MxMIndia

Tag: Rubeena Singh

  • The account will be serviced from Bangalore

    WeWork assigns digital marketing mandate to iProspect India

    By A Correspondent

     

    iProspect India has bagged the digital media mandate for shared workspace brand, WeWork in India. The account was won via a multi-agency pitch.

     

    Said Rubeena Singh, CEO, iProspect India: “WeWork is a celebrated global company and we are excited to partner with them in their India foray. Given that the DNA of the brand is contemporary and progressive, it opens up myriad possibilities to be leveraged effectively in the digital space. The team is working on a tailor-made digital strategy for WeWork. We are positive our efforts will help them take their business forward.”

     

    Added Karan Virwani, Director, WeWork India: “WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space, private offices, and meeting rooms that energize their employees and their guests. We understand that our audience is highly active on digital and choosing the right digital partner is integral for our business. iProspect India is one of the largest digital performance agencies in India and we are delighted to have them work alongside us in achieving our business objectives,”.

     

  • As part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution

    iProspect launches Intelligent Content arm in India

    By A Correspondent

     

    iProspect has launched Intelligent Content – an offering that links production and performance – in India. Intelligent Content is already available across iProspect’s other key markets globally. As part of the launch, the Dentsu Aegis Network arm has partnered with Aegon Life Insurance to pilot this solution.

     

    Commenting on the launch, Rubeena Singh, CEO, iProspect India said: “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon, iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”

     

    Speaking about its focus on digital and content, Martijn De Jong, CDO, Aegon Life Insurance said: “Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry. We are eager to take our digital campaigns to the next level along with iProspect India with content playing the lead role to achieve our business objectives.”

     

     

  • The league consists of 48 International and domestic players forming six teams

    Vivek Bhargava extends his love for table tennis sponsorsing a team in TT league

    By A Correspondent

     

    Vivek-Bhargava

    When he is not evangelising digital, Vivek Bhargava is playing table tennis. The DAN Performance Group CEO is a passionate table tennis enthusiast, he has been a medalist in the last two national tournaments in the 40-plus category and has helped setup and run a table tennis academy in Central Mumbai.

     

    Now iProspect India, a part of the Dentsu Aegis Network, has grabbed sponsorship of the team iProspect Challengers consisting of star players such as Han Ying (World Rank 6), Petrissa Solja (World Rank 13), Andrej Gacina (World Rank 18), Li Ping (World Rank 26) and Soumyajit Ghosh (Youngest National Champion and Qualifier for London Olympics).

     

    The league consists of 48 International and domestic players forming six teams. The inaugural season of the country’s first ever professional table tennis league will be played from July 13 to July 30, 2017.

     

    Said Bhargava: “iProspect was the title sponsor for the first two seasons of Mumbai Super League – it was time to attempt doing something much larger. I believe that every kid should attempt playing a competitive sport. It teaches you two things- one, to lose early in life and how to handle it and two, the only way to improve your game is to work harder – life is the same!”

     

    Rubeena Singh

    Commenting about the association with the league, Rubeena Singh, CEO, iProspect India said, “We are excited to be associated with Ultimate Table Tennis League… TT is a game that demands quick reflexes, quick decisions and extreme agility- quite like the way we run our performance marketing business, generating alpha ROI for our clients’ media spends.”

     

  • Prior to iProspect India, he was Director, Media Engagement & Technology at W20 Group, New York

    iProspect India appoints Srikar Nagubandi as SVP – Operations

    By A Correspondent

     

    Srikar Nagubandi

    iProspect India has hired Srikar Nagubandi as Senior Vice President – Operations. Prior to iProspect, he was Director, Media Engagement & Technology at W20 Group, New York.

     

    Commenting on the appointment, Rubeena Singh, CEO, iProspect India said “We are elated to welcome Srikar on board the iProspect team. He brings immense value to the company’s capabilities with his extensive experience in global markets. We want to increasingly bring on board senior talent who can carry forward the learnings of developed and evolved markets to our clients, providing them with innovative and effective business solutions and helping them stay ahead of the curve. I’m positive Srikar will drive higher RoI and propose effective digital solutions to our existing and potential set of clients.”

     

    Rubeena Singh

    Speaking about the new role, Nagubandi said: “In my experience in working with some of the best brands in the world, I have come to believe that it’s crucial to make the complex simple and the simple understandable and actionable for the client. Digital is only growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly and delight our clients. I am thrilled to be starting a new chapter with my role at iProspect India, and be a part of this ongoing evaluation in not only the fastest growing economy in the world, but an economy where digital advertising spend is experiencing double digit growth.”

     

  • Digital news platform, BloombergQuint has assigned iProspect India for paid media services and will be serviced from Mumbai

    iProspect India adds three new clients to its kitty

     

     

    iProspect India has won three new clients in the January to March 2017 quarter – Bloomberg Quint, HCL Technologies and India Property.

     

    Digital news platform, Bloomberg Quint has assigned iProspect India for paid media services and will be serviced from Mumbai. Leading information technology company, HCL Technologies will be serviced from New Delhi and have partnered with iProspect India for Search Engine Optimisation (SEO). One of the premier property websites in the country, India Property will be serviced from Bengaluru and is on board for the Search Engine Marketing (SEM) and Paid Media mandates.

     

    Commenting on the new clients coming on board, Rubeena Singh, CEO, iProspect India said, “We are thrilled to have started the new year with multiple new clients. Each of these brands have entrusted us with specific digital marketing requirements and we are glad to join hands with them in achieving these goals. What’s encouraging is that they span across different sectors – we look forward to strategising and executing innovative, creative and effective digital campaigns for them.”

     

     

  • Promotes Vivek Bhargava to CEO of DAN Performance Group

    Rubeena Singh is CEO, iProspect India as Vivek Bhargava to helm DAN Performance Group

    By A Correspondent

     

    iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its Chief Executive Officer (CEO) effective December. The move coincides with former CEO Vivek Bhargava being elevated to a larger role in the form of CEO of DAN Performance Group, heading and responsible for all the Digital Performance Agencies of Dentsu Aegis Media. In this new arrangement, Singh will report into Bhargava.

     

    Commenting on the new appointment, Bhargava said: “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition.  Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.”

     

    Expressing her views on the new role, Singh said: “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.”

     

  • The business and financial portal is relaunching its property section with an online property expo

    moneycontrol.com re-launches property section

    By A Correspondent

     

    moneycontrol.com is relaunching its property section with an online property expo. Along with the property showcase and news, users can also chat with leading property experts and address their queries (link: http://www.moneycontrol.com/property/).

     

    Speaking about this new section, Rubeena Singh, Business Head, moneycontrol.com, said: “More and more users are searching for properties and property-related information online. Today, real estate has become a very important part of the investment portfolio.”