MxMIndia

Tag: Sagar Kapoor

  • Woos Tamil Nadu customers with special edition

    Lowe Lintas launches new campaign for TVS Scooty

    By Our Staff

     

    TVS Motor Company has launched the special edition of TVS Scooty Pep+.  A minute-long montage has been created by Lowe Lintas.

    Sad Sagar Kapoor, CCO, Lowe Lintas: “The Mudhal Kadhal (First Love) Edition by TVS is a step beyond just brand communication. It is a unique ‘brand do’ idea and we stayed true to its core thought. The love the brand has in South India. The interpretation is also kept as authentic and engaging. It pivots itself on the emotional quotient of the users, with TVS Scooty Mudhal Kadhal edition playing the idea catalyst.”

    Added Sonali Khanna, Executive Director and Branch Head of Lowe Lintas Bangalore: “As an agency that takes pride in understanding the finer nuances of South India, we are really proud of the new campaign we have created for TVS Scooty. The ‘Mudhal Kadhal’ Edition is unique, as it is the first scooter with a logo in Tamil. Which is why the campaign celebrates the special place Tamil Nadu occupies in Scooty’s journey, and how it touches the lives of so many consumers across gender, age and geography. This work is our way of expressing gratitude for the love the people of Tamil Nadu have for Scooty.”

     

     

  • Tata Coffee Grand presents goes with TV campaign showcasing crackling sound of big coffee crystals, the Shik-Shik-Shik way

    Tata Coffee blends sound & emotion for new ad

     

     

    Tata Coffee Grand unveiled its recent campaign that aims to create a new language for coffee – Shik-Shik-Shik that evokes emotions and excitement amongst consumers. It is conceptualised by Lowe Lintas.

    Speaking about the campaign, says, Puneet Das, SVP – Marketing, Beverages – India, Tata Consumer Products: “We’ve been excited about the idea of the ‘sound of coffee’ for a while now. Through this campaign, we have built the proposition of ‘The sound made by our Tata Coffee Grand pack, which has big granules and decoction crystals that make a great cup of coffee’.  A simple and powerful narrative is linked to a simple action of shaking the pack, remembering that unique sound, replacing coffee with Shik-Shik-Shik when asking for it. We are hopeful that the disruptive unique sound of Shik-Shik-Shik will soon become an overarching synonymous word for coffee.”

     

    Added Sagar Kapoor, Chief Creative Officer – Lowe Lintas: “It’s always a great opportunity when your brand has a product differentiation. Leaping to the creative idea from the differentiator lands on a disruptive idea, more often than not. With Tata Coffee Grand we had the decoction crystals. Besides delivering a superior cup of coffee, these crystals also make a unique Shik-Shik-Shik sound when one shakes the pack. So great coffee was always known by its aroma, it will now be known with its sound. That led us to the idea of ‘Great coffee will now be known as Shik-Shik-Shik. Going ahead we will engage with the consumer in many ways with the ‘Shik-Shik-Shik device,”

  • The campaign has been created by Lowe Lintas Kolkata

    New Berger HomeShield ad stars Akshay Kumar

    By A Correspondent

     

    Berger Paints has announced a new campaign for Berger HomeShield conceptualised by Lowe Lintas Kolkata.

     

    Speaking about the campaign, Abhijit Roy, MD and CEO, Berger Paints said: “Just like a doctor who prescribes medicines only after accurately diagnosing the ailment, dampness should also be treated similarly. Scientific understanding is significant while finding the right solution. Damp walls and leaking ceilings are harsh realities in Indian homes with limited analytical solutions present in the market. Berger Home Shield with its Concrete Moisture Meter carries out a scientific assessment of the problem and then prescribes a suitable solution based on well researched parameters, which stands out amongst the current alternatives available to the home owners.”

     

    Talking about the campaign idea, Sagar Kapoor, CCO, Lowe Lintas added: “Leakage is probably the biggest nightmare any home owner would have. What makes it worse is that there are as many fake solutions offered as there are reasons for the walls and ceilings to leak. Berger HomeShield hence aims at demystifying this issue with its Concrete Moisture Meter and waterproofing solutions. The story hence shows the confusion of a family in distress being offered multiple solutions not knowing which one to trust. Akshay Kumar is the voice of reason that asks them to trust science and not fake knowledge.”

     

     

  • The objective: revive the tradition of celebrating with sweets

    Haldiram’s campaign by Lowe Lintas

    By A Correspondent

     

    Sweets and namkeens maker Haldiram’s, has released a campaign conceived by Lowe Lintas Bangalore to revive the tradition of celebrating with sweets.

     

    Said Neeraj Agrawal, Director, Haldiram Foods: “Through the decades, we have always been known for our quality and consistency in our products and same applies to our sweets portfolio. In India, sweets are consumed and gifted on a regular basis. They also hold immense importance during festivities. This campaign has been designed to make the brand extremely relatable to our audiences, by showcasing Haldiram’s as a part of their daily lives. Hence ‘Desh ki Mithaas’.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “Haldiram’s is as Indian as any brand can get. With this campaign, we are bringing alive India’s love for ‘meetha’, the fact that we Indians don’t need occasions to enjoy our sweets. Also, the fact that we love serving and sharing sweets a bit more than eating them.”

     

     

  • Four other Zeenetwork channels & TV, Zee Marathi, Zee Punjabi and Zee Yuva also re-started daily new episodes on July 13

    Zee says #BanegiBaatSaathSaath in partnership with marquee CPG brands

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd (ZEEL) announced its content comeback via a partnership with leading CPG brands. Zee collaborated with leading brands – Nestle Maggi, Amul Lassi, PepsiCo, Red Label, Cadbury Dairy Milk, ITC Dark Fantasy to gear up the nation for its daily content comeback on Zee TV on July 13. Four other HSM channels –  & TV(HGEC), Zee Marathi, Zee Yuva (MGEC) and Zee Punjabi (PGEC) – also made their daily content comeback on the same day.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “With the resumption of production, we are excited to bring fresh content for our consumers. The last three months have caused a significant stir amongst the mood of the nation. People are increasingly investing time in entertainment to cope with the uncertainty prevailing around. TV has been the greatest common unifier and respite in this lockdown and as content creators, we acknowledge that it is a huge responsibility we carry. For us, understanding the pulse of our consumers and customers and delivering delight is an obsession, which is what we are attempting to do both with this campaign and in crafting all our stories for the second half 2020. The stories we bring will aim to uplift the mood of the nation and provide our viewers respite through all that they are going through. Zee has and will always stand by its viewers and all its partners and is looking forward to holding hands and turning on the light at the end of this tunnel and are confident that we will once again provide valuable experiences to our partners and viewers.”

     

    Added Ashish Sehgal, Chief Growth Officer, Advertisement Revenue, Zee Entertainment Enterprises Ltd (ZEEL): “With the resurgence of fresh dose of content, we would like to celebrate the spirit of camaraderie with all our stakeholders – cherished viewers & advertisers – to brighten and cheer up with engaging content. Brands will once again have the opportunity to resonate and pave their way into the minds of their consumers in this new environment. At Zee, we have not only seamlessly weaved stories for brands with relevant influencers and have been at the forefront in creating an integrated platform agnostic solution for our advertisers/ brands but ensured that they are part of our communication as well. This has led us to partner with our brands in unique ways and create value for them and #13kitaiyyari is another testimony to the power of partnerships, more importantly brand partners are integral part of the communication when we are reconnecting with our consumer.”

     

    On the Banegi Baat Saath Saath campaign, Sagar Kapoor, CCO, Lowe Lintas said: “We want to reinforce the power of unity and remind everyone that if we come together we can conquer any barrier. The film made for Banegi Baat Saath Saath is a tribute to the industry’s resilience and its commitment to entertain the vast audience it caters to. The message we want to reverberate is that of hope in sight and encourages everyone to rally together to craft a better second half as we come back from the very short interval!”

     

    Added Srija Chatterjee, Managing Director, Publicis Worldwide India: “While we were preparing for the big come back Zee TV campaign, we had this germ of an idea, it was all about bringing multiple brands together to co-create cheer and tremendous excitement, as we know that our dear Zee TV viewers are indeed eagerly waiting for their favourite shows to come back with fresh episodes. We developed #13thKiTayyari and this was a testament of true collaboration between the Zee team who got in touch with the brands and the Publicis team who delivered this campaign from start to finish in a matter of just 3 days. This is probably the first time that so many brands were coming together in one campaign. We are elated over the chatter on this campaign… goes to show that we achieved what we set out to do – Go ahead and tune in on 13th of July to enjoy Naye Kisse – naye Episodes of their favourite shows on Zee TV.”

     

    Said Atul Shrivastava, CEO, Laqshya: “We are thrilled to partner with Zee for their comeback announcement. The power of the outdoor medium with the might of the partner brands and the Zee network created tremendous buzz on ground around the campaign. The message of solidarity from Zee resonates with the partners and viewers alike and we look forward to more fruitful associations through the coming half of the year”

     

     

  • The film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home

    Zee celebrates spirit of #ExtraordinaryFamilies

    By A Correspondent

     

    Zee Entertainment has partnered with Lowe Lintas to drive home a message of positivity with a #FilmFromHome on the occasion of Family Day. In continuation with its earlier campaign of #HumAndarCoronaBahar where Zee used shoes as a metaphor for different family members, this film too utilises different household elements to represent family members. With the film and content production being suspended and with the new norm of working from home, the film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “Our consumers always tell us about their families being the backbone that help them come out stronger no matter how daunting the world outside might seem. We at ZEE understand that beyond being entertainers, we are also a close companion and a family member that Indian families are leaning onto for support during these uncertain times. As the largest reach medium with the capacity to influence attitudes and the mood of the nation, we hope that this campaign strengthens the bonds further within #ExtraordinaryFamilies that have come closer and are emerging stronger”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Tough times not only test bonds they make them stronger too. Families had never been physically and emotionally closer than in these testing times. Zee acknowledges this coming together and becoming stronger together.”

     

     

  • The hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes

    Lowe Lintas & Mogaé gather support for Punjab cops

    By A Correspondent

     

    The Punjab Police has collaborated with Lowe Lintas Mumbai and Mogaé Media and unveiled a campaign to motivate the force and displays their collective strength. With #MainBhiHarjeetSingh and #MainBhiPunjabPolice, the hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes.

     

    Sagar Kapoor

    Talking about the campaign, Sagar Kapoor, CCO at Lowe Lintas, said: “The Punjab Police campaign had us shocked, in tears and inspired at the same time. Helmed by the story of Harjeet Singh, who lost his hand serving his nation and his force is at the heart of the idea. The idea further leaps to each and every police personnel saying “Main bhi Harjeet Singh. Main bhi Punjab Police.” The sentiment is so deep and wide that police forces from other parts of the country have also pledged the slogan. A slogan that promises the police force will keep fulfilling their service, no matter what comes in the way of their call of duty”.

     

    Added Anaheeta Goenka, COO at Lowe Lintas: “As an agency network we have always supported the nation’s causes and created behavior change communication, imperative for society. This initiative began with supporting the Mumbai Police, inspiring and urging citizens to self-police themselves and their families. It was embraced and supported by celebrities and common people alike. The Punjab Police campaign with SI Harjeet Singh at the epicenter of it has given the initiative further momentum. A big thank to everyone who has supported the self-policing cause and has stayed indoors helping our nation control the spread of the virus. A big thank you to each and every frontline warrior, like SI Harjeet Singh who is a shining example of commitment to us all.”

     

    Said Carol Goyal, Executive Director, Mogaé Media: “#MainBhiHarjeetSingh is a large-hearted digital initiative. It has got the entire Punjab Police force energised in a show of unprecedented solidarity. 80,000 policemen from Punjab Police donned Harjeet’s name on their badges sending out a strong signal that no one, but no one, can mess with the police who are here to protect us all. Lakhs in India and abroad emulated the policemen, holding placards in praise of Harjeet and the Punjab Police. We at Mogaé are privileged and honoured to have worked on this brave initiative”.

     

     

  • #MainBhiMumbaiPolice is an initiative by Lowe Lintas and Mogaé Media to support the Mumbai Police

    Mumbai Police promotes self-policing in Lowe Lintas

    By A Correspondent

     

    To strengthen its fight against COVID-19, Mumbai Police – along with Lowe Lintas and Mogaé Media – got Mumbaikars to shoulder the huge responsibility to physically ensure every citizen stays put inside their homes with the force.

     

    #MainBhiMumbaiPolice, an idea conceived by Lowe Lintas, got Mumbaikars to consider themselves an extension of the force by taking on the task of self-policing thus ensuring that their family members stay inside their homes and keep everyone safe from any risk of infection.

     

    Sagar Kapoor

    Speaking about the campaign, Sagar Kapoor, CCO, Lowe Lintas said: “The Mumbai Police is working relentlessly to keep us safe in every manner possible. With the lockdown the least we can help as citizens is to partner them in their efforts, considering they are risking themselves for us out there. Hence, the #MainBhiMumbaiPolice idea. Since it is the responsibility of each and every household to look after their family members and stop them from venturing out during the lockdown. Staying true to the spirit, the whole campaign has been created by staying at home. All partners connected digitally and executed the campaign from their respective homes.”

     

    Added Carol Goyal, Executive Director, Mogaé Media: “We at Mogaé have worked with the Mumbai Police in the past. This time when the pandemic problems started, we thought we must do our bit to help the police. This is an initiative by Lowe Lintas and Mogaé Media to support the Mumbai Police. We have always volunteered to help the force and they have graciously accepted our support. The campaign was then created by our friends at Lowe Lintas to whom we owe a million thanks for working round the clock during the lockdown.”

     

     

  • It ensures that citizens of Mumbai swiftly take the necessary precautions

    Lowe Lintas partners BMC in spreading Covid-19 awareness

    By A Correspondent

     

    Given the threat of Coronavirus in Mumbai and the lack of awareness of its severity, Brihanmumbai Municipal Corporation took it upon itself to ensure that Mumbaikars too the necessary precautions to prevent the spread of the virus. And to help them do that was Lowe Lintas.

     

    Said Anaheeta Goenka, President, Lowe Lintas: “We had a single-minded brief on “no panic just prevention” from the BMC – to create awareness of basic actions across citizen profiles we needed a sharp active idea.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We created the simple idea ‘Corona Se Mat Darona’ which aims to calm the anxiety in this time of crisis, although by arming people with corona prevention methods.”

     

     

  • 40+ channels of Zee pause content for a 30 second break throughout the day, encouraging viewers to wash their hands

    ZEEL pauses content to #BreakTheCoronaOutbreak

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd. has taken a first-of-its-kind initiative – #BreakTheCoronaOutbreak for the well-being of its audiences.

     

    Taking the initiative to create a unique reminder for its viewers, ZEE has decided to pause the content across its channels with a 30-second break throughout the day. Conceptualised by Lowe Lintas, ‘pause’ will encourage viewers in a creative manner, to use the break to wash their hands.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Ltd: “As a responsible national television network which entertains 588 million individuals every week, it is our duty to educate and encourage every citizen to adopt and practice healthy habits to fight this pandemic. While several brands are driving awareness around good hygiene, we believe this initiative to pause content and remind our audience to wash their hands will actually drive behavior. Pausing our content when the audience is most engaged will act as an in-home trigger to wash hands and contribute towards combating the spread of the outbreak.”

     

    Talking about the initiative, Sagar Kapoor, CCO, Lowe Lintas added: “Having worked on health and hygiene brands for years, my learning is no matter how much we remind people for washing hands, there will always be laggards. Its importance is at a peak in today’s situation. Hence, a straightforward reminder to wash hands with soap.”

     

     

  • He has previously worked with McCann Worldgroup where he was Head of Creative, South

    Puneet Kapoor joins Lowe Lintas as Regional Creative Officer, South

    By A Correspondent

     

    Lowe Lintas has appointed Puneet Kapoor as its new Regional Creative Officer. He has previously worked with McCann Worldgroup where he was Head of Creative, South.

     

    Puneet Kapoor

    Talking about his new role, Kapoor said: “Lowe Lintas Bangalore has been such a stellar office for many years spewing out one great campaign after the other. It’s a great challenge to add thunder to the impressive repertoire of work and I am really looking forward to collaboration with the teams and clients to do some iconic work.”

     

    Amer Jaleel

    Added Amer Jaleel, Group CCO and Chairman, Mullen Lowe Lintas Group: “We have had a legacy of great creative people from Bengaluru. We have also had the best of brand work originating out of Bengaluru. The connection is more than obvious. We had been on the lookout for someone who was both entrenched in solid brand work and had the more recent portfolio of engaging and contemporary digital conversations. In Puneet we found that and more. A really great team guy and intuitive leader. We are blessed and bonussed!”

     

    Sagar Kapoor

    Commenting on Kapoor’s appointment, Sagar Kapoor, CCO, Lowe Lintas said: “Besides his experience Puneet gets with him truly infectious energy. He is excited about making brands bigger and more popular. He has shown considerable expertise in the Southern region, again working on brands that have a national footprint. We are looking forward to taking the office and our brand partners to the next level.”

     

     

  • The municipal body aims to highlight how their efforts contribute to Mumbai’s welfare

    Ha ha. BMC gets Lowe Lintas to make Mumbaikars up their trust in them

    By A Correspondent

     

    The next Brihanmumbai Municipal Corporation is a little over two years away, but it’s one government agency that’s much hated and abused.

     

    Perhaps as an attempt to address this, the BMC has commissioned Lowe Lintas Mumbai, the municipal body aims to highlight how its efforts contribute to Mumbai’s welfare. Hmmm.

     

    Talking about the multi-film campaign, Anaheeta Goenka, President, Lowe Lintas said: “It was an interesting task from a perspective of discovery, about the BMC. But the best way to approach it was by being authentic and honest. As ‘restless Mumbai’ needs ‘restless Mumbaikars’ to keep it going. Real truths were unearthed and real stories told.”

     

    Notes a communique: Lowe Lintas has crafted a campaign that aims to rebuild a positive, genuine perception about the BMC and help reinforce their trust in the civic body, while highlighting the magnitude of the work that it has been doing for Mumbai.

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We had the most unique briefing sessions on BMC. We were just asked to send our team to key BMC operational zones and observe. To meet the BMC staff and observe them. Our team came back all inspired ready to fire with stories that were true and tugging at the heart. We just learned one fact. These people do not just see their work as a service, they truly loved Mumbai. Hence we captured real people with real stories. A special mention to our team at LinProductions and our directors who also are a part of the writing and conceptualising creative team at Lowe Lintas Mumbai.”

     

    We should perhaps ask celebrated RJ Malishka what she thinks of the campaign.