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Tag: Sachin Tendulkar

  • Promises Khushiyon ki long drive to car buyers

    Sachin Tendulkar to back Spinny used car retail platform

    By Our Staff

     

    Spinny, a new age used car end-to-end platform, has launched its first national marketing campaign with the brand promise of “Khushiyon Ki Long Drive”. joy of adding a personal car in the journey of life.

     

    Elaborating on the campaign, Suvid Bajaj, Head of Marketing – Spinny, said: “We are happy to launch Spinny’s first marketing campaign ‘Khushiyon Ki Long Drive’. It was a memorable experience to work with our Brand Ambassadors Sachin Tendulkar & PV Sindhu on this campaign. Sachin is our strategic investor as well and he was fully involved with our idea. It was lovely to see him interacting with the entire team, especially the children at the sets. His appeal across demographics was lovely to see. The idea of our campaign is to strike a chord with the young buyers and their life journey. Through this campaign we wanted to highlight the joyous story of millions of buyers, who work hard, save bit by bit and then invest in a car of their own. With Spinny’s strong focus and positive response to services, a film with PV Sindhu will be released as part of this campaign as well. Sindhu is deeply involved with Spinny as she started out as our customer and now of course a captain of Squad Spinny.”

     

    Added Arun Iyer, CCO, Spring marketing: “A strong focus on unmatched customer experience is at the heart of Spinny’s success so far. Naturally, we wanted the campaign to revolve around the Spinny customer. Buying their first car is one of the most exciting journeys for a family. We have attempted to weave a relatable story of a family starting their aspirational journey with their first car, while also informing our viewers why Spinny is the best destination for a used car purchase. Having Sachin Tendulkar narrate the film brought a feeling of trust and reassurance to it, and we hope that our viewers love our campaign as much as we do.”

  • Campaigns for Luminous Technologies

    Sachin Tendulkar has a special message for World Environment Day

    By Our Staff

     

    Luminous Power Technologies has launched a campaign for World Environment Day with a special message global restoration. The campaign is conceptualized by AutumnGrey and has the voice over by Sachin Tendulkar urging viewers to begin a journey of rebuilding the world. The #ShuruvaatEkNayiDuniyaKi initiative emphasises use of sustainable energy with its Solar range and energy efficient appliances.

     

    Said Sachin Bhalla, Sr. Vice President, Luminous Power Technologies: “At Luminous, we pride ourselves in creating sustainable solutions like Solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to repledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

     

    Added Swati Balani, Executive Creative Director : “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world!”

     

  • The new name: Ageas Federal Life Insurance

    Tendulkar pushes IDBI Federal Life’s new avatar

    By Our Staff

    Ageas Federal Life Insurance has launched a new brand campaign spearheaded by cricketer and brand ambassador Sachin Tendulkar.

    Said Karthik Raman, CMO & Head-Products, Ageas Federal Life Insurance: “Through the years, we have built our brand on the foundation of positivity, optimism and wellness. While we now adopt a new identity as Ageas Federal Life Insurance, we remain faithful to our core purpose of empowering people to create the life and lifestyle of their choice. We would continue to partner with them to help them achieve their dreams and goals so that they can truly be #FutureFearless.”

     

     

  • The ad is conceptualised by Leo Burnett

    DBS Bank campaign features Tendulkar

    By A Correspondent

     

    DBS Bank India has unveiled its latest campaign that talks about safety and stars DBS’ brand ambassador Sachin Tendulkar. The ad is conceptualised by Leo Burnett.

     

    Speaking about the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India, said: “The narrative of our new brand film hinges on safety, trust and resilience. The well-being, both physical and financial, of our customers, colleagues and partners has been our top priority through these challenging times. The film aligns with this and assures viewers that DBS is a partner they can rely on.”

     

    Added Neel Roy Cruz, Executive Creative Director, Leo Burnett, said, “From a creative point of view, this was one of the most challenging projects we have executed. How does one conceptualise and create a film when the whole world is confined to their homes? Just like our film narrative, we partnered with talented professionals and executed the film with all safety protocols. The very project itself stands testimony to the message we are trying to convey to our customers. Another interesting aspect of the campaign is that the idea for the film script came from one of Sachin Tendulkar’s video challenge, which went viral and was trending during the nationwide lockdown.”

     

     

  • Sachin Tendulkar to promote fantasy sports including cricket, kabaddi, football & basketball

    Paytm First Games announces Tendulkar as brand ambassador

    By A Correspondent

     

    It’s raining brand ambassador announcements these days. Digital financial services platform Paytm has announced that its subsidiary Paytm First Games (PFG) has roped in Sachin Tendulkar as its brand ambassador.

     

    Said Sudhanshu Gupta, COO Paytm First Games: “Cricket is like a religion in the country which inspires over a billion people and fantasy sports takes the fan’s level of engagement to the next level where the user experiences the thrill of playing along with the athletes. As India’s homegrown gaming platform, our vision is to get the sports fans closer to the action with fantasy sports. Most of us have grown up watching the Master Blaster in action. With Sachin as a brand ambassador, we wish to inspire mobile gaming enthusiasts to experience fantasy sports which are about tactics, strategic planning and research.”

     

     

  • The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj

    Ogilvy partners government in war against Covid-19

    By A Correspondent

     

    Ogilvy India has created an anti-coronavirus campaign for the Government of India, under the title, ‘Mask Force’. It involves some of India’s cricketers talking to the nation, starting with captain Virat Kohli and concluding with Sachin Tendulkar. The lineup also includes women cricketing stars such as Harmanpreet Kaur, Smriti Mandhana and Mithali Raj.

     

    Speaking about the exercise, Ogilvy’s Chief Creative Officer Worldwide and Executive Chairman, India, Piyush Pandey said: “For decades now, we at Ogilvy have stepped up to stand by our country’s needs through our CSR, be it for polio eradication, literacy, fighting crimes against women and many more causes. So as soon as the Government of India approached us for our effectiveness in spreading messages to the masses, we wholeheartedly jumped in to do our bit. I believed that ‘Mask Force’ would be a likeable term that could be used to galvanise the whole country, hence decided to name this program ‘Mask Force’.”

     

     

  • The new campaign promotes Luminous’ inverter batteries in a quirky and unconventional way

    Luminous unveils summer campaign with Tendulkar

    By A Correspondent

     

    Luminous Power Technologies announced the launch of its new TVC campaign featuring brand ambassador Sachin Tendulkar. Through this campaign, Luminous intends to draw more attention to its inverter batteries which it claims are long-lasting, in a striking, unconventional and appealing manner.

     

    Introducing the campaign, Sachin Bhalla, Senior Vice President, Marketing, Luminous Power Technologies said: “Luminous is considered to be one of the most reliable brands when it comes to inverters and batteries. Our campaigns so far have been focused more on our inverters than our batteries. Through our new campaign, we wish to put emphasis on Luminous’ high-performance batteries which are amongst the longest lasting batteries in the country. We are thankful to Sachin for his continued patronage with the brand. His presence on the screen brings great value and helps us building a greater brand connect with our end users.”

     

    The TVC has been conceptualised by 82.5 Communications. Talking about the campaign concept, Chandana Agarwal, President, 82.5 Communications said: “Working on communications for inverters and batteries is never easy as they tend to get very dull and clinical. This time fortunately for us, we had a very interesting brief which was single-minded and emphasised on long-lasting inverter batteries. We took this as an opportunity to humanise the product and bring about humor and nostalgia alongside our key proposition. We have attempted to make it crisp and universally understood. We had a great time working on the creatives as it brought out the child in all of us and we hope that it brings out the same emotion in everyone who sees it.”

     

     

  • It focuses on innovative social enterprises addressing key social and environmental issues

    DBS Bank unveils new season of its mini-series ‘Sparks’

    By A Correspondent

     

    In celebration of International Women’s Day, DBS Bank India debuted a new episode of its mini-series, ‘Sparks’ featuring brand ambassador Sachin Tendulkar. The series is centered around the theme “Everyday Heroes for a Better World” and focuses on innovative social enterprises addressing key social and environmental issues.

     

    Said Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India: “We are moving towards creating conversations and engaging customers through innovative storytelling and authentic content. Being purpose-driven has always been a part of DBS’ value system, and we aim to drive meaningful change through Sparks. It celebrates real-life heroes working towards creating a sustainable future, and on the occasion of International Women’s Day, we are bringing you the story of one such enterprise. Even cargo helps women work in professions that have traditionally been inaccessible to them. We are delighted to join hands with Sachin Tendulkar for this episode, and are committed to championing our shared vision of gender equality.”

     

    Added Yogesh Kumar – Founder and CEO, Even Cargo: “At Even Cargo, our endeavour is to help in the skill development of women, leading to an increase in their participation in the labor market and therefore, helping them overcome the barriers of unemployment. Women are the driving force behind our organisation’s mission, and we are delighted to celebrate their contribution this Women’s Day. DBS Bank and Sachin are equally passionate about championing inclusivity, and we thank them for supporting us in our journey.”

     

     

  • They will help create awareness about Mutual Funds, as the preferred investment option

    AMFI gets Sachin, Dhoni to promote MFs

    By A Correspondent

     

    AMFI has announced that it has signed cricketing icons Sachin Tendulkar and MS Dhoni for their ‘Mutual Funds Sahi Hai’ campaign, to help create awareness about Mutual Funds, as the preferred investment option.

     

    Speaking on the occasion, Nilesh Shah, Chairman, AMFI said: “Sachin Tendulkar and MS Dhoni evoke unstinted trust and high dependability, and their longer-term orientation in their respective cricketing careers, has been akin to retail investors having equally longer term approach towards investment. Longer term approach be it, in cricketing career or in Mutual Fund investments can deliver rich dividends be it for cricketers or investors, alike.”

     

    Added NS Venkatesh, Chief Executive, AMFI: “After three years of Mutual Funds Sahi Hai campaign, we at AMFI felt that the time is right to take the  conversation with the retail investors across the country to the next level, by engaging the cricketing icons.”

     

     

  • The campaign is being promoted across multiple platforms

    DBS Bank highlights Singaporean heritage, commitment to India

    By A Correspondent

     

    DBS Bank has unveiled a comprehensive 360-degree campaign in India, highlighting its Singaporean heritage and commitment to India. The campaign is being promoted across platforms such as television, out of home, digital and social media. Conceptualised by Leo Burnett, the integrated campaign kicked off with the TVC featuring brand ambassador, Sachin Tendulkar.

     

    Commenting on the campaign, Shoma Narayanan, Executive Director – Group Strategic Marketing & Communications at DBS Bank India said: “The campaign underlines our ongoing commitment to India. It is the beginning of a story that we want to share – A story about the bank’s vision to be a partner in modern India’s growth story, while celebrating our rich Singaporean heritage.”

     

    Added Neel Roy Cruz, Executive Creative Director, Leo Burnett: “DBS is the world’s best bank and we wanted to amplify these credentials in the saturated Indian market. The creative challenge was to place the spotlight on the bank’s rich Singaporean legacy and yet establish its strong affinity with customers in India.”

     

     

  • The league is managed and marketed by Professional Management Group

    Road Safety World Series to be held in February 2020

    By A Correspondent

     

    Sachin Tendulkar, Virender Sehwag, Brian Lara, Bret Lee, Tillakaratne Dilshan and Jonty Rhodes, will lock horns for the Road Safety World Series scheduled to be held in India early next year.

     

    The Road Safety World Series will be an annual T20 cricket tournament between legends of five cricket playing nations—Australia, South Africa, Sri Lanka, West Indies and host India. Along with rivalry on the field, the cricketers will also spread the message of road safety during tournamenet. The tournament will be played from February 4 to 16, 2020, and will be hosted across premier venues in India.

     

    Viacom18’s Colors Cineplex is the broadcast partner while Voot and Jio are digital partners. Tik Tok is Online Community Partner of the League.

     

    Said Sudhanshu Vats, Group CEO and MD, Viacom18: “We have always believed that entertainment has the potential to bring about meaningful change and what better way of practising this philosophy than to bring cricketing legends in the popular T20 format to spread the message of road safety. An annual tourney spread over two weeks, I believe this league has the right balance of fandom, brevity and consumer connect to make this a viable long-term proposition – both in terms of sporting and business value. We are happy to partner with PMG and Road Safety Cell of Maharashtra Govt. to bring forth this cricketing tournament to viewers across the world.”

     

     

  • Celebrates Legend Sachin Tendulkar’s long association with the brand

    VMLY&R India campaign for Luminous Power Technologies

    By A Correspondent

     

    VMLY&R India has conceptualised the latest campaign for Luminous Power Technologies, featuring Sachin Tendulkar. The new campaign called ‘Sachin – Dil Se’, is centered around an interview-based film with Sachin Tendulkar.

     

    The campaign marks the ninth year anniversary of Tendulkar coming on board as the brand ambassador for Luminous. The campaign beautifully brings out the personal side of Sachin that builds a strong consumer connect and gives a sneak peek into Sachin’s life – be it his favorite song, dish or the skills he wants to acquire from others. Part of the campaign video also shares anecdotes from his personal life, which is in sync with brand’s campaign – ‘Khusyion ka Ghar’.