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Tag: Sagar Kapoor

  • He joins the agency as Regional Creative Officer

    Shayondeep Pal to head Creative at Lowe Lintas, BLR

    By Our Staff

     

    Lowe Lintas has appointed Shayondeep Pal as Regional Creative Officer. Pal will work out of the agency’s Bengaluru office and manage some of the flagship brands of the agency from the South region. Most recently, he led the creative campaigns for Surf Excel, Wheel, Vim, UltraTech and Nestle EveryDay.

     

    Talking about his new role, Pal said: “I am looking forward to an exciting phase in my advertising career. I am thrilled to be part of the team that created stellar work on some of the most iconic brands.”

     

    Commenting on Pal’s new role in the agency, Sagar Kapoor, CCO, Lowe Lintas said, “Shayondeep (Shayon, as we fondly refer to him) has led the Lowe Delhi office in the past. He has worked on a diverse mix of brands across categories. Both his wisdom and creative talent will definitely take Lowe Lintas South to newer heights. I am excited about our partnership and along with him and the teams, hope to create some stunning work very soon.”

     

    The appointment is effective immediately.

     

  • Created by Lowe Lintas

    Akshay Kumar in new Dollar Bigboss TVC

    By Our Staff

     

    Dollar Bigboss, the men’s innerwear, has launched a new commercial to further boost the brand popularity. It features actor Akshay Kumar and has the tagline “Dollar Upar Gaya”. The film is set against the backdrop of a stock market.

     

    Said Vinod Kumar Gupta, Managing Director, Dollar Industries Limited: “With our decade long association with Akshay Kumar, our brand has witnessed a 5x times growth. The concept of the commercial clearly speaks how Dollar has lived upto the expectations of its consumers and thus maintaining its position as one of the three major players in the hosiery industry with 15 % market share. Our new tagline ‘Dollar Upar Gaya’ explains the brand’s soaring market acceptability. We also wanted our long-time payoff to have a new meaning, a different take for the brand.”

     

    Speaking on the idea behind the campaigns, Sagar Kapoor, Chief Creative Officer, Lowe Lintas, said: “Fit hai Boss as a payoff has always worked wonders for Dollar Bigboss. This time we used the phrase to develop a witty plot which establishes the growing value of the brand. Akshay is a brilliant actor who pulls off the film with flying colours.”

    https://www.youtube.com/watch?v=jXdHe6RbF14

  • Again with actors Sara Ali Khan and Amol Parashar

    Zee5 launches second edition of campaign

    By Our Staff

     

    Zee5 has announced the launch of the second edition of its campaign- ‘Dekhtey Reh Jaogey’ starring Sara Ali Khan and Amol Parashar.

     

    Launching the campaign, Manish Kalra, Chief Business Officer, Zee5 said: “At Zee5, we have always aspired to democratize entertainment and provide not just quality content to our audiences but provide that at a price that majority of the viewers can enjoy it. While Zee5 has a large content library that spans across various languages, the second leg of the ‘Dekhtey Reh Jaogey’ campaign will help us exhibit our diverse content offerings, especially regional content and further our aim of deeper regionalization by making deeper inroads into the country. With the new subscription package, viewers will have access to an endless supply of compelling and binge-worthy entertainment at an annual price of Rs. 599.  As the multilingual storyteller of India and Bharat alike, we will continue to focus on entertainment inclusion by producing relatable and varied content across languages, keeping in mind the several consumer cohorts we cater to. We will keep finding technologically advanced ways to make Zee5 a user-friendly platform that consumers prefer to entertain themselves, not just in India but globally. We are delighted to have Sara and Amol joining hands with us once again in providing the best of entertainment to India at the best of prices.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Today, content has become the perfect conversation starter and enabler. Conversations are invariably peppered with references to dialogues and characters from content pieces across OTT platforms. It is the “conversation drama” that people miss out on when they miss content. We decided to build on this idea for ZEE5 to pull in their audiences, every week to watch new shows and movies, and stay above content FOMO. So, they never miss out on all the excitement on and off the screen.”

  • Promotes it as 'Crypto Mein Pro' to establish a differentiated positioning

    Lowe Lintas creates maiden brand film for ZebPay

    By Our Staff

     

    With the launch of a multi-film campaign conceived by Lowe Lintas Bangalore, ZebPay aims to build further awareness and establish a differentiated positioning for the brand as ‘Crypto Mein Pro’.

     

    Said Raj Karkara, Chief Operating Officer, ZebPay: “Crypto is relatively nascent and while many players tend to oversimplify this complex category in their communications, we believe India deserves better. As pioneers of crypto in India since 2014, our goal is to educate, support and enable investors as they navigate this rapidly evolving ecosystem. This is reflected in our latest campaign and brand position ‘Crypto Mein Pro’, where instead of glamorising the category by using celebrity endorsements along with callouts such as ‘simple hain’ or ‘start with only Rs. 100’, we chose to take a more mature stand. By showcasing our deep industry expertise built through years of experience, we seek to communicate the importance of choosing the right partner that is as serious about investing in crypto as our users are.”

     

    Commenting on the creative thought behind the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “The world of crypto is very new and very interesting. One thing that stood out was how into crypto Zebpay was and we felt that there was an idea here itself. The launch campaign of ‘Crypto Mein Pro’ highlights how passionate and knowledgeable Zebpay is when it comes to crypto with a humorous take.”

     

  • Highlights intrinsic relationship between a woman and diamonds

    Lowe Lintas creates new TVC for Tanishq

    By Our Staff

     

    Tanishq, the ewellery brand from the Tata group, has rolled out its latest campaign – ‘Heera Ho Tum’. The 45-second TVC conceptualised by Tanishq and Lowe Lintas, highlights the intrinsic relationship between a woman and diamonds.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM, Marketing, Tanishq, Titan Company Ltd., said: “#EveryWomanADiamond’ is a celebration of the extraordinary in a woman’s life. Quintessentially women give themselves very little credit for the real transformational journey they go through in their lives – navigating work, home, motherhood, relationships, dreams & aspirations, the world of expectations, choices & decisions that come with all of these. A moment of pause, a lens of the extraordinary, a tone of self-realisation, & a note of self-appreciation is what this campaign is visioned to convey.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: ”Women today experience great satisfaction from pushing themselves to excel; be it in the workplace, as entrepreneurs, or even as homemakers. In the process, they set a very high bar, and are often oblivious to their own achievements. Our latest campaign, ‘Heera Ho Tum: Every Woman A Diamond’, aims to shine a spotlight on these everyday heroes. While they may feel that they need to do something extraordinary to deserve a diamond, the truth is that all women are diamonds themselves: tough, beautiful and precious.”

     

  • Showcases best-in-class features

    Lowe Lintas launches multi film campaign for Xiaomi Smart TV

    By Our Staff

     

    Xiaomi TV has launched a multi-film campaign conceptualised by Lowe Lintas Bangalore.

     

    Said Kris Lukose, Marketing Lead – TV, Xiaomi India: “Over the last four years, we at Xiaomi have been working relentlessly towards our commitment to make great smart TV technologies accessible to everyone. As a result, we’re the number one smart TV brand in the country today with huge prevalence across diverse consumer groups in India. We are proud to have played an instrumental role in driving Smart TV adoption in India by offering consumers a deep integration of hardware and software on all our devices.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “In a world where people only look at the hardware features in a smart TV, what actually makes a TV a smart one is the software behind it. In this case, Xiaomi’s Patchwall software is the brain of the TV and its amazing features make it a truly smart TV. The clarity in the brief led us to crafting a campaign that was both simple yet engaging. While the stories are based on the features, we wanted to ensure the overall communication doesn’t become just functional. Hence the idea of the father son duo was cracked. This helped us package all the functional information in a fun storytelling format.”

     

  • To promote benefits of Swiggy One

    Lowe Lintas collaborates with Swiggy

    By Our Staff

     

    Swiggy has launched a multi-film digital campaign showcasing its membership programme called Swiggy One. It is conceptualised by Lowe Lintas Bangalore.

     

    Said Ashish Lingamneni, Head of Brand at Swiggy: “While the Swiggy One membership programme offers benefits and discounts across Swiggy’s services, it was important to showcase the fact that Swiggy is truly enabling convenience to consumers through its offerings. Through this campaign, the team at Lowe Lintas, have beautifully depicted how Swiggy One  can bring convenience to the consumer’s doorstep, freeing their time for their loved ones, be it their family or beloved furry pets.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “The idea was to showcase how Swiggy One members get to spend more time with their loved ones. But we didn’t want to show it in a cliché way. The product itself is so different and not like regular membership services. So, it wasn’t about price differentiation or services offered. Swiggy One is everything Swiggy be it Instamart, restaurants, Genie and anything else that comes from the Swiggy One stable. So, while multiplicity was at the heart of the communication the medium to communicate it was something we experimented on.”

     

  • Encourages travellers to stop travel-dreaming and start travel planning

    Lowe Lintas creates campaign for Cleartrip

    By Our Staff

     

    Travel platform Cleartrip has launched its latest advertising campaign with Lowe Lintas.

     

    Said Kunal Dubey, Chief Marketing Officer – Cleartrip: “With consumer sentiments at their peak during the holiday season, we predicted travel aspirations to increase as well. In its bid to be the most people-centric travel brand, Cleartrip has launched features that remove the uncertainties from the prospect of booking travel plans to create a flexible environment wherein possibilities thrive. The latest campaign celebrates this excitement of planning a holiday while diminishing the ‘ifs’ and ‘buts’. We are confident that this ad campaign will resonate with the travellers and give them the confidence to book their holiday plan without worries!”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas added: “Cancelling or postponing a vacation or a trip can be a tedious and often expensive affair. This is what stops people from making plans and bookings in advance. And this is where Cleartrip’s features like EzCancel and Flexifly come in – by giving travellers the opportunity to plan travel with complete peace of mind. So, we crafted a campaign that brought alive all the joys of travel planning and negated all the pains and uncertainty associated with it. The cast added charm and believability to the stories. And the treatment drove home the point – don’t just dream about travel, start planning for it.”

     

  • Promotes the concept of uninhibited childhood

    Berger Paints’s new TVC

    By Our Staff

     

    Berger Paints India Limited has launched a new TVC on its Easy Clean luxury interior paint. The video highlights the brand’s idea to encourage uninhibited childhood and to let the kids be kids at home.

     

    Commenting on this association, Abhijit Roy, Managing Director & CEO, Berger Paints India Limited, sais:“Our new TVC encourages the concept of uninhibited childhood. Easy Clean as a brand has been the front runner in washable interior paint segment for over 15 years now. I hope we can strengthen the positioning of the brand benefits in the consumer’s mind with this engaging new television campaign.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Kids and walls have a history universally. It is a constant nightmare for the parents to keep stains and doodles from appearing on the walls. And given the fact that kids these days are spending most of their time indoors because of the pandemic, they are bound to explore avenues to channelize their creativity turning the walls into a canvas. It is a pivotal part of their explorations. Berger Easy Clean aims at addressing this issue and urges parents to give their kids a freehand and nudge their childhood creativity. To not let anything come in the way of childhood and growing up. The story hence shows the spontaneity of kids indulging in their creative expeditions, while Easy Clean remains true to its promise of ensuring no marks or stains and leaving the walls stunning and beautiful.”

     

     

  • As an ode to all Bengali master craftspersons of the jewellery brand

    Lowe Lintas creates Pujo campaign for Tanishq

    By Our Staff

     

    Tanishq has launched a new campaign this Durga Pujo. conceptualised by Tanishq and Lowe Lintas, the Pujo campaign, ‘Utshob Amader, Shaaj’o Amader’, celebrates the spirit of Pujo and is an ode to all Bengali master karigors of Tanishq.

     

    Speaking about the campaign, Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd, said: “Pujo is a festival that is as much about adorning the festivities as it is about adorning ourselves and our relationships. ‘Utshob Amader, Shaaj’o Amader’, celebrates relationships in an endearing and heartwarming manner in the midst of all the festivities. It showcases our new collection ‘Shaaj’, an exquisite artistry from our Karigors who truly are the pride of Tanishq. We hope our traditional Bengali designs in gold brought to life by our master Karigors, will adorn the Durgas of today and add a little more sparkle to your Pujo celebrations as we offer our prayers to Maa Durga together.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “In the year gone by and the unprecedented times we are living in, we see this as an opportunity to celebrate tradition and the bring alive the spirit of rejuvenation of the human spirit during the Pujo festival, one that transforms all of Bengal into an artists’ canvas. This Pujo, Tanishq celebrates all the creators who bring Pujo alive, with a collection of unparalleled beauty created by our Bengali karigors.”

     

     

  • Also gets an honourable mention for its work on Lifebuoy and Wheel

    MullenLowe aces at Jay Chiat 2021

    By Our Staff

     

    MullenLowe Lintas Group picked up two Golds and an honourable mention for its work on Lifebuoy and Wheel, respectively at 4A’s Jay Chiat Awards,. It is the only agency from India to win at 4A’s Jay Chiat Awards this year held as a virtual event on September 13, 2021.

     

    Virat Tandon
    Virat Tandon

    Said Virat Tandon, Group CEO, MullenLowe Lintas Group said: “4A’s Jay Chiat finds global acclaim and is possibly the toughest strategy award to win. It is a privilege for MullenLowe Lintas Group, India to have won it six times, something very few agencies in the world can boast of. The twin Gold wins for Lifebuoy this year is a great endorsement for the purpose-led work we believe in driving for our brands. A big thank you to our clients at Unilever for wholeheartedly partnering us in our vision for the brand. Kudos also to our colleagues at MullenLowe Singapore, MullenLowe Salt and Weber Shandwick for supporting the ‘H is for Handwashing’ campaign. An honourable mention for another of our strong purpose-led work, the “Ghar se career” project for Wheel is also very encouraging and spurs us to do better.”

     

    Added Sagar Kapoor and Prateek Bhardwaj, CCOs, Lowe Lintas added: “As Lintas, we have always been a passionate practitioner of purpose-led brand-building. While one campaign is of a global scale and the other focuses on the local insights, both have an element of purpose at their core, that has resulted in success for the brands in the marketplace as well as with the audience. Both these brands are super active in their ‘brand do’ and shall continue to do so regardless of awards and rewards.”

     

  • To promote a range of engagement rings with a digital film

    Lowe Lintas creates campaign for Tanishq

    By Our Staff

    Tanishq has launched a new campaign to promote its range of engagement rings with a digital film. The 90-second film has been conceptualised by Tanishq and Lowe Lintas.

    Said Ranjani Krishnaswamy, GM – Marketing, Tanishq, Titan Company Ltd: “There comes a moment in our lives that defines the love of a lifetime and often that very moment overwhelms us with emotions that bind us with our partner for life. We believe that in that one precious moment when you realise that you have truly found the one… in that moment #WhenItRingsTrue…you have found not just a partner, but a best friend, a confidante and a soulmate!  And our Engagement film is our sincere attempt to reflect upon the priceless moment ‘When It Rings True’ of the relationship nestled in the everlasting aura of love. Young couples today want Engagement rings that truly embody their personality and are a true reflection of the perfect love they share with their partners.”

    Added Sagar Kapoor- Chief Creative Officer – Lowe Lintas: “When it rings true’ is a moment that a lot of us have lived in our lives. It’s a time when you are excited about a change in your life stage, those butterflies in the belly make you wonder are things happening too soon. It’s a delicate emotion that needs a nudge from you partner. That’s what this story does. Also since these are Engagement Rings, the idea sits beautifully on the emotion.”