, launched in 1985 by the Chauhans, is credited with growing the packaged mango drink segment in the country. The company was also the first to launch a ready-to-drink beverage at a price point of Rs 2.50 a decade ago, which still remains unmatched by its multinational rivals. More than 25 years after introducing juices in tetra packs, Parle Agro last year launched Frooti in returnable glass bottles to challenge the dominance of Coca-Cola’s Maaza, which gets more than half its sales through glass bottled packs.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

     

    Phograph: Fotocorp

     

  • Brand ‘Being Human’ has high awareness: Ormax study

    By A Correspondent

     

    In a recent study conducted by media & entertainment research firm Ormax Media, Salman Khan’s initiative Being Human scored high on awareness amongst consumers in Mumbai. The research was conducted to understand the awareness of the newly opened Being Human store in Mumbai.

     

    Of the respondents, 72 percent were aware of the initiative called Being Human. Almost all of them (92 percent) could associate Being Human with Salman Khan. Amongst those aware of Being Human, there was a high awareness (51 percent) that Being Human has opened a store in Mumbai, with about two-thirds of this section being able to even name the actual location of the store (Linking Road).

     

    Speaking about the results, Gautam Jain, Research Head – Films, Ormax Media, said, “Salman Khan’s popularity has increased consistently since the release of Dabangg in 2010. In January 2013, his share on our star popularity-tracking tool Stars India Loves was his highest till date. The high awareness of the launch of the Being Human store is a testimony to the star’s equity.”

     

    The research was conducted amongst movie viewers in the age group 15-34 years (SEC AB) in Mumbai city.

     

  • IAA awards media & marketing honchos at leadership awards

    Srinivasan K Swamy with I&B Minister Manish Tewari

     

    By A Correspondent

     

    ITC CEO YC Deveshwar, Madison World CEO Sam Balsara and Ogilvy & Mather CEO Piyush Pandey were amongst the award-winners at the first ever International Advertising Association (IAA) Leadership Awards held in Mumbai on Saturday. Information and Broadcasting Minister Manish Tewari was chief guest of the evening.

     

    The International Advertising Association is the world’s only globally-focused integrated advertising trade association with membership representing Advertisers. Agencies and the Media. Well-known research firm The Nielsen Company and consulting firm Ernst & Young were associated with the event that was organised and sponsored by the Colors general entertainment channel.

     

    Popular television artist Mini Mathur emceed the evening as the fraternity was welcomed by IAA’s India chapter president Srinivasan K Swamy and Colors CEO Raj Nayak. In his address, the I&B minister asked the industry to mull over pressing issues like ad duration in channels, effective viewership measurement, adding that the government will not institute any regulations without consulting the industry.

    Award Categoy Awardee
    Marketer of the Year: Travel & Hospitality  Manish Kalra, Make My  trip
    Marketer of the Year: Banking  Sujit Ganguli, ICICI Bank
    Marketer of the Year: Insurance  Rita Bhattacharya, LIC
    Marketer of the Year: Media & Entertainment  Gayatri Yadav, Star India
    Marketer of the Year: Household Products  Amit Syngle, Asian Paints
    Marketer of the Year: FMCG – Personal Care  Arun Srinivas, HUL
    Marketer of the Year: FMCG – Food & Beverages  Chandramouli Venkatesan, Cadbury Kraft India
    Marketer of the Year: FMCG – Consumer Durables  Rahul Saighal, Samsung Appliances
    Marketer of the Year : Auto Two Wheeler Anil Dua, Hero Motocorp
    Marketer of the Year: Auto Commercial vehicles  UT Ramprasad , Tata Motors
    Marketer of the Year: Auto Passenger Vehicles  Mr. Mayank Pareek, Maruti Suzuki
    Marketer of the Year: Telecom Products  Anuradha Aggarwal, Vodafone
    Media Agency Head of the Year  Sam Balsara, Madison World
    Creative Agency Head of the Year  Piyush Pandey for Ogilvy & Mather India
    Best CEO  Y C Deveshwar, ITC
    News Anchor of the year  Rajdeep Sardesai, CNN-IBN
    Editor of the year  Jaideep Bose, The Times of India
    Mediaperson of the year  Shobhana Bhartia, HT Media
    Brand Endorser of the year – Female  Katrina Kaif
    Brand Endorser of the year – Male  Salman Khan
    IAA Hall of Fame  Pradeep Guha

     

    Also amongst the winners was Bollywood actor Salman Khan who made his first ever appearance at an awards function with IAA Leadership Awards. The actor known to have bagged maximum endorsements and is on a high with brands queuing to sign him, bagged the award for the Brand Endorser of the Year – Male. Katrina Kaif was awarded Brand Endorser of the Year – Female. Mr Pradeep Guha, former IAA president who has been CEO, Zee Entertainment and President, Bennett Coleman and Company Ltd was admitted to the IAA’s Hall of Fame with the lifetime achievement award.

     

    Marketers from across 12 categories were among the awardwinners as also were Editor of the Year (Jaideep Bose) and News Anchor of the Year (Rajdeep Sardesai). Shobhana Bhartia, chairperson of  HT Media, was awarded the Mediaperson of the Year award. The table above has the list of winners.

  • Front Page 2012: Salman & Katrina Sexiest Celebs of 2012

    By A Correspondent

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Salman Khan and Katrina Kaif emerge as the Sexiest Celebrities in the year 2012. They both also rank as the Most Popular Bollywood Stars in the male and female category respectively.

    The results are based on our proprietary celebrity-tracking tool, Celebritix, which tracks the imagery of more than 60 celebrities (across films, television and sports) on 20 key dimensions. Celebritix covers 4,000 respondents every quarter in the 18-45 age group across SEC ABC.

    Salman Khan who emerged as the sexiest male celebrity had a great year, with two blockbusters at the box office – Ek Tha Tiger and Dabangg 2. He also hosted an eminently successful season of Bigg Boss this year. Katrina Kaif tops the list of sexiest female celebrities by a considerable margin. This year, Katrina featured in big releases like Ek Tha Tiger and Jab Tak Hai Jaan, and also ruled the song charts with her Chikni Chameli ‘item number’ in Agneepath.

    The table below lists the top 5 sexiest celebrities – male and female with their respective ranks.

    Salman Khan

    1

    Yuvraj Singh

    2

    Virat Kohli

    3

    Hrithik Roshan

    4

    M.S. Dhoni

    5

     

     

     

     

     

    Katrina Kaif

    1

    Kareena Kapoor

    2

    Priyanka Chopra

    3

    Madhuri Dixit

    4

    Sania Mirza

    5

     

     

     

     

     

    Yuvraj Singh, in his comeback year to International cricket, had high scores on sexiness which indicates that the attribute is not just about a conventionally well-toned physique, but also overall fitness and physical appeal of the celebrity. The other cricketers on the list are Virat Kohli and MS Dhoni on rank 3 and 5 respectively.

     

    Amongst female celebrities, Kareena Kapoor who had a spate of releases and endorsements, besides a much-publicised marriage with Saif Ali Khan, occupies the second position on the list. She is followed by Priyanka Chopra, Madhuri Dixit and Sania Mirza. Madhuri’s presence on the list proves that true sex appeal is ageless questioning the seemingly inverse relationship between marriage and sex appeal.

     

    MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Front Page 2012: Salman Khan & Katrina Kaif ranked Most Popular Bollywood Stars of the Year

    According to the results of Front Page 2012: A Media & Entertainment Review, the Ormax Media yearender, Salman Khan and Katrina Kaif emerge as the Most Popular Bollywood Stars in the respective male and female categories for the second consecutive year.

     

    With the record-breaking success of Ek Tha Tiger, Salman leads with a huge margin. However, his share sees a marginal drop of 3% over the last year. Katrina, on the other hand, has only strengthened her already dominant position and occupies the highest share across all territories. Her combined share is higher than that of the female stars in the second and third positions.

     

    The table below captures the top 5 Bollywood stars – males & females for the year, with their respective popularity share:

    Males

    2012

    Females

    2012

    Salman Khan

    45

    Katrina Kaif

    54

    Shahrukh Khan

    27

    Kareena Kapoor

    33

    Hrithik Roshan

    22

    Priyanka Chopra

    18

    Akshay Kumar

    20

    Aishwarya Rai

    15

    Aamir Khan

    18

    Kajol

    11

     

    With the success of Jab Tak Hai Jaan, Shahrukh Khan ranks second with the 27% share, maintaining his dominance over the West Bengal Territory. Hrithik Roshan and Akshay Kumar have both gained momentum while Aamir Khan loses share despite his path-breaking television debut and the release of Talaash.  Emraan Hashmi though not on the top list, emerged as the success story of the year. He gained the highest share of 176% amongst all actors and it will be interesting to note his journey on the charts in 2013.

     

    Amongst female stars, Kareena Kapoor, with four releases this year, emerges as the second most popular star with 48% growth over the last year, followed by Priyanka Chopra who moved up from no. 5 to no. 3. She had two successful films in 2012 and this contributed to her growth on the charts.

     

    Vidya Balan added to her popularity with the success of Kahaani making her the success story amongst actresses. She has gained the highest share amongst actresses of an impressive 241% growth. A number of actresses made their debut in 2012, but only Parineeti Chopra (debut in Dec 2011, solo debut in May 2012) features in the top 15 actresses with a 2% share.

     

    The results are based on consumer research conducted amongst 39,000 theatre-goers through the year 2012 across 19 cities. MxMIndia is exclusive media partner for Ormax Media’s Front Page 2012. MxMIndia will carry exclusive coverage on the findings over the next few weeks.  Set up in 2008 by Vispy Doctor and Shailesh Kapoor, the Ormax Media partners with 76 leading media brands today, including Star India Network, Viacom 18 Television Network, Sony Television Network, Turner India, Disney India, Times Television, Yash Raj Films, Fox Star Studios, Viacom 18 Motion Pictures, DAR Motion Pictures, Group M India, Radio City, My FM and many others.

     

  • Berger Paints ties up with ‘Being Human’

    Berger Paints India Ltd has announced an exclusive association of its flagship Green brand of paint ‘Breathe Easy’ with Being Human – The Salman Khan Foundation, a registered charitable trust set up by Salman Khan for helping the cause of the underprivileged.  For every litre of ‘Breathe Easy’ paint sold, Berger will donate Rs. 4 to Being Human – The Salman Khan Foundation. Berger has committed to provide ‘Breathe Easy’ paint to two schools and one hospital supported by Being Human.

     

    This association has been the cornerstone in the launch of “Breathe Easy”, India’s first Green Paint with international certification. Breathe Easy is the only paint which conforms to strictest VOC (volatile organic compound) norms even as per International standards. “Breathe easy” is not just a brand name for a Green Paint which serves to preserve health and environment. It goes beyond that and transcends the brand border. Breathe Easy is the umbrella under which the entire corporate social activity of Berger is being undertaken.

     

    Speaking on this association, Abhijit Roy, Managing Director, Berger Paints India Ltd, said, “We are excited to associate with Being Human for our green paint brand, Breathe Easy. As an organization, we are committed towards fulfilling our responsibility towards the welfare of society. This tie-up is part of our effort to support the cause of providing education and healthcare to the underprivileged. We are looking forward to a fruitful association with Being Human.”

     

  • Anil Thakraney: Bigg Boss ka Bigg Gamble

    By Anil Thakraney

     

    This appears to me like the classic chicken and egg dilemma; Bigg Boss season six is about to begin, and I don’t know if the prime time slot has been chosen this year because the show promises to be a cleaner fare. Or, the show has been cleaned up because the channel wanted to move Bigg Boss to the prime time slot in order to improve the ratings and to net more advertisers. Either way, this is going to be interesting.

     

    Reports suggest that host Sallubhai wanted a clean show because he was fed up of his extended family squirming over all the gaalis and the abuses that were being showered in the previous seasons. This, coming from the macho man who’s notorious for his violent tendencies, is quite rich but that’s not the point. The point is there’s no way this particular format will work with decent, self-respecting, honourable citizens inside the mad house. That would make for a very boring show, and therefore suicidal for the channel. Gaali galoch is the only thing that can keep this show alive, indeed that is its USP. Worse, this time they have promised to bring some aam aadmis and aurats into the house. Again, a big mistake. Entertainment television in India is escapist, much like Bollywood films, therefore over-the-top masala is very important. And what’s a desi reality show minus some known names? Salman is a host, he won’t be there most of the time. So he alone can’t pull in the TRPs.

     

    Next problem, the 9PM slot. This is a huge gamble by Colors. This means the contestants can’t be naughty and nasty even when they wish to, as this is a ‘full family’ viewing slot. And I really can’t see that working. I suspect a number of viewers will stick with their regular 9PM soaps, which are anything but clean. Murders, sudden deaths, rapes, etc, they all happen in the fictional shows.

     

    Anyway, I will be very keen to see what happens, I will be hooked in. My own hunch is this is the channel’s last attempt to get some adrenalin going in a dying format. If the new strategy doesn’t work, it’s good bye to Bigg Boss.

     

    ***

     

    PS: Hehe. A must read article for all those advertisers and their ad agencies who target women in their ads. Clearly, they aren’t keeping in step with the changing world where there is no place for traditional stereotypes. In fact, it’s quite possible that with their unimaginative commercials, the advertisers might be pissing off the ladies instead of pleasing them.

     

    Link: http://www.mcsweeneys.net/articles/an-open-letter-to-the-people-in-charge-of-commercials-targeting-women

     

  • Reviewing the Reviews: Ek Tha Tiger

    Ek Tha Tiger

    Key Cast: Salman Khan, Katrina Kaif

    Directed By: Kabir Khan

    Written By: Kabir Khan, Neelesh Misra

    Produced By: Aditya Chopra

     

    Kabir Khan’s Ek Tha Tiger foxed critics because it wasn’t as brainless as Salman Khan’s other ‘100 Crore’ films. It sort of foxed the public for the same reason. You want to see Salman be silly, you want him to go some belt-jerking kind of Dhinka Chika dance, you want him to maaro quotable dialogue.

     

    Still, the film had the gloss Yash Raj Films’ money can buy, a Bond and Bourne kind of action in exotic places — Ek Tha Tiger delivered what Agent Vinod could not.

     

    The film got mosty 3 stars and up, with grudging praise.

     

    Wrote Indian Express’s Shubhra Gupta, “There is only so much Serious Salman you can handle without wanting to burst out into giggles, so don’t go looking for a grim spy story. Grimness is best dealt with by the Bournes. Salman is much more in packaged-by-Yashraj-Bond mode, bashing ’em up, and lovin’ her for ever, essentially Bhai doing his stuff, but restricted from being all over the place, which is not such a bad thing. I had fun while it lasted.”

     

    Anupama Chopra of Hindustan Times commented, “But the screenplay by Kabir and Neelesh Misra requires Salman to emote and play a character. Thankfully, he makes an effort. Of course, he is always in invincible hulk mode — yes, there is a brief shot of him taking his shirt off — but there is also sweetness and a touch of vulnerability, especially when he first meets Zoya. He seems almost perplexed as he falls in love. Katrina doesn’t have enough to work with but she works hard to give Zoya some weight. Their romance seems effortless. In places, Ek Tha Tiger becomes downright silly. So the modus operandi might be to think of it as a fairy tale with spies and guns. And enjoy the ride.”

     

    Sukanya Verma of rediff.com wrote, “With Wanted, Ready and Bodyguard, Salman Khan did cheesy with such marvellous flair that even though these films are nowhere near quality line, ‘stupidity sells’ became the new mantra at the box office. No, I am not a Bhaihater or a Bhaitard, colourful expressions recently invented to describe one’s derision or devotion to the actor, addressed so with alarming familiarity, whether in affection or sarcasm. (Please note how I’ve NOT mentioned Dabanng along with the afore-mentioned poppycock because it was genuinely entertaining. Heck, it was one of my favourite films of the year.) My point is that we’ve gotten so habituated to the commitments and ehsaans, the raggedy humour and the implausible heroics written specifically to reinforce the larger-than-life presence of the superstar that we have started to expect JUST that. So here’s the good news. Ek Tha Tiger demolishes this mindset with such unhurried relish it will take me one more viewing to believe it’s actually happening.”

     

    Aniruddha Guha of DNA went with 3.5, “Ek Tha Tiger (ETT) is probably Hindi cinema’s best action film yet. Conrad Palmisano, who’s been stunt co-ordinator on films like the Rush Hour series, the Robocop series, Batman Forever and Romeo Must Die, directs four brilliantly put together action set-pieces. They are all lavishly mounted, shot at breathtaking locales, and executed with skilled precision. In the midst of it all is Salman Khan, Hindi cinema’s poster boy for escapist entertainment. Thankfully, ETT is the rare Khan film that has a plot too, thin as it may be.”

     

    Taran Adarsh of Bollywoodhungama.com did his usual 4.5 rave, “On the whole, Ek Tha Tiger is a high-octane thriller that works big time. This one has style and substance, both, besides dazzling action, stunning international locales and stylish execution. Most importantly, it has Salman Khan, the trump card of this enterprise. There’s no denying that Salman’s charisma has resulted in a mind-blowing, astounding, never-seen-before start at the ticket window, but the film’s content will sustain it thereafter. The film has long legs to prolong its splendid run. This is, without doubt, Salman’s best. Sure shot Blockbuster!”

     

    Then the 2.5s Rajeev Masand of IBN and Karan Anshuman of Mumbai Mirror. The former wrote, “To be fair, Ek Tha Tiger is a very different beast from recent Salman Khan starrers, particularly his last two releases, Ready and Bodyguard. Now that could be construed either as good news or bad news depending on what you thought of those films. For those like me, who weren’t fans of those blockbusters, it’s refreshing to note that Ek Tha Tiger’isn’t an over-indulgent one-man showreel. Hallelujah, this film has a plot. Unfortunately, however, it’s a one-line, threadbare plot around which director Kabir Khan constructs the entire movie.”

     

    And the latter ranted, “Stylistically, Ek Tha Tiger attempts to marry the grittiness of, say, Hollywood’s Bourne series with the gloss of a Yash Raj film. The result is an inconsistent look and feel. For instance, the cinematography in the action sequences work with a healthy mix of handheld, tracking, and steadicam shots, all in realistic, incidental lighting. While on the other hand you have a night scene about a picnic date in a park with swans and a lake that actually reflects a meteor shower. The artificiality and overdone lighting (so that you can see every inch of the frame) is totally outdated and old-school.”

     

    Kunal Guha of yahoo.com quipped, “Ek Tha Jackie Shroff. And then he had a son. But this one belongs to the genre mastered by Jackie Chan and plastered with superhuman stunts by Salman Khan: action comedy mashed up with a spy thriller. If you thought Agent Vinod made a Ronald McDonald out of the genre, Ek Tha Tiger (ETT) takes a mousey tail and sticks it up his nose for Salman to swing from ear to ear. Regardless, if you’ve followed Salman’s recent films, you know that they’re in a genre of their own and cannot be graded for the story, screenplay, performances or any other metric used to evaluate other films. They can just be enjoyed or suffered, depending upon the elasticity of your tolerance.”

     

  • Relaxo signs Salman Khan as brand ambassador for Hawaii

    By A Correspondent

     

    Relaxo, the second largest producer of footwear in India, has signed Salman Khan as the brand ambassador to endorse one of their most popular brands – Hawaii slippers.  Hawaii has introduced a new Hi-Fashion range of slippers for men and women, and Salman Khan will feature in all the brand communication related to Hawaii across the media.

     

    Speaking on the occasion, Gaurav Dua, Executive Director, Relaxo Footwears Ltd. said: ” Hawai i has always been on the forefront to provide the comfort and ease in daily wear for the masses. Through this new commercial, we bring in light the strength and toughness aspects of Hawaii slippers. And what better way to promote this strong USP than having Salman Khan endorse our product. We are extremely happy to associate with him and we hope this tie strengthens our bond with our customers.”

     

    Highlighting the same, Salman Khan said: “Relaxo is one of the most trusted brands in footwear, and I’m glad to be doing this commercial as it is focused on the concept of “mazbooti” (strength), and completely suits my persona.”

     

    Mr Khan will soon be seen endorsing Hawaii slippers in a 45 second TVC created by ARMS Communications Pvt. Ltd, positioning Hawaii as a symbol of style, comfort and strength. The film revolves around the star Salman Khan, who with confidence saves different girls from life-threatening situations, an act which seems impossible in real life. Since all this seems unrealistic, Salman appears on screen and says, “Yeh thodaa zyada hogaya. Lekin RELAXO Hawaii hai mazboot. Main pehenta hoon.” This statement sums up the exaggeration yet leaves the viewers with the message that  creates an aspiration in the minds of the consumer to acquire what their favorite star endorses.

     

  • The Importance of Being Aamir Khan

     

    By Biswadeep Ghosh

     

    Do you know anyone who hasn’t heard of Satyamev Jayate, a Sunday show with which Aamir Khan will make his debut on the small screen? Impossible, unless your reclusive acquaintance inhabits a cocoon and has no access to the television, newspapers and the internet. The most intelligent strategist in the Hindi film industry, Aamir has emerged from behind an impenetrable veil to discuss the show with the media. He has discarded his aura of exclusivity that makes him unreachable so often, the result being that journalists are relishing each and every moment in the company of the superstar. They are reporting on his first ever serial faithfully, making Satyamev Jayate, a forthcoming Aamir Khan event many Indians are waiting for.

     

    Those who have followed Aamir’s career with detached objectivity know a few things about the man. He has manufactured an image of being ‘serious about what he does’, as if his counterparts in the entertainment industry are a bunch of flippant characters for whom life is one big joke that never ends. As part of his image-building exercise, he has highlighted his social activism, a quality he seemed to have developed after being in the industry for a long time. He is his own USP, using the power of which he is giving veiled hints about what Satyamev Jayate will offer to the viewer.

     

    A ‘thinking man’s actor’ and a ‘perfectionist’, Aamir has given countless interviews while humming a tune of mystery-heightening ambiguity. ‘It’s about connecting people, touching human hearts. It’s about human stories, coming to understand what life is like. For me, the show has been a kind of a personal journey,” he told the Indian Express. Please read the excerpt again. What exactly is he saying? Actually, very little, but that is the idea anyway. He has been categorically clear that he doesn’t want to discuss the specifics. It is as if Satyamev Jayate is an Alfred Hitchcock thriller whose plot will give the criminal away before the film begins.

     

    The show that has been dubbed in many languages will be telecast on the Star network and Doordarshan. The Star-Doordarshan tie-up will ensure viewers everywhere, whether they live in a Vasant Vihar mansion in New Delhi or in a village named Hatgamariya in Jharkhand. That it is being shown on an early morning Sunday slot implies that everyone, right from hardcore Aamir Khan fans to reluctant TV watchers, will be tempted to check it out. Cricket being the only area in which satellite television channels have shared network space with Doordarshan in the past, Satyamev Jayate will inevitably get the maximum number of viewers of a non-cricket show in the initial stages at least.

     

    Not that promotion of films or television serials is a new phenomenon. In today’s times when nobody can ensure a film’s success, even Salman Khan who hardly ever promoted his films till recently has changed gears to talk about his releases before they hit the marquee. The strategy has worked. Always the most active channel-hopper, Shah Rukh Khan’s marketing of Ra.One redefined the way in which a film is being sold by the Hindi film industry. Of course, Ra.One did not succeed the way it was expected to. But SRK tried.

     

    The master strategist, however, isn’t SRK: and certainly not Salman. It is Aamir. While both SRK and Salman have had their share of flops, facts prove that Aamir has had the least number of failures at the box-office. Even a mediocre film like Ghajini rocked, its success story partly written by viewers who went to watch Aamir’s eight packs: a fact that was marketed very smartly through his interviews and other promotional campaigns. When he produced Delhi Belly, he went all out to discuss the film’s ‘language’: one big reason why many viewers hit the halls to watch it.

     

    The big satya is that Aamir is better at the game that everyone plays. Not that his approach makes the success of Satyamev Jayate, a hundred percent certainty. Major film stars have hosted hyped shows, many of which have flopped. Amitabh Bachchan created history with the success of the first edition of Kaun Banega Crorepati, but Shah Rukh Khan failed to make the sort of impact his diehard fans believed he would. SRK did experience some success as the host of KBC’s third edition, but his decisions to host Kya Aap Paanchvi Pass Se Tezz Hain? and Zor Ka Jhatka: Total Wipeout had disastrous consequences. Govinda as the host of Jeeto Chappar Phaad Ke made zero impact. The Salman Khan-steered show Dus Ka Dum started off really well. By the time the second season came to an end, however, its popularity had withered away. Akshay Kumar experienced success with Fear Factor: Khatron Ke Khiladi. Yet, few bothered to see him in MasterChef India: Season 1.

     

    Aamir’s well-disguised expressions have spun a lot of curiosity about Satyamev Jayate. The show’s reach is far wider than that of others hosted by film stars so far. If it succeeds, it will write an extraordinarily significant chapter in the history of Indian television. If not, the story of its failure will be discussed for a long time: more so, because it has been made by a man who owns a magic wand which nobody else does.

     

    The star is at the centre of a shrewdly developed promotional campaign. But once Satyamev Jayate hits the small screen, it won’t be long before hype gets jettisoned by the people’s acceptance or rejection of the real thing. The suspense around the show will guarantee a full house on the opening day inside each household. Having been there, done that, Aamir surely knows that is not enough.