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Tag: Sagar Kapoor

  • The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations

    Tanishq celebrates ‘Riwaazon wali’ Diwali through Virasat collection

    By A Correspondent

     

    It’s Diwali and the time when we see an all-new Tanishq blitz. This year, to launch its new festive collection called Virasat,  a TVC campaign attempts to brings alive the essence of age-old traditions, cultures and rituals which have been followed through generations.

     

    Speaking on the launch of TVC, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas, Tanishq’s creative agency: “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.”

     

     

  • The TVC features southern super star and face of Tanishq South, Nayanthara

    Tanishq TVC highlights festive spirit of Tamil Nadu

    By A Correspondent

     

    Tanishq has launched its latest ad film targeting its large customer base in Tamil Nadu. The new TVC will feature Nayanthara, actor and face of Tanishq South.

     

    Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Tamil Nadu has always been one of our primary focus markets because of our history with the state and the fact that we started our journey by establishing our first store in Chennai and our factory is also located at Hosur. Tanishq’s traditional designs and craftsmanship are a perfect fit with the jewellery preference of Tamil Nadu. The film is an attempt to tell our customers how deep-rooted we are as a jeweler, in every joyous and auspicious moment in their life. To crown it all, Nayanthara, with her elegance and striking beauty brings more glitter to the film, just like our brand.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “With a large line of jewellery players in Tamil Nadu, Tanishq needed a strong emotional connect to win the hearts of Tamil Nadu.  The films speaks a simple language of connections by reaffirming the rooted Tamil identity through a popular Tamil folk song ‘Kummi adi’, a folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home. The film features Nayanthara at her graceful and elegant best adding a touch of joy to every auspicious celebration.”

     

     

  • The ad has been conceived by Lowe Lintas

    Tanishq ad film for Ahalya collection

    By A Correspondent

     

    Tanishq has launched its new campaign for its Ahalya collection. Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “I believe that every Indian woman has an inner radiance that shines through whatever she does. At Tanishq, we’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “The intent for the high value diamond collection Ahalya was to push both the style and substance elements. Hence the idea of Tej. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy.”

     

     

  • Tanishq launches a series of videos for their new campaign “Welcome to Tanishq – Aapke apne hain hum”

    Tanishq launches new ad films

    By A Correspondent

     

    Tanishq has launched its latest ad campaign created by Lowe Lintas. The campaign speaks about “customisation, purity and range of products” that Tanishq offers to their customers.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “Through this campaign, ‘Welcome to Tanishq – Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

     

    Said Sagar Kapoor, Creative Head at Lowe Lintas: “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”

     

     

  • The campaign kicked off across the network prior to election week

    ZEEL encourages India to opt for an EVM instead of a remote

    By A Correspondent

     

    To encourage and mobilize viewers to cast their vote this election, Zee Entertainment Enterprises Ltd. (ZEEL) has announced the launch of its campaign called ‘Grown Ups Go Vote’. Conceptualised by Lowe Lintas, the campaign kicked off across the network prior to election week with child stars from the network appealing to the adults to fulfil their responsibility and do the grown-up thing by voting in the upcoming Indian General Elections 2019.

     

    Said Prathyusha Agarwal, CMO, ZEEL: “As a responsible national television network, it is our duty to encourage every Indian citizen we reach to vote. #GrownUpsGoVote is a campaign to transform voting from a chore to a celebration of civic engagement. It calls out to all adult citizens to do the grown-up thing and fulfil their responsibility to the nation’s future. Pausing our content is our way of encouraging people to move out of their homes and march to the polling booths. It’s a move away from our regular messaging where we ask people to watch our shows. As part of this campaign, our artists are appealing to the audience to go vote rather than sitting and watching them.”

     

    Talking about the initiative, Sagar Kapoor, CCO, Lowe Lintas added: “It’s the era of ‘doing’ and not just ‘saying’. Zee, as a testimony to their commitment to voting, has done just that. The roadblock is a bold move to remind people of their fundamental duty.”

     

     

  • IAA has collaborated with Lowe Lintas to showcase this youth celebration

    IAA asks young to vote via #MeraPehlaVote

    By A Correspondent

     

    In a bid to encourage first-time voters to vote, the India chapter of the International Advertising Association (IAA) has launched a digital campaign named #MeraPehlaVote aka #MyFirstVote. IAA collaborated with Lowe Lintas on the creative.

     

    Said Ramesh Narayan, Immediate Past President, IAA India Chapter: “India has more than 50% of its population below the age of 25 years. The youth of India will play a significant role in the success of making our country an economic and global superpower. Encouraging them to be part of the greatest festival of democracy was our goal at the onset. #MeraPehlaVote nicely brings this proposition to the forefront and we hope that it will act as a celebrating tool and get our youngsters to the pooling booth.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “There are more than 8 crore first-timer voters this election. That’s a formidable force and they must go out and vote in order to be heard. We thought, at a young age like that, you experience and celebrate many firsts of life – first drive, first love, first job, etc. What then should stop you from celebrating your first vote? #MeraPehlaVote is a campaign that not only urges people to cast their first vote but also to celebrate it.”

     

     

  • The communication campaign showcases Deepika Padukone reminiscing about her various milestones

    Tanishq launches new TVC campaign starring Deepika

    By A Correspondent

     

    Tanishq has unveiled a new campaign starring Deepika Padukone reminiscing her various milestones, while going through her keepsake box.

     

    Said Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan: “A woman should always set forth to celebrate herself at every stage in her life and this time Tanishq brings in Swayahm collection which resonates with every woman who takes pride in herself. She deserves to celebrate her smallest of achievements and failures too because it is these small moments that make all the difference and make her who she truly is. In the film as well, we have brought in the aspect of reminiscing the past memories which have been a part of her integral growth and thus appreciating her very being.”

     

    Added Sagar Kapoor Chief Creative Officer, Lowe Lintas: “Like the name itself, Swayahm carries an insightful message. Of celebrating oneself at every juncture of life. Women are so busy appreciating and caring for their loved ones that they seldom remember to love themselves. The jewellery is one such gift she gifts herself.”

     

     

  • The campaign celebrates budding heroes from the streets of India

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    By A Correspondent

     

    Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.

     

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

     

     

  • The film breaks the myth of online education being ineffective by showcasing how impactful the online education space is today

    Life ko karo lift, says Upgrad in latest ad campaign

    By A Correspondent

     

    Upgrad, an online education venture focused on building careers of working professionals, has unveiled its first ad-campaign featuring actor Vicky Kaushal.

     

    Created by Lowe Lintas, the ad campaign showcases upGrad as a brand which plays an important role in learner’s life by acting as an engine of transformation which gives them the ability to put their careers on a high growth trajectory.

     

    Announcing the launch of the new ad-campaign, Ronnie Screwvala and Mayank Kumar, co-founders, Upgrad said: “Through this campaign we are trying to create awareness on how Upgrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at a nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable. Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “It was an excellent briefing session by the founders that led our creative thinking at Upgrad. The vibe was positive and the brief actually spoke about what Upgrad can do to lives rather than just what upGrad is and how continuous learning can make sure one keeps navigating his or her career forward. Inspiring stories of how lakhs have already done this successfully spurred us further. All that said the team believed in keeping the message and tone of the communication sprightly and involving. Hence the idea of “life ko karo lift”!

     

     

  • These appointments mark the completion of the transition that started with the recent exit of Arun Iyer

    Lowe Lintas names Sagar Kapoor and Prateek Bhardwaj as CCOs

    By A Correspondent

     

    Sagar Kapoor
    Prateek Bhardwaj

    MullenLowe Lintas Group has announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer.  While Kapoor has been elevated from within the agency where he was Executive Director, based in Mumbai. Bharadwaj  moves from McCann Worldgroup where he was National Creative Director.

     

    In the new structure, Kapoor would oversee a part of the Mumbai office of Lowe Lintas, and all its offices in the South. Bharadwaj’s portfolio would include a part of the Mumbai office, and the agency’s offices in the North.

     

    Amer Jaleel

    According to a communique, Amer Jaleel, Chairman and CCO – MullenLowe Lintas Group, has handpicked the creative duo for these roles, in consultation with Arun Iyer. Speaking of the appointments, Jaleel said: “The task of choosing and appointing the creative leadership of Lowe Lintas is an incredibly enviable and unenviable position to be in! Taking over from the likes of Balki and Arun Iyer for one. And taking charge of the legacy and for the future of Lowe Lintas during these challenging and exciting times, too. But we have found the two most gifted and ideal individuals possible, what a great relief and what a sense of pride at this announcement!”

     

    Commenting on the new CCOs, Jaleel added: “We’ve seen the two CCO model work well in the past for the agency. The new generation of leaders taking over is the start of Lowe Lintas evolving its creative product, while being true to the Lintas soul.”

     

    The new appointments will be effective January 1, 2019. Both the new CCOs will operate out of the Mumbai offices of Lowe Lintas, reporting to Jaleel.

     

     

  • ZEEL aims to drive consideration to upgrade from SD to HD subscription amongst the current SD subscribers

    Zee turns activisty on HD

    By A Correspondent

     

    Zee Entertainment Enterprises Limited (ZEEL) has launched its new campaign ‘Aankhon Ka Aandolan’ to build awareness about the benefits of a HD channel viewing experience and drive a behaviour change. With this new campaign, ZEEL aims to drive consideration to upgrade from SD to HD subscription amongst the current SD subscribers.

     

    Conceptualised by Lowe Lintas, the campaign aims to be the trigger to upgrade to HD subscription by showing the consumers, the superior quality HD viewing experience that they are missing out on. ZEEL currently offers 14 HD channels.

     

    Commenting on the launch, Prathyusha Agarwal, Chief Marketing Officer at ZEEL said “At Zee, we believe in offering ‘Extraordinary Entertainment’ to our consumers at all levels. Where we focus on offering versatile content for consumers across age groups, we are equally invested in offering them superior quality viewing experience through our best in class HD technology. We truly believe that HD viewing experience offers our viewers better clarity, and once you get hooked on to it, you just can’t do without it! We have tailor-made our two brand films in eight languages and given it legs to appeal to our regional viewers spread across the country. The benefits of the HD viewing experience has been brought alive through the lead protagonist across regional markets of the Zee network.”

     

    Sharing his views on the campaign, Sagar Kapoor, Executive Director at Lowe Lintas said: “The creative idea stemmed from the very objective of magnifying the benefits of HD over the SD experience. We just shifted the lens on looking at a very apparent yet hardly spoken about TG. The eyes in this case. Hence the idea of eyes asking for HD viewing. It just made complete sense to land the advantage via someone who will benefit the most. Not to mention the cut through we get with the visual idea of creating characters out of eyes themselves.”

     

    Added Anaheeta Goenka, President at Lowe Lintas: “In India, a better service or product does not necessarily make for adoption. Especially when the comparative does not exist. That was our strategic challenge. Getting people to see the distinct value of HD vs SD. Easy to sell the product – but we refrained and instead took another journey from the ‘viewers eyes’.”

     

     

  • New film by Lowe Lintas Ahmedabad sends out a stern message advocating for compulsory change in mindset amongst the rural menfolk

    Astral gets women brigade to warn menfolk of social evils from open defecation

    By A Correspondent

     

    Open defecation: an issue that has been spoken about at great length in the recent past but has there really been any change in the habit? While the jury is still out there in the open, there are a few brands that have taken the onus of pursuing the cause and educating the masses on the need to stop defecating in the open. This initiative has especially gained steam after Prime Minister NarendraModi’s call under the Swachh Bharat Mission. Asserting its role as an evangelist for the cause, Astral Pipes has come up with a social message on the subject through its latest film.

     

    Sharing his thoughts on the need to be associated with this social cause, Kairav Engineer, Senior Business Development Manager, Astral said: “Astral Pipes is a leader in the CPVC pipes category. Our leadership is attributed to our single-minded focus on innovating to create efficient water management products. But, at one end where we are pioneering products that improve the quality of sanitation management in our country, there are still thousands of women who are denied basic sanitation, forcing them to resort to open defecation. With this campaign, we are not only hoping to spark a realisation about the evils of open defecation amongst those who are the most inflicted, but also support the government’s Swachh Bharat initiative by creating awareness among masses and playing our part as responsible corporate citizen.”

     

    Talking on the campaign, Sagar Kapoor, ED, Lowe Lintas said: “We are very excited to begin the Social Mission journey with brand Astral. The issue of open defecation has been taken up by many brands and authorities. And thankfully so. There’s so much to be done in the area. The irony is the rural menfolk take this issue as lightly as a nag by the women. While on the other hand open defecation has drastic outcomes like eve teasing, rape and even murders of women. Our communication piece therefore has taken a very different tone and pitch, to bring about not just awareness but also effect change.”